This document discusses film distribution and strategies for distributing an independent film. It defines distribution as launching and supporting films in the marketplace. Distributors identify the target audience, consider revenue potential, and persuade cinemas to screen the film. The document analyzes several major distribution companies and recommends Metro-Goldwyn-Mayer as a match based on the genres of films they have successfully distributed in the past. It also discusses targeting the film towards a female audience aged 15-18 and using marketing strategies on social media platforms to raise awareness of the film for its target demographic.

1. PRODUCTION
What Kind of media institution
might distribute your media
product and why ?
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2. What is Distribution?
Distribution is the business of launching and sustaining films in
the market place.
But what tasks do Distributors have to do?
The distributors need to identify and deliver the largest possible
audience for every film. It is a highly competitive business of lLaunching
and supporting films in the market place, as they
compete with another in order to make the titles they are handling an
intrest to cinema operators.
• They identify the audience
• They have to think about reasoning behind seeing the production
• Consideration of revenu potential across all formats of release
• Persuading cinema operators to play the film
• Building and developing plans and partnerships to increase awareness
and interest in the film
• Aiming to achieve as much interest as possible into cinema visits

3. Examples of distribution companies
• Warner Bros.
• Metro Goldwyn Mayer Studios
• DreamWorks Animation SKG
• Paramount Pictures
• The Walt Disney Company Ltd.
• 2oth Century Fox Film Co.

4. Comparing our film to the types of films
the Distribution Companies have
released previously
• When conducting research we based our film on Legally
Blonde,
therefore we decided to use the same distribution company
which we found out to be Metro Goldwyn Mayer. This specific
distributor represents several types of films such as If I stay,
22 Jump Street, Poltergeist and The Hobbit: The Battle of the
Five Armies. If I stay is a drama and Romance, although not
entirely the same genre it is still teen related meaning the distributors have
experience in dealing with this specific genre. Not only this but
they are more likely to be interested in distributing our film as
they have had success in the past with their other films.
Furthering on as they do not limit themselves to only one specific
genre to distribute it represents that they will be open minded about
our film and are mainly interested in the success rate and how it will
appeal to the audience members.

5. What type of Audience will our film
appeal too?
• To be able to have an understanding of whom our target audience we
had to look deeper into Legally Blonde and Albatross . Legally Blonde
had a PG certificate whereas Albatross was a certificate 15, from this
we wanted to base our age rating of something similar incase we
decided to have illegal activities later on in the film for example. We
believed that having an age rating between 15-18 enables us to gain an
advantage to the market as around this age the public are more likely to
go out of the evening compared to an 8 year old for example.
• We did stereotype our film to be more based upon girls as that’s what
we found to be one of the most common genres for teenage girls as
they can relate unlike boys. On the other hand I do believe that our
opening is not limited to just UK audiences and has a wider appeal this
is because the topic can be applied to lots of teenage girls in society
around the world therefore we have not restricted ourselves to just the
UK public. In contrast to this it was produced by British people at a low
budget so this does put us at a disadvantage.

6. Possible release strategies,
marketing strategies and exhibition
optionsIn order to make people excited and aware of a new film it is important
that advertising is done through TV, Radio and Social media.
Within today’s society and the directed age group of our piece I believe
that the best way to enter the market would be through social media, this is
due to the fact that several teenagers lives now consist of the regular
checking off Instagram, Snapchat, Facebook and Youtube for example. It
was stated in an article produced by the telegraph that young people aged
between 16 and 24 spend more than 27 hours a week on the internet. Due to
these results a form of pop up adverts on these sites would help raise awareness
of the film.
Another key way to represent our opening would be through TV adverts
placed on a channel which often shows films of the same genre. By doing
this you know that you are presenting your piece to the correct target
audience and you are more likely to get a response from them.
Another option is radio or word of mouth, similar to reasoning behind
Social media this age group will either e in the car driving themselves or as
a passenger either way it would be promoting our piece effectively.

7. Self Distribution
• This is where you no longer include the distributor
alternatively you advertise the film yourself.
• By doing this you are saving a large sum of money due
to the fact that you do not need to pay for a distributor,
instead it could go towards a publicist, who would be
responsible for publicizing the opening of the film.
• A disadvantage to self distribution is that overall it is a
lot harder to make awareness of your piece and it does
not always work out in the end. It is a decision that
really needs to be taken into consideration.