media work

2. This is where all films must go through these three stages. For the
production stage of a film this is where the majority of the planning is done,
this may include certain things like getting your cast sorted out and planning
timings and dates for when you are going to shoot etc. A main part of the
planning section is into our genre and audience as these will mainly justify
how your narrative will work out and whether it targets your specified
audience, as this will result in how successful your media product shall be.
As we have the help of a producer and distributor they can then aid us in the
next sections due to us not having the required funding to do so however if
Vertigo Films or Warp Films also need funds they could get funds from the
BFI who help fund independent productions.
Warp films who are a Production Company are a well-known independent
company can help aid us is getting a good fan base and make a good
quality product. Also with vertigo films due to their recent successes in films
such as street dance and Bronson they can help us with finding funds as
they have links to other companies to help make this a bigger project. Hybrid
genre of sci-fi

3. For the things that they would control would mainly be how our media product
will be marketed to our target audience and also maybe when the film will be
released as they may create posters to inform the audience. Due to them being
independent the marketing will not be too expensive as we are not profit driven
we will allow things like reviews and awards to create notification of our media
product. Our distributor vertigo film has close links to German production
companies which could mean we could help lead to global distribution.
In terms of marketing our radio advert will be put on the radio stations such as
XFM as it is an independent local London radio which targets our specific
audience. Our poster will be placed in the London underground as through
research in poster conventions it shows how both our primary and secondary
audiences pass through there and would more likely notice it there. We would
also put posters in trams and on buses as they are fairly cheap, we may also
show the poster inside independent cinemas. The film would be marketed via
below the line marketing such as the trailer on YouTube and this would attract
our millennial audience as they are digital natives who use their converged
devices to access web 2.0. We would try to get our film a good amount of
publicity online with Facebook pages and through twitter etc as this is cheaper
and targets a large amount of consumers.

4. The last stage is the exhibition of the product. This stage just includes where
and when you will display your product to the audience. As our film will have
a small target audience we would preferably want to just show it in cinemas
in locations near to our target audience. We may also mainly have film critics
see the new release of our film first so that they can write reviews and give
us more publicity so that more of our target audience will be able to know
about our product. Our film would be released in independent cinemas in
London probably in the same location of where our radio ads audience is.
The film would also be shown in independent film festivals such as the Berlin
film festival which will link up with our distributor vertigo films that may get us
distribution in Germany.

5. The main way for an independent film like us to promote our product would
be to have our own website of the film. This would raise awareness for our
audience as they could access trailers and posters. We could again use
below the line marketing by making a YouTube channel which tells
information about the product every video to attract the audiences interest.
Like I said earlier with Warp Films having many other platforms, we could
use its sister company Warp Records to use synergy marketing and could
release a soundtrack of the films scores. Thus making our film horizontally
integrated.

6. A new way of distribution would be digitally to online stores such as
Netflix and Amazon. These are very popular and would be available to
most people so more people would be able to see it instead if it was to
be released on cinema. This use of web 2.0 means it is easily
accessible for our sophisticated audience with converged devices. Also
this way of distributing may suit our audience better as they may not
have time to watch in cinemas due to them doing lots of work as they
are strivers. So as they have a higher disposable income than most
they can afford to e amazon and Netflix is that they can watch it in their
own time meaning this would be suitable for our type of film with the
target audience we have.

7. The radio ad helped create a visual through the help of the voiceover of
the symptoms of the virus as this straight shows the audience that it is
has a post-apocalyptic genre due to it being conventional. This also help
show the narrative as its stating that there is a big disequilibrium that is
very serious, our sophisticated audience will enjoy this as it leaves them
with enigmas and they will want to find it out as they are active. The use
of the dialogue extracted from the film helps to show the tone of the film
and more of what could happen in the film but it is not obvious as we
don’t want to give it all away. This also helps to show the hybrid genre of
psychological horror. The institutional info and release dates are said with
a tone that keeps to the film so that the audiences are kept captivated
and this helps to create even more of a visual medium for our audience.