Marketing campaign
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The marketing team will advertise their new film opening through various media channels including TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create film posters and trailers to display on billboards, buses, cinemas, TV, and YouTube to generate interest and awareness of the film. The film's target audience is predominantly teenagers aged 15-18, though they also aim to reach middle-aged women as a secondary target.
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Elegance picture powerpoint SA
This document outlines a film production company called Elegance Pictures. Their target audience is young adults aged 16-23 as their film will address themes of drugs and depression that this age group commonly faces. Their unique selling points include providing a helpline for audiences and giving opportunities to young filmmakers. Their logo is an eagle to represent the precision they take in filmmaking. Marketing strategies include social media promotion and posters in public transit areas. They aim to produce films in the British Social Realism genre to realistically portray life situations.
Institutions
The document discusses potential production companies and distributors for a documentary film called "Chasing Happiness". It analyzes three potential production companies - Grassroots Films, Spring Films, and Mosaic Films - and selects Mosaic Films, citing their experience with documentaries and connections to the film's subject matter.
For distribution, it considers using a sales agent or distributor. It decides on a distributor to maximize opportunities for festival screenings and increase the film's value. Three potential distributors are analyzed - Journeyman Pictures, Dazzle, and Dogwoof - with Journeyman Pictures selected for their specialized focus on documentaries and sophisticated online marketing.
Question 3
The document discusses distributing a low-budget film. It suggests that an independent film company like Patchwork Productions would be more suitable than a major studio due to their lower budget needs. Distribution as a straight-to-DVD or downloadable online film is recommended as the cheapest options. Marketing through social media platforms and paper advertising is suggested over television due to budget constraints.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
Client and treatment brief
The document provides details about a client brief for producing an audio trailer. It aims to target younger audiences who enjoy films, especially those in the genre of the film being advertised. The brief requests use of future skills radio equipment to record voice acting for the trailer over a few hours, costing around £200. It aims for an exciting style to match the scary genre of the film. The script will be pre-prepared with some improvised moments. The unique selling point focuses on appealing to the film's genre and fan base to ensure interest from viewers. The target audience is both younger and older generations due to the iconic nature of the film character being advertised.
Evaluation group017
A production company is responsible for the physical production of films and television programs, including providing funding and making decisions about directors and actors. A film distributor helps distribute films to the public for home viewing or in theaters, and negotiates marketing, advertising, and sales. The authors would release their film in March to take advantage of darker evenings, and would choose 20th Century Fox as their distributor due to their experience with similar action films. They would seek funding from the UK Film Council if making the film for public viewing.
Evaluation- Industrys
The production team for the film called themselves 'Deadwood Productions' to reflect the horror genre and setting of their zombie film. They created planning documents like the plot, character profiles, and prop list to pitch the project to distributors. They chose StudioCanal as their distributor because as an independent subsidiary of a major company, they could effectively target the niche audience. The production team aimed to first release the film in theaters to boost profits, then on DVD and subscription TV to expand the audience and build success over time. They felt the BBFC rating should be 15 due to mild language, gore, violence and scenes depicting underage drinking.
Question 3
The document discusses two potential film distributors - Warp Films and Paramount Pictures. Warp Films is an independent UK-based company that would allow for a lower budget but more localized audience. Paramount Pictures is a major Hollywood studio that would provide a larger budget but also greater expectations and less focus on the local audience. Both companies have experience distributing similar genre films to the one being discussed.
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Elegance picture powerpoint SA
This document outlines a film production company called Elegance Pictures. Their target audience is young adults aged 16-23 as their film will address themes of drugs and depression that this age group commonly faces. Their unique selling points include providing a helpline for audiences and giving opportunities to young filmmakers. Their logo is an eagle to represent the precision they take in filmmaking. Marketing strategies include social media promotion and posters in public transit areas. They aim to produce films in the British Social Realism genre to realistically portray life situations.
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The document discusses potential production companies and distributors for a documentary film called "Chasing Happiness". It analyzes three potential production companies - Grassroots Films, Spring Films, and Mosaic Films - and selects Mosaic Films, citing their experience with documentaries and connections to the film's subject matter.
For distribution, it considers using a sales agent or distributor. It decides on a distributor to maximize opportunities for festival screenings and increase the film's value. Three potential distributors are analyzed - Journeyman Pictures, Dazzle, and Dogwoof - with Journeyman Pictures selected for their specialized focus on documentaries and sophisticated online marketing.
Question 3
The document discusses distributing a low-budget film. It suggests that an independent film company like Patchwork Productions would be more suitable than a major studio due to their lower budget needs. Distribution as a straight-to-DVD or downloadable online film is recommended as the cheapest options. Marketing through social media platforms and paper advertising is suggested over television due to budget constraints.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
Client and treatment brief
The document provides details about a client brief for producing an audio trailer. It aims to target younger audiences who enjoy films, especially those in the genre of the film being advertised. The brief requests use of future skills radio equipment to record voice acting for the trailer over a few hours, costing around £200. It aims for an exciting style to match the scary genre of the film. The script will be pre-prepared with some improvised moments. The unique selling point focuses on appealing to the film's genre and fan base to ensure interest from viewers. The target audience is both younger and older generations due to the iconic nature of the film character being advertised.
Evaluation group017
A production company is responsible for the physical production of films and television programs, including providing funding and making decisions about directors and actors. A film distributor helps distribute films to the public for home viewing or in theaters, and negotiates marketing, advertising, and sales. The authors would release their film in March to take advantage of darker evenings, and would choose 20th Century Fox as their distributor due to their experience with similar action films. They would seek funding from the UK Film Council if making the film for public viewing.
Evaluation- Industrys
The production team for the film called themselves 'Deadwood Productions' to reflect the horror genre and setting of their zombie film. They created planning documents like the plot, character profiles, and prop list to pitch the project to distributors. They chose StudioCanal as their distributor because as an independent subsidiary of a major company, they could effectively target the niche audience. The production team aimed to first release the film in theaters to boost profits, then on DVD and subscription TV to expand the audience and build success over time. They felt the BBFC rating should be 15 due to mild language, gore, violence and scenes depicting underage drinking.
Question 3
The document discusses two potential film distributors - Warp Films and Paramount Pictures. Warp Films is an independent UK-based company that would allow for a lower budget but more localized audience. Paramount Pictures is a major Hollywood studio that would provide a larger budget but also greater expectations and less focus on the local audience. Both companies have experience distributing similar genre films to the one being discussed.
Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Flatline group 083 pitch
1) The film Flatline is a British social realism drama about a group of friends and the demise of one of them, Zack, after taking drugs at a college party.
2) The target audience is 15-26 year olds and the marketing campaign will focus on social media sites like Facebook that this age group frequents.
3) The teaser trailer will be released 1.5 months before the film and will be a reverse sequence to build intrigue without giving too much away.
Evaluation post 3
The production company logo was chosen to fit the dark and mysterious genre of the film and represent fear with a gas mask image. The logo is kept simple with the mask on a white background so as not to confuse viewers. The production company name, C.M.D.J productions, is included and is an abbreviation of the founders' names to let audiences know who created the film.
James media question 3
The students created a low-budget thriller film called "Two Minds" using production and distribution companies associated with their college to appeal to fellow students. As they had no budget, they created a fake distribution company called "Splash Distribution." They released the film online, showed it at their college cinema, and plan to distribute it on DVD to students. With more funding, they hope to release it in British cinemas and make it a national success.
Evaluation 2 ali al qayed
This document summarizes the evaluation of a student film project. It discusses feedback received from teachers on the film, including suggestions to improve the music, transitions, and cliffhanger ending. It also analyzes the target audience of ages 16-40 based on a survey, and finds that 76% felt the film suited the action genre. The document considers distributing the film through Warner Bros. and their HBO streaming service due to their simultaneous theatrical and streaming releases. It discusses releasing the film in 4K and HDR formats, as well as actual digital views on YouTube and DVD sales. Sneak peaks on Instagram and YouTube were used to promote the film.
Eval q 3 fini
The document discusses potential distributors for the independent film "Hanger Hill" based on its low budget. It suggests that New Line Cinema would be a suitable choice as they have previously distributed similar thriller films like "Se7en" that were financially successful. Alternatively, the British production company Film 4 could also distribute "Hanger Hill" as they regularly fund low-budget films focused on plot rather than large profits, such as the acclaimed film "Ex Machina".
Presentation1
City and Islington College served as the production and distribution company for the thriller. They provided funding and equipment like JVC cameras and flip cameras which improved the quality of the shots. They distributed the film to the "Screen on Green" cinema where it was enjoyed by the audience. As a result, City and Islington was chosen to distribute the film due to their support during production and positive audience reaction.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes the film's genre as a teen drama and estimates a budget of £20 million based on similar films.
2) Lionsgate is selected as the distributor because it has successfully distributed similar teen drama genres and could provide large financial backing for production and marketing.
3) Distributing through Lionsgate would allow the film to reach a global cinema audience and later television and digital platforms like Netflix, expanding its potential audience.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama and researches budgets of comparable films.
2) Lionsgate is selected as the distributor because it has experience with similar genres and can provide large financial backing for production and marketing.
3) Distributing the film globally through cinemas, television channels like Sky Movies, and streaming platforms like Netflix will help the film reach large audiences internationally.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Evaluation 3
An independent film distributor would be best for our film. Smaller distributors can only release films on DVDs and Blu-Rays, fitting our film's working class target audience. Specifically, Warp Films would be a good choice as they specialize in similar small British crime/drama films that have found critical and financial success on DVD. Our film is also best suited to an independent art house cinema given its niche working class male audience, unlike large blockbusters shown in multiplexes. With a small budget, online and YouTube marketing would be most cost effective.
Task 3 media
A production company provides the physical elements and organization of filmmaking including props, equipment, money, distribution, marketing and scripting. Silvelight Productions' logo features a moon and light to convey a horror tone. Distribution involves deciding where and when a film will be shown based on the audiences that would enjoy and not be offended by the film. Lionsgate would be a good distributor for the film as they specialize in horror films and have distributed similar films in the past. The Movie Fund is chosen to fund the low-budget British horror film as they specialize in horror and independent films. Marketing strategies aim to target young audiences and horror fans through ads on radio, magazines, buses and playing trailers before horror films in
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama that Lionsgate has successfully distributed.
2) Research on similar teen films' budgets showed ranges from $7-70 million, so the proposed budget was estimated at £20 million.
3) Lionsgate was selected as the distributor because they have experience with the teen drama genre and could provide large financial backing for production and global release of the film across cinemas, television, and streaming platforms like Netflix.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Evaluation 3
For our small, independent film that targets working class males ages 15-25, we would need a smaller, independent film distributor like Warp Films. Warp specializes in similar small budget, British crime/drama films that have found success through reviews and profits. They would be more likely to distribute our niche film by promoting and releasing it on DVDs in shops to reach our targeted audience. Our film would likely be shown in an independent art house cinema rather than a large multiplex cinema due to its specific target demographic. With a small budget, we would focus marketing on social media and YouTube rather than widespread advertisements used by bigger films.
Institutional decisions
The production company is responsible for creating the film from initial idea through completion. This includes budgeting, fundraising, scripting, scheduling, casting, and hiring a director and actors. The production company is also responsible if any injuries or property damage occur during filming. The company "Clockwork Productions" chose their name and logo design to be memorable and creepy to match the thriller films they wanted to produce. A distributor is responsible for promoting and distributing the film to cinemas around the world. They analyze the film, show it to buyers, and agree on a price before sending copies to theaters. The filmmakers chose "Revolver" as their distributor since it has successfully distributed other British thriller films. Potential funding could
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http://www.natashadenona.com/he
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Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Flatline group 083 pitch
1) The film Flatline is a British social realism drama about a group of friends and the demise of one of them, Zack, after taking drugs at a college party.
2) The target audience is 15-26 year olds and the marketing campaign will focus on social media sites like Facebook that this age group frequents.
3) The teaser trailer will be released 1.5 months before the film and will be a reverse sequence to build intrigue without giving too much away.
Evaluation post 3
The production company logo was chosen to fit the dark and mysterious genre of the film and represent fear with a gas mask image. The logo is kept simple with the mask on a white background so as not to confuse viewers. The production company name, C.M.D.J productions, is included and is an abbreviation of the founders' names to let audiences know who created the film.
James media question 3
The students created a low-budget thriller film called "Two Minds" using production and distribution companies associated with their college to appeal to fellow students. As they had no budget, they created a fake distribution company called "Splash Distribution." They released the film online, showed it at their college cinema, and plan to distribute it on DVD to students. With more funding, they hope to release it in British cinemas and make it a national success.
Evaluation 2 ali al qayed
This document summarizes the evaluation of a student film project. It discusses feedback received from teachers on the film, including suggestions to improve the music, transitions, and cliffhanger ending. It also analyzes the target audience of ages 16-40 based on a survey, and finds that 76% felt the film suited the action genre. The document considers distributing the film through Warner Bros. and their HBO streaming service due to their simultaneous theatrical and streaming releases. It discusses releasing the film in 4K and HDR formats, as well as actual digital views on YouTube and DVD sales. Sneak peaks on Instagram and YouTube were used to promote the film.
Eval q 3 fini
The document discusses potential distributors for the independent film "Hanger Hill" based on its low budget. It suggests that New Line Cinema would be a suitable choice as they have previously distributed similar thriller films like "Se7en" that were financially successful. Alternatively, the British production company Film 4 could also distribute "Hanger Hill" as they regularly fund low-budget films focused on plot rather than large profits, such as the acclaimed film "Ex Machina".
Presentation1
City and Islington College served as the production and distribution company for the thriller. They provided funding and equipment like JVC cameras and flip cameras which improved the quality of the shots. They distributed the film to the "Screen on Green" cinema where it was enjoyed by the audience. As a result, City and Islington was chosen to distribute the film due to their support during production and positive audience reaction.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes the film's genre as a teen drama and estimates a budget of £20 million based on similar films.
2) Lionsgate is selected as the distributor because it has successfully distributed similar teen drama genres and could provide large financial backing for production and marketing.
3) Distributing through Lionsgate would allow the film to reach a global cinema audience and later television and digital platforms like Netflix, expanding its potential audience.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama and researches budgets of comparable films.
2) Lionsgate is selected as the distributor because it has experience with similar genres and can provide large financial backing for production and marketing.
3) Distributing the film globally through cinemas, television channels like Sky Movies, and streaming platforms like Netflix will help the film reach large audiences internationally.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Evaluation 3
An independent film distributor would be best for our film. Smaller distributors can only release films on DVDs and Blu-Rays, fitting our film's working class target audience. Specifically, Warp Films would be a good choice as they specialize in similar small British crime/drama films that have found critical and financial success on DVD. Our film is also best suited to an independent art house cinema given its niche working class male audience, unlike large blockbusters shown in multiplexes. With a small budget, online and YouTube marketing would be most cost effective.
Task 3 media
A production company provides the physical elements and organization of filmmaking including props, equipment, money, distribution, marketing and scripting. Silvelight Productions' logo features a moon and light to convey a horror tone. Distribution involves deciding where and when a film will be shown based on the audiences that would enjoy and not be offended by the film. Lionsgate would be a good distributor for the film as they specialize in horror films and have distributed similar films in the past. The Movie Fund is chosen to fund the low-budget British horror film as they specialize in horror and independent films. Marketing strategies aim to target young audiences and horror fans through ads on radio, magazines, buses and playing trailers before horror films in
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama that Lionsgate has successfully distributed.
2) Research on similar teen films' budgets showed ranges from $7-70 million, so the proposed budget was estimated at £20 million.
3) Lionsgate was selected as the distributor because they have experience with the teen drama genre and could provide large financial backing for production and global release of the film across cinemas, television, and streaming platforms like Netflix.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Evaluation 3
For our small, independent film that targets working class males ages 15-25, we would need a smaller, independent film distributor like Warp Films. Warp specializes in similar small budget, British crime/drama films that have found success through reviews and profits. They would be more likely to distribute our niche film by promoting and releasing it on DVDs in shops to reach our targeted audience. Our film would likely be shown in an independent art house cinema rather than a large multiplex cinema due to its specific target demographic. With a small budget, we would focus marketing on social media and YouTube rather than widespread advertisements used by bigger films.
Institutional decisions
The production company is responsible for creating the film from initial idea through completion. This includes budgeting, fundraising, scripting, scheduling, casting, and hiring a director and actors. The production company is also responsible if any injuries or property damage occur during filming. The company "Clockwork Productions" chose their name and logo design to be memorable and creepy to match the thriller films they wanted to produce. A distributor is responsible for promoting and distributing the film to cinemas around the world. They analyze the film, show it to buyers, and agree on a price before sending copies to theaters. The filmmakers chose "Revolver" as their distributor since it has successfully distributed other British thriller films. Potential funding could
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איך ליצור מראה זוהר- נטאשה דנונה
נטאשה דנונה מראה מעת לעת איך לאפר בסגננונות מסוימים, הפעם היא מראה ומדגימה את המראה הזוהר. במצגת תוכלו לראות את המוצרים בהן השתמשה במראה הזה. למידע נוסף היכנסו:
http://www.natashadenona.com/he
Diapositivas de ecologia
La ecología estudia las interacciones entre los seres vivos y su ambiente, incluyendo factores abióticos como el agua, suelo y clima, y factores bióticos como otras especies. Analiza las relaciones entre especies como el comensalismo, donde una se beneficia sin afectar a la otra, y las cadenas alimenticias por las cuales la energía fluye de un organismo a otro a medida que cada uno se alimenta. Además, examina ecosistemas terrestres, acuáticos y aéreos.
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Similar to Marketing campaign
HOLLIE BEALE TASK 3
This document discusses film distribution and options for distributing an independent teen drama/comedy film that was produced. It considers potential distribution companies like Entertainment One and StudioCanal that have experience distributing similar films. Marketing strategies are proposed like trailers, posters, and social media to promote the film. The film could appeal to both UK and broader international audiences. Self-distribution is also briefly discussed but determined to be less advantageous than using an experienced distribution company.
Marketing campaign
The marketing campaign will advertise the new film opening through TV, radio, cinemas, billboards, buses, and magazines/newspapers to ensure the target audience sees it. They will create a film poster and trailer to display on buses, billboards, and TV/cinemas. The primary target audience is teenagers due to sensitive topics, though a secondary audience is middle-aged women parents, as the film has a BBFC 15 certificate like references Girl, Interrupted and It's Kind of a Funny Story. They have not received sponsorship offers but continue contacting minor film companies.
Question 3
Showtime Networks would be a good potential distributor for the film because they have experience distributing similar thriller genres that deal with bullying and crime stories. Showtime Networks distributes films and TV shows like Scream and Bang Bang You're Dead, which the film is based on. They understand how to market and distribute this type of film. While self-distribution could allow keeping all profits, it would be very time consuming without the industry connections that distributors have.
Media Evalutaion task 3 lauren
This document discusses distribution options for an independent film. It explains that an independent film would likely be distributed by an independent film company rather than a major Hollywood studio due to its lower budget. The document suggests that Fox Searchlight Pictures could be a suitable distributor as they have distributed similar psychological thriller films in the past. It proposes marketing the film through an online campaign on social media platforms and a platform release strategy in key areas initially.
Amina
The document outlines plans for a low-budget horror film called "The Second Me". It will target teenagers aged 13-19 and use drama students as actors. Promotion will be done through social media, posters, leaflets, and uploading the film to YouTube. Advertising will be in local newspapers and online through posters, leaflets, and social media. Funding may come from crowd-funding while equipment and music will be provided by media students and independent musicians, respectively. The film will be shown on YouTube and submitted to film festivals.
How are film trailers advertised
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
Evaluation Question 3
The document discusses different media institutions that could distribute a film opening sequence and why. Cinemas would allow viewers to see the film on the big screen and enjoy the cinema experience. Releasing the film on DVD would allow those who couldn't see it in theaters and those who want to rewatch it at home. Streaming services would let people watch on the go from devices like phones and tablets. Television is also discussed as a way to reach audiences who may never have heard of the film otherwise and gain more fans. In conclusion, the different distribution methods would attract different audiences and help generate interest and fans of the film.
Film theory
Trailers are designed to complement film posters and marketing campaigns by informing and exciting potential audiences about films. They help audiences understand the genre and plot of a film. Trailers are aimed at the same target audience as the film and highlight elements that will attract that audience, such as sparkly elements for children's films. Trailers are shown on TV, in cinemas, and online on various sites and film websites. Their goal is to grab audience attention through unique selling points like popular actors, genre mixes, or special effects. Timing of trailer releases is also important to build excitement but not be too early or late.
Question 3
Universal Pictures UK would be a good media institution to distribute the media product because they have experience distributing similar romantic comedies targeted at teenagers and young adults. Universal effectively promotes its movies through posters, trailers on websites and YouTube, and advertisements placed where the target audience will see them, like before shows popular with that age group. Distributing through an established company like Universal would help raise awareness for the new romantic comedy film.
Evaluation distributors
Working Title Films would be a good media institution to distribute the film. They have distributed many successful action films and have high ratings and box office takings. This could increase the chances of the film being hugely successful since Working Title has a track record of successful releases. They are also associated with Film4, so the film could be broadcast on TV to a broader audience. Distribution through Working Title would allow the film to be shown in cinemas and later released on DVD to an even wider audience if it performed well in cinemas. However, an initial distribution through YouTube and social media would allow the film to be seen globally for free and help generate recognition.
Warm bodies marketing campaign.pptx.1
The marketing campaign for Warm Bodies utilized various digital and traditional methods to promote the film to its target teenage audience. Word of mouth from the 2.7 million views of the trailer on YouTube helped spread awareness of the film. Television advertisements and posters were also used featuring similar imagery. Online efforts included a Facebook app allowing fans to customize their profiles with zombie photos as well as promotion through YouTube videos and ads. Multiple trailers were released in different lengths to provide varying degrees of storyline and character introductions. Merchandise like clothing and toys bearing the film's imagery helped further advertise it. Pre-release screenings for media helped generate early reviews and buzz.
Media institution
Here is a presentation of the stages of production/distribution/exhibition/regulation for our film Deimos
Media powerpoint
This document discusses film distribution and potential options for distributing a low-budget drama film about an abusive relationship. It provides examples of major film distribution companies and explains that while companies like Columbia Pictures and Twentieth Century Fox have distributed similar drama films in the past, they may not be interested in a low-budget film. As a result, the document suggests exploring smaller distributors and alternative distribution strategies like film festivals and self-distribution on DVD.
Functions and features of trailers
Distribution companies release different types of trailers to market films leading up to their release. Teaser trailers are short and aim to generate buzz, while theatrical trailers that play in theaters are typically longer and released closer to the film. Trailers are also used in television advertisements and online on websites and social media where audiences can discuss and help promote films. Trailers aim to convey the storyline, actors, and genre of the film to attract their target audience.
Distribution
Optimum Releasing is a UK-based film distributor that specializes in thriller films, making them a good potential distributor for the filmmaker's opening sequence. The film is aimed at teenagers and young adults since it depicts a typical young person's life and thrillers appeal to that 15-24 age group. With a low budget, marketing will focus on posters in magazines and bus shelters, uploading a trailer to YouTube and Facebook, and advance screenings locally to generate word of mouth. Self-distributing was considered but finding an established distributor is preferable to reach a wider audience.
Gw 3.what kind of media institution might....
The film "Displaced" tells the story of a teenage girl who becomes homeless and follows her life in and out of college as she deals with homelessness. As the film addresses an issue affecting many teenagers, the group chose to make it an independent film. This means it would be distributed by a small media institution so they could focus on their target audience without constraints of mainstream films. They formed their own production company and chose Anchor Bay Entertainment as their distributor. Anchor Bay is a leading independent home entertainment company that has successfully distributed other independent films.
Media TASK 3...
This document discusses film distribution strategies. It explains that a distributor is responsible for releasing a film to the widest possible audience. They develop a release strategy that determines when and where the film will be shown. Distributors must secure exhibition deals with cinemas and spend money marketing the film through posters, trailers, and social media to generate interest. Large studios like Universal distribute globally and spend millions promoting major films, while independent distributors like Soda Pictures focus on more niche films with smaller budgets. The document proposes that Soda Pictures would be a good fit to distribute the independent, low-budget British film being discussed.
Film Distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
film distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
08haless uk film distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
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Website Analysis
The website homepage introduces new artist Stellato clearly with her name in the centre. When users enter the site, Stellato's face and name are prominently displayed to help audiences remember her. Throughout the site, a consistent dark background with white text and the Raleway font are used. A lightbox popup encourages subscribers for updates. Social media links are prominently placed. The music page allows pre-ordering of the debut single and features the album. Photos show different sides of Stellato. The tour dates page publicizes an upcoming tour. Consistent themes and imagery aim to create synergy across the artist's online and physical media products.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male attention. Recent videos feature more revealing outfits and nudity intended to draw the male gaze through sexuality rather than music. Younger fans may see her oversexualized image as a role model, though she is also seen as strong for speaking out about an abusive relationship.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male gazes. Recent videos mainly focus on her sex appeal, showing her naked or in minimal clothing to draw in male gazes, promoting violence in one video. She is often portrayed wearing revealing, tight outfits and doing dances seen as sexual to attract male attention through props like cigarettes and alcohol. Younger fans see this as a role model which could
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies worldwide. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon De Replay" and "SOS" showed her youthful image with some exposed areas attracting male attention. Recent videos increasingly focus on her sex appeal and revealing outfits to draw the male gaze, with her latest "Needed Me" featuring minimal clothing and a gun. Rihanna promotes a sexy image through tight, revealing outfits emphasizing her figure, dark makeup, flirtatious dancing, and props like cigarettes
Media pres
This document discusses the delivery and promotion of media content online. It notes that digital files have replaced physical film reels, making distribution cheaper but allowing for piracy risks. Social media advertising has made media more accessible for smaller companies. Online streaming platforms like Netflix and Amazon Prime, as well as video sites like YouTube, have become popular ways to release and consume media products. Viral marketing campaigns and apps can also help promote films and reach wider audiences.
5 screen grabs
The mise en scene, camera work, and editing in this scene subvert stereotypes of black people in the following ways:
1) The black man is shown helping the ill white woman by giving her jam, presenting black people as helpful rather than inferior.
2) His wedding ring shows he is married and committed, challenging ideas of black people being slaves or in poverty.
3) He was a doctor before working at the hotel, showing he is not lower class as stereotypes suggest.
4) Different ethnic groups are shown working together to help each other rather than keeping to themselves.
Independent cinemas
The document discusses independent cinemas and their role in promoting diversity in film exhibition. It explains that independent cinemas aim to bring a wider range of films to more audiences. They do this through activities like film programming and distribution, as well as training and events. The Independent Cinema Office is highlighted as the national support organization for independent cinemas, film festivals, and film societies in the UK. Ten exemplar independent cinemas are listed, along with information on the Home cinema in Manchester and the Chelmsford Film Club.
Independant films
Fox Searchlight Pictures was established in 1994 as a sister company to 20th Century Fox to distribute independent and British films in the US. It has produced successful and acclaimed films like Slumdog Millionaire, Black Swan, and 12 Years a Slave. Film4, established in 1998, has co-financed and developed many successful and award-winning UK films, including 12 Years a Slave, Slumdog Millionaire, and Mr. Turner. Summit Entertainment, founded in 1991, is an American film production and distribution company known for films like Twelfth Night, Bound, and Fear and Loathing in Las Vegas. Icon Entertainment, established in 1989, produces films in the UK, US, and Australia, and
Independent cinemas
The document discusses independent cinemas and the Independent Cinema Office (ICO), which supports independent exhibitors. The ICO acts as a programming advisor, distributor, consultant, and provider of training. It has relationships with distributors, producers, and other organizations. The ICO takes an integrated approach to supporting independent cinemas through activities like distribution, consultancy, and training. Its goal is to promote diversity in film exhibition and audiences.
Marketing campaign
The marketing team will advertise the film opening using TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create a film poster and trailer to display on various platforms like buses, billboards, and in cinemas. The trailer will also be shown on TV and YouTube to generate interest and discussions around the film. Their target audiences are teenagers and middle-aged women, in line with similar drama films rated 15 by the BBFC.
Codes and conventions of a teen drama
Drama films are structured to capture audience attention and elicit an emotional response. They do this through a clever script that makes the audience relate to characters and think about their own lives. There needs to be peaks of tension and climaxes followed by resolutions to keep the audience interested. The main codes and conventions of drama films include having relatable characters, a storyline with peaks and a realization, clear character relationships, a realistic and journey-like plot, and often a happy ending. Typical settings for teen dramas include schools, neighborhoods, homes, and workplaces, while common costumes are hoodies, school uniforms, casual clothes, trainers, and jumpers.
Audience
The document contains feedback on ways to improve a video as well as opinions on favorite sections. Suggestions for improvement include shortening a long black pause at the beginning, adjusting audio levels where a girl's voice is out of sync, blending intro music more, and improving camera angles. Favorite sections noted are an emotional crying scene, a teacher slamming a paper on a desk and a student running out, and an ending cliffhanger.
Audience
The document contains feedback on ways to improve a video as well as opinions on favorite sections. Suggestions for improvement include shortening a long black pause at the beginning, adjusting audio levels where a girl's voice is out of sync, and blending intro music more smoothly. Favorite sections mentioned are the emotional crying scene, the teacher slamming a paper on the desk, and leaving on a cliffhanger. Respondents also enjoyed the inner thoughts being heard out loud and narration by a female voice.
Production diary
The document outlines a school group's process over several weeks creating a film opening for a class project. It describes their initial brainstorming of ideas, merging of concepts, storyboarding, filming at various locations, editing together shots, getting feedback, and finalizing their film opening poster and blog posts to complete the project.
Impact institution
Focus Features and Film Nation are small, independent film production companies known for distributing movies like "Girl, Interrupted" and "It's Kinda a Funny Story." The document also describes ATCM, the student-created production company that will produce their own low-budget film. ATCM stands for Association of Technical Collaborative Media and created their own music to copyright for their film.
Initial film pitch
A 16-year-old girl named Olivia has her laptop hacked, causing her private photos and secrets to be leaked online and leading to bullying. She suspects her best friend Sophie, who set up her social media accounts, but it is later revealed to be her ex-boyfriend Jack. Sophie and Jack are now secretly dating behind Olivia's back. The film will follow Olivia as she tries to discover who hacked her and spilled her private information online, dealing with the resulting bullying, and questioning who she can really trust between her former friend and ex.
Film pitch
This document provides a film pitch that outlines the genre, target audience, characters, and opening scene for a drama/thriller film. The main character is 16-year-old Charlie Newland who struggles with mental health issues that she hides from others. The opening scene depicts Charlie in bed, contemplating suicide, before her mother wakes her for school. She gets ready while reflecting on her mood through voiceover and music. Influences mentioned include Girl, Interrupted and It's Kind of a Funny Story.
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Marketing campaign
- 1. MARKETING CAMPAIGN BY TOBY, MAISIE, AND CLARE
- 2. ADVERTISEMENT We have decided to advertise our film opening using the following: • TV • Radio • Cinemas • Billboards • Buses • Magazines/newspapers • YouTube We have chosen to use a variety of ways to advertise our film opening to ensure that our target audience will be able to view it. We will create a film poster that we can put on the buses and planes and billboards. We will create a trailer that will be shown in the cinemas and on the TV.
- 3. TV AND RADIO • On TV we will advertise our film opening in between programs and during adverts. It will mainly be on the channels in which films are showing, and mainly the drama genre films. There will also be the trailer during the adverts. • On the radio there will be a shot description on what the film is about so that people listening will hear about our film. From this the can go on YouTube and watch the opening and the trailer.
- 4. CINEMA AND BILLBOARDS • In the cinema there will be a trailer showing of our film during the adverts before the other films start. Our film opening will mainly be showed in he viewings were a drama film is showing, so that the audience relate to the genre. • On billboards we will have our film poster to advertise it, from this people can research our film if they are interested and maybe watch it at the cinema, or watch the trailer on YouTube. An example of this is the billboard for war horse which is also a drama film.
- 5. BUSES AND MAGAZINES • We will also put our film poser on buses, so that when people are waiting to get on the bus they will see the advert and hopefully be interested in our film and then want to watch it at the cinema. The bus shown above has a billboard on it wit an advertisement or another film, this is what our film poster will look on a bus. • We will also put our film poster in magazines so that it will target magazine readers who don’t always go o the cinema.
- 6. YOUTUBE • We will use YouTube to show the opening and trailer of our film. This will hopefully interest the viewers, then they will want to watch our film in the cinema and it will become more popular as people will discuss the film with friends and family. This will then widen our audience and we will have more viewers of our film. Below is the YouTube channel in which our film opening is on.
- 7. TARGET AUDIENCE The target audience for our film is predominantly teenagers and because of the sensitive topics within the opening the film will have BBFC certificate of 15. However, our secondary target audience is middle aged women, the parents of teenagers. Our film influences are (Girl, interrupted) and (Its kind of a funny story) which both have a certificate of 15.
- 8. SPONSORSHIP • Within regards to sponsorships we haven’t received any contact from companies who would like to work with us however we are still planning and continuing to contact minor film production companies.