2. WHO WOULD NOT RELEASE
OUR FILM IF IT WAS A REAL
MEDIA PRODUCT?• For our film “Animus,” me and my team would fall into the category of independent film makers
and therefore it is unlikely that large film institutions and studios such as the “big six” would be
inclined to support us in the production, distribution and exhibition of our media production.
• This is heavily down to factors such as the extremely cheap budget of our film and lack of
established producers. Based on this, it is likely that big names such as Paramount, Warner
Brothers and Disney would not be willing to take on the film keeping in mind the fact that it is not
likely to gain enough interest and make a profit from its quite fragile features. Also, some of these
big studios on many occasions would not be interested in the genre of our media production being
a thriller. A prime example of this is Disney.

3. WHO WOULD RELEASE OUR
FILM IF IT WAS A REAL MEDIA
PRODUCT?FILM LONDON
Film London's activities include:
Comprehensive information on London locations and production services, as well as
practical advice and support to film-makers shooting in the city
Investment in new and established film-makers through a range of production schemes
Supporting training and business development activities
Developing audiences and access provision across the film and media sector
Showcasing London films and talent
Domestic and international tourism initiatives
Promoting London on an international stage as an attractive base for film and media
production.
This is the type of
film institution that
my group would be
looking for to help us
with the PDE of our
media product. This
is based on these
two points of their set
up and the fact that
they are based in
London where we
filmed and based our
media product. We
are also new film
makers.

4. THE MICROWAVE SCHEME
• The microwave scheme would be another effective way for my group to conduct the PDE of our media
product.
• The examples above have shown the scheme can be effective and very helpful for independent film makers
in London.
• We would look to exploit the content of our film such as being a criminal to use as advertising schemes to
make our film more known within the public.
• This can include social networking such as: Facebook, Twitter, tumblr, and email. An example is sending an
email to someone saying that they have been accused of organised crime with a link directing them to a
website where it would advertise our film Animus and they would gain knowledge of our film.
• However, procedures such as this could be risky as our methods of advertising could come under scrutiny
of authorities such as police officials. In contrary to this, our methods being penalised could elevate the

5. PROFITWe would be looking to make a profit from the following factors as independent film
makers:
-DVD sales – (It is unlikely that our film would make a strong profit from the box office and DVDs could be a
strong way to aid the profit of our media product. In contrary to this, DVD purchases are declining rapidly with the
emerging new technologies around the world and thus meaning that DVDs may not be able to produce the
revenue hoped for or expected)
-INTERNET (NETFLIX/LOVEFILM) – (These new technologies that are emerging in recent years where
more and more films are being watched online could significantly aid the revenue of our film if advertised
properly on these sites as our audience can access the film easily and efficiently on a network which a huge
amount of people access every day which is the internet. Therefore, our film has the potential to be seen by a
vast number of people with little effort.
- CINEMA – (The cinema could also gain revenue for our film, however, many cinemas are dominated by huge
blockbuster films mainly from big film institutions such as the “big six” and therefore our film would not be able to
compete with the enormity of the opposition dominating the cinema. Despite this, independent cinemas could
help gain revenue for Animus where the films played at these cinemas are not as well known or advertised as the
ones in big cinemas and often have the ability of gaining the attention of many people from many different social
groups.)

6. DISTRIBUTION AS A STUDENT
1. As young people attempting to create a media product to entertain, we
must consider ways we could distribute the media product so that our
audience have knowledge of the film and gain an interest for the media
product.
2. Social networking in modern times is a major aspect of young people’s life
and thus we will exploit this by posting taster clips of our film on social
networking sites such as Facebook and Twitter which are prominently
used by the young generations and the main age range of our target
audience.
3. Our group also aims to host a showcase in school where a selection of
students from the school will congregate to watch the film on a set date
after the day has finished. This would help us gain knowledge of whether
our film was successful or not based on the feedback we will receive from
the people that are viewing our film.