2. ALTERNATIVE METHODS OF PRODUCTION
• Looking at alternative methods for the production, distribution and
exhibition of our product, we perhaps could have created a BBC
production. This means that it would have been produced and
distributed by BBC films and therefore exhibited on Channels such as
BBC 4. I believe that this would have been a more appropriate
method because it would have suited the style of our documentary i.e
something more likely that you would see on TV, lacking a creative
and cinematic style. It would have suited being on TV as it means
that it would not be independently produced and therefore had a less
adventurous style. It means that our documentary would have been
more constrained which, in hindsight, is perhaps what our
documentary conveys. The BBC audience and conventions would also
suit our production.
3. CONTINUED…
• Therefore, we perhaps could have found alternative methods to
distribute our product i.e onto TV instead of independent cinemas
and film festivals. Despite that fact that radio is harder to advertise
due to the fact it is not a visual medium, by being produced by BBC
films would make the radio advert a more viable product. For
example, BBC trails many of their programmes on radio stations.
Therefore, although our documentary would not have an independent
cinema release, which is what we were aiming for, it would have
made it a more cohesive campaign and would have continued the
brand identity.
5. WAS IT APPROPRIATE?
• We have chosen this because our primary audience is 24-35 years
old and they could potentially have young children and therefore it is
important to create content that is suitable for young children and
their eyes. Consequently, our primary audience are perhaps likely to
be young parents, thus they can watch it without the fear of it being
to explicit for their children. In addition, by having the film rated as a
PG, it can reach a wider range demographic that may be beyond our
secondary target audience. For example, for people who are
concerned with their health, as this generation tends to be conscious
of their weight and appearance. It therefore makes it very relevant to
any audience that watch PG films.
6. CERTIFICATION
• Due to the nature of our documentary
with it being informative and accessible,
we did not need to place the certification
on it so the audience we aware. We would
only do this if the documentary dealt with
particular difficult subjects.
