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1. Our production company
By Sadie Hopkins, Sian Madigan and
Alannis Simon

2. Name of our production company
The name of our production company is 3Lions
Films .
We have decided to call the company this
because it reflects the British culture and also
shows the unity of British media along with the
art of film. The ideas incorporated into the films
produced enable the company alongside the
directors to produce a phenomenon.

3. Target audience
The audience for films that
3Lions Films is British youths,
primarily students and
adolescence who come from a
low socio-economic background
as these people can relate to the
issues that are presented in the
films we fund and produce.
These students will most likely
have little/no money if they are at
school, therefore we must ensure
that our product is of cheap
availability in order for us to
make awareness of these social
issues. The films that we
produce will be aimed at both
males and females as they focus
on the real issues that people
face in Britain, the films that we
produce are also aimed at
people of all sexualities. This is
shown with the films that we aim
to produce as they focus on
contemporary raw social issues
such as sexuality.
TAP
AGE:
16 – 28 year
olds
SEXUALITY:
homosexual
bisexual
transgender
GENDER:
male
female
EMPLOYMENT:
students, part time
employment or first
full time job
(apprentices, retail,
waiter/waitress)
WHERE ARE
THEY
LIVING?
At parents
home or
shared
home, as it
is more cost
effective
CLASS&STAT
US:
Working class
/ underclass.
Little money
for leisure
activities
Or students
who are
interested in
films

4. Brand image
We hope that our brand is perceived as honest to the
audience, presenting all inequalities that they may face
in the current situation in Britain. We hope to create a
youthful image to attract our intended target audience.
Our contemporary image will help to enhance our
clientele and audience to boost our reputation in the
film industry. We focus primarily on the art of film
creating no limits when it comes to the issues raised in
the film.

5. logo
This is our logo. We have
used the name of our
company and truly reflected
it into the logo. It has
aspects of Hollywood film
production companies yet
also simplistic which
references the British Social
Realism films that our
company produces.

6. Website
www.3lionsfilms.co.uk
On our website it will feature previous films which have
been produce by the company. Reviews, clips and
current films being produced will also be included on
the website. The website will be contemporary and up-
to-date to attract the intended audience. Links to our
social media sites will also be included to show our
availability when it comes to interesting the clients and
audience.

7. Probable clients
We as a company we believe that the best ideas for a relevant
social realism film would come from university graduates or
people who are studying the art of film. This is as they have
the knowledge needed for the process of film making, they will
also understand the unique selling point of 3Lions Films
Production Company, which is the art of film and not the
money.
We have a team of qualified professional film makers, along
with professional marketing experts who have the ability to
boost the ‘new’ film makers knowledge of real film making and
give a clear representation of what is expected in the world of
film. Our experts will not be giving them any advise on how to
make a profitable film as our main focus is the art of film and
how it develops over time not the financial rewards which
many companies have.
We will aim to visit university's across the UK and scout for
talent, this will be a great opportunity for the students to
present their ideas to the company that they wouldn’t have
received.

8. employees

9. Employees:
One of the most important things to think about in regards to our film production
company is the employees that we chose to employ. Very much like our probable
clients we wanted them to be ‘trendy’ and young that would straight away connect
with our target market this way we will be more likely to produce films that our
market want and therefore will give the exposure that our films will need which will
then enable our company to highlight the up and coming talent of film production.
As with any company there is an organisational structure because without it a
business will not be successful as they will not have the concrete needed to be able
to build on it. Our production department is one of the most important aspects of
our business and its very important that we employ the most suitable candidates in
order for our company to be successful. The production company includes a
producer who will be in charge of the whole operation making sure everything is
running smooth and efficiently in order to produce a great film. We also have a
planning team that will be able to work with the budding director to make sure they
can produce to the best that they can do. For example, the idea for our business is
that up and coming artists who have a real good idea that could potentially be
made in to a film so we provide the funds and support to help them do this in aid of
highlighting British Media. We can also give them a team that will help with their
cinematography, casting and marketing.
Although our production department is very important to us we also have a finance
department who will be in charge of our funds. As our company is a non-profit
organisation who helps aspiring film directors we much make sure we don’t spend
too much money otherwise our business will fail. Furthermore, we also have a
marketing department who will be in charge of marketing our business in order to
make sure it is well established these include researchers, public relations, sales
and product planning they will also be in charge of all these web-based such as our
website and social network programme.

10. Unique selling points
Our main selling point is our company’s fascination
with the art of filming and a true portrayal of British
Culture. We have the interest of the represented in
mind all the time to not disregard them. Another unique
selling point is that we have an equal opportunities act
where we employee and help anyone and everyone
who has an interest in the category which focus in.

11. Funding priorities
Our funding priorities as a company are using low
expense filming equipment and urban settings to
create a realistic undertone to the films which are
being produced. We help fund young producers and
directors entering short film competitions so they are
able to get a grip on the film industry and create films
and scripts of award winning potential.

12. Types of films to be produced
Films which 3Lions Films Production company will
produce are short British Social Realism films
reflecting the true nature of modern British society. As
a company, we have decided to specifically specialise
in creating short British Social Realism films because
as a film genre it truly emphasises the important
social, economical, political and environmental
problems and issues occurring in Britain which affect a
wide audience and mostly having repercussions on the
teenage audience. In turn they would engage well in
the short films of British Social Realism that we will
create.

13. Marketing strategies
Marketing is very important to a business especially a film production
company as this is an extremely competitive market, so if we was
unable to market it properly then it will not be successful.
The 4 P’s:
Price: Non-profitable organisation – however, when clients have
distributed their films and they get sold to distributors we will be entitled
to have 10% to cover costs of legal and administration attributes.
Promotion: Promotion is very important to our company, we plan to use
social networking and other web-based strategies in order to promote
our company and films that we help make. We also put of events and
showings of our films as well as giving people the chance to showcase
their talent.
Product: Our product is to help clients produce their films.
Place: Britain, the films we tend to produce are within the genre or
social realism

14. Partnerships
Partnerships that 3Lions Films Production Company
will uphold are with other production companies who
also have a focus of either short films or British Social
Realism. The partnerships may include working with
Film4 Films and the UK Film Council as they have a
record of contributing to British Social Realism films of
feature length which have all been a success.

15. venues
Venues at which 3Lions Films Production Company
will be showcasing their projects are independent
cinemas and film festivals. Examples of cinemas which
our films will be shown at are: BFI, Curzon Chelsea,
Curzon, Soho, Electric cinema and Genesis. Festivals
which our products will be shown are at Abandon
Normal Device, Bath Film Festival and British Student
Film Festival.

16. Other media platforms
As a company, which is current, we pride
ourselves on our all-round networking to attract
and teach young aspiring film directors (or any
sector of film-making, pre-production and post-
production) on achieving their goal. We use
social networking sites such as Facebook and
twitter to gain an audience and clients which
would use our company to produce a British
Social Realism Film.