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Electronic Collection
Management:
How statistics can, and
can’t, help.




Surviving the recession: maximising your value
ASLIB Engineering & Technology Group
Aerospace & Defence Librarians Group




John Harrington              Selena Killick
Head of Information Services Library Quality Officer
Introduction



  • Institutional, financial and strategic context

  • Previous methods used to review journals collections

  • Role of qualitative and quantitative measures

  • What these measures can and cannot tell us
Cranfield University



  • The UK's only wholly postgraduate university focused
    on science, technology, engineering and
    management
  • One of the UK's top five research intensive
    universities
  • Annual turnover £150m
  • 40% of our students study whilst in employment
  • We deliver the UK Ministry of Defence's largest
    educational contract
Key Drivers



  •   Financial realities
  •   Demonstrating value for money
  •   Strategic alignment
  •   Research Excellence Framework (REF)
        • Income
                          Mission critical
        • Reputation
Expenditure on Journals



                         Journal Spend




       2006-07     2007-08           2008-09   2009-10
Expenditure on
Resources


                         Cranfield University
                  Information Provision Expenditure
                         by Format 2009-10


                    0%
                          8%
            29%
                                                      Books inc. special collections
                                                      Total Journals
                                                      e-Books
                                    58%               Other databases
                                                      Other digital documents


     4%
How do we demonstrate that the collection
  is meeting the needs of the University?
Previous Techniques
Used:


  Annual journals review using the follow data
  • Circulation figures – issues and renewals
  • “Sweep survey” to capture in-house use
  • Journal contents page requests
  • Download figures
  • Journal prices v the cost of ILL requests

  More recent focus on “cost per download”
New Approach



Quantitative:         Qualitative:
•   Size              • Academic Liaison
•   Usage             • Reading Lists Review
•   Coverage          • REF Preferred
•   Value for Money
Quantitative Reporting
Quantitative Reporting



  •   Systematic
  •   Sustainable
  •   Internal benchmarking
  •   Elevator pitch
  •   So what?
  •   Enable informed decision making
  •   Demonstrate smart procurement
Brought to you by the
letters…




                        &
Our Approach



  • What has everyone else done?
     • Analysing Publisher Deals Project

  • Storage centre
  • Excel training
  • Template design
Basic Metrics



  • Number of titles within a package
  • Total annual full-text downloads
  • Cost:
     • Core titles
     • e-Access Fee
     • Total costs
Value Metrics



  •   Average number of requests per title
  •   Average cost per title
  •   Total cost as % of information provision expenditure
  •   Cost per full-text download
  •   Average download per FTE student/staff/total
  •   Average cost per FTE student/staff/total
The Long Tail
Downloads




             Titles        Titles     Titles


            Long Tail   Short Tail   No Tail
Subscribed Titles



  •   Reviewing performance of core collection
  •   REF Preferred?
  •   Popular?
  •   Three year trends in cost / downloads / CPD
  •   Cost / Downloads / CPD categorised:
       •   Zero
       •   Low
       •   Medium
       •   High
       •   Cancel?
Popular Titles



  •   Which titles are the most popular?
  •   Top 30 titles in the package
  •   Three year trends in downloads
  •   REF Preferred?
  •   Subscribed title?
Considerations



  • When to measure from/to?
       • calendar, financial/academic, or contract year?
  •   Which titles make up our core collection?
  •   Do we have access to all of the „zero use‟ titles?
  •   What constitutes Low/Medium/High?
  •   What about the aggregator usage statistics?
  •   Do we trust the usage statistics?
  •   What is the size of the target population?
Electronic Collection
Management:




How statistics can, and can’t,
help.
Qualitative Measures
Academic Liaison



  • Who‟s using it?
     • Why?
     • How?
  • How valuable is it?
  • What will be the impact if we cancel?
     • Teaching?
     • Research?
Quantitative on the
Qualitative:


  Analysis on the five REF Preferred Recommended
    Journals Lists:
  • Overlapping titles
  • Unsubscribed titles
      • Financial shortfall
  • Current recommended subscribed titles
      • Usage data
Reading List Review



  Qualitative analysis on course reading lists:
  • What are our academic recommending?
  • Where is it published?
  • How often is it recommended?
  • Are there alternatives?
Using the results
What they can do:



  • Both qualitative and quantitative measures tell the
    story of the resource
  • Aid decision making
  • Justify procurement
  • Safeguard budgets
What they can’t do:
Conclusions
Closing thoughts



  • Is it worth investing in this?

  • Qualitative & Quantitative

  • Danger of relying on cost-per-download
Looking Ahead



  • Review of all budgets
     • All Resources
     • Systems
     • Staff
     • Services
  • Demonstrating Value and Impact
     • Resources
     • Services
Thank You




Selena Killick                John Harrington
Cranfield University          Cranfield University
s.a.killick@cranfield.ac.uk   j.harrington@cranfield.ac.uk
Tel: 01793 785561             Tel: 01234 754477

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Electronic Collection Management: How statistics can, and can't, help.

  • 1. Electronic Collection Management: How statistics can, and can’t, help. Surviving the recession: maximising your value ASLIB Engineering & Technology Group Aerospace & Defence Librarians Group John Harrington Selena Killick Head of Information Services Library Quality Officer
  • 2. Introduction • Institutional, financial and strategic context • Previous methods used to review journals collections • Role of qualitative and quantitative measures • What these measures can and cannot tell us
  • 3. Cranfield University • The UK's only wholly postgraduate university focused on science, technology, engineering and management • One of the UK's top five research intensive universities • Annual turnover £150m • 40% of our students study whilst in employment • We deliver the UK Ministry of Defence's largest educational contract
  • 4. Key Drivers • Financial realities • Demonstrating value for money • Strategic alignment • Research Excellence Framework (REF) • Income Mission critical • Reputation
  • 5. Expenditure on Journals Journal Spend 2006-07 2007-08 2008-09 2009-10
  • 6. Expenditure on Resources Cranfield University Information Provision Expenditure by Format 2009-10 0% 8% 29% Books inc. special collections Total Journals e-Books 58% Other databases Other digital documents 4%
  • 7. How do we demonstrate that the collection is meeting the needs of the University?
  • 8. Previous Techniques Used: Annual journals review using the follow data • Circulation figures – issues and renewals • “Sweep survey” to capture in-house use • Journal contents page requests • Download figures • Journal prices v the cost of ILL requests More recent focus on “cost per download”
  • 9. New Approach Quantitative: Qualitative: • Size • Academic Liaison • Usage • Reading Lists Review • Coverage • REF Preferred • Value for Money
  • 11. Quantitative Reporting • Systematic • Sustainable • Internal benchmarking • Elevator pitch • So what? • Enable informed decision making • Demonstrate smart procurement
  • 12. Brought to you by the letters… &
  • 13. Our Approach • What has everyone else done? • Analysing Publisher Deals Project • Storage centre • Excel training • Template design
  • 14. Basic Metrics • Number of titles within a package • Total annual full-text downloads • Cost: • Core titles • e-Access Fee • Total costs
  • 15. Value Metrics • Average number of requests per title • Average cost per title • Total cost as % of information provision expenditure • Cost per full-text download • Average download per FTE student/staff/total • Average cost per FTE student/staff/total
  • 16. The Long Tail Downloads Titles Titles Titles Long Tail Short Tail No Tail
  • 17. Subscribed Titles • Reviewing performance of core collection • REF Preferred? • Popular? • Three year trends in cost / downloads / CPD • Cost / Downloads / CPD categorised: • Zero • Low • Medium • High • Cancel?
  • 18. Popular Titles • Which titles are the most popular? • Top 30 titles in the package • Three year trends in downloads • REF Preferred? • Subscribed title?
  • 19. Considerations • When to measure from/to? • calendar, financial/academic, or contract year? • Which titles make up our core collection? • Do we have access to all of the „zero use‟ titles? • What constitutes Low/Medium/High? • What about the aggregator usage statistics? • Do we trust the usage statistics? • What is the size of the target population?
  • 22. Academic Liaison • Who‟s using it? • Why? • How? • How valuable is it? • What will be the impact if we cancel? • Teaching? • Research?
  • 23. Quantitative on the Qualitative: Analysis on the five REF Preferred Recommended Journals Lists: • Overlapping titles • Unsubscribed titles • Financial shortfall • Current recommended subscribed titles • Usage data
  • 24. Reading List Review Qualitative analysis on course reading lists: • What are our academic recommending? • Where is it published? • How often is it recommended? • Are there alternatives?
  • 26. What they can do: • Both qualitative and quantitative measures tell the story of the resource • Aid decision making • Justify procurement • Safeguard budgets
  • 29. Closing thoughts • Is it worth investing in this? • Qualitative & Quantitative • Danger of relying on cost-per-download
  • 30. Looking Ahead • Review of all budgets • All Resources • Systems • Staff • Services • Demonstrating Value and Impact • Resources • Services
  • 31. Thank You Selena Killick John Harrington Cranfield University Cranfield University s.a.killick@cranfield.ac.uk j.harrington@cranfield.ac.uk Tel: 01793 785561 Tel: 01234 754477