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LibQUAL+ and other ARL initiatives

LibQUAL+ and other ARL initiatives presented at the annual SCONUL Conference: Demonstrating Value & Maximising Impact, 14-15th July 2012, Liverpool, UK. Presentation by Selena Killick from Cranfield University and Stephen Town, University of York. Presentation discusses the use of LibQUAL+, TechQUAL and ClimateQUAL in the United Kingdom.

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LibQUAL+ and other ARL initiatives

  1. 1. LibQUAL+ and other ARL initiatives Stephen Town & Selena Killick
  2. 2. Summary• ARL Background & History• LibQUAL+: the SCONUL experience• TechQUAL as a method for converged contexts• ClimateQUAL for staff assessment: the SCONUL trial• Discussion
  3. 3. ARL Statistics & Assessment• Leadership role in development, testing and application of tools for management & measurement• Community development: the Library Assessment Conference, Blog, email list, OPAL (formerly ESP), Service Quality Evaluation Academy• Grew out of the “New Measures Initiative”
  4. 4. Tools & projects: StatsQUAL• ARL Statistics • Lib-Value• LibQUAL+ • E-Metrics• ClimateQUAL • Organisational• DigiQUAL Performance• MINES for Libraries Assessment
  5. 5. LibQUAL+®: The SCONUL ExperienceSelena KillickLibrary Quality Officer, Cranfield University
  6. 6. &
  7. 7. Survey Composition • 22 Core Questions – Affect of Service – Information Control – Library as Place • 5 Optional Questions • Information Literacy • General Satisfaction • Demographics • Free-text Comments
  8. 8. LibQUAL+ Lite• Introduced in 2010• Sampling Methodology – All questions asked – Respondents answer a random sample only• Reduced Survey Time• Increase Response Rates
  9. 9. Consortium Composition
  10. 10. Number of SCONUL LibQUAL+® Participants by Year2520151050 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* LibQUAL+ Participants Unique LibQUAL+ Participants
  11. 11. SCONUL LibQUAL+® Libraries by HE Sector / Sector Population8070605040302010 55% 33% 57% 7% 0 RLUK Pre-1992 Post-1992 HE colleges LibQUAL+ Libraries Non-LibQUAL+ Libraries
  12. 12. LibQUAL+® Libraries by Mission Group3025201510 60% 68% 44%5 82% 35%0 Russell Group 1994 Group University Million+ CONUL Alliance LibQUAL+ Libraries Non-LibQUAL+ Libraries
  13. 13. SCONUL LibQUAL+® Repeat Participation by Style Other Annual 18% 12%Three-yearly 15% Biennial 55%
  14. 14. Expectations
  15. 15. Highest DesiredID Question Desired Years in (2011) Top 5 Making electronic resources accessible from myIC-1 home or office 8.30 9LP-1 Library space that inspires study and learning 8.16 2 A library Web site enabling me to locateIC-2 information on my own 8.10 9 Making information easily accessible forIC-7 independent use 8.06 2 Print and/or electronic journal collections IIC-8 require for my work 8.06 8
  16. 16. Lowest DesiredID Question Desired Years in (2011) Bottom 5AS-2 Giving users individual attention 6.77 9LP-5 Space for group learning and group study 7.32 9AS-1 Library staff who instill confidence in users 7.49 8AS-6 Library staff who deal with users in a caring fashion 7.73 9AS-7 Library staff who understand the needs of their users 7.74 2
  17. 17. SCONUL LibQUAL+® Increasing Minimum Expectations7.006.806.606.406.206.005.805.605.405.205.00 Space for group Making electronic Library staff who A comfortable and learning and group resources deal with users in a inviting location study accessible from my caring fashion home or office Minimum Mean 2004 Minimum Mean 2011
  18. 18. SCONUL LibQUAL+® Decreasing Desired Expectations8.208.007.807.607.407.207.006.806.60 The printed Print and/or Giving users Quiet space for Modern library materials I electronic journal individual individual work equipment that need for my work collections I attention lets me easily require for my access needed work information Desired Mean 2004 Desired Mean 2011
  19. 19. Perceptions
  20. 20. SCONUL Overall 2004
  21. 21. SCONUL Overall 2011
  22. 22. SCONUL LibQUAL+® Overall 2004 - 2011 8.50 8.00 7.50Mean 7.00 6.50 6.00 5.50 2004 2005 2006 2007 2008 2009 2010 2011 Minimum Mean Desired Mean Perceived Mean
  23. 23. SCONUL LibQUAL+® Affect of Service 2004 - 2011 8.50 8.00 7.50Mean 7.00 6.50 6.00 5.50 2004 2005 2006 2007 2008 2009 2010 2011 Minimum Mean Desired Mean Perceived Mean
  24. 24. SCONUL LibQUAL+® Information Control 2004 - 2011 8.50 8.00 7.50Mean 7.00 6.50 6.00 5.50 2004 2005 2006 2007 2008 2009 2010 2011 Minimum Mean Desired Mean Perceived Mean
  25. 25. SCONUL LibQUAL+® Library as Place 2004 - 2011 8.50 8.00 7.50Mean 7.00 6.50 6.00 5.50 2004 2005 2006 2007 2008 2009 2010 2011 Minimum Mean Desired Mean Perceived Mean
  26. 26. Comparisons
  27. 27. LibQUAL+ Desired Mean Comparisons 20118.208.007.807.607.40 Affect of Service Information Library as Place Overall Control SCONUL ARL
  28. 28. LibQUAL+ Perceived Mean Comparisons 20117.407.207.006.806.606.406.20 Affect of Service Information Library as Place Overall Control SCONUL ARL
  29. 29. LibQUAL+® Results in Action
  30. 30. The Library is one of the most oppressively depressing locations on the face of theearth; its ugly décor and offensive lighting gnaw at the soul and the carpeting is an invitation to madness £14 million improvement programme now underway to renovate the Library, expand the collection and increase study space.
  31. 31. Feedback from SCONUL Participants• Secured additional funding to increase resources• Increased liaison with Academic staff• Improvements to the Library building & facilities• Developed information literacy training• Increased help and support
  32. 32. National Outcomes Libraries are being transformed into rowdy social spaces… many of the changes have had unfortunate – even disastrous – consequences for the place of libraries in university scholarship and study. Response published in the next edition of THE from SCONUL outlining that LibQUAL+® results show that academic staff perceptions of library buildings are the highest they’ve ever been.Sharpe, K. 2009. Quiet, please. Times Higher Education . 5 November. [Available Online].
  33. 33. Conclusions• Greater use of LibQUAL+® by Pre-1992 Universities• Biennial participation for ~half of users• Expectations rising in most areas• Perceptions rising also• Not quite as good as ARL• LibQUAL+® helps Libraries to develop and improve services
  34. 34. TechQUAL and ClimateQUAL Stephen Town Director Of Information
  35. 35. TechQUAL IT Survey
  36. 36. Background• Higher Education IT Survey Tool• Developed in the US at Pepperdine University• Based on the same “total market survey” principles as SERVQual and LibQUAL• Web based survey, used extensively in the US (e.g. Boston, Yale)• Free to use (but not serviced)• First use in the UK at York 2011
  37. 37. The Instrument• Currently 18 core questions and 6 local questions, to which users give minimum, desired and perceived ratings, and comments on each• Plans to reduce to 12 core questions• One additional free text question
  38. 38. Example QuestionsConnectivity & Access1) Having adequate capacity (speed, bandwidth) when using the wired network2) Having adequate capacity (speed, bandwidth) when using the wireless network3) Having wireless network coverage in all the areas that are important to me as a faculty, student, or staff member4) Having a university network that is reliable, available, and performs in an acceptable manner5) Having access to important university provided technology services from my mobile device6) Having access to important university provided technology services from off campus when at home or travelling
  39. 39. York Results• Conducted between 28th November and 19th December 2011 – Total respondents = 1,888 – Total response rate = 10.45% – Total comments received = 2,855 – In comparison, Library survey 2011 received 1,865 responses
  40. 40. York Results
  41. 41. Sample Comments• “Mac OSX is becoming increasingly prevalent especially for laptops - staff should be well trained for it.”• “Web mail :( but gmail :-) and we are switching - as have many many staff already.”• “Main qualm here is with printing, the printers often break/get jammed and it takes an age to fix them.”• “Id like a York University app, where I can access my timetable, yorkmail and contact details for seminar tutors etc.”
  42. 42. Conclusions• TechQUAL offers an acceptable tool for UK audiences for IT service quality assessment• TechQUAL provides focused, quantitative and benchmarkable data on IT service quality• TechQUAL is designed to provide specific commentary• TechQUAL is very suitable for converged services to use in tandem with LibQUAL+• TechQUAL is not a serviced product• At York has already had a significant impact on resource decision-making, especially around wireless provision, and has provided core data for the new Information Strategy
  43. 43. ClimateQUAL: Organisational Culture and Diversity Assessment Tool
  44. 44. Background• Assessment tool developed for understanding culture and diversity within libraries• Developed by Organisational Psychologists at the University of Maryland, administered by ARL• Used by over 30 universities in the US• Allows benchmarking against other universities• Tailored for the UK market and being piloted with York, Leicester, Nottingham Trent and UWE
  45. 45. Survey• Based around 9 core scales: – Organizational Climate for Justice – Climate for Leadership – Climate for Deep Diversity – Climate for Demographic Diversity – Climate for Innovation: Co-Workers – Climate for Continual Learning – Climate for Teamwork – Climate for Customer Service – Climate for Psychological Safety
  46. 46. Sample QuestionsThe following questions are designed to be answered on a 7-point (strongly disagree to strongly agree) scale and are taken from a range of scales:• This organization provides a clear understanding of the purpose of teams.• I talk up this organization to my friends as a great organization to work for.• My immediate supervisor has excellent interpersonal skills.• The race of a team/division member does NOT affect how much attention is paid to their opinions.• Coworkers are able to provide reliable information about ways to improve job performance.• Library employees have the job knowledge and skills required to deliver superior quality work and service.• The work I do is very important to me.• My impact on what happens in my team/division is large.
  47. 47. York Experience• Ran the survey over a 3-week period in May/June 2012• Promoted using emails directly to staff and managers• Used incentive of Kindle Touch and £50 Amazon vouchers• Over 100 staff completed the survey, out of a target of around 120 FTE• Results confidential ( and not available yet!) but can be benchmarked
  48. 48. General conclusions & questions• ARL assessment products have been successfully deployed in the UK & Ireland for close to ten years (as well as internationally)• Culture and language differences have not been a significant barrier to take up• Are there further opportunities for collaboration?
  49. 49. Acknowledgements• Amanda Conway, Dorothy Vuong, Karen Ready, Jacqui Dowd, John MacColl and the rest of the SCONUL LibQUAL+® Participants• The ARL LibQUAL+® Participants• SCONUL Working Group on Performance and Quality• Martha, Bruce, Colleen, David and the rest of the LibQUAL+® team
  50. 50. Thank You!Selena @SelenaKillickTel: +44(0)1793 785561J. Stephen TownDirector of Information, The University of