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What do they want now?
Qualitative regrounding of the
LibQUAL+® survey.
Selena Killick
Library Quality Officer
Cranfield University
“only customers judge quality; all
  other judgements are essentially
             irrelevant”



Zeithaml, V.A., Parasuraman, A. & Berry, L.L., 1990.
Delivering Quality Service, The Free Press, New York.
Shavar Ross, Someone Else, August 5, 2005 via Flickr, Creative Commons Attribution
Needham, A. 2007. The Spice Girls just wannabe back [Photograph]. [Online]. Available at:
http://www.guardian.co.uk/music/musicblog/2007/jun/28/thespicegirlsjustwannabeb [Accessed 8 August 2011].
Stack of Books
Kelly Gifford, Stack of Books, February 10, 2007 via Flickr, Creative Commons Attribute.
Brian Wilkins, iPhone 4, June 25, 2010 via Flickr, Creative Commons Attribute.
Spencer E Holtaway, Twitter website screenshot, March 23, 2009 via Flickr, Creative Commons Attribute.
Spencer E Holtaway, facebook website screenshot, March 23, 2009 via Flickr, Creative Commons Attribute.
Could you scan and
    email me the print
journal articles I need to
 save me from having to
   come to the library?
I think different forms of electronic
                                                    delivery are froth that takes the
                                                   library’s resources away from the
                                                  important things, such as having a
                                                       proper collection of books.




h2g2. 2007. Is The Quality Of Things Getting Worse? [Photograph]. [Online]. Available at:
http://www.bbc.co.uk/dna/h2g2/A19156133 [Accessed 8 August 2011].
Jordi Casañas, n.d., Jaume Fuster Library [Photograph]. In: Monsen, I. (ed). IFLA Section on Library Buildings and Equipment, Newsletter 2011 No 1. Available
at: http://www.ifla.org/files/library-buildings-and-equipment/newsletters/2011-1-en.pdf
ex.libris, Studying, January 15, 2008 via Flickr, Creative Commons Attribute.
Kennedy Library, Collaboration Rooms, June 12, 2009 via Flickr, Creative Commons Attribute.
christopher Porter, Students Studying, January 12, 2006 via Flickr, Creative Commons Attribute.
I think of a proper library as being
                                      somewhere not far off death in
                                 atmosphere, in that it’s quiet and people
                                 don’t talk much, because that’s what you
                                      want as a working environment.




h2g2. 2007. Is The Quality Of Things Getting Worse? [Photograph]. [Online]. Available at:
http://www.bbc.co.uk/dna/h2g2/A19156133 [Accessed 8 August 2011].
Svein Halvor Halvorsen, Cram time (winter+spring), May 12, 2008 via Flickr, Creative Commons Attribute.
Clemsonunivlibrary, Man, those beanbags sure are comfortable! August 1, 2011 Via Flickr, Creative Commons Attribute
Michael Sauers, Questions Answered, August 24, 2006 via Flickr, Creative Commons Attribute.
Chris Martin, sleeping kid in NSC, December 4, 2007 Via Flickr, Creative Commons Attribute
Facebook Poll: http://on.fb.me/jatsne
Remote
                     Access

        Access                  Library
         Tools                  Website




                                      Electronic
Easy Access
                                     Information




         Print &                 Print
        eJournals               Materials

                     Modern
                    Equipment
A library Web site enabling me to locate
         information on my own


Easy-to-use access tools that allow me to
         find things on my own


Making information easily accessible for
           independent use
The electronic information
                resources I need


    Print and/or electronic journal
   collections I require for my work


       The printed library materials I
             need for my work



Hobvias Sudoneighm, Workstation, September 12, 2006 via Flickr, Creative Commons Attribute.
Modern equipment that lets me
                                                                 easily access needed information


                                                                   Making electronic resources
                                                                    accessible from anywhere
                                                                accessible from my home or office




Ed Yourdon, Bryant Park, late Apr 2009 - 23, April 25, 2009 Via Flickr, Creative Commons Attribute
Remote
                     Access

        Access                  Library
         Tools                  Website




                                      Electronic
Easy Access
                                     Information




         Print &                 Print
        eJournals               Materials

                     Modern
                    Equipment
Joanna Orpia, sorry we’re closed, January 1, 1980 Via Flickr, Creative Commons Attribute
UBC Library, Library Training 5, October 1, 2009 Via Flickr, Creative Commons Attribute
Thank You!
Selena Killick
s.a.killick@cranfield.ac.uk
Tel: +44(0)1793 785561

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What do they want now? Qualitative regrounding of the LibQUAL+ survey.

  • 1. What do they want now? Qualitative regrounding of the LibQUAL+® survey. Selena Killick Library Quality Officer Cranfield University
  • 2. “only customers judge quality; all other judgements are essentially irrelevant” Zeithaml, V.A., Parasuraman, A. & Berry, L.L., 1990. Delivering Quality Service, The Free Press, New York.
  • 3.
  • 4. Shavar Ross, Someone Else, August 5, 2005 via Flickr, Creative Commons Attribution
  • 5. Needham, A. 2007. The Spice Girls just wannabe back [Photograph]. [Online]. Available at: http://www.guardian.co.uk/music/musicblog/2007/jun/28/thespicegirlsjustwannabeb [Accessed 8 August 2011].
  • 6.
  • 7.
  • 8. Stack of Books Kelly Gifford, Stack of Books, February 10, 2007 via Flickr, Creative Commons Attribute.
  • 9.
  • 10. Brian Wilkins, iPhone 4, June 25, 2010 via Flickr, Creative Commons Attribute. Spencer E Holtaway, Twitter website screenshot, March 23, 2009 via Flickr, Creative Commons Attribute. Spencer E Holtaway, facebook website screenshot, March 23, 2009 via Flickr, Creative Commons Attribute.
  • 11.
  • 12.
  • 13. Could you scan and email me the print journal articles I need to save me from having to come to the library?
  • 14. I think different forms of electronic delivery are froth that takes the library’s resources away from the important things, such as having a proper collection of books. h2g2. 2007. Is The Quality Of Things Getting Worse? [Photograph]. [Online]. Available at: http://www.bbc.co.uk/dna/h2g2/A19156133 [Accessed 8 August 2011].
  • 15. Jordi Casañas, n.d., Jaume Fuster Library [Photograph]. In: Monsen, I. (ed). IFLA Section on Library Buildings and Equipment, Newsletter 2011 No 1. Available at: http://www.ifla.org/files/library-buildings-and-equipment/newsletters/2011-1-en.pdf
  • 16. ex.libris, Studying, January 15, 2008 via Flickr, Creative Commons Attribute. Kennedy Library, Collaboration Rooms, June 12, 2009 via Flickr, Creative Commons Attribute. christopher Porter, Students Studying, January 12, 2006 via Flickr, Creative Commons Attribute.
  • 17. I think of a proper library as being somewhere not far off death in atmosphere, in that it’s quiet and people don’t talk much, because that’s what you want as a working environment. h2g2. 2007. Is The Quality Of Things Getting Worse? [Photograph]. [Online]. Available at: http://www.bbc.co.uk/dna/h2g2/A19156133 [Accessed 8 August 2011].
  • 18. Svein Halvor Halvorsen, Cram time (winter+spring), May 12, 2008 via Flickr, Creative Commons Attribute.
  • 19.
  • 20. Clemsonunivlibrary, Man, those beanbags sure are comfortable! August 1, 2011 Via Flickr, Creative Commons Attribute
  • 21. Michael Sauers, Questions Answered, August 24, 2006 via Flickr, Creative Commons Attribute.
  • 22.
  • 23. Chris Martin, sleeping kid in NSC, December 4, 2007 Via Flickr, Creative Commons Attribute
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Remote Access Access Library Tools Website Electronic Easy Access Information Print & Print eJournals Materials Modern Equipment
  • 31. A library Web site enabling me to locate information on my own Easy-to-use access tools that allow me to find things on my own Making information easily accessible for independent use
  • 32. The electronic information resources I need Print and/or electronic journal collections I require for my work The printed library materials I need for my work Hobvias Sudoneighm, Workstation, September 12, 2006 via Flickr, Creative Commons Attribute.
  • 33. Modern equipment that lets me easily access needed information Making electronic resources accessible from anywhere accessible from my home or office Ed Yourdon, Bryant Park, late Apr 2009 - 23, April 25, 2009 Via Flickr, Creative Commons Attribute
  • 34. Remote Access Access Library Tools Website Electronic Easy Access Information Print & Print eJournals Materials Modern Equipment
  • 35. Joanna Orpia, sorry we’re closed, January 1, 1980 Via Flickr, Creative Commons Attribute UBC Library, Library Training 5, October 1, 2009 Via Flickr, Creative Commons Attribute
  • 36.

Editor's Notes

  1. Two key elements of the library service raised by the customers of Cranfield are not part of the LibQUAL+® core 22 questions; library opening hours and training provided by library staff. However, questions on both of these areas are available within the optional additional five questions libraries can add to their survey.