Digitaal Strateeg Patrick van Dijl gaf tijdens Ecommerce Summit inzicht in welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel strategie
De drie grootste omnichannel uitdagingen bij cross-border e-commercevalantic NL
De ultieme klantervaring creëren is moeilijk, maar wanneer klanten in verschillende landen wonen komt daar nog een stuk meer bij kijken! Wie zijn die klanten? Welke kanalen zet u in? Welke technische aspecten komen er bij kijken? Deze vragen worden beantwoord aan de hand sprekende voorbeelden uit de praktijk.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetvalantic NL
Wilt u de conversie van uw webshop structureel verhogen? Dan mag u deze presentatie absoluut niet missen. Conversie-specialist Jurjen Jongejan legt u in een flitsende presentatie uit hoe u dat aanpakt. Waar moet u beginnen? Welke analyses moet u maken? Wat zijn de laatste trends? Deze presentatie zit vol met praktijkcases op het gebied van A/B-testen, veel bruikbare tips en een bewezen stappenplan. U verlaat gegarandeerd de zaal vol enthousiasme en concrete ideeën om de conversie van uw webshop te verhogen.
De zes onmisbare bouwstenen van uw omnichannel-strategievalantic NL
e digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel-transformatie.
Onmisbare trends en ontwikkelingen op het gebied van E-mailmarketingvalantic NL
E-mailmarketing is al jaren een populair middel om de doelgroep te bereiken. Maar het is wel continu in ontwikkeling. Wat zijn de trends waarop u een visie moet hebben of ontwikkelen?
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. E-mailmarketing Specialist Patrick legt in vier stappen tijdens een interactieve presentatie uit hoe u klanten wel zover krijgt om zelfs meer dan één aankoop te doen.
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
De drie grootste omnichannel uitdagingen bij cross-border e-commercevalantic NL
De ultieme klantervaring creëren is moeilijk, maar wanneer klanten in verschillende landen wonen komt daar nog een stuk meer bij kijken! Wie zijn die klanten? Welke kanalen zet u in? Welke technische aspecten komen er bij kijken? Deze vragen worden beantwoord aan de hand sprekende voorbeelden uit de praktijk.
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. En mocht u dit wel hebben, dan blijkt vaak dat klanten e-mails niet openen of lezen. Laat staan dat ze een aankoop doen.
Verdubbel uw conversie in 4 stappen! Praktische tips voor meer omzetvalantic NL
Wilt u de conversie van uw webshop structureel verhogen? Dan mag u deze presentatie absoluut niet missen. Conversie-specialist Jurjen Jongejan legt u in een flitsende presentatie uit hoe u dat aanpakt. Waar moet u beginnen? Welke analyses moet u maken? Wat zijn de laatste trends? Deze presentatie zit vol met praktijkcases op het gebied van A/B-testen, veel bruikbare tips en een bewezen stappenplan. U verlaat gegarandeerd de zaal vol enthousiasme en concrete ideeën om de conversie van uw webshop te verhogen.
De zes onmisbare bouwstenen van uw omnichannel-strategievalantic NL
e digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke bouwstenen noodzakelijk zijn voor een succesvolle omnichannel-transformatie.
Onmisbare trends en ontwikkelingen op het gebied van E-mailmarketingvalantic NL
E-mailmarketing is al jaren een populair middel om de doelgroep te bereiken. Maar het is wel continu in ontwikkeling. Wat zijn de trends waarop u een visie moet hebben of ontwikkelen?
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. E-mailmarketing Specialist Patrick legt in vier stappen tijdens een interactieve presentatie uit hoe u klanten wel zover krijgt om zelfs meer dan één aankoop te doen.
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not, compared to long sales cycles in B2B.
The next three growth marketing tactics in our double you E-Commerce profits series are:
#10 ToFu, MoFu, BoFu ad structure
#11 Retargeting simply everywhere
#12 Smarter shopping campaigns
#10 – We need to solidify our ad campaign structure, no matter which ad platform we are using. Facebook, Instagram, Google, Pinterest, wherever! We'll show a reliable system you can apply to your products, categories, and your brand.
#11 – Retargeting is your start into ads if your ad budget is low or you need to improve your E-Commerce conversion rates. It would help if you had many visitors in your online shop to spend significant money on retargeting them. I even call them "cheater campaigns" because it's so easy to make them profitable.
#12 – Then there is another campaign type that seems to be working like magic for most online shops: Automated Shopping Campaigns. Google, Facebook, Pinterest. Most platforms offer some online shop data feed based campaigns. It's not simple to set them up, but once done, they do their promised magic.
Of courses, these are just three out of many ideas to scale your E-Commerce business with paid ads. But if you haven't yet implemented these fully, they have, in my opinion, some of the highest success changes we can hope for.
Pulling your audience into your Product Story | Pirate SkillsPirate Skills
I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life.
Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out?
With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Featuring speakers from Atlassian, Rue La La
Katherine Shea, Product Manager, Rue La La
Cameron Deatsch, Head of Growth, Atlassian
Learn how to build a testing program that scales with your business – it's all about collaboration and communication. In this session, you'll learn how to build a unified optimization front across multiple geographies, teams, and functions, and how to collaborate on testing projects when multiple owners are involved, for instance, web and mobile teams.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
View webinar: http://go.retentionscience.com/ecommerce-metrics-webinar-recording
Slides from a webinar featuring eCommerce expert Justin Winter, CEO & Co-founder from Diamond Candles and Ryan Lee, Customer Success Manager from Retention Science. They discussed how scaling eCommerce companies can measure success and inform their marketing strategy and process.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
Het awardwinnende omnichannel-concept every.day.countsvalantic NL
GuiltyPeople bedacht in opdracht van conceptmerk every.day.counts een unieke shopping experience voor de nieuwe brand store in Amsterdam. Gideon vertelt over de in-store app die de offline ervaring versterkt met online componenten. Met deze toepassing wil every.day.counts winkelen voor haar klanten zorgelozer maken. Het concept werd dit jaar ook beloond met een Dutch Interactive Award in de categorie omnichannel.
10 online marketing must haves voor iedere webwinkel met >€2 mln online omzetvalantic NL
Hoe breng ik mijn échte winkels binnen en buiten mijn webwinkel maximaal naar onder de aandacht? Hoe kan ik beter producten inkopen met online data? Welke tools helpen u tijd en kosten te besparen?
Zes stappen naar een succesvolle omnichannel-strategievalantic NL
De digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke stappen noodzakelijk zijn voor een succesvolle omnichannel-strategie.
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not, compared to long sales cycles in B2B.
The next three growth marketing tactics in our double you E-Commerce profits series are:
#10 ToFu, MoFu, BoFu ad structure
#11 Retargeting simply everywhere
#12 Smarter shopping campaigns
#10 – We need to solidify our ad campaign structure, no matter which ad platform we are using. Facebook, Instagram, Google, Pinterest, wherever! We'll show a reliable system you can apply to your products, categories, and your brand.
#11 – Retargeting is your start into ads if your ad budget is low or you need to improve your E-Commerce conversion rates. It would help if you had many visitors in your online shop to spend significant money on retargeting them. I even call them "cheater campaigns" because it's so easy to make them profitable.
#12 – Then there is another campaign type that seems to be working like magic for most online shops: Automated Shopping Campaigns. Google, Facebook, Pinterest. Most platforms offer some online shop data feed based campaigns. It's not simple to set them up, but once done, they do their promised magic.
Of courses, these are just three out of many ideas to scale your E-Commerce business with paid ads. But if you haven't yet implemented these fully, they have, in my opinion, some of the highest success changes we can hope for.
Pulling your audience into your Product Story | Pirate SkillsPirate Skills
I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life.
Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out?
With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Featuring speakers from Atlassian, Rue La La
Katherine Shea, Product Manager, Rue La La
Cameron Deatsch, Head of Growth, Atlassian
Learn how to build a testing program that scales with your business – it's all about collaboration and communication. In this session, you'll learn how to build a unified optimization front across multiple geographies, teams, and functions, and how to collaborate on testing projects when multiple owners are involved, for instance, web and mobile teams.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
View webinar: http://go.retentionscience.com/ecommerce-metrics-webinar-recording
Slides from a webinar featuring eCommerce expert Justin Winter, CEO & Co-founder from Diamond Candles and Ryan Lee, Customer Success Manager from Retention Science. They discussed how scaling eCommerce companies can measure success and inform their marketing strategy and process.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
Het awardwinnende omnichannel-concept every.day.countsvalantic NL
GuiltyPeople bedacht in opdracht van conceptmerk every.day.counts een unieke shopping experience voor de nieuwe brand store in Amsterdam. Gideon vertelt over de in-store app die de offline ervaring versterkt met online componenten. Met deze toepassing wil every.day.counts winkelen voor haar klanten zorgelozer maken. Het concept werd dit jaar ook beloond met een Dutch Interactive Award in de categorie omnichannel.
10 online marketing must haves voor iedere webwinkel met >€2 mln online omzetvalantic NL
Hoe breng ik mijn échte winkels binnen en buiten mijn webwinkel maximaal naar onder de aandacht? Hoe kan ik beter producten inkopen met online data? Welke tools helpen u tijd en kosten te besparen?
Zes stappen naar een succesvolle omnichannel-strategievalantic NL
De digitale rol wordt een steeds groter onderdeel van de customer journey van uw klant. Tegelijkertijd hebben we te maken met een veeleisende en verwachtingsvolle consument in combinatie met een complex technische wereld. Leer welke stappen noodzakelijk zijn voor een succesvolle omnichannel-strategie.
Jurjen Jongejan, Online Marketing Director bij ISM eCompany, gaf op woensdag 20 april 2016 een sessie op Multichannel Conference in Utrecht over conversie-optimalisatie. Het legt in deze presentatie uit hoe je omzet verdubbelt door de conversie structureel te verhogen.
Onmisbare Google Analytics analyses om direct geld mee te verdienenvalantic NL
Google Analytics is dé online tool om de statistieken van uw webwinkel te meten. Deze statistieken zijn goud waard, mits u weet hoe u deze moet analyseren. Aan de hand van sprekende voorbeelden en concrete tips legt Wouter uit hoe statistieken het gedrag van uw webwinkelbezoekers blootleggen en hoe u deze kunt gebruiken om uw omzet structureel te verhogen.Tijdens de presentatie krijgt u inzicht in het gedrag van bezoekers, waar zij obstakels ervaren en waarom ze niet kopen. Alle analyses zijn 100 procent toepasbaar op uw webshop. Na de sessie kunt u direct aan de slag met het analyseren en verbeteren van uw conversie!
Conversie-optimalisatie wordt voor (online) retailers een steeds belangrijker onderdeel van de online strategie. Maar hoe realiseer je meer omzet met een denderende conversiemachine op basis van data? Bestseller auteur en veelgevraagd spreker Jurjen leert je hoe je met conversie-optimalisatie het verschilt kunt maken en je omzet laat exploderen. Waar moet je beginnen? Hoe kun je doorgroeien? Hoe optimaliseer je voor mobiel? Wat zijn de laatste trends?
Maximaal rendement uit marketing automationEsthervanrees
Hoe haalt u maximaal rendement uit marketing automation? Patrick van Wattum, onze senior e-mailmarketing consultant legde tijdens een webinar uit wat marketing automation is en hoe u er succesvol mee kunt beginnen.
google analytics voor webshops met meer omzet dan 1 miljoen per jaarvalantic NL
Google Analytics is dé online tool om de statistieken van uw webwinkel te meten. Deze statistieken zijn goud waard, mits u weet hoe u deze moet analyseren. Door de juiste data in Google Analytics op een rijtje te zetten, achterhaalt u hoe bezoekers zich in uw webshop gedragen, waar zij obstakels ervaren en waarom ze niet kopen!
Conversie-optimalisatie: hoe pakt u dat aan?valantic NL
Wilt u de conversie van uw webshop structureel verhogen? Conversiespecialist Jurjen Jongejan legde in de masterclass van ISM eCompany uit hoe u dat aanpakt. Waar moet u beginnen? Welke analyses moet u maken? Wat zijn de laatste trends? Deze sessie zat vol met praktijkcases op het gebied van A/B-testen, veel bruikbare tips en een bewezen stappenplan.
Wilt u er zeker van zijn dat de aanpassingen in uw webshop uw omzet structureel verhoogt? Ga dan A/B-testen! Wie bepaalt idealiter de kleur van de bestelbutton in uw webshop waar bezoekers het liefst op klikken om zijn bestelling af te ronden? Juist, dat is uw bezoeker. Kleine aanpassingen kunnen al grote impact hebben op uw omzet. Een A/B-test opzetten waarbij u variant A test met variant B klinkt heel simpel en.. dat is het ook, mits u op de juiste manier te werk gaat. Danny vertelde in de masterclass van ISM eCOmpany hoe u direct aan de slag kunt met A/B-testen, gaf onmisbare tips en liet inspirerende voorbeelden zien van succesvolle A/B-testen en de meest voorkomende fouten.
Webinar: onmisbare trends en ontwikkelingen op het gebied van e-mailmarketingvalantic NL
Verstuurt u alleen nog een nieuwsbrief? In deze presentatie staan trends in e-mailmarketing die zorgen voor een enorm hoge ROI en conversie in webshop.
Het effect van Google Adwords op offline winkelbezoekvalantic NL
Welk effect heeft een AdWords advertentie op uw offline winkelbezoek? Door het veranderende winkelgedrag van consumenten wordt het steeds lastiger om de daadwerkelijke ROI van Google AdWords-campagnes te bepalen. Rob gaat in op de ontwikkelingen en uitdagingen van omnichannel-winkelgedrag en hij laat zien hoe AdWords-campagnes een centrale rol in de omnichannel-strategie kunnen spelen.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
Alchemative is a premium agency and technology company specializing in top-tier e-commerce services that solve your business and scalability challenges and lets you focus on your business growth. We boast an impressive track record of 9 years.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
Brisbane Shopify Meetup - 21st September 2017ReloadMedia
Slides from the Brisbane Shopify Meetup on 21st September 2017. Special guest speakers are Nikki & Bec Bowling (Lacey Lane), Rohan Lock (dotmailer), and Paul Goldston (Shopify Plus).
Discover how iScore helps international brands in empowering their e-retail channel.
iScore is the world's only solution leveraging expertise and SaaS tools to boost your business in the digital world.
Your organization has dealt with historic retailers for fifty years now. You have reached a very high degree of mastery in that sport. However, rules of the game are changing, fast. Countries borders are vanishing, entry barriers have been lowered and big concepts like shelf space profoundly mutated when entering the digital world of business. E-retailers come for nothing less than the lion’s share and you definitely need to level up. iScore is a great tool in that end.
Founded in Ahmedabad in 2010,as Small Development Center.We began in 2010 as a small Web Development house, servicing a number of local businesses with website design and Internet marketing.
We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. V2Infotech is assisting organizations and companies throughout the world. V2Infotech help them connect with their customers, to sell ideas, products and services.
In 2017 Leading SEO Company in Ahmedabad.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
We at Response on innovation have both eyes firmly on your business future. We know how to create powerful & engaging campaigns that can build your business or brand successfully online. We'll also make sure you gain maximum growth in a rapidly evolving digital marketplace.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
Setting Your Shopify Store Up for Success: Apps to Boost Revenue in 2024Nirvana Canada
In a world that is increasingly shifting from in-person to online sales, there has never been a better time to take a long hard look at your e-commerce store and evaluate whether your current setup is delivering all the functionality it could or if there is room to improve.
Business Building Block [marketing/sales] - Market Better 4-12-17Paul (E) Kilzer
Every company has 3 main building blocks: Financial, Marketing/Sales, Operations. Take a look at the presentations from our recent session. Great stuff!
(Internationale) marketplaces krijgen in Nederland steeds meer macht. Als retailer kun je dus eigenlijk niet meer om de dominantie van marketplaces heen. In deze video bespreekt ISM’er Lara 5 topics zodat jij precies weet waar je op moet letten tijdens het verkopen op marketplaces.
Aan de hand van praktische toepassingen laat ISM’er Feiko Bierman zien hoe je, als management van een B2C of B2B webshop, Data Science gebruikt om jouw e-commerce succes te maximaliseren.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
DMF Portfolio Piece Smart Goals - Artist Management.docx
Six steps to a successful omnichannel strategy
1. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
SIX STEPS TO A SUCCESSFUL OMNICHANNEL STRATEGY
Ecommerce Summit 2016
2. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Short intro
Patrick van Dijl
Digital Strategist| ISM eCompany
p.vandijl@ism.nl
Previous companies
University
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ISM eCompany
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years of
e-Commerce experience
20+
100+
e-Marketing customersSana & Magento Shops
500+
Design customers
100+
Netherlands | USA | Indonesia| UK |
Belgium | Australia | Ukraine |
Sri Lanka | Austria
10offices
e-Commerce
specialists
400+
5. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 5
Omnichannel
6. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Omnichannel
Omni-channel
Omni Channel
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What is omnichannel retail?
Different retail channels seamlessly integrated.
The customer (experience) is key!
8. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 8
Single channel to omnichannel
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Channels are blurring…
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… and merging
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64% of sales in physical stores is influenced by digital experiences
Bron: “Navigating the new digital divide’, Deloitte Digital, Mei 2015
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Sense of urgency
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“Omnichannel Retail Brands Increase
Revenue 28% via Ecommerce Presence”
”77% of smartphone-related transactions
are actually happening within the store”
'60% of our revenue is via omnichannel,' says Esprit boss
14. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
5%of the companies believe they are “advanced”when it comes to
omnichannel capabilities
Between 35% and 40% think they are lagging
Bron: “Retail insight: Fulfilling Consumer Expectations’, RSR retail systems research
15. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 15
Omnichannel gap
Omnichannel gap
Customer expectation
Omnichannel
capabilities
16. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
62% of retailers
‘My customers expect it’
Bron: “Minding the omnichannel gap’, Forrester, Januari 2014
17. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successBron: “Minding the omnichannel gap’, Forrester, Januari 2014
Without being able to view stocklevels online, 40% of the
customers would not visit your physical store
18. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Optimize inventory and decrease missed
sales opportunities
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Omnichannel increases revenue
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Omnichannel customers are worth more
Increased loyalty
Increased brand interaction
Spend 3,5 times more
Buy 3 times more often
Source: “The omnichannel challenge: strategies that work’
21. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 21
Increased revenue through omnichannel features
77% 95% 107%
Source: “Omnichannel Retail’, L2 intelligence report, september 2015
Online purchase
100% - 23%
returns
Online purchase
100% - 23%
Online purchase
100% - 23%
Return in store
+ 18%
Return in store
+ 18%
Collect in
store + 12%
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Challenges
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94%of retailers experience significant
barriersduring the omnichannel transformation
Source: “Minding the omnichannel gap’, Forrester, januari 2014
24. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
The customer (experience) is not
the highest priority
25. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
The omnichannel transformation is
underestimated
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Unclear omnichannel KPI’s
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Six steps to a successful
omnichannel strategy
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Game changers
Strong brands
Customer intimacy
experts
Operational excellence
Data crunchers
> 20 years experience
> 400 professionals
> 1.000 customers
Winners Research Experience
29. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 29
ISM Omnichannel Model
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Strategy
1. Get support from management and business
units
2. Make sure the companies current situation
(SWOT) and challenges are clear
3. Determine omnichannel goals and KPI’s
31. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 31
Customer
1. Create buyer personas
2. Describe the ultimate customer journey
3. Create an overview with the customer
(informational) needs per touchpoint
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Buyer persona
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Branding
1. Define the online brand positioning
2. Analyse the customer journey on it’s visual
brand identity and user experience
3. Create “wow”-moments and creative concepts
that benefit the omnichannel customer
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34
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Data driven marketing
1. Create a traffic drivers plan
2. Analyse the customer journey to create a 360
degree customer view and a develop a
personalized shopping experience
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Traffic drivers plan
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Online channels throughout customer journey
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Infrastructure
1. Analyse the customer journey to define which
information is required at which times
2. Define the logic and processess
3. Evaluate the current situation
4. Create an omnichannel (flexible) ecosystem
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IT Infrastructure
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Organization
1. Determine if the necessary expertise is available
within the organization
2. Create multidisciplinary teams (SCRUM)
3. Make sure everyone becomes part of the digital
transformation
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ISM Omnichannel Model
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Business Case
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Roadmap
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ISM Omnichannel Model
45. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success 45
Verrassings gap
If you wish to receive this
presentation in your mailbox,
please leave me your
business card
46. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Patrick van Dijl
Digitaal Strateeg| ISM eCompany
p.vandijl@ism.nl
https://www.linkedin.com/in/patrickvandijl
Follow us
Facebook.com/ism.ecompany
Linkedin.com/company/ism-ecompany