Featuring speakers from Peninsula Strategies Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.

1. The Membership
Economy
Robbie Kellman Baxter
@robbiebax
rbaxter@peninsulastrategies.com
#opticon2015

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THANKS
JESSIE!

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WHAT
IS
THE
MEMBERSHIP
ECONOMY
?

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SELF-­‐
ACTUALIZATION
ESTEEM
SOCIAL
SAFETY
PHYSIOLOGICAL
Maslow’s
Hierarchy

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WHY
NOW
?

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SUPERUSER
Crea>ng
a

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SALESFORCE
MVP

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MEAN
FOR
YOUR
CUSTOMER
WHAT
COULD
THE
MEMBERSHIP
ECONOMY
?

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THINK,
PAIR,
SHARE

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WHAT
PROMISE
JUSTIFIES
A
“FOREVER
TRANSACTION”
?

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Online
Subscrip>on
Companies
Online
Communi>es
Organiza>on
with
loyalty
programs
Mainstream
Membership
Businesses
Small
Businesses
and
Consultancies
Nonprofits,
Professional
Socie>es
&
Trade
Associa>ons

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THE
AMAZONSTORY

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NOW
WHAT
?

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MINDSET
Membership
is
a
Not
a
PRICING
STRUCTURE

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READ
ALL
ABOUT
IT!

26. The Membership
Economy
Robbie Kellman Baxter
@robbiebax
rbaxter@peninsulastrategies.com
#opticon2015