The document discusses e-commerce, including definitions of electronic commerce and why businesses should use e-commerce. It describes how e-commerce allows businesses to expand their reach, understand customers better through data analytics, and analyze the overall market. The document also covers elements of business models, trends in e-commerce products, competitive advantages, potential drawbacks of e-commerce, and international issues. It provides steps to build an e-commerce website and considerations around costs and timelines.

1. E-COMMERCE
JEAN MICHAEL E. CASTOR

2. COMMERCE
The exchange or buying and selling of commodities; esp. the exchange of
merchandise, on a large scale, between different places or communities; extended trade
or traffic.

3. WHAT IS E-COMMERCE
Electronic commerce (E-Commerce) is a general term for any type of business, or
commercial transaction that involves the transfer of information across the Internet.

4. WHAT IS E-COMMERCE
E-commerce is a method for companies to create and operate their business in
new and efficient ways.

5. WHY ECOMMERCE

6. WHY ECOMMERCE

7. WHY ECOMMERCE

8. WHY ECOMMERCE

9. REASONS WHY BUSINESSES SHOULD
USE ECOMMERCE
EXPAND BUSINESS REACH
There is a whole world out there, and global trade is in full swing, so why limit business capabilities so
extremely by only reaching those who happen to walk in a single high street location? In order to achieve
its potential, businesses has to spread the word far and near, and offer customers everywhere the
chance to purchase its wares, and there are so many channels through which companies can gain new
interest.

10. REASONS WHY BUSINESSES SHOULD
USE ECOMMERCE
UNDERSTAND CUSTOMERS
The surge of e-commerce has led to the development of many very useful retail software that compile
data that would be difficult, if not impossible, to gather otherwise. When you know which items a
particular customer is browsing and for how long, and the products that they end up purchasing, you are
in a far stronger position to make recommendations to them that they will take you up on.

11. data analytics examines large amounts of data to uncover
hidden patterns, correlations and other insights

14. REASONS WHY BUSINESSES SHOULD
USE ECOMMERCE
ANALYSE MARKET
Not only does e-commerce help businesses to understand individual customer, but it gives a much
clearer insight into your market as a whole. Much of survival in business comes from knowing your
industry inside out, and being able to anticipate changes or trends before you miss out on them. By
knowing your market as a whole rather than in individual pieces, you are in a far stronger position to
survive your market, grow your business and reach new heights.

16. REASONS WHY BUSINESSES SHOULD
USE ECOMMERCE
INCREASE TURNOVER
If the business have been financially successful, without creating an online presence or selling via a
website, then consider just how much more you have to gain by expanding your customer base so
widely.
The business stands to gain many new clients, more loyalty, more money and ultimately, better chances
of longevity by throwing open the doors and inviting one and all to join the party. If no other reason
compels you to get into e-commerce, let it be this bottom line: keeping up leads to improved financial
success.

18. BUSINESS MODEL
A business model is a company's plan for how it will generate revenues and make a profit. It
explains what products or services the business plans to manufacture and market, and how it
plans to do so, including what expenses it will incur.

19. KEY ELEMENTS OF BUSINESS MODEL
Value Proposition
Revenue Model
Market Opportunity
Competitive Advantage
Market Strategy
Organizational Development
Management Team

20. Value Proposition
Why should the customer buy from you?
Why will customers choose to do business with your firm instead of another?

22. Revenue Model
Describes how the firm will earn revenue, generate profits, and produce a superior return on
invested capital

23. Market Opportunity
Newly identified need, want, or demand trend that a firm can exploit because it is not being
addressed by the competitors.

24. Shopify trending products 2018
Shapewear

25. Shopify trending products 2018
Phone Accessories

26. Shopify trending products 2018
Athleisure

27. Shopify trending products 2018
Maternity Dresses

28. Shopify trending products 2018
Backpacks

29. Shopify trending products 2018
Portable LED Projectors

30. Competitive Advantage
Competitive advantage is an attribute that allows a company to outperform its competitors.

32. Organizational Development
What type of organizational structures within the firm are necessary to carry out the business

34. Management Team
What kind of experiences and background are important for the company’s leaders to have?

35. SWOT ANALYSIS
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or
organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business
competition or project planning.

37. ECOMMERCE DRAWBACKS
No One Can Buy During a Site Crash

38. ECOMMERCE DRAWBACKS
Customers Can’t Try Before They Buy

39. ECOMMERCE DRAWBACKS
Ecommerce Is Highly Competitive

40. ECOMMERCE DRAWBACKS
Customers Can Be Impatient

41. ECOMMERCE DRAWBACKS
You Need To Ship Your Products

42. INTERNATIONAL ISSUES
Security/ Privacy

43. INTERNATIONAL ISSUES
Language issues

44. INTERNATIONAL ISSUES
Culture issues

45. HOW TO BUILD ECOMMERCE WEBSITE

46. Create your product

47. Determine pricing for your online
store

48. Figure out shipping options.

49. Choose your eCommerce platform.

50. Pick a domain name and brand.

51. Build your eCommerce website.

52. Set up your merchant account.

53. Add a SSL certificate to your website.

54. Start selling online!

55. HOW MUCH DOES IT COST TO
BUILD A WEBSITE

56. HOW LONG WOULD IT TAKE

58. THANK YOU!