This document discusses how Datatrics uses machine learning and data to create personalized customer journeys across marketing channels. It explains how Datatrics builds 360-degree customer profiles, predicts customer behavior and interests, and automatically delivers tailored messages and content to different customer types to improve marketing performance metrics like conversion rates and loyalty. Pricing starts at €500 per month for the basic plan and scales based on website traffic volume and performance improvements achieved.

1. We predict which
notebook Sarah wants
to buy next week, and
how to persuade her.

2. Our Mission
Market Needs
Datatrics’ Solution
Personalized Customer Journeys
Getting Started
ROI & Pricing
1
4
5
6
3
2

3. 2012 2014 2016
150+
2018
2016 2018 2019
Enschede HQ Amsterdam Milano
History
Dashboarding & Insights Next Best Action Marketing Personalized Customer Journeys
Customers
Acquisition by MailUp Group
200+

4. Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website Personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Traditional
Funnel

5. Datatrics
Journeys
Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Measure performance and
learn what works best automatically

6. We connect to 120+ channels out of the box

7. ★★★★★
Sale!
With Datatrics you can create customer journeys that are...
more relevant more personal on every touchpoint that are self-learning
Datatrics
Solution

8. Connect your internal
data sources
1
Connect your external
data sources
2
Advertising Datatrics API
Email Marketing
Website
Traffic Intensity
Weather Information
Social Media
E-commerce
Demographic Data
CRM & Support
Datatrics
DMP

9. Clicks on advertisement for Best Reviewed Notebooks
Views your pages about Apple MacBook Pro
Lives in a high income area
Signs up for your monthly newsletter
Orders Apple MacBook Pro
Likes your page on Facebook
Buys when the forecast is good
Sarah Jones
sarah@gmail.com
Amsterdam, The Netherlands
Studied at Amsterdam University
360 degree
profiles

10. Sarah Jones
The expected lifetime value of Sarah is € 2.382
Engagement Opportunity Potential
21% € 1.294 78%
Customer Type
Single-minded customer
Contact Time
Email on Monday around 7 P.M.
Persuasion
Social Proof
Buying Phase
Comparison Phase
Potential Content
Apple MacBook Pro
Buying Potential
Highly likely to buy
Predicted
values

11. Sarah is a loyal customer in the
orientation phase, and can be
persuaded with social proof.
John is a single-minded customer in
the comparison phase, and can be
persuaded with social proof.
Lookalike
Targeting

12. Comparison Phase
Single-minded customer
Persuade with scarcity
Comparison Phase
Single-minded customer
Persuade with scarcity
Lewis
Match: 73%
Match behavior of unknown visitors
to your existing customers
Unknown
Lookalike
Targeting

13. Entrepreneur
Frequent Visitor
iPhone user
Entrepreneur
Frequent Visitor
iPhone user
Lewis
Match: 84%
Use lookalike analysis for more
relevant cross-sell and upsell
John
Acer Chromebook Acer Chromebook
Lookalike
Targeting

14. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
new chromebook
Buy all the latest Chromebooks, on sale until
tomorrow! - Awesome Retailer
awesomeretailer.com
Shop the largest collection of Chromebooks. Next day delivery
for orders placed before midnight! Get the best deals now: all
Chromebooks on sale until tomorrow.
9,5 score on trustpilot.com
Laptops
Desktops
Tablets & Mobile
Accessories
Service
Delivery
Awesome Retailer
Work never stops. Are you looking for the best digital companion?
Take a look at our best selling notebooks of 2019!
#notebooks 👌
READ MORE
Best of 2018
Notebooks

15. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
This notebook was sold 5 times today
Buy Now
Awesome Retailer
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
Don’t miss this deal: Only 3 left in stock
Buy Now
Awesome Retailer
Don’t miss this deal
Only 3 left in stock!
Recommended for you
Apple MacBook Pro 15”
Touch Bar
€ 3099,-

16. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Embedded Content
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
Buy Now
Awesome Retailer

17. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
This notebook was sold 5 times today
Buy Now
Awesome Retailer
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
Don’t miss this deal: Only 3 left in stock
Buy Now
Awesome Retailer
Embedded Content
Highest score on tweakers.net
Beautiful Full-HD touch screen
Most compact notebook
✓
✓
✓
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
Recommended for you

18. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Campaign
Awesome Retailer
sarah@gmail.com
The best notebooks selected for you
Today, 10:14 AM
Apple MacBook Pro 13'' Touch Bar
(2018) MR9V2N/A Silver
Order Now
€ 2249,-
Apple MacBook Air 13,3" (2018)
MRE82N/A Space Gray
Order Now
€ 1349,-
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
Order Now
€ 3099,-
Awesome Retailer
john@gmail.com
The best notebooks selected for you
Today, 10:14 AM
HP Chromebook 14-ca040nd
Order Now
€ 321,-
Acer Chromebook 14 CB3-431-C7WJ
Order Now
€ 299,-
Acer Chromebook 15 CB515-1HT-P9M1
Order Now
€ 569,-

19. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Triggered
Awesome Retailer
sarah@gmail.com
Buy a MacBook now and get 3 years of service!
Today, 10:14 AM
Awesome Retailer
Get 3 years all-risk warranty
Buy Now
Don’t worry about losing or damaging your new
notebook. Buy now and get 3 years warranty.
Awesome Retailer
john@gmail.com
Like us on Facebook and get a 10% discount
Today, 10:14 AM
Awesome Retailer
Thank you for your purchase!
Go to Facebook
Like us on Facebook and get a 10%
discount on your next order.

22. Marketing Automation vs. Datatrics
Out of the Box Machine Learning
Customer Journey Framework
Actionable Tools for SMEs
GDPR Compliance
Easy to Get Started & Fast Results

23. 40%
20%
10%
30%
DataVolume
Increase in
Conversion
Datatrics Tracking Script on website Setting up automated advertising budgets
Connecting other channels
3 months 6 monthsStart
Building your 360 degree customer profiles
Getting
Started

24. Prices are monthly (ex VAT). Conversion increase fees will be invoiced quarterly.
+ Starting rates in the advanced tier increase depending on your website traffic.
Visits p/m Visits p/m Visits p/m
Starter Intermediate Advanced
Conversion Increase Fees
5 - 15 % Conversion Increase
15 - 30 % Conversion Increase
30+ % Conversion Increase
Pricing
+ € 100
+ € 200
+ € 300
+ € 200
+ € 400
+ € 600
+ € 400
+ € 800
+ € 1,200
< 250.000 250.000 - 500.000 > 500.000
€ 2500 +€ 1200€ 500

25. Getting
Started
We create your basic customer journey
Get started quickly and start increasing your online conversion immediately.
Don’t miss this deal
Only 3 left in stock!
Recommended for you
Dorothy Drape
Sleeveless Floral
€ 42,-
Be the first to receive the latest additions to our
collection and receive 5% discount.
Subscribe to our newsletter
Subscribe Now
Email Address
Don’t forget to follow us
on social media!

26. Getting
Started
* For best results, you also need to make our conversion & cart abandonment scripts dynamic.
Find more help and information at help.datatrics.com
You finish setting up your project
Setting up your project is easy. Make sure to finish these steps and you’re good to go.
Get to know the basics of
Datatrics at our help center
Implement our tracking
script on your website *
Connect your data sources
to Datatrics
Set up Google Analytics for
reporting

27. Getting
Started
Do you need help getting started?
Contact one of our 50+ partners that can help you to get started setting up and using Datatrics.
Find more information at datatrics.com/partners

28. Many international clients already use Datatrics

29. /Datatrics @Datatrics DatatricsHQ
Thanks!
Find more info at datatrics.com