On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.

1. Welcome to the
#ShopifyMeetup in Singapore

2. 16%
thinking of starting
a Shopify store
52%
have a Shopify store
18%
are agencies and
freelancers

3. Because this is a ‘meetup’...
● Look at the person beside you and say HI!
● Do they sell on Shopify?
● What do they sell?

4. Agenda
6:50 pm - Sarah Tan - Partner Manager, Shopify
7:00 pm - Jeanette Lau - Director, Jumpstart Commerce
7:10 pm - Neeta Nelson - Product Marketer, TradeGecko
7:20 pm - Ricky Jack - CEO, VYNE Digital
7:30 pm - Merchant Panel with Source Collections and Falcon PEV
8:00 pm - Panel with our speakers
8:15 pm - More networking

6. Thank you to our sponsors

7. Tweet your questions to
#ShopifyMeetup

8. Tweet your questions to #ShopifyMeetup
TRIVIA TIME!

9. Tweet your questions to #ShopifyMeetup
What did the first Shopify store sell?

10. Tweet your questions to #ShopifyMeetup
When was Shopify founded?

11. Arun Verma & Sarah Tan - Shopify

12. Shopify Meetup Singapore
Tweet your questions to #ShopifyMeetup

13. Neeta Nelson - TradeGecko

14. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals

15. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals
Two years later... he went bankrupt.

16. The problem we solve
What Carl loved
● Designing t-shirts
● Building a brand
● Building customer and wholesale
relationships
What Carl ended up doing
● Master of 100s of spreadsheets
● Operations manager
● Debt collector

17. The tool that helps brands grow

18. TradeGecko is cloud based inventory
and order management software.
● Manage all your business
operations in one place.
TradeGecko

19. How TradeGecko complements Shopify
Keep track of stock
across different
locations, including
Shopify POS.
Create purchase orders,
stock takes, track costs
and view complete
finances.
Integrate and manage
multiple stores in
different currencies and
languages.

20. We now help businesses around the world
15,000
Users
90
Countries

21. 3 eCommerce trends
to help drive your growth in 2018

22. TREND #1
Online and offline convergence
(aka retail is not dead)

23. Online and offline convergence - what it looks like

24. Helps boost your ranks
on Google searches
It’s not the same as
traditional retail
Online and offline convergence - the benefits
Great for products that
need a “try and buy”

25. Online and offline convergence - how you can do this
Pop up store
Click and collect
Stockists

26. Online and offline convergence - Shopcodes

27. Our customers
Smoochiezz - Multichannel retailers
● Singapore based cosmetics eCommerce retailer and wholesaler
● Sell via Shopify
● Also selling offline to department stores and pharmacies
● TradeGecko helps them integrate their online and offline sales,
plus manage their price lists

28. ECOMMERCE TREND #2
The Disruption of B2B eCommerce

29. B2B eCommerce
B2C eCommerce
7.7T2017
2.4T
2017
B2B is
320%
Larger
The future of eCommerce - B2B vs B2C

30. B2B eCommerce
Start selling wholesale online
with your own B2B eCommerce
Platform
Let your wholesalers easily
reorder and pay online
Use stockists as a wholesale
deal and to spread awareness
about your brand
Identify trade shows that your
wholesale customers attend

31. One of our customers
Rohr Remedy
● Natural skincare wholesaler and retailer based in Cairns
● Sell online, wholesale online, at trade shows and to stockists
● TradeGecko's mobile app and multi-location features are
helpful at trade shows or on the go
● Multiple price lists & currencies help them deal with various
wholesale customers

32. ECOMMERCE TREND #3
Prepare for Amazon

33. 2 ways to sell online
eCommerce vs Amazon

34. Amazon
Start experimenting on Amazon
Start on the Seller Marketplace and list
a handful of SKUs
You don’t have to list the products that
you sell on Shopify
Get an inventory system to make sure
you never oversell
Review your returns policy, schedule
Amazon health checks, register your
brand and purchase UPCs,

35. What does all of this mean?

36. eCommerce sales
on Shopify
1. Keep doing what works

37. Retail presence /
stockists
Sell on mobile at
trade shows
eCommerce sales
on Shopify
Amazon
2. Test new sales channels

38. Sell on mobile at
trade shows
Create
and send
invoices
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce sales
on Shopify
Amazon Australia
Integrate with
Xero
+
3. Let technology do the heavy lifting
Retail presence /
stockists

39. Shopify Meetup Singapore
Tweet your questions to #ShopifyMeetup

40. Jeanette Lau - Jumpstart Commerce

42. Jeanette Lau Li Ling
We’re your
starting point
for all things Shopify

43. The merchant’s journey in Shopify

44. Who are the
merchants
we work with?

45. Target Market
+ Size
+ Revenue
+ Customers,
+ GMV (Gross merchandise volume)
+ Employee base

46. Complexity and
sophistication

47. Data Go-to-marketTech

48. Tech
+ Systems
+ Infrastructure

49. Data
+ Better business decisions

50. Go-to-market
+ Expansion
+ Leverage

51. Emerging MatureExpanding

52. + Heavy duty customisation
+ Enterprise solutions
+ Consumer experiments
Mature

53. + Shopify as a all-in-one solution
+ 1 - 2 channels
+ Low data literacy
Emerging

54. + ERP, inventory systems
+ Multi-channel expansion
+ Data to drive decisions, optimise
operations
+ Wholesale operationsEmerging

55. What does
growth look like?
+ Go Global
+ More Integrations
+ Better Insights
+ More Customisation
+ More Channels
+ More Services

56. Thank You
jeanette@jumpstartcommerce.com

57. Shopify Meetup Singapore
Tweet your questions to #ShopifyMeetup

58. Ricky Jack - VYNE

59. “You Complete Me”
Completing the Business Journey
SPEAKER: Ricky Jack

60. Ricky Jack
Passionate About Changing People's Lives

61. Bruce Tuckman
4 Stages Of Group Development

62. DISCLAIMER

63. Start With A Good Product... Get this right.

64. Start With A Good Product... Get this right.

65. PRODUCT
ACQUISITION OPERATIONS COMMUNICATION
S
FORMING
Brand Development - Who are you and what are you saying
User Experience - What is the experience that your customer
has from beginning to end?
Basic Logistics - How will you deliver?
Budget - Understanding basic business metrics. How much
can you afford to spend on buying a customer?
Research & Testing - Learn as much as you can but
recognise that it is still an educated lower risk gamble.

66. PRODUCT
ACQUISITION OPERATIONS COMMUNICATION
S
FORMING
Brand Development - Who are you and what are you saying
User Experience - What is the experience that your customer
has from beginning to end?
Basic Logistics - How will you deliver?
Budget - Understanding basic business metrics. How much
can you afford to spend on buying a customer?
Research & Testing - Learn as much as you can but
recognise that it is still an educated lower risk gamble.

67. ACQUISITION
ACQUISITION OPERATIONS COMMUNICATION
S
STORMING
You are Everyone - You wear all the hats, You are the
salesman, the marketing manager, the accountant, the picker
and packer, the delivery person… and much more.
Quickest Wins - Channels with lowest hanging fruit, or most
commercially intent buyers.
Increase Sales Channel Conversion - Quickest way to make
more sales is increase conversion rate.
More Money More Problems - When the machine starts
working, that’s when the cracks appear

68. ACQUISITION
ACQUISITION OPERATIONS COMMUNICATION
S
STORMING
You are Everyone - You wear all the hats, You are the
salesman, the marketing manager, the accountant, the picker
and packer, the delivery person… and much more.
Quickest Wins - Channels with lowest hanging fruit, or most
commercially intent buyers.
Increase Sales Channel Conversion - Quickest way to make
more sales is increase conversion rate.
More Money More Problems - When the machine starts
working, that’s when the cracks appear

69. OPERATIONS
ACQUISITION OPERATIONS COMMUNICATION
S
NORMING
Create Room In The Bucket - to carry more, get a bigger
bucket.
Put Your Conversion Rate To Work - Invest heavily in the
machine. This stage is crucial but not money making
Think Globally - Don’t plug holes, create an impenetrable
bucket.

70. OPERATIONS
ACQUISITION OPERATIONS COMMUNICATION
S
NORMING
Create Room In The Bucket - to carry more, get a bigger
bucket.
Put Your Conversion Rate To Work - Invest heavily in the
machine. This stage is crucial but not money making
Think Globally - Don’t plug holes, create an impenetrable
bucket.

71. GROWTH
ACQUISITION OPERATIONS COMMUNICATION
S
PERFORMING
Throw The Kitchen Sink - to carry more, get a bigger bucket.
Scale Rock Solid Operations - Done correctly, operations
should be able to grow with you meaning that you don’t revisit
the same problems you found in Storming Phase

72. GROWTH
ACQUISITION OPERATIONS COMMUNICATION
S
PERFORMING
Throw The Kitchen Sink - to carry more, get a bigger bucket.
Scale Rock Solid Operations - Done correctly, operations
should be able to grow with you meaning that you don’t revisit
the same problems you found in Storming Phase

73. PRODUCT ACQUISITION OPERATIONS GROWTH
What Stage Are You In?

74. Know Where You Are… And Love it.

75. Know Where You Are… And Love it.
Rain Isn’t Bad Weather. It’s Perfect Weather
For Dancing In The Rain.

76. PRODUCT ACQUISITION OPERATIONS GROWTH
Here We Go Again...

77. Finally...
Be Smart - But Be Easy

78. vyne.co.nz
Ricky Jack

79. Shopify Meetup Singapore
Tweet your questions to #ShopifyMeetup

80. Vincent Ooi - Source Collections

81. Victor Lee - Falcon PEV

89. #ShopifyMeetup Merchant Panel
Tweet your questions to #ShopifyMeetup

90. #ShopifyMeetup Panel
Tweet your questions to #ShopifyMeetup

91. Thank you for supporting
#ShopifyMeetup Singapore!