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Brisbane Shopify Meetup - 21st September 2017
- 1. BRISBANE SHOPIFY MEETUP BRISBANE MEETUP Thursday 21st September 2017 #ShopifyMeetup
- 3. #ShopifyMeetup WhoisAttendingthisShopifyMeetup? Over 200 people on the guest list. 69% 27% 4% Sells Online or Offline Myself Helps Merchants Sell Online No Response
- 4. #ShopifyMeetup AbouttheHosts Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and Shopify Plus sites on all facets of their digital marketing, including Google AdWords, SEO, Pay Per Click, Social Media and more.
- 5. #ShopifyMeetup AbouttheEventSponsor dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve been empowering global marketers with the tools and services that make it easy to get outstanding results. 150+ countries use dotmailer, with 70,000+ customers and 200+ employees. Find out more: www.dotmailer.com
- 6. #ShopifyMeetup AbouttheDrinksSponsor zipPay allows your customers to buy now and pay later on their own terms. By adding their love it, have it, pay later messaging in your customer journey, including product pages, you'll see on average, an increase in conversion of 20% and increased order size of 35%. Empower your customers with an "always interest free digital wallet" today by offering zip at checkout online and instore. Find out more: www.zippay.com.au
- 7. #ShopifyMeetup AbouttheDrinksSponsor Smart Send is Australia’s ‘Most Trusted’ online courier service, aiming to assist low to medium volume shippers. Smart Send’s free Shipping Unlimited is an ‘embedded’ app that works within your Shopify admin login to provide you with competitive pricing and access to 20 International and 50 Domestic services for both B2B and B2C. Build a lasting relationship with your customers with timely and efficient shipping for all your Shopify orders with Smart Send. Find out more: www.smartsend.com.au
- 8. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Nikki & Bec Bowling Lacey Lane Rohan Lock dotmailer Paul Goldston Shopify Plus
- 9. #ShopifyMeetup Nikki & Bec Bowling Lacey Lane
- 10. #ShopifyMeetup
- 12. #ShopifyMeetup Shopify Meetup: Brisbane Rohan Lock, Regional Director, APAC, dotmailer September 21, 2017 @dotmailer | @RohanLock www.dotmailer.com
- 13. #ShopifyMeetup What we will cover today About dotmailer The dotmailer Shopify connector Tactics to grow your mailing list at Christmas Q&A
- 14. Who we are 18 year old PLC USA, UK, Australia, Europe Offices Over 8000 customers, 50,000 users Serve 153 countries Translate to 7 languages Email marketing automation Multi-channel automation Self service to full service B2C & B2B with CRM integrations Sync data from any 3rd party system Multi-language Our platform works perfectly in French, German, Italian, Spanish, Portuguese, Russian and English.
- 15. 15 Trusted by 1,000s of great brands, including:
- 16. 16 dotmailer clients – APAC
- 17. CRM data INCLUDING eCommerce data INCLUDING Content & OTHER ASSETS Social data INCLUDING Online WEB & EMAIL Systems DATABASES & LEGACY World-class integrations & connections make it easy for your data to be pulled into dotmailer
- 18. Our multi-channel marketing automation platform empowers marketers with the tools they need Campaign creation Segmentation Analytics & Reporting Predictive insight Customer profiling Social profiling Lead scoring Decision selection Hyper personalisation Transactional messaging Dynamic content Automation
- 19. Personalised, optimised messages can be sent to a variety of channels and applications Computers TABLETS & DESKTOPS Mobile CALLS, SMS, MESSAGING Sales Teams CRM USERS & CALL CENTRES The Cloud & 3RD PARTY SYSTEMS Online PERSONALISATION Applications DATABASES, WAREHOUSES
- 20. 20 • Synchronise all of your customers & subscribers • Choose which of your data fields get mapped to your dotmailer • Synchronise your customers' order histories & use it for better targeting. • Also enrol new customers, new subscribers and abandoned baskets into your programs dotmailer Shopify Connector
- 21. #ShopifyMeetup Tactics to grow your mailing list at Christmas
- 22. 22 1 Christmas-themed giveaway 2 Discount code 3 New product launch 4 In-store collection 5 Newsletter sign-up
- 24. Discount code
- 25. Exclusive access
- 26. 26
- 27. How early is too early….
- 29. 29 Fred Perry “When we provided the option of eReceipts, we went from collecting around 100 emails per week, to 3,000. 80% of our customers were choosing eReceipts and if we continue with that, we’ll get 95% of all online and in-store transactions being tracked,”
- 30. 30
- 31. 31 Emocial and Scribbler Solution: • Scratch Cards • Run In 34 stores in the UK Results: 1 out of 4 customers took part +93% of new addresses in dotmailer +70% of customers register outside the store +50,000 new email addresses in 2 months
- 34. 34 Stand out from the crowd!
- 35. Best Practice Holiday Guides Key takeaways: Discover 5 tested tips to help you grow your email lists Explore how to use exclusivity and offers in return for email addresses Learn how to leverage social media alongside your email marketing The 5 segments you should be targeting this holiday season Get your Best Practice Guide at: resources.dotmailer.com
- 37. #ShopifyMeetup Paul Goldston Shopify Plus
- 38. Paul Goldston | Merchant Success Manager | APAC 17 Proven Tactics to Consider this Black Friday, Cyber Monday & Holiday Season in APAC
- 39. What is Black Friday/Cyber Monday Anyway?
- 40. The ‘Superbowl’ of commerce in North America Black Friday - $3.34 Billion in 2016 Cyber Monday - $3.45 Billion in 2016 Fortune Starting to become more recognised globally too...
- 41. Australia: 1.94x (BF) 1.28x (CM) New Zealand: 1.86x (BF) 1.29x (CM)
- 42. Ok I’m listening… So when is this thing?
- 43. Write these dates down... Black Friday November 24th (US) Rolls into the 25th in APAC Cyber Monday November 27th (US) Rolls into the 28th in APAC Xmas, Boxing Day, New Years 25/12, 26/12, 1/1 Just for good measure ;)
- 44. Got it. Now, didn’t you promise some tips?
- 46. Build a Game Plan & Timeline (ASAP!)1.
- 47. Plan Inventory & Sales Projections2.
- 48. Optimise Theme Performance3. A one second delay in page load time has been found to yield a 7% loss in conversion
- 49. Plan For Labour/Support Debt4.
- 50. Ecommerce Automation (Shopify Plus)5. Flow Launchpad Shopify Scripts
- 54. Leverage Your Existing Visitors & Customers 7. 9xExisting customers are nine times more likely to make a purchase than new visitors 2x - 3xReturn visitors are 2-3 times more likely to make a purchase than new visitors
- 55. Create Scarcity8. +2.9%Uplift in Revenue Per Visitor (RPV) 84% probability of creating an uplift for you Qubit | What Works in Ecommerce
- 56. Build Social Proof9. +2.3%Uplift in RPV 82% probability of creating an uplift for you Qubit | What Works in Ecommerce
- 57. Create Urgency10. +1.5%Uplift in RPV 70% probability of creating an uplift for you Qubit | What Works in Ecommerce
- 58. Implement Onsite Cart Abandonment Recovery 11. +1.1%Uplift in RPV 71% probability of creating an uplift for you Qubit | What Works in Ecommerce
- 59. Use Discounting Strategies12. The 100 Rule Give a ReasonCharm Pricing We are doing this because... Nick Kolenda
- 60. Use Free Shipping Thresholds13. In one study, 52% of people added items to their cart to qualify for free shipping.
- 64. Extend Your Remarketing Cookie Lifespan 16.
- 66. Operational Planning Revenue Optimisation Customer Retention
- 67. Thanks!
- 69. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Nikki & Bec Bowling Lacey Lane Rohan Lock dotmailer Paul Goldston Shopify Plus
- 70. #ShopifyMeetup StayinTouch! To stay in the loop for future Brisbane Shopify Meetup events, you can: o Join the “Brisbane Shopify Meetup” group on Meetup.com o Follow the Reload Media twitter account @reload_media o If you registered for tonight, we’ll email you when the next one is on. See you at the next event!