Econsultancy's internal presentation for staff about what we do, our culture and values, and what we believe in.
We've made this available for anyone to see so a) others can understand what motivates us and b) others can hold us to account for delivering on our beliefs.
The Tao of DT: Running A Business on CultureTelepathy
A month ago, we asked ourselves a very specific question: "Can we run our business solely by our culture?"
Our answer: A very enthusiastic, "Yes!"
Since we started as a two-friend company, Digital Telepathy has always been known for our unique culture. As we’ve grown, friends and colleagues have warned us about the difficulty of maintaining great culture.
In the last two years, we’ve organically increased our headcount by 166 percent, and yet, we’ve found a way to improve our culture in the process. We did this by putting our tribe first before growth and by making sure we found the right people before adding any business. We turned down plenty of opportunities, but preserved our culture and scaled the right way. Hopefully our experiences inspire you to power your business by putting your people and culture first.
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
This is Ironpaper's culture code--a set of guidelines for building a great culture at our agency. We continuously refine and improve this guide, just as we continuously refine and improve the agency.
Kristóf Bárdos, the CEO of Digital Natives, Co-founder of Green Fox Academy and Social Fokus shares his thoughts on how leaders and communities are in charge to help people to achieve their highest potential.
The culture code gathers all of the key principles that we hold dear. The current business environment is an ever-evolving one - new facets are emerging and colliding in an ever more complicated manner. In order to provide value in such a world, the key lies in our ability to think for ourselves and sharpen the quality of our decision-making skills. The culture code lays the foundation for this decision-making and helps organize the talent of individuals into a powerful team effort.
The Tao of DT: Running A Business on CultureTelepathy
A month ago, we asked ourselves a very specific question: "Can we run our business solely by our culture?"
Our answer: A very enthusiastic, "Yes!"
Since we started as a two-friend company, Digital Telepathy has always been known for our unique culture. As we’ve grown, friends and colleagues have warned us about the difficulty of maintaining great culture.
In the last two years, we’ve organically increased our headcount by 166 percent, and yet, we’ve found a way to improve our culture in the process. We did this by putting our tribe first before growth and by making sure we found the right people before adding any business. We turned down plenty of opportunities, but preserved our culture and scaled the right way. Hopefully our experiences inspire you to power your business by putting your people and culture first.
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
This is Ironpaper's culture code--a set of guidelines for building a great culture at our agency. We continuously refine and improve this guide, just as we continuously refine and improve the agency.
Kristóf Bárdos, the CEO of Digital Natives, Co-founder of Green Fox Academy and Social Fokus shares his thoughts on how leaders and communities are in charge to help people to achieve their highest potential.
The culture code gathers all of the key principles that we hold dear. The current business environment is an ever-evolving one - new facets are emerging and colliding in an ever more complicated manner. In order to provide value in such a world, the key lies in our ability to think for ourselves and sharpen the quality of our decision-making skills. The culture code lays the foundation for this decision-making and helps organize the talent of individuals into a powerful team effort.
Sorting Truth from Myth regarding Millennial Pay
Millennials are growing up...and have taken over majority status in today's workforce. As a result, if you lead a company, odds are you have a significant block of employees who fall in this category within your organization. You have probably likewise concluded that this group is a breed apart from those you’ve previously dealt with…so when it comes to constructing an effective pay plan, you’re at a loss. Among other things, you may have bought into the conventional wisdom that says millennials are not loyal to a company and therefore traditional forms of pay won’t appeal to them. If these are issues you’re facing, you will not want to miss this broadcast.
For the full video version of this presentation, visit VisionLink's website at: http://www.vladvisors.com/compensation-knowledge-center/webinars/what-millennials-want-in-a-pay-plan
The Learning House Way is intended to be intentional about creating a culture that reflects what we at Learning House want to be as a company. As we look to grow and scale our business even further, we need to be even more intentional about the type of culture we want to have.
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
FREE Webinar Thursday, May 22nd 5:30 PM
fb.me/6Enzgvd23
The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?
The Great eBook of Employee Questions Part 2: Return of the Question MasterShane Metcalf
The original Great eBook of Employee Questions was so popular that we created this outstanding sequel. In The Return of the Question Master, you’ll find over 60 new questions along with detailed information about why they are valuable and when they should be asked. Topics include: culture building, employee development, productivity, and collaboration.
The seed of question mastery is within us all, but it must be nurtured like any other skill. We hope that by asking these powerful questions you will receive insightful answers to help you and your team gain a better understanding of yourselves, your workplace culture, and the product or service you are bringing into the world.
The Handy Culture Deck provides an inside look at the uniquely Handy company and culture we are building to achieve our mission. It outlines the things we believe at Handy and the ways we try to live up to them.
Interested joining the team at Handy and changing the world? Visit handy.com/careers.
Lars Rosengren - Finding Your True North - Productized15Productized
Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.
A powerpoint presentation from the DD4D conference in Paris in June 2009, arguing for a rhetorical approach to information design and organisational decision-making, as opposed to an analytical approach. The material from this talk was later published as an article in the Information Design journal which is also available on Slideshare.
Sorting Truth from Myth regarding Millennial Pay
Millennials are growing up...and have taken over majority status in today's workforce. As a result, if you lead a company, odds are you have a significant block of employees who fall in this category within your organization. You have probably likewise concluded that this group is a breed apart from those you’ve previously dealt with…so when it comes to constructing an effective pay plan, you’re at a loss. Among other things, you may have bought into the conventional wisdom that says millennials are not loyal to a company and therefore traditional forms of pay won’t appeal to them. If these are issues you’re facing, you will not want to miss this broadcast.
For the full video version of this presentation, visit VisionLink's website at: http://www.vladvisors.com/compensation-knowledge-center/webinars/what-millennials-want-in-a-pay-plan
The Learning House Way is intended to be intentional about creating a culture that reflects what we at Learning House want to be as a company. As we look to grow and scale our business even further, we need to be even more intentional about the type of culture we want to have.
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
FREE Webinar Thursday, May 22nd 5:30 PM
fb.me/6Enzgvd23
The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?
The Great eBook of Employee Questions Part 2: Return of the Question MasterShane Metcalf
The original Great eBook of Employee Questions was so popular that we created this outstanding sequel. In The Return of the Question Master, you’ll find over 60 new questions along with detailed information about why they are valuable and when they should be asked. Topics include: culture building, employee development, productivity, and collaboration.
The seed of question mastery is within us all, but it must be nurtured like any other skill. We hope that by asking these powerful questions you will receive insightful answers to help you and your team gain a better understanding of yourselves, your workplace culture, and the product or service you are bringing into the world.
The Handy Culture Deck provides an inside look at the uniquely Handy company and culture we are building to achieve our mission. It outlines the things we believe at Handy and the ways we try to live up to them.
Interested joining the team at Handy and changing the world? Visit handy.com/careers.
Lars Rosengren - Finding Your True North - Productized15Productized
Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.
A powerpoint presentation from the DD4D conference in Paris in June 2009, arguing for a rhetorical approach to information design and organisational decision-making, as opposed to an analytical approach. The material from this talk was later published as an article in the Information Design journal which is also available on Slideshare.
In the beginning everything is very simple: flat (because non-existent) hierarchy, open doors, and teamwork. The larger the company is, the more employees demand for “”professionalization”". Roles and hierarchies are defined, meanwhile the company solidifies.
Instead of having fun, employees suffer in neverending meetings.
Is that necessary?
How do you remain mobility, lightness and fun while growing business?
Join Janine and Holly, as they take you through the ArcelorMittal Dofasco journey and explain how to launch and maintain a successful rewards and recognition program that will have a real business impact.
Becoming a better leader is something that can help a whole company prosper. But having bad leaders can derail an entire group. Find out if you're one of the five types of leaders who derail (and ways to correct that).
This is my presentation for a large FMCG company where I talked about the power of culture in a world of hypercompetition and non-stop change. They title, attributed to Peter Drucker, was given to me as the starting point. The presentation discusses two important forces that can either work in favour for you, or against you when building a strong company culture.
Agile Culture and Adoption Survival Guide @ Agile New EnglandMichael Sahota
Culture is critical for understanding how to succeed with Agile. We will explore culture and how Agile impacts organizations. In this session, you will learn the Schneider culture model and how it can be applied to make changes that align with your organization's culture. We will also explore Agile adoption and transformation approaches in the context of culture.
Please contact me if you would like PPT.
I hear more and more agencies and marketing folk these days tell clients about "True North" and so I started thinking about what that really means. What's behind the creative sales jargon? This is a high-level overview, but hopefully these slides map out a clearer message. A more easily understood path towards finding your brand's “True North”.
Twelve reasons why the saying that "culture eats strategy for lunch" originally attributed to Peter Drucker is valid, each illustrated with a real world example and a question for your organization. Adapted from the Values Coach "Cultural Blueprinting Toolkit" (www.CulturalBlueprint.com).
Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be.
Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.
Official Slideshare for What's the Future of Business by Brian Solis #WTFBrian Solis
A visual experience with infographics, cartoons, and stats from Brian Solis' new book, What's the Future of Business: Changing the way businesses create experiences. It walks you through the 4 moments of truth and how to use technology and social science to win in each. #Change #WTF
Ever wonder what it’s like to work at the fastest growing tech startup in Europe? The Lesara Culture Code will give you a brief insight into our team, our values, our culture and how we are changing the fashion industry.
@kirsty and @lucychildsi discuss present on behalf of @childsi
DIVE DEEPER INTO SOCIAL PLATFORMS
Quality vs. quantity – gain a clear understanding of which social channels are for you and how to extract maximum value from them
AES helps you believe in better. This presentation is part manifesto and part employee handbook. It’s about who we are, and what we aspire to become (and we continue to work hard to get there).
Purpose-driven Business: Leading from Purpose & Core Valuesfmarinescu
A talk about one entrepreneurs rediscovery of his successful business as a social/purpose-driven business, how to lead a company from purpose & core values, and how business can be about making the world better. Lots of domain examples.
Discovering The Value Of Social Networks and Communities of PracticeCollabor8now Ltd
There has been much written about measuring the value of online communities such as Social Networks or Communities of Practice. However, most pundits tend to think of measuring value from a purely financial perspective, i.e. the Return on Investment (ROI). Clearly this is an important factor, but it’s not the only factor that should be considered
Storytelling, Evangelism, and Behind the Seams: Establishing a Social Culture...LinkedIn Talent Solutions
With employees now more socially relevant than their CEO, companies need to socially activate their talent to spread career experiences and stories that’ll make people want to be a part their culture. Adobe and lululemon athletica share how they shited from storytelling to employee evangelism by training and enabling employees to be social brand champions.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
The State of Marketing Automation in Australia and New Zealand, in associatio...Econsultancy
This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud.
The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand, and evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.
Full research available here: https://econsultancy.com/reports/state-of-marketing-automation-in-australia-and-new-zealand/
Conversation diagram for Econsultancy's Facebook chatbotEconsultancy
This deck shows the conversation diagram for Econsultancy's Facebook Messenger chatbot. Created by Byte London, it details the bot's automated responses and conversation pathways.
Conversion Rate Optimization Report 2016 by Econsultancy/RedeyeEconsultancy
See the topline findings from Econsultancy’s Conversion Rate Optimization Report, in association with RedEye.
The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.
Get the full report: https://goo.gl/URxgpd
Digital Trends and Priorities in the Media and Entertainment SectorEconsultancy
Discover the top-level findings from Econsultancy and Adobe's research into digital trends and priorities among media and entertainment companies. The report, which is based on a survey of more than 200 senior-level marketers and executives in North America, discusses where the sector's digital trends are headed and the strategic priorities for businesses as they attempt to stay ahead of the curve.
See the full report: https://goo.gl/c0FtYH
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Econsultancy
This presentation gives a snapshot of the findings from the Econsultancy/SAP Hybris research into The Tension in B2B Customer Experience Management.
The report explores the extent to which B2B organisations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future.
The full report can be downloaded here: bit.ly/2blomOA
Key findings from Econsultancy's research into Customer Experience Maturity i...Econsultancy
This presentation gives a snapshot of the findings from the Econsultancy/Epsilon research into Customer Experience Maturity in Australia and New Zealand.
Based on a survey of more than 350 marketing, digital and ecommerce professionals, the report explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.
The full report can be downloaded here: bit.ly/2bQ2v3p
Key charts from our People-Based Advertising in Australia researchEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/Signal research into the use of People-Based Advertising in Australia.
Based on a survey of more than 350 brand marketers and media buyers in Australia, it explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.
The full report can be downloaded here: bit.ly/2biGcaX
The State of Email and Marketing Automation in South-East AsiaEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/IBM research into the State of Email and Marketing Automation in South-East Asia.
Based on a survey of over 500 industry professionals, the report investigates email and marketing automation trends the region, as well as considering the extent to which organisations value this technology.
The full report can be downloaded here: bit.ly/2bPZzE3
The Rise of Marketing Technologists in Australia and New ZealandEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/IBM ‘Rise of Marketing Technologists’ report.
The report, which aims to sum up the state of marketing technology in Australia and New Zealand, looks at the extent to which companies value marketing technology, how they use various technologies, and their current and future marketing technology priorities.
The full report can be downloaded here: bit.ly/2bzudDo
Key findings from Econsultancy's Conversion Rate Optimization ReportEconsultancy
In association with RedEye, this research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.
The full report can be viewed here: http://bit.ly/1Yd4bVK
The State of Marketing Attribution in Asia-PacificEconsultancy
This is a summary of the findings from the Econsultancy/Datalicious study into The State of Marketing Attribution in Asia-Pacific.
The full report looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success.
It’s based on a survey of more than 400 client-side and agency marketers based in the APAC region.
Download the full report: http://bit.ly/1rnZEEX
Econsultancy - Review of Initial Results (ForeSee)Econsultancy
Initial review of results of Econsultancy's implementation of ForeSee software - prior to new site launch November 2014 - as blogged on Econsultancy.com
This presentation was given by Econsultancy senior research analyst Andrew Warren-Payne at FeWeb's 'The Future is Back' event on April 1st 2014.
In his talk, Andrew highlighted the continual existence of "The Gap" in digital marketing between what companies want to be doing and what they are actually doing. Based on the decreasing longevity of companies, this gap presents a real danger for companies who do not seek to close it.
This gap is being created by the constant pace at which consumer behaviour is changing, driven by speed of developments in technology. And just as mobile and multichannel customer behaviours are proving a challenge to companies today, the emergence of the 'Internet of Things' will again change customer behaviour in the future.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Econsultancy: What we’re about
A guide for all of us 2
Contents
Page
What this is for 2
Who we are 3
What we believe 9
What we do 15
Who we do it for 22
The value we deliver 27
How we’re different 32
Our culture and values 38
Where we’re going 42
Where you fit in 45
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A guide for all of us 3
What’s all this then?
This is an experiment.
It’s an attempt to capture who we are, what we do best, how we do things and why.
It’s about our culture, our values, our brand and our reasons for living.
We’ve come this far without one of these, but it feels like the right time.
Why do we need it?
Because we’re a complex business – we do a lot of different things for a lot of different people.
Because we’re growing fast – and we want to make sure we protect the things that make us special.
Because we have so many opportunities – and need some guiding principles to prioritise them.
Because we believe in letting people make decisions – and need something to hold those decisions up against.
Our heartbeat
To some degree, who we are depends on where we are.
We’re one thing in the UK – where we started and where our offering is the most complete – and another in the
US or Asia. But there are things unique to Econsultancy wherever we are. This is about that heartbeat – the
sum of what we believe, how we behave, who we employ, who we serve and why.
You’re reading this because you’re an important part of the Econsultancy mission.
I hope this document will help make you as happy about that as I am.
Ashley Friedlein
CEO & Co-Founder
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Who we are and why it’s not so easy to sayWho we are
“Our name is a bit
of a curveball. It’s
easy for people to
assume we’re just
another consulting
house. We need to
show them we’re
much more.”
We’re a publisher.
We’re a research house.
We’re a training company, a community, an online resource.
We’re analysts, editors, researchers, teachers, bloggers and event organisers.
If your goal is to sum all this up in a sentence, it’s a bit of a problem.
But our overall aim is to help people and companies to succeed online, making the variety and
diversity of our offer a very powerful thing.
Instead of trying to over-simplify what we do and boil it down to a strapline, let’s embrace it.
We’re many things.
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We are what we doWho we are
Some Econsultancy verbs
educate
publish
curate
interpret
research
analysetrain
connect
facilitate
validate
crowdsource
sharedistilprogram
advise
brief
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Fine, but you still kind of need an elevator pitchWho we are
Okay then:
Econsultancy is a publisher and curator of best-practice content about
doing business better online.
We serve a global community of marketers and e-commerce professionals
with a wide range of reports, analysis, training, consulting, events and
online resources.
We could write dozens of these and they’d all be pretty accurate.
As long as the two most important things are here: content and community.
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Content and CommunityWho we are
Content Community
One of the cool things about our model is that our content feeds
our community and our community feeds our content.
Our content makes our blog, forums,
events, training and consultancy
much better.
Our community means we can find the
right expert for any challenge… and
‘crowdsource’ the answers to others.
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Experts or Facilitators?Who we are
We play different roles all across the guru spectrum:
Facilitators Experts
At Digital Ski, we just
get people together
and add alcohol.
At Innovation
Briefings, we bring in
an expert to make
sense of latest trends.
We shape agendas
and source speakers
for our clients’
conferences.
Our consultants help
companies build the
best teams for their
specific challenges.
Our research is
original and
authoritative.
Our trainers are front-
line practitioners who
know their stuff.
Our blog is one of the
best-respected in the
marketing world.
We program many
events through the
year, but give the
stage to the experts.
11. Econsultancy: What we’re about
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We believe it’s an incredibly exciting time to
be a digital marketer.
11
Especially if you like steep
learning curves.
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We believe the internet is the world’s biggest
sandbox, chemistry set and battleground.
12
And we’re all in it playing,
experimenting, competing and
trying to figure it out as we go.
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We believe that a community of people openly
sharing their experiences is the very best way
to improve the web for everyone.
13
We’re not just marketers or
analysts, we’re consumers too.
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We believe that doing business with integrity
and transparency is not only more effective,
it’s a lot more fun.
14
We work hard to add real value
to the marketing conversation as
an independent analyst. Our
endorsement cannot be bought.
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We believe in hiring smart people who are
passionate about digital.
15
And we like working with other
people who share these
qualities.
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Our portfolioWhat we do
This varies by region and keeps changing but here’s a snapshot:
Events
Content
Training
Online
resources
Market Data
Template Files
Best Practice
Trends and
Innovation
Supplier Selection
Public Courses
Qualifications
Custom Training
Digital Excellence
Conferences
Roundtables
Briefings
Social Events
Blog
Forums
Jobsboard
Directories
Consulting
Digital Marketing
and E-commerce
Auditing
Supplier Selection
Strategy
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Practical and immediateWhat we do
Some analysts like to theorise about the grand trends over the next 5-25 years.
We like to help people do their jobs today.
PracticalTheoretical
Long-term
Now
“We tend to forecast no further
than a year ahead. In the online
world, that’s a generation.”
“We’re into strategy, tactics and
the finer points of doing.”
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Our model is uniqueWhat we do
There are a lot of ways to sell content and community to digital marketers.
Some sell individual reports. Others give discounts to members.
Some charge many thousands, aiming at only the most senior people.
Others are free, supported by advertising and sponsorship.
Econsultancy is member-focused with an ‘all you can eat’ model.
Once you take a paid membership, all of our content is yours to use.
This model has important benefits to our members:
• It encourages people to turn to us more often for more things.
• It lets us reach deeper into companies and teams.
• It lets us cover the ‘long tail’ topics that might not sell in large volumes .
and, most importantly:
• It keeps us independent, beholden to no one.
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Our domainWhat we do
We started by serving digital marketers and e-commerce professionals and our focus is still:
helping people improve the way they do business online.
As the internet has grown, this has encompassed an ever-wider range of professionals:
marketing, e-commerce, customer service, support, public relations and beyond.
We focus on wherever a business touches its customers.
(Not so much the back-end stuff, but it’s all getting more and more connected).
Are we exclusively digital?
All of marketing now touches the digital realm and every online campaign or tactic affects
everything offline.
Our heritage and our heartland is digital marketing, but we’re extending out to engage with the
context of digital, helping marketers look at the big picture: integrating online and offline.
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Where we came fromWho we are
A bit of history
The
dotcom
bubble!
1998
Ashley is working for a
web agency, the night
before a pitch.
Needs a statistic fast.
Nowhere to go…
30 or so internet
pros get together
for a drink or two
1999 Ashley starts
Econsultancy with
Matthew O’Riordan
1999 Ashley writes
first book ‘Web
Project Management’
2001 – Ashley
leaves agency to
write a second
book
100,000 members
8,000 members
450 members
2002 – Time to get
investment and
grow this puppy
2003 – First paid
memberships
Add events, jobs
and advertising to
proposition
2004 – Tim Berners-Lee
presents at internet
Decade event
2005 – Launch
Future of Digital
Marketing
conference
2006 – Training
launches, business
trebles in size
2007 – first Digital
Ski, we head to
the Alps with
Econsultancy
members
2008 –
Brand and
site relaunch
2009 – Open first
US office, active in
Middle East and
Far East, win
every single award
we enter
2010 – JUMP
event and
magazine
launches,
1,500+
delegates
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Predominantly client-sideWho we do it for
Our membership includes marketers in some of the world’s best and fastest-growing brands.
It also includes agencies, independent consultants and suppliers of tools, software and services
to marketers.
We serve both sides of the agency-client divide, but we lean towards the
client-side marketer.
If we do this well, the rest follows.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
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We help at every levelWho we do it for
Our members range from beginners to some of the world’s most experienced digital marketers.
We help digital marketers from the first day of their careers and are there
for them as they grow into senior strategists and industry leaders.
We’re always acutely aware of who each report, training class or event is for.
That way, we pitch the content to the right expertise level.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
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And every industryWho we do it for
Our members are in financial services, consumer products, media, entertainment, business-to-
business markets, you name it.
We believe that it’s important to learn from people within your own market
and from people in other markets.
This cross-fertilisation is one of the main advantages of a thriving, diverse community.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
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But all our members have something in commonWho we do it for
They’re all trying to rise to the challenges
of change, complexity and competition.
Digital never stands still.
There is always more to
learn.
It may not be rocket science,
but it’s not far from it.
If our members don’t get it
right, they lose traffic,
revenue and market share
to the companies that do.
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We drive online performanceThe value we deliver
We make our members more effective at what they do. That means:
Better decisions
Faster insight
Sharper execution
In the dizzying digital landscape, we provide a map.
A kind of framework for all the different digital disciplines and a trusted way to systematically fill
your knowledge gaps.
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Our killer KPIsThe value we deliver
Our members are chasing a wide range of Key Performance Indicators.
Some want to master mobile others to improve search or affiliate marketing.
Others have hit a plateau in their PPC or email marketing and need a boost.
To simplify, we can boil most of these metrics down to a few:
More visitors
Higher conversions
Better customer retention
And these, in turn, add up to:
Increased Customer Lifetime Value
It’s reductive but it can help keep us focused.
“Will this blog post,
conference session,
training course or
research report help
build Customer
Lifetime Value?”
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And some more immediate metrics
On our way to the killer KPIs, we also help people in more immediate ways, relating to three
spheres of influence:
My Career My Team
My Company
Save me time
Help me look smart
Help me build a case
Improve our skills
Inform our decisions
Sharpen our tactics
Boost our performanceSharpen our strategy
Help us master a new
discipline
The value we deliver
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Inspiring engagementThe value we deliver
Like so many things in life, Econsultancy gives more value to members who put more into it.
The ones who ask questions in the forums, read and comment on the blogs, attend the events
and training sessions.
An important part of all our jobs is to inspire and reward deeper
engagement.
It’s easy when you’re totally convinced their time and attention will be amply rewarded.
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Our competitive frame
Because we’re so diverse, we compete against a wide range of competitors and substitutes.
How we’re different
Publishers
Analysts and
Research Houses
Search Engines Social Media
Communities
Training
Companies
Event Companies
Inertia
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Our strongest assets
No matter who we’re competing with, these are the critical things we bring to battle:
How we’re different
Our brand
Our reputation
Our energy
and passion
Our experts
The quality of our
content
Our community
Our experience Our model
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Our strongest assets
No matter who we’re competing with, these are the critical things we bring to battle:
Our promise to
the market.
Here since the dot in .com.
The very best digital
marketers in the world.
In-house and close friends.
How we’re different
Our brand
Our reputation
Our energy
and passion
Our experts
The quality of our
content
Our community
Our experience Our model
Earned the hard way. 100,000 and growing.
All-you-can-eat.
Great value.
We love this stuff
and it shows.
Original, authoritative,
exhaustive, peer-reviewed.
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Our credentialsHow we’re different
It’s easy to take for granted but no competitor has anything like our combination of assets.
In short, we’re very, very good at what we do, and the market validates it every day.
One of the leading
marketing blogs
on the web
100,000+ members globally
20,000+ LinkedIn
connections
25,000+ Twitter
followers
30+ Roundtables and
Breakfast Briefings a year
6,000+ marketers
trained
Over 200 training
sessions a year
Over 150 in-company
sessions a year
Average training course
rating: 4.5 out of 5Over 60 reports
published each year
140,000+ downloads of
internet Stats Compendium
Consistently high
Google rankings
35,000+ page views a day
Best Online Business
Publisher: AOP
Best Editorial Team:
AOP
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Our reputationHow we’re different
This deserves a page of its own…
Our reputation for quality, authority and independence is probably our
most precious asset.
We enhance it daily by producing consistently excellent content, by
delivering it in high-quality, professional ways, and by focusing on
delivering real value to our members.
That’s not a small thing, it’s a huge thing.
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This is us
Culture and values may seem like fuzzy things but they’re very real.
Culture is ‘the way we do things around here’ and values are ‘the things we respect’.
Entrepreneurial and democratic
We like to start new things and give our people responsibility for growing them.
Because our business is so interconnected, we like to talk about decisions.
Innovative and experimental
Digital marketing is in a permanent state of furious innovation. So are we.
We don’t know what will work, so we try something and measure it, just like digital marketers.
Independent and member-focused
We only answer to our members and make sure we give them the best advice we can.
We’re drive by giving great value and getting people to come back for more.
High-quality and professional
Everything we do is thorough, informed, rigorous and actionable.
We keep our promises and make good our mistakes.
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Our culture and values
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And we also work hard to be…
Open and transparent
We err on the side of exposing our motives and methods.
We stay in dialogue with our members and respond to their comments and requests.
Passionate evangelists
We love the power and potential of digital. It’s what keeps us coming into work.
And we genuinely want to improve the web for everybody.
Unpretentious
We make it our business to be experts, but that doesn’t mean we’re not still learning.
We’d rather give credit than steal spotlights.
Honest
We believe in doing business with integrity.
No exceptions.
41
Our culture and values
42. Econsultancy: What we’re about
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We hire smart, entrepreneurial people with a passion for
digital, a strong moral compass and a sense of humour.
We manage them with a long leash and an open door.
Our senior execs are here to make the people who work for them succeed.
42
Our culture and values The kind of people we hire
44. Econsultancy: What we’re about
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As far as the internet and Econsultancy have come, these are still very
early days indeed for both.
Digital never stops evolving, disrupting and advancing.
We’re committed to being there, out in front of each zig and zag so that
our members are the first and the best informed.
We have no idea where it will all lead, but we’re just as excited about
finding out as we were on our very first day of business.
And we’re thrilled that you’re along for the ride.
44
Where we’re going Still early days
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We know we’re getting It right when:
The commercial metrics are going up.
Things like revenues, profits and revenue per employee.
Renewals are rising or staying high.
Membership renewals, follow-on training, sponsorship re-bookings…
Unprompted feedback is strong.
Our members are advocates and evangelists.
We’re still enjoying ourselves.
That’s the best sign that we’re on the right track.
45
Where we’re going How we know we’re getting it right
47. Econsultancy: What we’re about
A guide for all of us
Each one of us is an important part of the Econsultancy mission.
Our culture, values and beliefs persist only if we live them.
If we cut corners, make bad decisions and go for easy compromises, we
lose the very things that got us here and that make this a great place to
work.
But if we stay true to who we are, who we’re serving and why we’re in
business, there’s nothing we can’t accomplish together.
Thanks for staying with us and for giving us your energy and commitment.
47
Where you fit in We are the sum of our actions