This document discusses the importance of developing a professional online presence and networking. It provides tips for optimizing one's professional identity on various social media platforms like LinkedIn, Twitter, blogs and online portfolios. This includes connecting with others in your field, showcasing your work, engaging with relevant content and organizations, and ensuring your online profiles highlight your skills, interests and story. The document stresses that your online networks and voice are important for standing out, gaining opportunities and being found by potential employers.

1. Sue Beckingham | @suebecks
Networking and the importance of a
professional online presence

2. The (almost) ubiquitous adoption
of smart technology enables
individuals to access information
whenever and wherever they
choose
The (almost) ubiquitous
adoption of smart technology
enables individuals to access
information whenever and
wherever they choose
The (almost)
ubiquitous
adoption of
smart
technology
enables
individuals to
access
information
whenever and
wherever
they choose
The (almost)
ubiquitous
adoption of
smart
technology
enables
individuals to
access
information
whenever and
wherever they
choose

3. Consider how you use your smart devices,
and then ask the person next to you

5. Confident Creatives
They say they do not worry about the
availability of their online data, and
actively upload content, but still take
steps to limit their personal
information.
Concerned and Careful
They fret about the personal
information available about them online
and take steps to proactively limit their
own online data.Worried by the Wayside
Despite being anxious about how much
information is available about them,
members of this group do not actively
limit their online information.
Unfazed and Inactive
They neither worry about their personal
information nor take steps to limit the
amount of information that can be
found out about them online.

7. How many businesses or
professionals in your field
do you follow, like or
connect with?....

9. NETWORK
Classify your professional friends
→ Go to your list of friends and for each
person, click on the rectangle that says
'Friends'
→ From the pull-down menu, select 'Add to
another list' and name this Professional
→ Target your work-related status updates to
this group
→ Let this group know you are looking for a
job
Follow companies you want to work at
→ Like their page and you will receive news
about the company directly in your news
streamFacebook

10. BLOG
→ Writing a blog can demonstrate
your communication skills: writing,
audio or video
→ knowledge in your field or niche; and
your passion and enthusiasm.
Blog tools: Tumblr, WordPress and
Blogger
Tumblr

11. 'HOW TO' VIDEO DEMOS
VIDEO CVs
suggested length: 1-3 mins.
x untidy background
x shuffling papers
x reading notes
x poor lighting
 dress smartly
 look to the camera
 speak clearly
 include contact info

12. ONLINE PORTFOLIO
Content strategy
→ 15 sec video to demonstrate a skill
→ Showcase your work/personality
→ Develop your online brand
Networking strategy
→ Adding a link to your description
section will make it easy for followers
to go straight to your website
→ Follow companies you may want to
work for. Get an inside look at their
culture
→ Make useful connections, engage
with their content
Instagram

13. → Showcase your work and interests. Build a
digital visual CV
→ Look for inspiring CVs and business cards
https://uk.pinterest.com/suebecks/innovative-cvs/
and
https://uk.pinterest.com/suebecks/innovative-business-cards/
→ Use the search bar to find information
about companies to research a potential
career
→ Create a projects board if you are looking
for freelance work
→ Engaging with an organisation's pinboard
is a way to get on their radar, and one
more way to network.Pinterest

14. NETWORK
→ Use advanced search to find people you
would like to connect
withhttps://twitter.com/search-advanced
→ Follow organisations and thought leaders
in your field - Stay up to date with your
industry and profession
→ Share things you find professionally
interesting - be someone worth following
Twitter

15. → Search for people, groups, companies
and jobs
→ Find common interest groups and
contribute to the discussions
→ Follow companies
→ Make use of LinkedIn resources for
students
https://students.linkedin.com/
LinkedIn

16. Professional Network: LinkedIn
There are more than 40
million students and recent
college graduates on
LinkedIn. They are LinkedIn's
fastest-growing
demographic.

17. Adapted from Charles Hardy 2015
Identity who you are
Networks
who you know AND
who knows you
Knowledge what you know
Developing and
optimising your
professional identity

18. It’s about who
knows YOU
It’s no longer just
about WHO you
know

19. Social Media gives
you a voice
Make the most of
your 'Open Mic'
opportunities

20. Global
connections

21. How will you ensure you
stand out from the crowd?

22. 1. PLAN
2. DESIGN
3. INTERACT

23. What colour and
visual interest
can you add to your
online profile?

24. What's your
story?....
Bios
Your bio is your elevator pitch and
first chance to make a good
impression.
Authenticity is key, but you also
want to stand out.
→ Who are you?
→ What are your key interests?
→ How can you be contacted?

25. Spend time 'listening'
Positive Silent Engagement (PSE) is not
only valuable, but an essential
component of digital connectedness.
We learn by listening.
It is no different online

26. Share links to your
blog, website or
LinkedIn profile
using your social
media channels

27. reciprocity rewards generosity

28. Employers promoting
openings
Analysis of Employers’ Graduate Recruitment
Promotions in 2016-2017
The UK’s leading employers have used a very
wide variety of promotions to publicise their
graduate programmes during the 2016-2017
recruitment season.
94% used social media

29. Passive job seeker
message people that can help
you privately
Active job seeker
let people know you are
looking

30. Employers are looking for people like you to recruit. However it can be
a bit like searching for a needle in the proverbial haystack.
Help them find YOU!

31. Blog:
http://socialmediaforlearning.com/
LinkedIn:
linkedin.com/in/suebeckingham
Sue Beckingham | @suebecks
Educational Developer and Senior Lecturer at
Sheffield Hallam University with a
research interest in the use of social media in
education.