The document outlines Ironpaper's culture code, emphasizing values such as boldness, transparency, and honesty to foster a creative and effective working environment. It highlights the importance of continuous learning, proactive problem-solving, and human connection in building strong client partnerships. The culture code also encourages collaboration, respect, and personal growth among team members to create a positive and impactful agency culture.

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An operating system (v2.5) for our agency
Our set of shared beliefs, values and practices
The Ironpaper Culture Code

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‣ People do their best work when they are inspired. We seek to create
an environment that fosters creativity, curiosity, critical thinking,
continuous learning and brilliance.
‣ Clients need us to be their strategic partners. In this partnership, we
must be inspirational, be effective, be human and drive growth.
Why our culture is important

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Be bold, transparent, and honest
‣ Bold: Push yourself to inspire, make smart decisions, apply critical
thinking and achieve better results.
‣ Transparent: Provide context into your process and your ideas,
continually.
‣ Honest: Clients hire us not to appease their tastes, but to help them
grow. Be frank with what you believe. Work hard to earn trust and
become a strategic partner.

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We live at the intersection of art & science
‣ Data, intuition, creativity and experience should guide our actions.
‣ Blend creative insights and analytics to drive your decision making.
‣ Embrace this union of science and art. This intersection allows the
best results to occur.
‣ Use objective metrics and an iterative process to drive success.

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Learning is critical to success
‣ Just as Ironpaper’s team needs to learn, so do clients. We must be
both students & educators, always.
‣ Keep yourself on the cutting edge and collaborate with others.
‣ Spend the right amount of time to educate clients and provide
context. Share data, tools, articles, tips and insights regularly to
clients better understand the digital landscape.

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Be proactive
‣ Think, research, investigate, and acknowledge.
‣ Seek out solutions to problems and future risks before they happen.
(Remember The Hunt for Red October)
‣ Communications, training, and planning can solve most problems.
‣ Today and now is the right time.

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Be human
‣ Remember, our clients are just like us. They want great results
and have embraced a digital strategy.
‣ Communications can solve most problems. Communicate
early and often and manage expectations.
‣ Respond with empathy, personally. Meet in person regularly
or, at least, pick up the phone and give clients, partners, and
team members a call—staying in touch will solve problems
before they occur and build healthy relationships.
‣ Use good judgement.

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Add value
‣ Go beyond the minimum expectations.
‣ Provide insights. Research and deeply understand the client’s
business. Push for better quality, and find small ways to go above
and beyond.
‣ Exceed expectations.
‣ Do something special.

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Guidelines for the Ironpaper team
‣ Ironpaper seeks to hire & retain passionate, smart, curious, and inventive individuals that embrace
the values expressed in this culture code.
‣ Push yourself beyond your current limits.
‣ Always be collaborating—new ideas spark when we come together.
‣ We all have the power to influence culture.
‣ You are here to grow and empower others to grow. Let’s treat each other with respect, courtesy and
kindness.
‣ Always be learning & researching. Learning helps you evolve and grow—it’s critical to success.
‣ Always be listening—you can always improve and gain a deeper understanding.
‣ Share what you learn and inspire others. Encourage others to share and inspire you.
‣ Be positive and help create a culture that we all love and a company that we all dream of.
‣ Don’t run from problems—tackle your challenges proactively.
‣ Bring solutions to the table.
‣ You can make a difference. Great culture starts with you. Your words and actions are
transformative to yourself and others.

10. 555 8th Ave, 15th Floor
New York, NY 10018
212-993-7809
ironpaper.com
A Results-Driven Digital Agency.
Visit us on Twitter
2108 South Blvd #104
Charlotte, NC 28203
980-255-5100
Ironpaper
Thank you.