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InMails: The Good, The Bad, and The Ugly [Webcast]

Review InMail examples that will get your potential candidate’s attention. To request a free demo, check out: http://bit.ly/1UDQMap

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InMails: The Good, The Bad, and The Ugly [Webcast]
InMails: The Good, The Bad,
and The Ugly
What We’ll Cover Today
The Bad
Why
candidates
don't respond
to certain
approaches
The Ugly
How not to use
the InMail
system
Names, photos, titles & companies have been changed to protect the innocent & guilty alike
The Good
What works to
generate
interest from
candidates
Knowledge
The definitive professional
publishing platform
Network
We connect the world’s
professionals
Identity
The professional
profile of record
Professionals Come to LinkedIn to Develop
Their Careers
Passive Talent
Not as passive as you think
Passive candidates may be
• Reaching out to personal network
• Open to talking to a recruiter
• Completely satisfied; Don’t want to move
Active candidates may be
• Actively looking
• Casually looking a few times a week
70%
Passive
Tiptoer: Thinking about changing jobs and reaching out to close associates
Explorer: Not looking for a job but willing to discuss a new opportunity with recruiters
Super Passive: Happily employed and not interested in a new opportunity
Source: LinkedIn Talent Trends Report 2015.
When Sending InMails to
Passive Candidates…
Do
• Start a conversation
• Make it feel personal
• Include a strong subject line
• Be brief and to the point
• Mention shared connections
Don’t
• List all job specifics
• Include job title or req ID in
the subject line
• Use jargon & biz-speak
• Ask for a resume right away
Lindsey Stevens 3
Personalize you InMail
Mentioning what you have in
common can boost your response
rate
Lindsey Stevens
Marketing Director…
Connections in common
Patty Meyers
Senior Consultant at Novella
Matt Chang
Account Executive at Tyler Inc
Derek Bell
Regional Sales Manager at Future
Co

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InMails: The Good, The Bad, and The Ugly [Webcast]

  • 2. InMails: The Good, The Bad, and The Ugly
  • 3. What We’ll Cover Today The Bad Why candidates don't respond to certain approaches The Ugly How not to use the InMail system Names, photos, titles & companies have been changed to protect the innocent & guilty alike The Good What works to generate interest from candidates
  • 4. Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record Professionals Come to LinkedIn to Develop Their Careers
  • 5. Passive Talent Not as passive as you think Passive candidates may be • Reaching out to personal network • Open to talking to a recruiter • Completely satisfied; Don’t want to move Active candidates may be • Actively looking • Casually looking a few times a week 70% Passive Tiptoer: Thinking about changing jobs and reaching out to close associates Explorer: Not looking for a job but willing to discuss a new opportunity with recruiters Super Passive: Happily employed and not interested in a new opportunity Source: LinkedIn Talent Trends Report 2015.
  • 6. When Sending InMails to Passive Candidates… Do • Start a conversation • Make it feel personal • Include a strong subject line • Be brief and to the point • Mention shared connections Don’t • List all job specifics • Include job title or req ID in the subject line • Use jargon & biz-speak • Ask for a resume right away Lindsey Stevens 3 Personalize you InMail Mentioning what you have in common can boost your response rate Lindsey Stevens Marketing Director… Connections in common Patty Meyers Senior Consultant at Novella Matt Chang Account Executive at Tyler Inc Derek Bell Regional Sales Manager at Future Co
  • 7. 7 Why Having an InMail Strategy Matters • InMail messages are a direct reflection of your company. • Your initial communication sets the stage for what comes next. • InMails can strengthen your personal brand as a recruiter, if written well.
  • 8. Use InMail when you need to reach out to: 8 In Which Situations Should You Use InMail? Passive (or active) candidates you want to recruit Sales leads you want to open up to new opportunities Decision makers with whom you want to start conversations Executives you may want to connect with professionally
  • 9. Now, let’s open the mailbag
  • 10. Growth Opportunity Sarah Madan Technical Recruiter at Ahead Recruiting InMail Sarah Madan Fast track to leadership! Opportunity to own… Fast track to leadership! Opportunity to build a team below you Hi Joan, Even with thousands of restaurants at our fingertips, doesn’t it always feel like our favorite spots – our neighborhood gems! – are the ones that don’t deliver? This startup is the solution. With your background at LinkedIn, you would be the perfect fit for their city manager role! • Extremely flexible hours: work from anywhere at any time! • Rare opportunity to build out your city’s FIRST TEAM • Proven success & profitability in San Francisco and NYC! • Competitive salary, full benefits & transportation cost coverage Let’s schedule a time to chat this Monday! Are you available between 1:00 p.m. and 5:00 p.m.? Sarah Madan Technical Recruiter Ahead Recruiting Tel 408.555.5678 The Good
  • 11. C-level Opportunity Leslie Lever Technical Recruiter at Staffing Partners InMail Leslie Lever COO Opportunity COO Opportunity Good afternoon, We have been retained to fill a CEO assignment for a privately-owned student loan collector on the West Coast, and I was hoping you may have some ideas or suggestions. My contact information is below for your reference. Is there a good time for me to contact you to discuss this opportunity in more detail? Leslie Lever Technical Recruiter Staffing Partners Tel 408.555.1111 The Bad
  • 12. Sales Opportunity Kean Sumner Senior Recruiter at STW Staffing InMail Kean Sumner Let’s Connect Let’s Connect Tara, I recently came across your profile as we have a few connections in common and was intrigued by your current role and some of the success you've had up to this point. I would love to connect to chat about your career path and to fill you in on an amazing opportunity that just opened up at one my client’s company on the account operations team. A couple good articles to add a little color on our client’s company: Business Today article - #1 company to work for to advance your career - http://www.businessinsider.com - bestcompaniesforadvancingyourcareer A short video...http://www.youtube.com/watch?stwstaffing Connecting for a quick 5-10 minute call in the next few days would be great. Shoot me the best number to give you a ring at, assuming you have interest. I look forward to hearing from you. Kean Sumner Senior Recruiter STW Staffing Tel 408.555.6789 The Good
  • 13. Middle Management Opportunity Nancy Klein Senior Recruiter at KTR Partners InMail Nancy Klein Are you ready for your Next Play? Are you ready for your next play? Hi Kim, Very nice to meet you via LinkedIn. By way of introduction, I am a senior executive recruiter in the technology practice at KTR Partners. We recently launched a search for a Manager, Industrial Design for one of our large client’s Design Product Group - encompassing the entire existing and future product roadmap for the company's high-end consumer and enterprise products. This individual will lead a globally distributed team of senior design leaders in defining the vision and design strategy for mobile, PC, hybrid and enterprise devices. Our client’s leadership team has been ramping up investment in all areas of design, including the opening of design centers all over the world. As the leader of the Industrial Design team, this individual will play a key role in the evolution of the company. Based on your background, I thought that this role could be an interesting fit for you or, if not, for someone you might highly recommend. Either way, it would be great to connect as I lead many senior design searches for our firm each year. Would it be possible to find a few minutes for a call? Thanks in advance. Nancy Klein The Good
  • 14. I'd love to interview you! Hi Tara, You have a very impressive professional background. Based on your experience I think you could be a great fit for People Inc. Our largest business unit has a strategic and consultative Sales Management position available in our New York office. This position involves the coaching and management of 15+ Business Development/Account Management staff. Before you file this message away with the others, take a look at what makes a sales management career with People Inc truly unique: 5. FUN! – Our Sales Team loves coming to work each day. People Inc’s collaborative environment rewards hard work and strong performance. 4. Exposure to C-Suite Executives – this is your opportunity to directly impact the business decisions of leading global organizations through the coaching and development of your direct reports. 3. Opportunity for Advancement – People Inc loves to promote from within. Development opportunities to senior sales and sales management roles. 2. Work/Life Integration – Our Virtual Sales Process (phone, Webex, Go-to Meeting) means no travel required for you or your direct reports. 1. Compensation – People Inc offers competitive base salaries + annual bonuses + countless company perks + full benefits, 401(k) with employer matching & ample PTO. Let's set-up time to chat! I'm happy to share the full job description and answer any questions you might have. I look forward to your response. Sales Manager Opportunity Steve Adams Senior Recruiter at People Inc InMail Steve Adams I'd love to interview you! The Bad
  • 15. High Demand Skills Opportunity Stephanie Homes Senior Recruiter at Start Now Recruiting InMail Stephanie Homes Follow up Follow up Hi Mary, I just wanted to reach again in case you hadn't had a chance to see my first e-mail. I'd love to chat regarding a Principal Software Engineer opportunity at a fast paced start up. Please let me know a good time for a quick chat. Looking forward to connecting soon! Thanks, Stephanie 1 attachment JOB Overview.pdf Stephanie Homes Start Now Recruiting The Bad
  • 16. C-level Opportunity Robert Camper Recruiter at Quality Search InMail Robert Camper Confidential: A C-level Position to Discuss… Confidential: A C-level Position to Discuss With You Ann, First, apologies for the unsolicited message but I was hoping to get your thoughts on a current search. We have been hired to recruit a CFO to a global, publicly-traded company with close to $3B in annual revenues. The company would prefer to remain confidential at this but highlights include: • Ideally, sitting public company CFO but will consider large divisional CFO (or strong Treasurer/CAO) • Significant experience in managing financial operations within a global manufacturing business • Ability to oversee accounting, capital markets, Tax, Treasury and Investor Relations • Appetite for growth with a focus on M&A/Corporate Development • Desire for international travel • Role could be based in either Texas or Europe I would be happy to discuss the details with you, as well as send you a full position description. If you’re interested, let’s set up some time to talk. Does next week work? Robert Camper Quality Search 408.555.9999 The Good
  • 17. Account Manager Opportunity Mike Sander Technical Recruiter at Search Technology InMail Mike Sander Job Opportunity - Great Fit Job Opportunity - Great Fit Check this out. You would be a great fit! Account Manager Search Co - Santa Monica, California I will be happy to refer you. Just click on Yes on the Job Description page and it will notify the hiring manager that I made the introduction. They will take it from there. http://SearchCo.com/jobs/ITconsulting Mike Sander Technical Recruiter Search Technology Tel 408.555.7789 The Ugly
  • 18. Contract Opportunity Terry Minder Senior Recruiter at HERE Services InMail Terry Minder Hey Tara Just ran across your info on LinkedIn and wanted to reach out. I'm a Recruiter in New York and have a client in the loop that's looking to hire a Contract Recruiter. They're a huge international law firm and are looking to hire someone with a couple years of agency experience. It'll start out as a one year contract and will likely eventually go full-time, but they don't have headcount approved right now - hence the contract route. Anyways... not sure if you're happy in your current role or if you're looking to make a move over to the corporate side, but thought I'd drop you a line. Interested in chatting? Best, Terry Minder The Bad
  • 19. High Demand Skills Opportunity Dominic Sanders Senior Recruiter at Search Savvy Partners InMail Dominic Sanders Principal Engineer at a high growth company! Principal Engineer at a high growth company! Hi John, I am hoping to interest you in a principal/senior role with the world’s largest online credit marketplace. They’re completely rebooting the 2.7 trillion dollar financial industry. Since their ($9 billion!) IPO in May 2014, they have been on an incredible growth trajectory. They’re looking for a highly motivated software engineer like yourself who’s interested in developing scaling products and solutions. I took it upon myself to share your profile with the Engineering Manager and needless to say he was impressed with your background and experience at LinkedIn - hence the reason for my note. I am sure you are busy, but I would value the opportunity to speak with you about your career plans and some of the cool initiatives the team is working on. Would you be open to having a 15 minute conversation next week? Thanks, Dominic 408.555.8888 The Good
  • 20. Inside Sales Opportunity Hi Sara, I am a Direct Hire Recruiter for CrossLine Group and have an opportunity for an Inside Sales Representative in the Chicago suburbs that I thought you may be interested in. I have included the details and job description below for your review. If this is an opportunity you would like to pursue, please send me a copy of your resume in MS Word format to erika@crosswiregroup.com. I look forward to hearing from you! DIRECT HIRE INSIDE SALES: Location: Chicago, IL Shift: 8hr shifts-Monday through Friday-1st shift Pay: Base + Commission structure at $17.50/hr plus commission. (Earning potential up to targeted 60K-65K + in first year). Earnings is driven by sales performance so the potential to earn more is unlimited. Industry: Healthcare –Medical Waste Division Perks: -Industry leader -Medical/Dental coverage, 401k, vacation and personal days, 8 paid holidays, tuition reimbursement programs, and successful employee stock programs. -Multiple opportunities for job advancement within. -Monthly sales contests and incentives. -Excellent culture in a fun and friendly environment. Job duties: -B2B inside sales, Prepping sales contracts, generating leads, full sales process over the phone. -Performance based and metrics driven environment. -Inbound and outbound sales calls to potential new/existing customers. -Retain customers who are “at risk” of cancelling service. -Ongoing sales training and professional development. -Build a pipeline of potential business. Inside Sales Opportunity Erika Vans Client Services Consultant at CrossLine Group InMail Erika Vans Inside Sales Opportunity The Bad
  • 21. Sales Opportunity Sol Rains Technical Recruiter at DEW Search InMail Sol Rains Networking help staffing consultant search Networking help staffing consultant search First, thank you for taking the time out of your busy day. I want to first let you know I am not trying to recruit you. I don't use LinkedIn that way. I do believe in the power of networking. I am hoping you might have a referral that would be intrigued by a new recruiting or sales opportunity. We are looking to add a perm recruiter and culture fit to our growing team at DEW. After spending a big chunk of my careers at some of the top IT staffing firms in the country. I wanted to be more then just a number and wanted to work for a company that truly cared about the employee and was flexible on hours not just face time or the bottom dollar. Were more interested in the right personality and drive the skill set we can teach. I can only promise you like the last two people referred to that currently work for us. They will thank for years to come. From flexibility to being part of not just a team but also a family. If you know an individual looking for a change please let me know. Or if you just want to network and use me as a trump card in your back pocket send me your email address and I will send you an invite. Have a great day! Sol Rains The Ugly
  • 22. Prospective Client We should meet Hi Sarah, Hope you are well! Your background is quite impressive! I am the President at XYZ Inc., and had to reach out given your background. We help companies build top performing sales teams. Are you available next Friday at 8:00am for coffee? I can always jump on the phone if that is easier. Looking forward to meeting with you! Regards, Michael Rome President XYZ Inc. 408.555.4567 Michael Rome President at XYZ Inc. InMail Michael Rome John Deller suggested we Meet The Bad
  • 23. Prospective Client Michael Rome President at StaffRight InMail Michael Rome Go Flyers! Go Flyers! Hi Sarah, I saw that you went to Dayton. Always heard great things about that school, but never had the chance to visit! I am the President at StaffRight., and had to reach out given your background. Sales Rep to VP of Sales in 6 years? Talk about impressive! I saw on your website that Culture fit is very important when considering new hires. Culture fit is important to us as well, and something we actually measure when helping our clients build top performing sales teams. There seems to be some synergy between our businesses, and would like to explore it further with you. Are you available next Friday at 8:00am for coffee? I can always jump on the phone if that is easier. Looking forward to meeting with you!​ Regards, Michael Rome President XYZ Inc. 408.555.4567 The Good
  • 24. Internal Opportunity Kaylen Arthur Recruiter at TR Recruiting InMail Kaylen Arthur Exciting Growth Oportunity! Exciting Growth Oportunity! Hi Stephen, Director, Client Services (Business Development Consultant) Fast Growing Dynamic Entrepreneurial Environment! Chicago. Our company is experiencing record breaking sales growth with an increase of 40% year over year! We are expanding our team and seeking an influential player to increase revenue by securing new business and expanding our existing client base. Join this dynamic and innovative sales technology organization and embrace the challenge to sell executive level, project-based financial engagements! Are you highly competitive? Are you a motivated, self-starter sales hunter? TR Management Solutions, a division TR Recruiting, specializes in the placement of Senior Finance, Accounting, Program and Project Management Professionals on a project and consulting basis to support mission critical client initiatives. Management Solutions works from the inside, developing a thorough understanding of client challenges, environment and end-game. Our highly skilled Business Development Managers sell complex, project-based financial engagements with strong gross margin potential! If you seek a higher base salary and want to work for a smaller firm with less restructuring then TR Recruiting is for you. The Ugly
  • 25. What Does a Great InMail Look Like? Kaylen Arthur Recruiter at TalentFirst Recruiting InMail Kaylen Arthur Interested in expanding your skillset? Interested in expanding your skillset? Hi Adam, I’m a Recruiter in the sales and technology space and reaching out to you about a potential sales opportunity in Chicago for a client of mine. With your extensive sales background at JCM, your profile caught my eye. I think you may be a great fit for the role. Here’s a little background for you: My client is in the software technology space. They help the world’s biggest brands by providing a game-changing CRM. They are seeking an influential player to increase revenue by 10%. This will give you the opportunity to secure new business and add high profile clients to your resume. With 12 years of experience under your belt, I’d love to hear more about what you do in your current role and your career goals. Let’s set up an initial phone call and I can share more information. Thank you very much for your time and consideration. Best, Kaylen TalentFirst Recruiting 888.777.6666 The UglyThe great
  • 26. Art of Sending Bulk InMail 1. Don’t send more than 10 at a time 2. Filter by school, company, and groups to personalize bulk message 3. Compliment sincerely on experience or mention the specific industry they’re in 4. Utilize templates – have a template created for specific filters you utilize often (school, industry and company)
  • 27. Checklist Before Hitting Send • Leverage personal profile information • Include what’s in it for them • Write to be mobile ready • Make it 500 characters or less • End with a clear call to action • Ask yourself – would you open, read, and reply?