I hear more and more agencies and marketing folk these days tell clients about "True North" and so I started thinking about what that really means. What's behind the creative sales jargon? This is a high-level overview, but hopefully these slides map out a clearer message. A more easily understood path towards finding your brand's “True North”.
how can you improve, do better and go to another level in my life? then this slide might help. Enjoy it and let me have your feed back through - cmhq@sevenup.org
The three dimensions of Executive Presence:
1. What we do, how we behave and react– (our gravitas)
2. What we say and how we say it– (our communication)
3. How we present ourselves visually – (our appearance)
Executive Presence is more of Emotional Discipline, Presence & Leadership
If you want to take your influencing skills to the next level, email me:
alanbarker830@btinternet.com
This set of slides summarizes my approach to influencing skills as a trainer and coach. Sources of the main ideas are given.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
how can you improve, do better and go to another level in my life? then this slide might help. Enjoy it and let me have your feed back through - cmhq@sevenup.org
The three dimensions of Executive Presence:
1. What we do, how we behave and react– (our gravitas)
2. What we say and how we say it– (our communication)
3. How we present ourselves visually – (our appearance)
Executive Presence is more of Emotional Discipline, Presence & Leadership
If you want to take your influencing skills to the next level, email me:
alanbarker830@btinternet.com
This set of slides summarizes my approach to influencing skills as a trainer and coach. Sources of the main ideas are given.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
A snapshot of your preferences
A Zip Code, not your home address
Tool to help understand your strengths and limitations
Tool to help build relationships
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
This is a summary of 7 habits of highly effective people, with pictures charts and tools used in the book that can be very handy in imbibing the essence of the book as a whole. Though it is my personal recommendation that one must take out time to read the entire book. As this whatever available in this presentation will cover not more than a small chunk of the complete essence of the book.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
The 5th of the 7 Highly Effectively Habits, it deals primarily with "the method to be effective with others".
Dr Steven .R Covey mentioned that there is a reason why the 7 Habits are sequenced in the way that he did. Every one of the Habit builds upon the previous one in a progressive manner.
In his own words, "The relationship & the sequence among the Habits are the key to the overall power."
It is most recommended that one learns all the 7 Habits in order.
So, if you have not yet gone through the 1st Habit - Be Proactive, 2nd Habit - Begin with the End in Mind & 3rd Habit - 1st Things 1st, 4th Habit - Think Win-Win, why not go through them 1st?
Here's the link for
Habit #1: http://www.slideshare.net/aoweiyang/habit-1-be-proactive-36473102
Habit #2: http://www.slideshare.net/aoweiyang/habit-2-begin-with-the-end-in-mind-36631027
Habit #3: http://www.slideshare.net/aoweiyang/habit-3-put-1st-things-1st
Habit #4: http://www.slideshare.net/aoweiyang/habit-4-think-winwin
For you guys who are new to this, you might like to first gain some fundamental ideas via "The 7 Highly Effective Habits Foundational Principles" deck before all else.That will definitely help strengthen your concept of what the whole idea is about.
Here's the link: http://www.slideshare.net/aoweiyang/the-7-highly-effective
Influence: the Psychology of Persuasion (Cialdini)Hugo Guyader
Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade
Persuasion: 6 Ways to Influence People (and how to say no)Yee Pam
We might not all be sales oriented, but all of us would have to persuade someone at a point. Based on the book by Robert Cialdini, here are the 6 rules of influencing others (and how you can avoid being influenced).
"Starting with Why" - Principles of the Golden CircleBryant Walker
This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relationships. As a fan of Sinek and having attended one of his talks recently, I felt it necessary to repackage some of his points and share with my team at Mindgruve, presenting the key principles. This led to an impromptu brainstorming session on ways we can be more authentic in our daily lives and business initiatives. Even for those who are already aware of these principles, it's a great refresher on the concept.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Studying Simon Sinek: Start With the Golden CircleChiara Ojeda
Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.
In the beginning everything is very simple: flat (because non-existent) hierarchy, open doors, and teamwork. The larger the company is, the more employees demand for “”professionalization”". Roles and hierarchies are defined, meanwhile the company solidifies.
Instead of having fun, employees suffer in neverending meetings.
Is that necessary?
How do you remain mobility, lightness and fun while growing business?
A snapshot of your preferences
A Zip Code, not your home address
Tool to help understand your strengths and limitations
Tool to help build relationships
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
This is a summary of 7 habits of highly effective people, with pictures charts and tools used in the book that can be very handy in imbibing the essence of the book as a whole. Though it is my personal recommendation that one must take out time to read the entire book. As this whatever available in this presentation will cover not more than a small chunk of the complete essence of the book.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
The 5th of the 7 Highly Effectively Habits, it deals primarily with "the method to be effective with others".
Dr Steven .R Covey mentioned that there is a reason why the 7 Habits are sequenced in the way that he did. Every one of the Habit builds upon the previous one in a progressive manner.
In his own words, "The relationship & the sequence among the Habits are the key to the overall power."
It is most recommended that one learns all the 7 Habits in order.
So, if you have not yet gone through the 1st Habit - Be Proactive, 2nd Habit - Begin with the End in Mind & 3rd Habit - 1st Things 1st, 4th Habit - Think Win-Win, why not go through them 1st?
Here's the link for
Habit #1: http://www.slideshare.net/aoweiyang/habit-1-be-proactive-36473102
Habit #2: http://www.slideshare.net/aoweiyang/habit-2-begin-with-the-end-in-mind-36631027
Habit #3: http://www.slideshare.net/aoweiyang/habit-3-put-1st-things-1st
Habit #4: http://www.slideshare.net/aoweiyang/habit-4-think-winwin
For you guys who are new to this, you might like to first gain some fundamental ideas via "The 7 Highly Effective Habits Foundational Principles" deck before all else.That will definitely help strengthen your concept of what the whole idea is about.
Here's the link: http://www.slideshare.net/aoweiyang/the-7-highly-effective
Influence: the Psychology of Persuasion (Cialdini)Hugo Guyader
Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade
Persuasion: 6 Ways to Influence People (and how to say no)Yee Pam
We might not all be sales oriented, but all of us would have to persuade someone at a point. Based on the book by Robert Cialdini, here are the 6 rules of influencing others (and how you can avoid being influenced).
"Starting with Why" - Principles of the Golden CircleBryant Walker
This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relationships. As a fan of Sinek and having attended one of his talks recently, I felt it necessary to repackage some of his points and share with my team at Mindgruve, presenting the key principles. This led to an impromptu brainstorming session on ways we can be more authentic in our daily lives and business initiatives. Even for those who are already aware of these principles, it's a great refresher on the concept.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Studying Simon Sinek: Start With the Golden CircleChiara Ojeda
Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.
In the beginning everything is very simple: flat (because non-existent) hierarchy, open doors, and teamwork. The larger the company is, the more employees demand for “”professionalization”". Roles and hierarchies are defined, meanwhile the company solidifies.
Instead of having fun, employees suffer in neverending meetings.
Is that necessary?
How do you remain mobility, lightness and fun while growing business?
Join Janine and Holly, as they take you through the ArcelorMittal Dofasco journey and explain how to launch and maintain a successful rewards and recognition program that will have a real business impact.
Econsultancy's internal presentation for staff about what we do, our culture and values, and what we believe in.
We've made this available for anyone to see so a) others can understand what motivates us and b) others can hold us to account for delivering on our beliefs.
This is my presentation for a large FMCG company where I talked about the power of culture in a world of hypercompetition and non-stop change. They title, attributed to Peter Drucker, was given to me as the starting point. The presentation discusses two important forces that can either work in favour for you, or against you when building a strong company culture.
A powerpoint presentation from the DD4D conference in Paris in June 2009, arguing for a rhetorical approach to information design and organisational decision-making, as opposed to an analytical approach. The material from this talk was later published as an article in the Information Design journal which is also available on Slideshare.
Becoming a better leader is something that can help a whole company prosper. But having bad leaders can derail an entire group. Find out if you're one of the five types of leaders who derail (and ways to correct that).
Lars Rosengren - Finding Your True North - Productized15Productized
Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.
Agile Culture and Adoption Survival Guide @ Agile New EnglandMichael Sahota
Culture is critical for understanding how to succeed with Agile. We will explore culture and how Agile impacts organizations. In this session, you will learn the Schneider culture model and how it can be applied to make changes that align with your organization's culture. We will also explore Agile adoption and transformation approaches in the context of culture.
Please contact me if you would like PPT.
Twelve reasons why the saying that "culture eats strategy for lunch" originally attributed to Peter Drucker is valid, each illustrated with a real world example and a question for your organization. Adapted from the Values Coach "Cultural Blueprinting Toolkit" (www.CulturalBlueprint.com).
Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be.
Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.
Official Slideshare for What's the Future of Business by Brian Solis #WTFBrian Solis
A visual experience with infographics, cartoons, and stats from Brian Solis' new book, What's the Future of Business: Changing the way businesses create experiences. It walks you through the 4 moments of truth and how to use technology and social science to win in each. #Change #WTF
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
The Role of Marketing in the Charitable SectorKatie Sanders
A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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Digital Marketing Trends - Experts Insights on How
Finding True North
1.
2. @jonathanronzio
marketing professional | mountaineer | filmmaker | musician
Over the years I've followed my passions and traveled the world.
Sure I’m only 25, but over the past decade I’ve helped build a few
start ups and launched media projects. I’ve worked with others, for
others, and for myself. I’ve created and honed brands; their
images and their voices. And I’m currently working on
@BetweenThePeaks and residing @CramerMarketing.
Whether backpacking, climbing, or scratching out business ideas in
a notebook, I equate everything I do to a journey. Businesses, and
brands, take journeys too, and it doesn’t take much for a brand to
lose its way.
I hear more and more agencies and marketing folk these days tell
clients about "True North" and so I started thinking about what
that really means. What's behind the creative sales jargon? This is
a high-level overview, but hopefully these slides map out a clearer
message. A more easily understood path towards finding your
brand's “True North”.
3. CONTENTS 4 discovering your true north
17 navigating the swamps
34 reaching your destination
40 sticking to the path
5. It’s easy for brand identity to become convoluted.
It’s difficult to know exactly who you are. And it’s
even harder to effectively convey your brand
message to the world through marketing
campaigns.
6. There’s a lot of talk these days about finding your
“True North”, but what does that mean?
7. There’s a lot of talk these days about finding your
“True North”, but what does that mean?
We’re not talking about how to use a compass. For brands,
“True North” refers to how you define your corporate identity,
marketing messages, value proposition and product
positioning. Roll that all into a ball of marketing, and make sure
it hits your consumers in the face.
9. As a brand, you’ve got to get to the “why”. You need to have
a handle on who you are in order to properly craft a brand
voice and brand image. It doesn’t matter if you’re large,
small, in retail, or B2B, you have to define your branding
strategy.
Why is finding your “True North” important?
10. KEY WORDS:
As a brand, you’ve got to get to the “why”. You need to have
a handle on who you are in order to properly craft a brand
voice and brand image. It doesn’t matter if you’re large,
small, in retail, or B2B, you have to define your branding
strategy.
Why is finding your “True North” important?
12. What does my brand voice sound like?
Perhaps authoritative and booming? Or fun and witty? The
tone in which you speak to and connect with your audience
is the lifeblood of all communications. Whichever you
chose, make it genuine. Be true to yourself because your
audience can spot a fraud faster than a fart.
14. What is my brand image?
Brand image is crafted through impressions and experiences. This is your
total brand’s personality, as perceived through the audience’s eyes. Voice
is a part of it, but there’s also the emotions, values, and messages you
demonstrate. How do you stack up against competitors? How are you
different? Take a look at your brand from an outside perspective and
decide if you would trust you.
16. “A compass, I learnt when I was surveying… it’ll point you True North
from where you’re standing, but it’s got no advice about the swamps and
deserts and chasms that you’ll encounter along the way. If in pursuit of
your destination, you plunge ahead, heedless of obstacles, and achieve
nothing more than to sink in a swamp… What’s the use of knowing True
North?”
-Lincoln
18. Knowing where your brand needs to be doesn’t
mean anything unless you know how to get there.
And without a message map and strategic
communications plan, you’ll likely be bushwhacking
until you hit quicksand.
19. Knowing where your brand needs to be doesn’t
mean anything unless you know how to get there.
And without a message map and strategic
communications plan, you’ll likely be bushwhacking
until you hit quicksand.
KEY WORDS:
21. What is a message map?
It’s a blue print. A visual representation of key and
supporting messages that can be quickly and easily
understood. A message map can answer common campaign
questions, identify key decision drivers, and address
attitudes to overcome.
22. What is a message map? (continued)
Message maps can be created for each key audience
segment in an effort to anticipate the most effective way to
deliver a message and ensure its consistency. Consistency is
key in brand messaging.
23. Example: ADP
This conference targeted
message map details the
structure, content, and
tonality for message
development, bridging the
gap between strategy and
execution.
27. Wrong.
The most important word here is “strategic”. With all the channels
available to push content through today, an effective campaign must start
with strategic program planning. You’ve got to plan for every step of the
way, and have a contingency plan for each step too. Start by defining what
you ultimately want to measure and that will make every decision and
every touch point purposeful.
32. Social media: Are you drowning, treading water, or jet-
skiing?
This is the battlefield where armies of consumers can crush
your brand or raise you a statue. Post, share, interact, engage.
Make sure your message is the same across all channels, make
sure you’re talking to the right people, and make sure they
care about what you have to say. If they don’t, rethink your
social strategy.
33. Example: Oreo
Social is not for selling. It’s for
demonstrating value. And
reacting in real-time.
35. I know you want to, but don’t stop for a
breather. Today’s marketplace marathon
never ends. Better to run in those crazy
barefoot shoes because if you have to tie a
shoelace you’ve lost the race.
37. So there’s no end game?
Simply put, no. Discovering your “True North” and
implementing a brand campaign is a means to a means.
Brands have to be ever evolving and always relevant. Make
people talk about you. Make people love you. Relationships
are a 2-way street so keep the conversation going and keep
it fresh.
38. Pretend you can’t afford gas. Take a seat on the
bus, take off the ear-buds, and chat up your
neighbor. Listen and learn.
39. Example: Lay’s
This brand has made it. They know
who they are. But they kept it fresh
and gave their consumers a voice,
creating a social engagement
campaign that boosted sales 12%.
41. Although “evolving” your brand is critical, straying
from your brand message is a death wish. Don’t go
down the dark road alone. Walk with your friends,
your supporters, and keep your messaging
consistent.
42. Is it possible to change your
image without changing your
message?
43. Example: Old Spice
They made the shift from your
grandfather’s deodorant to one of
the most successful and youthful
brands of today. But they never
stopped marketing manliness.