The document summarizes Brand Cool, a marketing agency that became a certified Benefit Corporation. It discusses how the company prioritized positive social and environmental impact from its early days. As the company grew, it ensured its business model embodied its values of not profiting at the expense of others. The company chooses purpose-driven clients, focuses on sustainability, and treats employees well through training and benefits. It is committed to bettering its community through charitable initiatives.
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Within People - A Guide to Bringing Values to LifeWithin People
How do you define your values to drive growth - and begin to live them in your culture? Full of case studies and practical tips, this guide was designed by Within People for leaders who use culture to drive their business forward, but are struggling to get values to work for them.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
Within People - A Guide to Bringing Values to LifeWithin People
How do you define your values to drive growth - and begin to live them in your culture? Full of case studies and practical tips, this guide was designed by Within People for leaders who use culture to drive their business forward, but are struggling to get values to work for them.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
World's best franchise opportunities to own, 2020Merry D'souza
In this edition know about the franchises which are using an important measure of marketing levers at their disposal to increase sales profitability for the business.
The 20 most successful businesswomen to watch 2021 compressedMerry D'souza
Leadership works on the collective strengths of an organization’s people by empowering everyone, and taking ownership of their growth in the company. It is a collaborative process that isn’t given to you, it is something that you must earn. It opens up the door for opportunities in the industry and allows to take the road to success.
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Being a part of GENEWIZ means contributing to making a difference in the pursuit of scientific discoveries, better medicines, a greener environment, and abundant healthy food supplies.
At GENEWIZ, we are passionate about genomics and we strive to do our part to make the world a better place. The services we offer support research scientists within academia, pharmaceutical companies, research institutions, and government organizations who are making advancements within the life sciences.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
In uncertain ways of business, one has to be ready for spontaneous challenges. If one can mold these challenges and utilize them as a ladder to climb up to the next level, one can bring a disruptive change with an innovative approach in their business niche.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
World's best franchise opportunities to own, 2020Merry D'souza
In this edition know about the franchises which are using an important measure of marketing levers at their disposal to increase sales profitability for the business.
The 20 most successful businesswomen to watch 2021 compressedMerry D'souza
Leadership works on the collective strengths of an organization’s people by empowering everyone, and taking ownership of their growth in the company. It is a collaborative process that isn’t given to you, it is something that you must earn. It opens up the door for opportunities in the industry and allows to take the road to success.
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Being a part of GENEWIZ means contributing to making a difference in the pursuit of scientific discoveries, better medicines, a greener environment, and abundant healthy food supplies.
At GENEWIZ, we are passionate about genomics and we strive to do our part to make the world a better place. The services we offer support research scientists within academia, pharmaceutical companies, research institutions, and government organizations who are making advancements within the life sciences.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
The New Media Group is a social enterprise leading the way in Mongolia and across Asia as the Founding Certified B Corporation in the region. The New Media Group is made up of several subsidiary companies focusing on commerce, design, investment, marketing and technology. As a social enterprise, which empowers human-centered business, its utmost goal is to create a positive and friendly corporate culture.
Additionally, The New Media Group has cultivated strong social engagement through its human-centered social responsibility programs and is dedicated to supporting nonprofits and international organizations who are working to help people in Mongolia and around the world.
Social links:
http://thenewmediagroup.co/
http://twitter.com/NMGteam/
https://facebook.com/NMGteam
http://youtube.com/user/NMMAteam/
http://www.linkedin.com/company/the-new-media-group/
http://flickr.com/photos/NMMAteam/
In uncertain ways of business, one has to be ready for spontaneous challenges. If one can mold these challenges and utilize them as a ladder to climb up to the next level, one can bring a disruptive change with an innovative approach in their business niche.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
The winning creative for a premium repellent brand. Gardex showed 10 times sales increase in April 2010 - the pipeline loading month for the season. As a brand manager responsible for the project\'s smooth functioning and marketing support, I, too, received a sizable bonus.
&samhoud is a world-class, vision-driven, usual unusual consultancy firm that creates sustainable and measurable value for employees, customers, shareholders and society.
&samhoud creates value in a holistic and integrated way. We implement entrepreneurship in organisations as well as energy for lasting change and connection. Through consultancy, process facilitation and connecting people in organisations we help everyone to work based on a clear vision that provides direction. In addition, we ensure alignment of the vision, strategy, brand, leadership and team, culture and execution. This leads to value creation that is measurable and sustainable.
Crafting a Powerful Employee Value PropositionCielo
Creating, refreshing or overhauling your Employee Value Proposition (EVP) is no simple undertaking. It must become a living asset that informs your people agenda, policies and processes. Here is the 10-step framework for planning and implementing your own authentic EVP.
Being a proud member of a rich culture! #CULTURECODESaghar Boukani
Our culture is our collective personality: Transformation, Integrity, Collaboration, Humor, Results
Our values are our operating principles we use on a daily basis: Our Members Come First; Relationships Matter; Be Open, Honest and Constructive; Demand Excellence; Take Intelligent Risks; Act Like an Owner
This is a super cool look at LinkedIn. It also includes all those other viral computer websites like Google and Facebook; it flips the common ideas on their head.
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
What should an Organization Chart look like:
Customers
|
Front Line Worker
|
Middle Management
|
Top Management
Customers pay the salaries and are the consequence of profitability, which is a result of how Shareholders. BOD, and Employees manage Customers.
Meritocracy versus Nepotism
Reward those that deliver, have the skills, and helping the company move ahead and care, versus those that are friends, family, or yes men
Enable versus Disable
Allowing the employee to make decisions and have some authority over their function as to be more productive and reduce bureaucracy, with sufficient guardrails in place, instead of disabling them into a pigeon hole.
Career versus Job
There has to be a career path forward, the next step, how will the employee succeed as the company succeeds, not stuck at a desk doing the same thing for decades.
Benefits versus least possible compensation
Do you care about your employees, then add a little to show it. Simple benefits like health and life insurance and now coming pension savings give security.
Corporation versus Family
Can the company be a 2nd family as we spend 1/3 of our life sleeping and 1/3 at the work
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. 2
Back in the early days of Brand Cool, we were just like any startup
agency – with a handful of clients, a stack of bills, a small staff and
a big dream to be successful. But even then, our dream was a
little different.
Of course we wanted to make money. But profit was never the
heart of our business. Making the world a better place was.
In the early days we did this by bringing careful attention to our working relationships with each other and
our clients. We approached every new business opportunity as an invitation to be of benefit in some small
way. Our agency always had a “mission” orientation.
As we grew, we explored business models, knowing there had to be a “for profit” model that embodied our
values, especially our recognition that as a business we can’t profit at the expense of others.
And then, we experienced “the global financial meltdown.” While we maintained our full staff and kept our
revenue steady, we also took some time to reflect. We realized that applying our talents in service of the
world’s most pressing problems needed to be more than a byproduct of our work – it had to be the focus of
our work. Compassion and insight had to be the “way” we worked and the “juice” behind what we delivered.
It was time to approach business a different way – our way.
From then on, we decided we were going to choose our clients with a discerning eye, seeking out partners
who stood for the same things we did. We were going to be mindful of the impact our business had on
the environment and local community. We were going to bring in good, genuine people and treat them like
family. We were going to be authentic in our relationships and transparent in our business practices.
We were going to be fully human.
And that was it. The initial goal was not to be a Benefit Corporation, though I had learned of them through
my research of business models and loved the concept – even intending to one day start one of my own.
But I would be lying if I told you I had even the slightest inkling that I had already started one with Brand Cool.
Fourteen years later, that’s what makes earning our status as a Benefit Corporation such a thrilling, humbling,
yet reaffirming experience. What makes me proudest of all is that the application process did not send us
into an operational frenzy, or force any type of overhaul of the way we normally do things. We did it by just
being ourselves.
Photo of Sue
IT’SFUNNYHOWSOME
OFTHEBESTTHINGS
HAPPENBYACCIDENT.
3. 3
Today, for our purpose-driven corporate clients, our work involves building brands and increasing
engagement, particularly around sustainability programs. Our work with public entities impacts underserved
populations, public health, conservation and energy efficiency, and economic growth in the clean tech
sector.
Looking ahead to 2014-15, we’re planning on making a number of signature investments in our capabilities
and services. First is our partnership with Renee Lertzman, PhD, who has joined our team as Director of
Insight. Renee is an internationally renowned thought leader in the psychosocial research and sustainability
field, and in her capacity at Brand Cool she will combine those disciplines, uncovering truly human insights
that will help us better support culture, systems and behavior change, specifically in the energy efficiency
and sustainability arenas.
Next, we are in the process of developing both assessment and engagement models for potential and
current clients. We’re constantly in “R&D” mode, evolving our approach, because sustainability and energy
efficiency are unique challenges demanding new solutions – ones that we believe will require a bigger dose
of “human.”
Our clients are asking for rapid change and new levels of participation and engagement. We’re responding
with innovative research, programs and campaigns designed to meet people where they are, recognize
their innate goodness and the complexities they navigate every day, and of course, their deeply human
desire to belong, to feel safe and to love.
In the community, we’ll continue to invest both individual and collective agency time to serving various
organizations through charity events and pro bono work, with a special focus on those that serve children
and the hungry.
Finally, we’ll continue to support our internal team through formal professional development opportunities as
well as Emotional Intelligence training, a unique program that focuses on a deeper understanding of the self
and our relationships with others.
From all of us here at Brand Cool, we extend sincere thanks. We are truly honored to be a Benefit Corporation
– and we promise to keep using our business to make the world a more sustainable place.
Because, as we like to say, decency disrupts.
Sincerely,
Sue Kochan
CEO, Brand Cool
5. 5
Sustainability is not a whisper anymore.
It’s a shout from the rooftops. Right now, sustainable brands are
doing big things. Rallying big contingents of consumers. And for
brands, it’s not simply a matter of dropping down a recycling bin
and writing a press release. You have to walk the walk by living
and breathing goodness and generosity. When you do, you not
only effect positive change – you stand out from the competition.
Because decency disrupts.
#changeisloud
5
# is#changeisloud
6. 6
PARTNERING
WITHPURPOSEInspiration: our pro bono campaign
for the Ad Council of Rochester, in
association with the Finger Lakes Donor
Recovery Network and Donate Life
NY, is poised to raise awareness and
participation for organ donation
across New York State.
Motivation: our Irreconcilable
Temperatures web video series for
the New York State Energy Research
and Development Authority motivated
hundreds of homeowners to rethink
their energy usage
Activation: our waste
reduction toolkit is being
used to help Sodexo
achieve a company-wide
goal of 100% manager
participation in their waste
reduction initiatives
92% of 2013 revenue
generated from clients with
purpose-driven missions
100% of clients have
formal sustainability
programs
7. 7
Difference-making work starts with conscientious clients.
That’s why we choose to partner with brands who share our
vision to make the world a more sustainable place – socially,
economically, and environmentally.
#seebiggerpictures
7
8. 8
COMMITTING
TOOURCOMMUNITY
Our match campaign with The
Children’s Agenda raised over $2,000 –
with an additional $2,000 match – for
the health, education and success of
Rochester’s youth
CEO Sue Kochan contributed over
500 hours teaching mindfulness
and meditation in community groups,
business and academic settings
throughout upstate New York
Organizations served include The
Children’s Agenda, Feeding America,
Foodlink, United Way, Leukemia and
Lymphoma Society, Boy Scouts of
America, Volunteers of America, and
several local community organizations
Our Feeding America Facebook
campaign helped feed over
1000 families this past
Thanksgiving
Brand Cool employees
logged a total of over
1195 community
service hours in 2013
9. 9
Brand Cool takes pride in serving the local community,
organizing and participating in a wide variety of charity initiatives
both as an agency and through individual efforts on an ongoing
basis. Employees are strongly encouraged to support the
causes they care about. In fact, time for personal community
service is built into their schedules each year.
In addition, we support local business by donating at least one
major pro bono campaign each year and providing ongoing
support to our local food bank with a gift in honor of every new
client we acquire.
9
#servethefuture
10. 10
TREATINGOUR
PEOPLELIKEPEOPLE
Emotional Intelligence at Work™
is a professional development workshop where current and up-and-
coming business leaders learn more about who they are, how they are perceived, where they are
most well-versed, and where they have development opportunities related to Emotional Intelligence,
and connecting and expanding critical relationships as a leader. These tools and insights serve as
the basis to determine individual effectiveness, success, and ultimate happiness. Unlike many other
seminars, these tools are expected to be used daily, are immediately
applied directly to your life, and stay with you forever.
DiSC®
is the leading personal assessment
tool used by more than 40 million people to
improve work productivity, teamwork and
communication. DiSC is a personal assessment
tool used to improve work productivity,
teamwork and communication. DiSC is non-
judgmental and helps people discuss their
behavioral differences.
11. 11
#brandcoolbeings
Our Employees are our family.
That’s why we take great strides to treat them fairly, as unique
individuals, and as human beings with lives outside of work.
It starts with a compensation and benefits package that
ranks highly even among Benefit Corporations, and continues
with unique opportunities for personal and professional
development including DiSC assessment and training,
Presenter Transformation training, ongoing mindfulness and
meditation instruction, and Emotional Intelligence at Work™
training. It’s all designed around employee wholeness. After all,
being a healthy, thoughtful, compassionate and well-rounded
person is what being a “Cool” (as our employees are so
affectionately called) is all about.
12. 585.381.3350 | 2300 East Ave. | Rochester, NY 14610 | brandcool.com
Brand Cool is a marketing and engagement agency and proud Benefit Corporation
committed to making the world a more sustainable place.
bthechange
Buy fair trade and
post consumer
recycled products
Volunteer
Recycle
Conserve
Donate
Get involved
Spread the word