Econsultancy provides a wide range of digital marketing services including publishing reports, hosting events, training, and consulting. They serve a global community of marketers and e-commerce professionals. The document discusses Econsultancy's history and growth, their diverse offerings and member base, their focus on practical digital marketing help, and their mission to help members improve online performance and drive key metrics like customer lifetime value. It also outlines some of Econsultancy's core competitive advantages like their high-quality content and large engaged community.
Aunque seguimos manteniendo nuestro escenario alcista para finales de año, dónde consideramos los índices devuelvan en torno a un 50%-61.8% de todo el tramo bajista del 2.008, nos estamos replanteando nuestro escenario de corto plazo, aún sabiendo que es precipitado en la actualidad.
Observamos ciertas pautas de euforia en el mercado. Una de ellas y quizá la más importante es que el consenso ya ha capitulado y dejado atrás la idea de “rebote dentro de mercado bajista”. En
la actualidad la idea de comprar las caídas es general a todos los inversores generando un grado de confianza tal que la probabilidad de una corrección es igual a cero.
La desviación de la media de 200 sesiones en el S&P 500 en la actualidad se encuentra en niveles cercanos a sus máximos históricos, últimos 50 años (página 4). El proceso de aceleración del
mercado empieza a ser de una intensidad poco razonable.
La debilidad del dólar empieza a ser preocupante.
Encontramos divergencias entre el precio y los osciladores de momento en plazos de tres meses, tiempo que nosotros consideramos suficiente para darle validez (página 15).
La volatilidad ha vuelto a sus niveles promedio (página 16).
Por tanto, no descartamos el mercado se tome una pausa, cuyo ajuste sea por primera vez en el año, relativamente profundo (-10/15%).
Incluimos lista de valores que según nuestros modelos técnico-cuantitativos deben ser seguidos con atención (página 5).
Publicado por www.saladeinversion.es
Aunque seguimos manteniendo nuestro escenario alcista para finales de año, dónde consideramos los índices devuelvan en torno a un 50%-61.8% de todo el tramo bajista del 2.008, nos estamos replanteando nuestro escenario de corto plazo, aún sabiendo que es precipitado en la actualidad.
Observamos ciertas pautas de euforia en el mercado. Una de ellas y quizá la más importante es que el consenso ya ha capitulado y dejado atrás la idea de “rebote dentro de mercado bajista”. En
la actualidad la idea de comprar las caídas es general a todos los inversores generando un grado de confianza tal que la probabilidad de una corrección es igual a cero.
La desviación de la media de 200 sesiones en el S&P 500 en la actualidad se encuentra en niveles cercanos a sus máximos históricos, últimos 50 años (página 4). El proceso de aceleración del
mercado empieza a ser de una intensidad poco razonable.
La debilidad del dólar empieza a ser preocupante.
Encontramos divergencias entre el precio y los osciladores de momento en plazos de tres meses, tiempo que nosotros consideramos suficiente para darle validez (página 15).
La volatilidad ha vuelto a sus niveles promedio (página 16).
Por tanto, no descartamos el mercado se tome una pausa, cuyo ajuste sea por primera vez en el año, relativamente profundo (-10/15%).
Incluimos lista de valores que según nuestros modelos técnico-cuantitativos deben ser seguidos con atención (página 5).
Publicado por www.saladeinversion.es
Creative Commons lizenzieren und nutzenHedwig Seipel
Alles, was mit einer CC-Lizenz versehen ist, kann unter bestimmten Voraussetzungen frei genutzt und sogar für kommerzielle Zwecke verwendet werden. Doch die Tücken stecken im Detail, denn wie man ein Werk nutzen darf, hängt von der genau definierten Variante dieser Lizenz. Im Webinar erfahren Sie, was Creative Commons wirklich bedeutet, welche Lizenzvarianten es gibt und wie diese sinnvoll vergeben und genutzt werden können. Es sind keine Vorkenntnisse erforderlich. Selbstverständlich sind die Inhalte des Webinars ebenfalls CC-lizenziert, genauer gesagt: CC-BY-SA. Und wenn Sie auf Anhieb nicht wissen, was es bedeutet, dann sollten Sie unbedingt das Werbinar besuchen.
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Am 5. Februar 2014 hat Nicolas Scheidtweiler bei Forum Medienpraxis 2014 an der Universität Bremen einen Vortrag zum Berufsfeld PR gehalten. In diesem Vortrag hat der Agentur-Inhaber den Fokus auf die Anforderungen an die PR-Schaffenden erläutert. Wünschenswert ist die Kombination aus strategischen und journalistischen Fähigkeiten.
Econsultancy's internal presentation for staff about what we do, our culture and values, and what we believe in.
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Creative Commons lizenzieren und nutzenHedwig Seipel
Alles, was mit einer CC-Lizenz versehen ist, kann unter bestimmten Voraussetzungen frei genutzt und sogar für kommerzielle Zwecke verwendet werden. Doch die Tücken stecken im Detail, denn wie man ein Werk nutzen darf, hängt von der genau definierten Variante dieser Lizenz. Im Webinar erfahren Sie, was Creative Commons wirklich bedeutet, welche Lizenzvarianten es gibt und wie diese sinnvoll vergeben und genutzt werden können. Es sind keine Vorkenntnisse erforderlich. Selbstverständlich sind die Inhalte des Webinars ebenfalls CC-lizenziert, genauer gesagt: CC-BY-SA. Und wenn Sie auf Anhieb nicht wissen, was es bedeutet, dann sollten Sie unbedingt das Werbinar besuchen.
Vortrag an der Universität Bremen zum Berufsfeld PRScheidtweiler PR
Am 5. Februar 2014 hat Nicolas Scheidtweiler bei Forum Medienpraxis 2014 an der Universität Bremen einen Vortrag zum Berufsfeld PR gehalten. In diesem Vortrag hat der Agentur-Inhaber den Fokus auf die Anforderungen an die PR-Schaffenden erläutert. Wünschenswert ist die Kombination aus strategischen und journalistischen Fähigkeiten.
Econsultancy's internal presentation for staff about what we do, our culture and values, and what we believe in.
We've made this available for anyone to see so a) others can understand what motivates us and b) others can hold us to account for delivering on our beliefs.
Ever wonder what it’s like to work at the fastest growing tech startup in Europe? The Lesara Culture Code will give you a brief insight into our team, our values, our culture and how we are changing the fashion industry.
Purpose-driven Business: Leading from Purpose & Core Valuesfmarinescu
A talk about one entrepreneurs rediscovery of his successful business as a social/purpose-driven business, how to lead a company from purpose & core values, and how business can be about making the world better. Lots of domain examples.
AES helps you believe in better. This presentation is part manifesto and part employee handbook. It’s about who we are, and what we aspire to become (and we continue to work hard to get there).
TMA World Viewpoint 36: How Equality And Diversity Training Can Shape The Bor...TMA World
This TMA World presentation explores how diversity and inclusion training has changed in recent times and provides advice for creating an inclusive workplace.
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Discovering The Value Of Social Networks and Communities of PracticeCollabor8now Ltd
There has been much written about measuring the value of online communities such as Social Networks or Communities of Practice. However, most pundits tend to think of measuring value from a purely financial perspective, i.e. the Return on Investment (ROI). Clearly this is an important factor, but it’s not the only factor that should be considered
@kirsty and @lucychildsi discuss present on behalf of @childsi
DIVE DEEPER INTO SOCIAL PLATFORMS
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BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
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Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
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Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
2. Contents
Page
What this is for 2
Who we are 3
What we believe 9
What we do 15
Who we do it for 22
The value we deliver 27
How we’re different 32
Our culture and values 38
Where we’re going 42
Where you fit in 45
Econsultancy: What we’re about
A guide for all of us 2
3. What’s all this then?
This is an experiment.
It’s an attempt to capture who we are, what we do best, how we do things and why.
It’s about our culture, our values, our brand and our reasons for living.
We’ve come this far without one of these, but it feels like the right time.
Why do we need it?
Because we’re a complex business – we do a lot of different things for a lot of different people.
Because we’re growing fast – and we want to make sure we protect the things that make us special.
Because we have so many opportunities – and need some guiding principles to prioritise them.
Because we believe in letting people make decisions – and need something to hold those decisions up against.
Our heartbeat
To some degree, who we are depends on where we are.
We’re one thing in the UK – where we started and where our offering is the most complete – and another in the
US or Asia. But there are things unique to Econsultancy wherever we are. This is about that heartbeat – the
sum of what we believe, how we behave, who we employ, who we serve and why.
You’re reading this because you’re an important part of the Econsultancy mission.
I hope this document will help make you as happy about that as I am.
Ashley Friedlein
CEO & Co-Founder
Econsultancy: What we’re about
A guide for all of us 3
4. Who we are
Econsultancy: What we’re about
A guide for all of us
4
5. Who we are Who we are and why it’s not so easy to say
“Our name is a bit
We’re a publisher.
of a curveball. It’s
We’re a research house.
easy for people to
We’re a training company, a community, an online resource.
assume we’re just
another consulting
We’re analysts, editors, researchers, teachers, bloggers and event organisers.
house. We need to
show them we’re
much more.”
If your goal is to sum all this up in a sentence, it’s a bit of a problem.
But our overall aim is to help people and companies to succeed online, making the variety and
diversity of our offer a very powerful thing.
Instead of trying to over-simplify what we do and boil it down to a strapline, let’s embrace it.
We’re many things.
Econsultancy: What we’re about
A guide for all of us 5
6. Who we are We are what we do
Some Econsultancy verbs
brief
educatepublish
train analyse
validate
crowdsource
advise
programdistil share
curate
research
facilitate
interpret
connect
Econsultancy: What we’re about
A guide for all of us 6
7. Fine, but you still kin Who we are d of need an elevator pitch
Okay then:
Econsultancy is a publisher and curator of best-practice content about
doing business better online.
We serve a global community of marketers and e-commerce professionals
with a wide range of reports, analysis, training, consulting, events and
online resources.
We could write dozens of these and they’d all be pretty accurate.
As long as the two most important things are here: content and community.
Econsultancy: What we’re about
A guide for all of us 7
8. Who we are Content and Community
One of the cool things about our model is that our content feeds
our community and our community feeds our content.
Our content makes our blog, forums,
events, training and consultancy
much better.
Content Community
Our community means we can find the
right expert for any challenge… and
‘crowdsource’ the answers to others.
Econsultancy: What we’re about
A guide for all of us 8
9. Who we are Experts or Facilitators?
We play different roles all across the guru spectrum:
Our research is
original and
authoritative.
We program many
events through the
year, but give the
stage to the experts.
Facilitators Experts
At Digital Ski, we just
get people together
and add alcohol.
At Innovation
Briefings, we bring in
an expert to make
sense of latest trends.
Our blog is one of the
best-respected in the
marketing world.
We shape agendas
and source speakers
for our clients’
conferences.
Our consultants help
companies build the
best teams for their
specific challenges.
Our trainers are front-line
practitioners who
know their stuff.
Econsultancy: What we’re about
A guide for all of us 9
10. What we believe
Econsultancy: What we’re about
A guide for all of us
10
11. We believe it’s an incredibly exciting time to
be a digital marketer.
Econsultancy: What we’re about
A guide for all of us
11
Especially if you like steep
learning curves.
12. We believe the internet is the world’s biggest
sandbox, chemistry set and battleground.
Econsultancy: What we’re about
A guide for all of us
12
And we’re all in it playing,
experimenting, competing and
trying to figure it out as we go.
13. We believe that a community of people openly
sharing their experiences is the very best way
to improve the web for everyone.
Econsultancy: What we’re about
A guide for all of us
13
We’re not just marketers or
analysts, we’re consumers too.
14. We believe that doing business with integrity
and transparency is not only more effective,
it’s a lot more fun.
Econsultancy: What we’re about
A guide for all of us
14
We work hard to add real value
to the marketing conversation as
an independent analyst. Our
endorsement cannot be bought.
15. We believe in hiring smart people who are
passionate about digital.
Econsultancy: What we’re about
A guide for all of us
15
And we like working with other
people who share these
qualities.
16. What we do
Econsultancy: What we’re about
A guide for all of us
16
17. What we do Our portfolio
This varies by region and keeps changing but here’s a snapshot:
Blog
Online
resources
Events
Market Data
Best Practice
Content
Supplier Selection
Public Courses
Training
Trends and
Innovation
Template Files
Qualifications
Custom Training
Social Events
Digital Excellence
Jobsboard
Conferences
Roundtables
Briefings
Supplier Selection
Econsultancy: What we’re about
A guide for all of us 17
Forums
Directories
Consulting
Digital Marketing
and E-commerce
Auditing
Strategy
18. What we do Practical and immediate
Some analysts like to theorise about the grand trends over the next 5-25 years.
We like to help people do their jobs today.
Now
Theoretical Practical
“We tend to forecast no further
than a year ahead. In the online
world, that’s a generation.”
Long-term
“We’re into strategy, tactics and
the finer points of doing.”
Econsultancy: What we’re about
A guide for all of us 18
19. What we do Our model is unique
There are a lot of ways to sell content and community to digital marketers.
Some sell individual reports. Others give discounts to members.
Some charge many thousands, aiming at only the most senior people.
Others are free, supported by advertising and sponsorship.
Econsultancy is member-focused with an ‘all you can eat’ model.
Once you take a paid membership, all of our content is yours to use.
This model has important benefits to our members:
• It encourages people to turn to us more often for more things.
• It lets us reach deeper into companies and teams.
• It lets us cover the ‘long tail’ topics that might not sell in large volumes .
and, most importantly:
• It keeps us independent, beholden to no one.
Econsultancy: What we’re about
A guide for all of us 19
20. What we do Our domain
We started by serving digital marketers and e-commerce professionals and our focus is still:
helping people improve the way they do business online.
As the internet has grown, this has encompassed an ever-wider range of professionals:
marketing, e-commerce, customer service, support, public relations and beyond.
We focus on wherever a business touches its customers.
(Not so much the back-end stuff, but it’s all getting more and more connected).
Are we exclusively digital?
All of marketing now touches the digital realm and every online campaign or tactic affects
everything offline.
Our heritage and our heartland is digital marketing, but we’re extending out to engage with the
context of digital, helping marketers look at the big picture: integrating online and offline.
Econsultancy: What we’re about
A guide for all of us 20
21. Who we are Where we came from
A bit of history
30 or so internet
pros get together
for a drink or two
2004 – Tim Berners-Lee
presents at internet
Decade event
2005 – Launch
Future of Digital
Marketing
conference
2008 –
Brand and
site relaunch
2009 – Open first
US office, active in
Middle East and
Far East, win
every single award
we enter
Econsultancy: What we’re about
A guide for all of us 21
The
dotcom
bubble!
1998
Ashley is working for a
web agency, the night
before a pitch.
Needs a statistic fast.
Nowhere to go…
1999 Ashley starts
Econsultancy with
Matthew O’Riordan
1999 Ashley writes
first book ‘Web
Project Management’
2001 – Ashley
leaves agency to
write a second
book
100,000 members
8,000 members
450 members
2002 – Time to get
investment and
grow this puppy
2003 – First paid
memberships
Add events, jobs
and advertising to
proposition
2006 – Training
launches, business
trebles in size
2007 – first Digital
Ski, we head to
the Alps with
Econsultancy
members
2010 – JUMP
event and
magazine
launches,
1,500+
delegates
22. Onward and upward
Econsultancy: What we’re about
A guide for all of us
22
23. Who we do it for
Econsultancy: What we’re about
A guide for all of us
23
24. Who we do it for Predominantly client-side
Our membership includes marketers in some of the world’s best and fastest-growing brands.
It also includes agencies, independent consultants and suppliers of tools, software and services
to marketers.
We serve both sides of the agency-client divide, but we lean towards the
client-side marketer.
If we do this well, the rest follows.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
Econsultancy: What we’re about
A guide for all of us 24
25. Who we do it for We help at every level
Our members range from beginners to some of the world’s most experienced digital marketers.
We help digital marketers from the first day of their careers and are there
for them as they grow into senior strategists and industry leaders.
We’re always acutely aware of who each report, training class or event is for.
That way, we pitch the content to the right expertise level.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
Econsultancy: What we’re about
A guide for all of us 25
26. Who we do it for And every industry
Our members are in financial services, consumer products, media, entertainment, business-to-business
markets, you name it.
We believe that it’s important to learn from people within your own market
and from people in other markets.
This cross-fertilisation is one of the main advantages of a thriving, diverse community.
Accenture • Adobe • American Express • BBC • BSkyB • Cadbury • Capital One • Chevrolet • Citi • COI • Dell • Deloitte • Disney • DuPont •
eBay • Financial Times • GSK • Harper Collins • HSBC • IBM • Institutional Investor • IPC Media - IQPC • Lloyds TSB • Microsoft •
Myspace.com • Oxfam • Random House • Sony Ericcson • Tesco • Thomas Cook • TimeWarner • Cabinet Office • Virgin Atlantic • Visa • WPP
Econsultancy: What we’re about
A guide for all of us 26
27. But all our members Who we do it for have something in common
They’re all trying to rise to the challenges
of change, complexity and competition.
Digital never stands still.
There is always more to
learn.
It may not be rocket science,
but it’s not far from it.
If our members don’t get it
right, they lose traffic,
revenue and market share
to the companies that do.
Econsultancy: What we’re about
A guide for all of us 27
28. The value we deliver
Econsultancy: What we’re about
A guide for all of us
28
29. We The value we deliver drive online performance
We make our members more effective at what they do. That means:
Better decisions
Faster insight
Sharper execution
In the dizzying digital landscape, we provide a map.
A kind of framework for all the different digital disciplines and a trusted way to systematically fill
your knowledge gaps.
Econsultancy: What we’re about
A guide for all of us 29
30. The value we deliver Our killer KPIs
Our members are chasing a wide range of Key Performance Indicators.
Some want to master mobile others to improve search or affiliate marketing.
Others have hit a plateau in their PPC or email marketing and need a boost.
To simplify, we can boil most of these metrics down to a few:
More visitors
Higher conversions
Better customer retention
And these, in turn, add up to:
Increased Customer Lifetime Value
It’s reductive but it can help keep us focused.
“Will this blog post,
conference session,
training course or
research report help
build Customer
Lifetime Value?”
Econsultancy: What we’re about
A guide for all of us 30
31. And some more immediate metrics
On our way to the killer KPIs, we also help people in more immediate ways, relating to three
spheres of influence:
My Career My Team
My Company
Save me time
Econsultancy: What we’re about
A guide for all of us 31
Help me look smart
Help me build a case
Improve our skills
Inform our decisions
Sharpen our tactics
Sharpen our strategy Boost our performance
Help us master a new
discipline
The value we deliver
32. The value we deliver Inspiring engagement
Like so many things in life, Econsultancy gives more value to members who put more into it.
The ones who ask questions in the forums, read and comment on the blogs, attend the events
and training sessions.
An important part of all our jobs is to inspire and reward deeper
engagement.
It’s easy when you’re totally convinced their time and attention will be amply rewarded.
Econsultancy: What we’re about
A guide for all of us 32
34. Our competitive frame
Because we’re so diverse, we compete against a wide range of competitors and substitutes.
Communities Training
Companies
Econsultancy: What we’re about
A guide for all of us 34
How we’re different
Publishers
Analysts and
Research Houses
Search Engines Social Media
Event Companies
Inertia
35. Our strongest assets
No matter who we’re competing with, these are the critical things we bring to battle:
The quality of our
content Our community
Econsultancy: What we’re about
A guide for all of us 35
How we’re different
Our brand
Our reputation
Our energy
and passion Our experts
Our experience Our model
36. Our strongest assets
No matter who we’re competing with, these are the critical things we bring to battle:
Our promise to
the market.
Original, authoritative,
exhaustive, peer-reviewed.
Earned the hard way. 100,000 and growing.
The quality of our
content Our community
Here since the dot in .com. The very best digital
marketers in the world.
In-house and close friends.
Econsultancy: What we’re about
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How we’re different
Our brand
Our reputation
Our energy
and passion Our experts
Our experience Our model
All-you-can-eat.
Great value.
We love this stuff
and it shows.
37. How we’re different Our credentials
It’s easy to take for granted but no competitor has anything like our combination of assets.
In short, we’re very, very good at what we do, and the market validates it every day.
One of the leading
marketing blogs
on the web
100,000+ members globally
140,000+ downloads of
internet Stats Compendium
20,000+ LinkedIn
connections
6,000+ marketers
trained
25,000+ Twitter
followers
35,000+ page views a day
30+ Roundtables and
Breakfast Briefings a year
Over 200 training
sessions a year
Over 150 in-company
sessions a year
Best Online Business
Publisher: AOP
Consistently high
Google rankings
Average training course
Over 60 reports rating: 4.5 out of 5
published each year
Best Editorial Team:
AOP
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38. How we’re different Our reputation
This deserves a page of its own…
Our reputation for quality, authority and independence is probably our
most precious asset.
We enhance it daily by producing consistently excellent content, by
delivering it in high-quality, professional ways, and by focusing on
delivering real value to our members.
That’s not a small thing, it’s a huge thing.
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39. Our culture and values
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40. This is us
Culture and values may seem like fuzzy things but they’re very real.
Culture is ‘the way we do things around here’ and values are ‘the things we respect’.
Entrepreneurial and democratic
We like to start new things and give our people responsibility for growing them.
Because our business is so interconnected, we like to talk about decisions.
Innovative and experimental
Digital marketing is in a permanent state of furious innovation. So are we.
We don’t know what will work, so we try something and measure it, just like digital marketers.
Independent and member-focused
We only answer to our members and make sure we give them the best advice we can.
We’re drive by giving great value and getting people to come back for more.
High-quality and professional
Everything we do is thorough, informed, rigorous and actionable.
We keep our promises and make good our mistakes.
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Our culture and values
41. And we also work hard to be…
Open and transparent
We err on the side of exposing our motives and methods.
We stay in dialogue with our members and respond to their comments and requests.
Passionate evangelists
We love the power and potential of digital. It’s what keeps us coming into work.
And we genuinely want to improve the web for everybody.
Unpretentious
We make it our business to be experts, but that doesn’t mean we’re not still learning.
We’d rather give credit than steal spotlights.
Honest
We believe in doing business with integrity.
No exceptions.
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Our culture and values
42. We hire smart, entrepreneurial people with a passion for
digital, a strong moral compass and a sense of humour.
We manage them with a long leash and an open door.
Our senior execs are here to make the people who work for them succeed.
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Our culture and values The kind of people we hire
43. Where we’re going
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44. As far as the internet and Econsultancy have come, these are still very
early days indeed for both.
Digital never stops evolving, disrupting and advancing.
We’re committed to being there, out in front of each zig and zag so that
our members are the first and the best informed.
We have no idea where it will all lead, but we’re just as excited about
finding out as we were on our very first day of business.
And we’re thrilled that you’re along for the ride.
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Where we’re going Still early days
45. We know we’re getting It right when:
The commercial metrics are going up.
Things like revenues, profits and revenue per employee.
Renewals are rising or staying high.
Membership renewals, follow-on training, sponsorship re-bookings…
Unprompted feedback is strong.
Our members are advocates and evangelists.
We’re still enjoying ourselves.
That’s the best sign that we’re on the right track.
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Where we’re going How we know we’re getting it right
46. Where you fit in to all this
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47. Each one of us is an important part of the Econsultancy mission.
Our culture, values and beliefs persist only if we live them.
If we cut corners, make bad decisions and go for easy compromises, we
lose the very things that got us here and that make this a great place to
work.
But if we stay true to who we are, who we’re serving and why we’re in
business, there’s nothing we can’t accomplish together.
Thanks for staying with us and for giving us your energy and commitment.
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Where you fit in We are the sum of our actions