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Code as Craft:
Building a Strong Engineering Culture

     Chad Dickerson
     CEO, Etsy
     chad@etsy.com / @chaddickerson
Culture strategy at
 most companies:
We’re growing but we to us
 Culture is important still
   act hereaatstartup!
       like ACME!
“culture isn’t just
  one aspect of
   the game —




                      . . . it is the game.”
“Culture eats strategy for breakfast”
                        -- Peter Drucker
“the major problems of our work are not so
much technological as sociological in nature”
A strong culture can overcome almost
 any set of poor technical decisions.
A weak culture can’t be saved
by using the best technology.
Culture is also what brings
 people to your company
It beats everything else
Have a clear vision for
 the culture you want
make culture a visible priority
(it’s a lot of work)
accept that culture is an
ongoing, organic activity
Cultivating the Etsy culture**




                     **buy me: http://etsy.me/tilltheland ($18)
buy me:
http://etsy.me/beniceorleave
($10)
Make getting things done
  your cultural norm
On the basis of more than a decade of research. . . . the authors
clarify the matter once and for all: What motivates people on a day-
      to-day basis is the sense that they are making progress.
Invest in tools to
reinforce your culture
http://etsy.me/deployinate
http://etsy.me/justship
Make a statement
engineers are
creative people
“At Etsy, our mission is to enable people to make
a living making things. The engineers who make
Etsy make our living making something we love:
software. We think of our code as craft.”
Actively open source
     the culture
http://codeascraft.etsy.com/
Take it on the road
SXSW miniconference
Bring your heroes
   into the fold
Douglas Crockford
Fred Brooks
http://www.avc.com/a_vc/2011/02/continuous-deployment.html




             Fred Wilson
(open source your software, too)
 github.com/etsy/deployinator
 github.com/etsy/statsd
 github.com/etsy/logster
 (and more!)
Spread the love
Be a little silly
http://vimeo.com/13214706 (12,000 views to date)
A strong culture is
   a fun culture
Building strong cultures and
  open sourcing them. . . .
. . .makes the world
     a better place
Thank you! Questions?




 My email: chad@etsy.com

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