Initial review of results of Econsultancy's implementation of ForeSee software - prior to new site launch November 2014 - as blogged on Econsultancy.com
An introduction to NPS - Net Promoter ScoreStartquestion
Learn how to gather valuable data with the use of a client loyalty assessment tool.
Startquestion - Online surveys, forms, and tests.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Inc., Bain & Company Inc., and Fred Reicheld.
Learn more about how to avoid mistakes in NPS surveys:
https://blog.startquestion.com/7-mistakes-in-nps-questions-find-out-how-not-to-make-them-in-your-online-survey/
How to Use Net Promoter Score to Transform the Customer JourneySatmetrix
In a recent survey, McKinsey found that organizations that focused on maximizing satisfaction along the entire customer journey can increase customer satisfaction by 20%, lift revenue by up to 15%, and lower the cost of serving customers by as much as 20%.
In this presentation, Deborah Eastman, Chief Customer Officer of Satmetrix, shares insights on how you can build a customer experience program that drives customer loyalty, increases word of mouth, and delivers improved business performance.
QuestionPro CX - Not Just a Number: Using NPS to Improve Customer ExperienceQuestionPro
In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue.
You'll learn:
1. CX Trends in 2017
2. The differences between Customer Experience and Customer Service
3. Ways to measure CX and the metrics
4. CX and Revenue Correlation
5. Top ways to improve CX
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Measuring Customer Satisfaction: CSAT, CES and NPS comparedCheckMarket
In market research we love acronyms almost as much as the IT world does. Here we will present you three of them: Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS). All three of them are used to measure customer satisfaction. So what do they do? And how do they differ? Can they be used in conjunction? Watch and find out…
An introduction to NPS - Net Promoter ScoreStartquestion
Learn how to gather valuable data with the use of a client loyalty assessment tool.
Startquestion - Online surveys, forms, and tests.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Inc., Bain & Company Inc., and Fred Reicheld.
Learn more about how to avoid mistakes in NPS surveys:
https://blog.startquestion.com/7-mistakes-in-nps-questions-find-out-how-not-to-make-them-in-your-online-survey/
How to Use Net Promoter Score to Transform the Customer JourneySatmetrix
In a recent survey, McKinsey found that organizations that focused on maximizing satisfaction along the entire customer journey can increase customer satisfaction by 20%, lift revenue by up to 15%, and lower the cost of serving customers by as much as 20%.
In this presentation, Deborah Eastman, Chief Customer Officer of Satmetrix, shares insights on how you can build a customer experience program that drives customer loyalty, increases word of mouth, and delivers improved business performance.
QuestionPro CX - Not Just a Number: Using NPS to Improve Customer ExperienceQuestionPro
In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue.
You'll learn:
1. CX Trends in 2017
2. The differences between Customer Experience and Customer Service
3. Ways to measure CX and the metrics
4. CX and Revenue Correlation
5. Top ways to improve CX
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Measuring Customer Satisfaction: CSAT, CES and NPS comparedCheckMarket
In market research we love acronyms almost as much as the IT world does. Here we will present you three of them: Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS). All three of them are used to measure customer satisfaction. So what do they do? And how do they differ? Can they be used in conjunction? Watch and find out…
How to Prompt Meaningful Engagements with Customer BenchmarkingAmity
Meaningfully engaging with customers is critical for SaaS Customer Success Managers to move their accounts forward. Yet, it can be challenging to prompt the conversations and actions required to achieve the adoption, retention, and expansion rates your business needs.
Leading SaaS companies are using customer benchmarking to tackle this challenge. Benchmarking produces unique, comparative insights that get customers’ attention and motivate them to get more value from their solutions. As a result, both customers and SaaS companies achieve better outcomes.
What Is Customer Effort Score and How Do You Measure CES?Kayako
What is customer effort score (CES)?
This metric shows how much effort the customer thinks they had to put in to have their problem resolved. It’s a survey question “How easy was it for you to get your problem solved?” (scale of 1 to 5)
Why should you measure customer effort scores?
Knowing your CES allows you to see what needs to be done to improve the way your support team interacts with your customers.
It is a strong predictor of future customer loyalty – those with high effort scores are less likely to become return customers.
Learn everything you need to know about customer service metrics: https://blog.kayako.com/customer-support-metrics/
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
Net Promoter Score (NPS) - Measure Customer Satisfaction in 1 QuestionCheckMarket
The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product. Read further for an overview on the use, application and pitfalls of NPS.
Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
How to run a perfect Net Promoter Score campaign [Webinar]Retently
We explain the basics of Net Promoter Score and how to choose a good service to get started with. We’ll show you how to personalize your survey, what are the advantages and disadvantages of various survey channels. You will learn the main differences between on demand and transactional NPS, how to avoid the most common mistakes, how to efficiently close the feedback loop and finally - what is a good NPS score.
You can watch a recording of this webinar here: https://retently.wistia.com/medias/jrorlz4ie2#
In 2019, organizations are still struggling to prove the value of their Customer Experience (CX) efforts. Learn how you can build an effective Voice of the Customer program and quantify the business impact.
This presentation was given by Econsultancy senior research analyst Andrew Warren-Payne at FeWeb's 'The Future is Back' event on April 1st 2014.
In his talk, Andrew highlighted the continual existence of "The Gap" in digital marketing between what companies want to be doing and what they are actually doing. Based on the decreasing longevity of companies, this gap presents a real danger for companies who do not seek to close it.
This gap is being created by the constant pace at which consumer behaviour is changing, driven by speed of developments in technology. And just as mobile and multichannel customer behaviours are proving a challenge to companies today, the emergence of the 'Internet of Things' will again change customer behaviour in the future.
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Econsultancy
This presentation gives a snapshot of the findings from the Econsultancy/SAP Hybris research into The Tension in B2B Customer Experience Management.
The report explores the extent to which B2B organisations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future.
The full report can be downloaded here: bit.ly/2blomOA
How to Prompt Meaningful Engagements with Customer BenchmarkingAmity
Meaningfully engaging with customers is critical for SaaS Customer Success Managers to move their accounts forward. Yet, it can be challenging to prompt the conversations and actions required to achieve the adoption, retention, and expansion rates your business needs.
Leading SaaS companies are using customer benchmarking to tackle this challenge. Benchmarking produces unique, comparative insights that get customers’ attention and motivate them to get more value from their solutions. As a result, both customers and SaaS companies achieve better outcomes.
What Is Customer Effort Score and How Do You Measure CES?Kayako
What is customer effort score (CES)?
This metric shows how much effort the customer thinks they had to put in to have their problem resolved. It’s a survey question “How easy was it for you to get your problem solved?” (scale of 1 to 5)
Why should you measure customer effort scores?
Knowing your CES allows you to see what needs to be done to improve the way your support team interacts with your customers.
It is a strong predictor of future customer loyalty – those with high effort scores are less likely to become return customers.
Learn everything you need to know about customer service metrics: https://blog.kayako.com/customer-support-metrics/
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
Net Promoter Score (NPS) - Measure Customer Satisfaction in 1 QuestionCheckMarket
The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product. Read further for an overview on the use, application and pitfalls of NPS.
Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
How to run a perfect Net Promoter Score campaign [Webinar]Retently
We explain the basics of Net Promoter Score and how to choose a good service to get started with. We’ll show you how to personalize your survey, what are the advantages and disadvantages of various survey channels. You will learn the main differences between on demand and transactional NPS, how to avoid the most common mistakes, how to efficiently close the feedback loop and finally - what is a good NPS score.
You can watch a recording of this webinar here: https://retently.wistia.com/medias/jrorlz4ie2#
In 2019, organizations are still struggling to prove the value of their Customer Experience (CX) efforts. Learn how you can build an effective Voice of the Customer program and quantify the business impact.
This presentation was given by Econsultancy senior research analyst Andrew Warren-Payne at FeWeb's 'The Future is Back' event on April 1st 2014.
In his talk, Andrew highlighted the continual existence of "The Gap" in digital marketing between what companies want to be doing and what they are actually doing. Based on the decreasing longevity of companies, this gap presents a real danger for companies who do not seek to close it.
This gap is being created by the constant pace at which consumer behaviour is changing, driven by speed of developments in technology. And just as mobile and multichannel customer behaviours are proving a challenge to companies today, the emergence of the 'Internet of Things' will again change customer behaviour in the future.
Key findings from Econsultancy's research into the Tension in B2B Customer Ex...Econsultancy
This presentation gives a snapshot of the findings from the Econsultancy/SAP Hybris research into The Tension in B2B Customer Experience Management.
The report explores the extent to which B2B organisations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future.
The full report can be downloaded here: bit.ly/2blomOA
Key findings from Econsultancy's research into Customer Experience Maturity i...Econsultancy
This presentation gives a snapshot of the findings from the Econsultancy/Epsilon research into Customer Experience Maturity in Australia and New Zealand.
Based on a survey of more than 350 marketing, digital and ecommerce professionals, the report explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.
The full report can be downloaded here: bit.ly/2bQ2v3p
Digital Trends and Priorities in the Media and Entertainment SectorEconsultancy
Discover the top-level findings from Econsultancy and Adobe's research into digital trends and priorities among media and entertainment companies. The report, which is based on a survey of more than 200 senior-level marketers and executives in North America, discusses where the sector's digital trends are headed and the strategic priorities for businesses as they attempt to stay ahead of the curve.
See the full report: https://goo.gl/c0FtYH
Conversion Rate Optimization Report 2016 by Econsultancy/RedeyeEconsultancy
See the topline findings from Econsultancy’s Conversion Rate Optimization Report, in association with RedEye.
The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.
Get the full report: https://goo.gl/URxgpd
Key charts from our People-Based Advertising in Australia researchEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/Signal research into the use of People-Based Advertising in Australia.
Based on a survey of more than 350 brand marketers and media buyers in Australia, it explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.
The full report can be downloaded here: bit.ly/2biGcaX
The State of Email and Marketing Automation in South-East AsiaEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/IBM research into the State of Email and Marketing Automation in South-East Asia.
Based on a survey of over 500 industry professionals, the report investigates email and marketing automation trends the region, as well as considering the extent to which organisations value this technology.
The full report can be downloaded here: bit.ly/2bPZzE3
Key findings from Econsultancy's Conversion Rate Optimization ReportEconsultancy
In association with RedEye, this research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates.
The full report can be viewed here: http://bit.ly/1Yd4bVK
Measuring digital maturity to drive culture change | Digital conference | 27 ...CharityComms
Jo Wolfe, assistant director, digital, and Tom Kluge, digital analyst, Breast Cancer Care
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Conversation diagram for Econsultancy's Facebook chatbotEconsultancy
This deck shows the conversation diagram for Econsultancy's Facebook Messenger chatbot. Created by Byte London, it details the bot's automated responses and conversation pathways.
Strategies for the Age of Digital Disruption #DTR7Capgemini
Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. These are challenging times for companies as the speed, volume and complexity of change intensify. Disruption can happen at any time, in any sector, and its effect on traditional organizations can be fundamental. This is why we chose to dedicate our seventh edition of the Digital Transformation Review to digital disruptions. How can organizations survive and thrive in the age of digital disruptions? We posed this very question to a panel of industry leaders, academics, startup founders, analysts and technology gurus from three different continents.
Working with our global panel, we have built a detailed picture of the digital disruption phenomenon, probing the key questions that organizations need answers to:
• How can we plan for the emergence of disruptors?
• Why are we seeing so many disruptions?
• How can organizations respond to disruption?
• What shape are these disruptions taking?
• Which startups are likely to emerge to disrupt sector value chains over the coming years?
We hope this edition of the Digital Transformation Review has helped increase understanding of the disruptive and challenging times we live in. Join the conversation on twitter #DTR7
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why. In a survey, 70% of respondents said that good service had a considerable influence on their loyalty and 69% would recommend the company to others. The reverse is also true. Poor customer experience drives customers away. Research shows that nearly 89% of customers walk away from a company after a single poor customer experience. And this can have a significant impact. Businesses are estimated to lose as much as 20% of revenue from poor customer experiences. And this is precisely the reason we chose to focus the sixth edition of our Digital Transformation Review on Customer Experience. How can organizations create compelling digital customer experiences that work? We posed this very question to a diverse panel from around the world. Our panel for this edition includes industry leaders, academics, startup founders, platform vendors and technology gurus. They come from all over the world, including the home of innovation in the digital age — Silicon Valley
This year’s MIT Sloan Management Review and Deloitte global study of digital business found that digital transformation isn’t really about the technologies. Instead, it stems from how companies integrate them to transform their businesses and how they work.
Explore more findings from the 2015 digital business global executive study and research project: http://deloi.tt/2flnRZ8
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC ChannelsTrustpilot
CPC Strategy - Day 3: 2016 Google Shopping Summit
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm e-commerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty six slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Shopper Journey Mapping Powerpoint Presentation Slides complete deck
This PPT deck displays thirty seven slides with in depth research. Our Buyer Journey Analysis Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Buyer Journey Analysis Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Client Opinions, Market-Driven Thinking
Our market research firm, Client Opinions, offers a full-service client feedback program to help businesses gather actionable insights to grow their business.
Turning Customer Reviews Into Real RevenueTrustpilot
Join Trustpilot and Zendesk for a webinar with tips on how to handle customer feedback and leverage it, in the form of reviews, to increase sales. You will hear from Skyscanner, a mutual customer of Trustpilot and Zendesk, who will walk through how they’ve optimized their processes for handling customer reviews, improving customer satisfaction and their overall reputation.
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
Similar to Econsultancy - Review of Initial Results (ForeSee) (20)
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
The State of Marketing Automation in Australia and New Zealand, in associatio...Econsultancy
This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud.
The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand, and evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.
Full research available here: https://econsultancy.com/reports/state-of-marketing-automation-in-australia-and-new-zealand/
The Rise of Marketing Technologists in Australia and New ZealandEconsultancy
This presentation gives a snapshot of the findings from the Econsultancy/IBM ‘Rise of Marketing Technologists’ report.
The report, which aims to sum up the state of marketing technology in Australia and New Zealand, looks at the extent to which companies value marketing technology, how they use various technologies, and their current and future marketing technology priorities.
The full report can be downloaded here: bit.ly/2bzudDo
The State of Marketing Attribution in Asia-PacificEconsultancy
This is a summary of the findings from the Econsultancy/Datalicious study into The State of Marketing Attribution in Asia-Pacific.
The full report looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success.
It’s based on a survey of more than 400 client-side and agency marketers based in the APAC region.
Download the full report: http://bit.ly/1rnZEEX
Social media and relationship development for salesEconsultancy
Econsultancy Director Peter Abraham's presentation on the topic of social media and relationship development for sales. (originally presented at Chicago Booth University School of Business)
Email Marketing Census 2011 PresentationEconsultancy
The fifth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Sample document from Econsultancy's Future Trends in Digital Marketing Innovation Briefing, London 2011.
The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future.
As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways.
Packed with cutting edge examples, the presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
Econsultancy's internal presentation for staff about what we do, our culture and values, and what we believe in.
We've made this available for anyone to see so a) others can understand what motivates us and b) others can hold us to account for delivering on our beliefs.
UK Search Engine Benchmark Report 2009Econsultancy
The UK Search Engine Marketing Benchmark Report 2009, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment.
The 71-page report, covering Search Engine Optimisation, Paid Search and Social Media Marketing, is based on an online survey of nearly 900 respondents in February and March 2009.
http://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. 2
Agenda and Table of Contents
Review of Initial Results
˃Satisfaction Summary and Top Priority
˃Visitor Overview
˃First Time Vs. Repeat
˃Subscription
˃Improvement
˃Open End Comments
May 18th2014 –September 01st2014
N = 303
3. 3
Company Name > Satisfaction Insight Review
Aggregate LevelSatisfaction Summary
Satisfaction Summary
Customer satisfaction score is 74. Within overall satisfaction, the lowest scoring question is how Econsultancy.com compares to the visitors idea of an ideal website.
May 18th2014 –September 01st2014
N = 303
Customer Satisfaction Benchmark
8.0
7.9
7.1
What is your overallsatisfaction withEconsultancy.com?
How well doesEconsultancy.commeet yourexpectations?
How doesEconsultancy.comcompare to youridea of an idealwebsite?
74
May 18th2014 –September 01st2014
N = 303
Customer Satisfaction
4. 4
Company Name > Satisfaction Insight Review
Aggregate LevelTop Priority
Customer Satisfaction Benchmark
Look and Feel Benchmark
Satisfaction Score
May 18th2014 –September 01st2014
N = 303
The top priority is the look and feel of the website, specifically the visual appeal of Econsultancy.com is the lowest scoring question within the look and feel element.
Top Priority: Look and Feel
Priority Map
5. 5
Company Name > Satisfaction Insight Review
Visitor Overview
Residence and Job Title
•68% (N=204) of visitors live in Europe & Middle East –Sat 73
•Most visitors to your site are managers (32%, N=95) –Sat 75.
•Moreover, 19% (N=58) are specialists or consultants. –Sat 71.
*What was the primary purpose of your visit today? N=303
* Figures for certain answer options are not included due to the N count being less than 50
N = 201
N = 58
38%
28%
22%
75
71
75
Client side
Agency
Supply side
N = 112
N = 82
N = 66
*What is your company kind? N=294
The majority of the visitors to Econsultancy.com come to the site to read content e.g. blog or research. Many of Econsultancy.com visitors come from a client side company. The majority live in Europe & Middle East and are managers.
Sat
Sat
May 18th2014 –September 01st2014
N = 303
6. 6
Company Name > Satisfaction Insight Review
First time visitors Vs. Repeat visitors
72
75
69
69
Look and Feel
Satisfaction
Non-First Time Visitor
First Time Visitor
No81%
Yes19%
N = 244
N = 59
Was this your first visit to the Econsultancysite?
N: 303
First time visitors account for 19%,N=59 of overall visitors. First time visitors are significantlyless satisfied than repeat visitors with a variance of 6 points, moreover first time visitors rate the look and feel of Econsultancy.com 3 points lower than repeat visitors.
Score
Repeat Visitor
May 18th2014 –September 01st2014
N = 303
7. 7
Company Name > Satisfaction Insight Review
Subscription
No68%
Yes23%
Not sure9%
N = 205
N = 70
Do you or your company pay to subscribe to access Econsultancy.com? N=303
No
Yes
Not sure
Satisfaction
74
75
74
48%
25%
76
72
Price
Clearer understanding ofthe features and benefits
N = 51
N = 98
*What would most influence a subscription purchase for you or your organisation? N= 205
The majority of the visitors to Econsultancy.com do not pay to subscribe to access (68%). Of those non subscribers, 61% are registered. Non-registered visitors score significantly lower (-12 points) than registered visitors. The biggest influences to subscribe would be price and having a clearer understanding of features and benefits.
* Figures for certain answer options are not included due to the N count being less than 50
Yes61%
No39%
N = 79
Are you a registered user of Econsultancy.com? N= 205
No
Yes
Satisfaction
67
79
N = 126
12 points
May 18th2014 –September 01st2014
N = 303
8. 8
Company Name > Satisfaction Insight Review
Likelihood to subscribe/renewHigh Sat Vs. Low Sat
5%
2%
2%
0%
6%
8%
13%
18%
13%
33%
13%
2%
7%
8%
16%
10%
17%
18%
3%
6%
1=VeryUnlikely
2
3
4
5
6
7
8
9
VeryLikely=10
High Satisfaction (75-100)
Low Satisfaction (0-74)
How likely are you to subscribe to/renew Econsultancy?
N = 165
N = 116
Visitors scoring satisfaction 75-100 (high satisfaction) are much more likely to subscribe to/renew Econsultancythan visitors who score satisfaction 0-74 (low satisfaction).
May 18th2014 –September 01st2014
N = 303
9. 9
Company Name > Satisfaction Insight Review
27%
25%
13%
10%
7%
6%
6%
4%
1%
81
71
Noimprovementsare needed / don't know
Update the sitedesign
Other, pleasespecify
Provide morecontentchoices
Provide moreoptions tonarrow searchresults
Provide higherquality content
Improve thequality ofsearch results / make it easierto know whatto choose
Improve therelevance ofsearch results
Improve thetime it takes forpages to load
Improvement
*What improvement would you most like to see on Econsultancy.com? (select one)
N: 303
N =39
N = 77
25% of visitors stated that the improvement they would most like to see on Econsultancy.com is to update the site design. This reinforces the need to prioritisethe look and feel of the website as was shown on previous slides.
N count is less than 50
Other
•Price
•Content
•Remove advertisements
No statistical difference in answers between overall visitors and first time visitors
N = 83
* Figures for certain answer options are not included due to the N count being less than 50
May 18th2014 –September 01st2014
N = 303
10. 10
Company Name > Satisfaction Insight Review
Open End Comments
Update Design
Improve the website design and layout -this lets you down. Sat 12, 08/14/2014
Redesign the layout -too much advertising or other navigation tabs on the right hand side (too busy if you want to focus on reading an article -it would be much easier to read if the articles are in a clear and neat box )! Sat 63, 07/22/2014
The blog pages could look sleeker -they are quite cluttered at the moment with ads. Most of which I ignore to be honest (sorry!). Sat 67, 06/23/2014
A new Layout would be nice! Sat 78, 06/14/2014
The design is tired. remove that ridiculous banner asking me to sign-up all the time. improve the search results. Sat 78, 06/04/2014
Found some pages had too much information and searching for pricing difficult. Sat 71 , 06/26/2014
Content Issues
The majority of content is geared towards marketing for commercial companies and sites. Heavily content-based sites and service organisations(schools, universities, associations) often require different approaches to marketing, particularly in terms of measurement and tracking. It would be nice to see some more content geared towards these sectors. Sat 85, 06/05/2014
Quality of content is good but need to be checked more -too many typos/errors. Sat 86, 07/31/2014
I find the content generally quite poor. There is the occasional good article though. Sat 23, 07/31/2014
There seems to be a shift lately in econsultancy'sfocus -it now seems very marketing focussed. In the past irecall much more content, reports etcbeing available on broader digital topics such as usability, UX, strategy, operationsetc. I have been utilisingeconsultancyless these days for this reason. Sat 67, 08/26/2014
ensure content advertised or discussed on social platforms (e.g. LinkedIn) is actually available. Sat 0, 08/05/2014
What suggestions do you have that would enhance your experience with Econsultancy.com?
Comments reinforce the top priority of look and feel: update the design of the website. Also there seems to be content issuesregarding the quality and type.
May 18th2014 –September 01st2014
N = 303
11. 11
Company Name > Satisfaction Insight Review
Summary
Econsultancy.com has an overall satisfaction score of 74. The top priority to focus on is the look and feel of the website.
Visitors
•The majority of visitors come to the site to read blogs or research, live in the Europe & Middle East, are managers and come from a client side company.
•First time visitors are less satisfied than repeat visitors, moreover first time visitors rate the look and feel of Econsultancy.com lower than repeat visitors.
Subscription
•The majority of visitors to the site do not pay subscription to access, however 61% of this group are registered.
•Visitors who register score satisfaction 12 points higher than non-registered.
•The biggest influences to subscribing are price and having a clearer understanding of features and benefits.
•Visitors with a higher satisfaction score are more likely to subscribe/renew.
Improvement
•25% visitors stated that the improvement they would like to see most is to update the site design, this reinforces the top priority which is the look and feel of the site.
Open End Comments
•Commentsreinforce the need to improve the design and look and feel of the website.Moreover an issue with content type and quality was raised.
May 18th2014 –September 01st2014
N = 303