Official Slideshare for What's the Future of Business by Brian Solis #WTF
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A visual experience with infographics, cartoons, and stats from Brian Solis' new book, What's the Future of Business: Changing the way businesses create experiences. It walks you through the 4 moments of truth and how to use technology and social science to win in each. #Change #WTF
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A book review by Michael B. Pasco, Professor, Graduate School of Business, San Beda University, Philippines.
It is amazing that Solis foresaw the need for digitalization strategies and alarmed different companies before the great requirement occurred during and after the pandemic. Today, we observe the future of business as being affected by developments in information, as he portrayed.
The reader of the book gains an awareness of the predicted conditions that made them calm, composed, and in control of their activities during and after the COVID-19 pandemic. One can learn more business and management techniques from this book.
I experienced to achieve organizational heights instead of firm’s losses because of the readiness, and the processes that Solis guided.
More efficient marketing investments and inter-organizational communication were improved faster, leading to normal business as usual.
While he elaborated different frameworks to justify his arguments, there are a lot of scenarios that the business communities are now aware of to validate his principles and recommendations in the book.
Furthermore, readers can learn that the structure, technologies, and infrastructure needed to adapt to the new normal are mandatory.
Business, management, and academic communities should read this book and evaluate the fulfillment and the gaps between the premises. These efforts will drive the implementation and advancements of different digitalization business models to prevail in the new normal.
Publication Link: https://www.abem.ca/x/JABEM-2024-V4N1.pdf
FAST COMPANY: Liderler için yol haritası - Brian Solis
Müşteri odaklı şirketler, müşteriyi organizasyonun
merkezine koyduklarına işaret ederler ki bu harikadır. Ben müşteri davranışlarını ve eğilimlerini takip eder; yolculuklarını, temas noktalarını, hizmetleri ve ürünleri ters mühendislikle incelerim. Öncelikle müşteri deneyiminin tanımından başlamak gerek. Müşteri deneyimi, bir müşterinin şirketinizle etkileşimlerinin toplamını, her aşamada markanız hakkında nasıl hissettiklerini ve markanızın akıllarında nasıl kaldığını ve tüm o adımların deneyimi bütünsel anlamda nasıl etkilediğini ifade eder. -nin ekini ekleyerek müşterinin deneyimi demek, müşteri deneyimine (CX) dair bakış açımızı, onların bakış açısına döndürür.
LEADERS Magazine Features Brian Solis on Innovation and Purpose
In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy.
Brian also details how companies can create a culture of innovation to grow and scale in uncertain times.
"The Memo That Started It All" by Christopher Vogler
In 1985, Christopher Vogler, a Disney story analyst and student of Joseph Campbell, wrote a seven-page memo synopsizing the myth-master’s description of the archetypal Hero’s Journey, culled from thousands of years of stories, myths, legends and fairy tales. It was far from the first time Hollywood heard of Campbell--he’s been a conversational staple at least since George Lucas cited his influence on “Star Wars"--but outside of a few screenwriters, critics and academics, precious few people had actually read “Hero with a Thousand Faces.”
So Vogler’s memo became a sort of a Cliff’s Notes for Hollywood literati and it soon began a journey of its own. Dawn Steel in 1987 asked Vogler for a copy and made it required reading for Paramount executives, producers and writers. Other studio story departments followed suit. The memo grew to a 15- and then a 40-page essay as Vogler continued to test and refine his ideas, talking with colleagues at Disney, friends at other studios and students at the UCLA Writer’s Program, where he teaches a story analysis class.
Writers, producers and actors asked for copies. Among them was Jeff Arch, who, among other projects, wrote the story for “Sleepless in Seattle” and co-wrote the film’s screenplay, says Vogler’s work is “brilliant.” “Every time I write something, I run each charcter throuh the system Chris has outlined,” says Arch.
Finally, the memo made the ultimate metamorphosis; Vogler write “The Writer’s Journey: Mythic Structure for Storytellers & Screenwriters.” Published last year, the book presents the Hero’s Journey in 12 stages.
Link to the original: https://livingspirit.typepad.com/files/chris-vogler-memo-1.pdf
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De antropoloog en futurist van de digitale wereld Brian Solis is optimistisch over de pogingen het web te hervormen, decentraler te maken en de gebruikers meer macht te geven. Hij waarschuwt wel dat dat zogeheten web3 eerst door een 'vallei van de desillusie' moet.
Link: https://www.tijd.be/ondernemen/technologie/Decentraler-internet-komt-er-maar-moet-eerst-door-fase-van-desillusie/10398532
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Leaders Magazine features Brian Solis in an in-depth interview that explores innovation, digital Darwinism, distractions and wellness, and the future of business.
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
By Brian Solis
In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an organization.
With support and guidance from the C-Suite, change agents spread digital literacy, drive collaboration between silos, build internal bridges with executives, and help accelerate their organization’s progress across the “Six Stages of Digital Transformation.”
The Digital Change Agent’s Manifesto is the result of more than five years of research and 30 interviews with those who have led digital transformation initiatives within the world’s most renowned brands, including Coca-Cola, Equifax, FCC, NFL, Samsung, Starbucks and Visa, among many others.
Key Takeaways:
Although digital transformation is one of the biggest trends in business today and companies are investing heavily in new technologies and innovations, many still do so as a grassroots effort driven by expert individuals — digital change agents — across the organization.
Digital change agents are passionate about digital innovations and ardent believers in their potential to help the organization succeed — but are sometimes reluctant to step into a leadership or change-management role
Change agents can rise from anywhere in the organization and often begin as digital advocates — employees who introduce or promote new digital ideas or products — and can eventually progress to experienced transformers
To garner support across the organization, change agents quickly realize that they must acquire basic change-management skills if they are to secure cross-functional collaboration and leadership support
Without support, digital change agents may become disenchanted and lose moral and seek to take their expertise and passion elsewhere
Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Economic and Creative Disruption - Linda Yueh and Brian Solis
In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior.
During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible.
At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.”
Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.
Power to the People: The Socialization of Business
Exhibitor cover story in March 2011 features Brian Solis on the socialization of business, a topic that's probably more important today.
Social media is infiltrating our societal psyche with brute force. But what does that mean for the face-to-face marketing industry? According to author and digital sociologist Brian Solis, it means we are in the throes of a revolution that will ultimately, and irreversibly, change the exhibit and event marketing landscape.
www.briansolis.com
@briansolis
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
The Magic of Stories: How Storytelling Can Save Marketing
Brian Solis author of Engage and X: The Experience When Business Meets Design has teamed up with LinkedIn and GapingVoid to create an exclusive new eBook, Once Upon a Digital Time. LinkedIn's Megan Golden talked to hi about how telling better stories can help future-proof marketing itself.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Pour ce qui est du numéri- que, CREA, l’école de comm’, fait toujours fort. L’une de ses promos est pla- cée sous le parrainage de Bertrand Perez, le patron de Libra, l’association chargée de piloter la monnaie virtuel- le de Facebook (même si cel- le-ci est bien chahutée). Et mardi, ce sont quelques-uns des meilleurs spécialistes du numérique qui ont été ac- cueillis lors du 11e CREA Digital Day, une plateforme de réflexion passionnante, quoique pas exempte de quelques tics, où chacun semble singer Steve Jobs. Reste qu’il y avait des pointu- res, comme Brian Solis, gou- rou américain du numéri- que...
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S.
Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be repeat, loyal customers. A few brands are actually meeting and exceeding this wait time expectation for in-store pickup.
“Smartphones and apps like Uber, DoorDash, GrubHub and Postmates have rewired customer behaviors and expectations and changed the game for retailers, quick-service restaurants and grocery,” said leading digital analyst, CX expert and author Brian Solis, who led the report's development. “Brands must now rethink business and operational models to not only keep up with evolving customer demands but also grow new markets. Those that do win. Those that don’t will lose.”
www.briansolis.com
The Future of Music: What Every Business Can Learn From The State of The Musi...
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
www.briansolis.com
Is there room for creative imagination in quantum computing? by Brian Solis f...
Can Quantum solve all of our Business problems one day? At the NASSCOM National Technology & Leadership Forum 2020, leading digital analyst and keynote speaker Brian Solis was asked to share his views on the state of Quantum Computing and his views on how enterprise organizations need to act today.
To book Brian as a speaker, please visit briansolis.com/speaker. For more about Brian and to learn more about how to work with him, please visit briansolis.com
--
Quantum computing is a candidate for a breakthrough in technology that can happen anytime in the next decade. Complex problem solving would be enabled once this technology matures and shows a significant potential in creating value across multiple industries one of them being healthcare drug discovery. The question that arises is what should companies do in order to prepare themselves for these radical upgrades in tech and how business partnerships will evolve over time to achieve leadership in this sector of technology?
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Leading Trends in Retail Innovation by Brian Solis
Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game.
Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com
To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
His interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
Our interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
The Six Stages of Digital Transformation by Brian Solis
For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation.
After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages:
Business as Usual
Present and Active
Formalized
Strategic
Converged
Innovative and Adaptive
Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking
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11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learners
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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- 25. Buy the book! See the Trailer!