This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Finalists of the 2016 APAC Conscious Business Leadership Awards share insights and examples of how they are bringing a higher level of consciousness to talent engagement and recruitment across their respective organisations. Nominations for the 2017 awards will open up soon.
A strong, unique talent brand is crucial to consistently making high-quality hires. But how can your company be sure its talent brand is performing? This presentation, created by LinkedIn Talent Brand Consultant, Stephanie Kender, will teach you how to measure the ROI of your company’s talent brand using key metrics such as social follower quality, talent response rate, and applicant quality. With this knowledge, you’ll be able to quantify the success of your company’s talent brand and understand how to make it more effective.
Learn more about our solutions: http://bit.ly/2hNXom4
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
The Importance of Data & Relationships | ConnectIn London 2016LinkedIn Europe
In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.
Finalists of the 2016 APAC Conscious Business Leadership Awards share insights and examples of how they are bringing a higher level of consciousness to talent engagement and recruitment across their respective organisations. Nominations for the 2017 awards will open up soon.
A strong, unique talent brand is crucial to consistently making high-quality hires. But how can your company be sure its talent brand is performing? This presentation, created by LinkedIn Talent Brand Consultant, Stephanie Kender, will teach you how to measure the ROI of your company’s talent brand using key metrics such as social follower quality, talent response rate, and applicant quality. With this knowledge, you’ll be able to quantify the success of your company’s talent brand and understand how to make it more effective.
Learn more about our solutions: http://bit.ly/2hNXom4
How to Measure the Impact of Our Actions with Data | Talent Connect London 2014LinkedIn Talent Solutions
Understand how data can impact the marketing revolution that is happening within talent acquisition, how to develop KPIs to measure, and how Talent Brand Index can be used to indicate how your talent brand is performing.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Diversity is about much more than equal opportunity – it can actually drive business success. But building a diverse community and, in turn, a brand that promotes diversity, takes time. This webcast presentation gives you with the skills to engage diverse talent and build a brand that puts diversity first. It also showcases how Starbucks approaches attracting diverse talent.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
RB shares their approach to digital sourcing and how they moved from a reactive to a proactive approach to recruiting.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Once you've build your employer brand and EVP, find out how to leverage your LinkedIn Career Page with targeted messaging to different audiences across different regions.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Leveraging the newly released Talent Trends report and tying the insights into how small businesses (SMBs) can apply modern recruitment strategies/tactics to find quality candidates by using LTS.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. To learn more, visit us at: bit.ly/contacttalentsolutions.
Petter Nylander, Global CEO, Universum
Andy Taylor, Global Employer Branding Director, Schneider Electric
Moderator: Laurence Bret - Stern, Sr. Marketing Director for EMEA and LATAM, LinkedIn
In this session, Universum's CEO will share their most recent research on Employer Branding with Andy Taylor, Global Employer Branding Director at Schneider Electric and Laurence Bret, EMEA & LATAM Sr. Marketing Director at LinkedIn.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
LinkedIn was in Abu Dhabi for the first time on the 7th of November where we shared great insights about talent pipelining and employer branding.
We were also joined by Mary Pratt, Employer Brand Consultant who shared some insights about what other companies are doing to promote their brand (Slide 69-100)
Explore the latest talent insights from and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
A top recruiter at LinkedIn shares 25+ years of recruiting secrets and reveals her favorite sources, tools, and tips to find top tier talent in a competitive market. To watch the on-demand webcast, visit:
https://lnkd.in/g76TXhz
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Mobile Recruitment Strategies That Actually Work | Talent Connect Vegas 2013LinkedIn Talent Solutions
These strategic yet practical case studies from Talent Connect Vegas 2013 will show you how to build a successful, impactful mobile recruiting program.
Learn more about Recruiter Mobile: http://linkd.in/19FB2aa
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
How to Measure the Impact of Our Actions with Data | Talent Connect London 2014LinkedIn Talent Solutions
Understand how data can impact the marketing revolution that is happening within talent acquisition, how to develop KPIs to measure, and how Talent Brand Index can be used to indicate how your talent brand is performing.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Diversity is about much more than equal opportunity – it can actually drive business success. But building a diverse community and, in turn, a brand that promotes diversity, takes time. This webcast presentation gives you with the skills to engage diverse talent and build a brand that puts diversity first. It also showcases how Starbucks approaches attracting diverse talent.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
RB shares their approach to digital sourcing and how they moved from a reactive to a proactive approach to recruiting.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Once you've build your employer brand and EVP, find out how to leverage your LinkedIn Career Page with targeted messaging to different audiences across different regions.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Leveraging the newly released Talent Trends report and tying the insights into how small businesses (SMBs) can apply modern recruitment strategies/tactics to find quality candidates by using LTS.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. To learn more, visit us at: bit.ly/contacttalentsolutions.
Petter Nylander, Global CEO, Universum
Andy Taylor, Global Employer Branding Director, Schneider Electric
Moderator: Laurence Bret - Stern, Sr. Marketing Director for EMEA and LATAM, LinkedIn
In this session, Universum's CEO will share their most recent research on Employer Branding with Andy Taylor, Global Employer Branding Director at Schneider Electric and Laurence Bret, EMEA & LATAM Sr. Marketing Director at LinkedIn.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
LinkedIn was in Abu Dhabi for the first time on the 7th of November where we shared great insights about talent pipelining and employer branding.
We were also joined by Mary Pratt, Employer Brand Consultant who shared some insights about what other companies are doing to promote their brand (Slide 69-100)
Explore the latest talent insights from and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
A top recruiter at LinkedIn shares 25+ years of recruiting secrets and reveals her favorite sources, tools, and tips to find top tier talent in a competitive market. To watch the on-demand webcast, visit:
https://lnkd.in/g76TXhz
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Mobile Recruitment Strategies That Actually Work | Talent Connect Vegas 2013LinkedIn Talent Solutions
These strategic yet practical case studies from Talent Connect Vegas 2013 will show you how to build a successful, impactful mobile recruiting program.
Learn more about Recruiter Mobile: http://linkd.in/19FB2aa
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
UPSTART Live Spring Summit - The New, New ThingWorkforceNEXT
The New, New Thing: Latest Innovations in Recruiting and Workforce Management Solutions.
Presented By Ziv Eliraz, ZAO; Mark DeChant, Findly; David Lyon, RoundPegg; Tim Lambert, Jobvite; David Kent, Oilpro
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
This my work regarding my Talent Acquisition at The Spark Foundation. In this Presentation, i have covered the following Topics.
1.Different & Effective ways of Recruitment.
2.How to get referrals from people on LinkedIn
3.Steps and Plans for Recruitment using Social media.
Read My articles on Medium:
Different & Effective ways of Recruitment: https://saikondasari.medium.com/diffe...
How to get referrals from people on LinkedIn & Social recruitment:
https://saikondasari.medium.com/how
Youtube : https://www.youtube.com/watch?v=6OZnetbK2iY
With many recruiting teams facing resource challenges on a regular basis, how can you stay proactive and navigative hiring cycles?
This presentation covers:
- Challenges facing companies hiring at scale
- The 2016 Global Recruiting Trends to embrace these
- Tips and tricks to put you on the fast track of hiring at scale
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...LinkedIn Talent Solutions
Building an engaged employee base helps you retain the great talent you already have and attract new, qualified people to come work for your organization. But how exactly do you do that?
On average, a company’s employees have 10 times as many connections as a company has followers. So what better way to amplify your talent brand message than through your own employees?
This presentation will teach you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
Presenter: Sophie Mitchell, Global Solutions Consultant, LinkedIn
Building diverse teams is of the utmost importance for today’s businesses.
These businesses aren’t just ticking a box, saying the right thing or trying to burnish their brand with a sense of purpose. They’re responding to hard data and a growing body of evidence that shows diversity to be one of the most vital sources of competitive advantage.
However, the evidence is also growing that no business, large or small, can simply decide to be more diverse. As recruitment businesses seek to hire more diverse teams for their clients and for their own organisations, the reality is these initiatives are hard work. Achieving diversity requires deliberate design – and it requires the right types of actionable insights to drive that design.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
Event: SIA Executive Forum Europe 2018
Speaker: Darren Connolly
As today’s talent landscape is rapidly changing and becoming increasingly complex, we believe the next wave of recruiting lies in the use of data-driven insights to create competitive advantage. This is the idea of talent intelligence.
In this presentation, we dive into the themes shaping the future of work and discuss how staffing firms can harness data and insights to reinvent and improve every step of the recruitment process, to drive business outcomes, and to stay ahead of the competition.
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
This webcast was run on the 3rd October 2018.
The presentation covers:
- Importance of data and insights in the recruitment industry
- Using insights to create an effective engagement strategy
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
Event: Bullhorn Engage London 2018
Speakers: Phil Edwards & Darren Connolly
Over the last few years, the recruitment industry has been adapting to increasingly complex challenges when it comes to attracting and placing talent. As the market becomes more and more competitive, LinkedIn believes the next wave of recruiting innovation lies in the use of data-driven insights to power talent and strategic business decisions. This is the era of talent intelligence.
Hear about the changes in the recruitment industry, trends in the new era of work, and how recruiters can make data and insights actionable.
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
Event: ReImagine HR London 2018
Speaker : Annmarie McCormack
Talent strategy is getting smarter and faster. The era of Talent Intelligence has begun, driven by the combination of unprecedented market forces, data signals, powerful insights unlocked by AI, and your instincts to make people your competitive advantage has begun.
Hear how talent intelligence is driving LinkedIn’s next wave of product innovation and discover new ways and means of accelerating your business with LinkedIn Talent Insights.
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.
More than half of today’s professionals consider that a break from work isn’t a break from work unless it’s also a break from connected devices. Our data shows digital detox could become a regular part of professional life:
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Those cutting-edge, early adopting programmatic cats have developed some pretty confusing lingo for buying and selling ads automatically. Have no fear: we’ve decoded the jive talk so it’s easy to make smart, strategic decisions about programmatic.
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content on LinkedIn that decides just how engaging and effective it is.
4. Who’s in the Room?
Most Popular Most Endorsed
Earliest Adopter Most Connected
Erica
Skelly
Kevin
Daly
Elizabeth
O'Hanlon
Jennifer
Chamberlaine
5. EMEA Hiring & Industry Insights
Richard Liddington
EMEA Talent Acquisition Manager
linkedin.com/in/richardliddington
6. Who am I?
12 years in Recruitment – Both Agency & In-House
International Experience – UK, Ireland & Middle East
Doha to Dublin
4th year with LinkedIn – Employee 151
Lead Sales recruitment in Ireland
7. Hiring at LinkedIn - An insight into how it
works & what do we do differently?
How does LinkedIn recruit?
100% Direct Sourcing
4 Sources of Hire – Direct, Referral, Internal & Recruiter
Understanding of Market
The Approach
Initial contact
Formal Process
Talent Analytics & Talent Flows
8. The Sourcing Model
Team of Sourcers targeting Passive Talent
Focus on roles with a Longer TTH
Active Roles – Quota Carrying Backfill
Non Active Roles - Leadership (Succession Planning)
Market Mapping – Who, Where & How Many
Allows TA to stay ahead of the business & “Build a Bench”
9. Success Story – Deirdre McGinn
TAM Search highlighted 120 – 130 suitable profiles
Deirdre was identified & InMailed
Passive in the UK
Not right time
Invited to Executive Event – Actively Engaged with LinkedIn
Role approved with LinkedIn Dublin for a Senior Sales Leader
Interviewed & Hired
Total Time – 1 year
10. What is your Brand on LinkedIn?
Brand is not just the role of Marketing. Talent Acquisition & Business
Managers play a crucial role
Don’t just share links to job descriptions. Be an active ambassador for
your team and company. Post Blogs, Team Photos’, Rich Media or share
industry news & insights
Deirdre McGinn
11. What do your candidates say about you?
Candidate experience plays an important role in the success or failure in your
Talent Attraction strategy. Does your business treat unsuccessful candidates in
the same way it does the successful ones?
12. How to Improve Candidate Experience
What did we do? Focused on the Interview Experience
Co-Ordination – Clear & Interactive
Meet & Greet – punctual & polite
Interview Room – Set up & tidy
Hiring Managers – Prepared, Structured, Professional & Inspirational
Feedback & Follow Up – Be Open, Honest & Constructive
14. 4 Recruitment Trends Affecting Talent Attraction in
Ireland
1. Diversity – Are you viewed as an Inclusive Employer? Not just Gender
but LGBTQ and Multi National. Diversity of Thought is equally as important
what will employees learn when they join you?
2. Brand Ireland – “Dublin, it’s not London or Paris”. Perception that it’s
small, limited work / life balance, expensive and for junior to mid workforce to
get international experience
15. 3. Baby Boom – Ireland is experiencing a Baby Boom. What are you doing
as an employer to not only retain Talent with children but be seen as an
employer who welcomes & caters for Parents.
What are your benefits, policies and facilities for Parents?
4Housing & Schools – Perception is that its difficult and expensive to rent in
Dublin.
16.
17. The Evolution of an Effective Employer
Brand
Rob Leach
Solutions Consultant
ie.linkedin.com/in/robertsleach
18. Today’s Topics
Stages of Employer Branding
Broadcasting your Brand
Activating Employee Ambassadors
Creating the Emotional Connection
Q&A
19. 19
The Three Stages of an Employer Brand
19
Broadcast Employees Emotion
Information &
channels that you
control
Enabling your
employees to promote
your brand
Creating an emotional
connection with your
brand
25. Employer Brand is your companion on this journey
Unaware
Aware
Considering
Hired
26. Broadcast your brand through targeted advertising
Reach out to potential
candidates and convert them
into followers
300% Follower base
increase
- Symphony Teleca
27. Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
Broadcast through content updates
uplift in click through
rates for updates
25%
the usual
content traffic
3x
Sponsored Content
28. Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate conversions
achievable with targeted content
IMAGES
VIDEOS
JOBS
Your brand on your career page
31. When employees share jobs & build their personal
networks, they improve your ability to hire
* Calculated by comparing the number of applications per job for jobs shared
by non recruiter employees vs jobs not shared
%
more job applications*
Jobs shared by
employees yield
more likely to
respond to an InMail**
** Looking at response rate for inmails sent via recruiter to members who had a
connection within the company vs those that did not
%
Members connected to your
employees are
32. ... and new hires connected to your employees are often a
better fit for your company
%
lower initial
attrition rate1 for hires
impacted2 by employees
1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining
2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job
34. Job switchers have long relied on their personal
networks to discover new opportunities
more trusted to provide credible information
on what it’s like to work at a company
x
Compared to a CEO or media
spokesperson employees are
Think about different types of information you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and
honest information about a company
2014 Edelman Trust Barometer Annual Global Study
35. Today, many of those personal interactions happen
online
*What channels do you use to look for new job opportunities.
Global Talent Trends 2015
inInteracted** with employees
from their current job on
LinkedIn before being hired
Millions of members change jobs
every month
Use social professional networks to
discover new opportunities*
%
** Measured as profile views, connections, inmails
sent by the new hire 12 to 1 month prior to starting
the job
Of job switchers use LinkedIn
to research potential
employers and jobs***
%
*** Source: LinkedIn survey, Why & How People Change
Jobs, (Mar 2015). “during your recent job change
experience, did you use LinkedIn to…
36. Your employees are connected to a huge network of qualified
talent
Average Follower Network
VS
Average Employee Network
x larger than your company followers
37. And they can naturally engage this network via their
LinkedIn presence
On the profile page
Looking at employee profiles is the top activity of job switchers
on the LinkedIn platform
On the newsfeed
On your career page
Researching companies is one of the top 5 job
switcher activities.
Laura Taylor
Laura Taylor
39. Encourage your employees to populate their profiles with their
current roles and company
VS
Companies with high profile completeness have
1 Conversion calculated as job views within 14 days of a profile view for companies with low (<30% of employees) profile completeness companies vs high (>70% of employees)
profile completeness companies
%higher conversion1 from profile view to job view
40. Prompt opportunities for employees to engage with and
share company sponsored content
Note: Engagement data from Jan 2015; Engagement stands for clicks + social gestures (shares / posts / comments / likes)
1. “Company Content/employees” defined as engagement with: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4) Employee shares/posts
…But they increase overall
engagement by
of employees engage with their
company’s content…
%
%
41. 41
Active, socially engaged employees will maximize
your LinkedIn investment
Increase job views & inMail responses
Improve quality hires
Amplify candidate reach and impact via your
employee’s professional networks
43. Three steps to unite your own employees to help build your brand
43
Building a brand ambassador program
Educate
&
Inform
Engage
&
Encourage
Measure
&
Monitor
45. Storytelling is the most
powerful way to put ideas
into the world today.
- Robert McAfee Brown
46. “Marketing is no longer
about the stuff that you
make, but about the stories
you tell.”
Seth Godin
47. Your Employee Value Proposition:
The attributes that you most want associated with your company
Employer Branding :
The delivery of your EVP across every communication touch point both internal and
external
Talent Brand:
The highly social, totally public version of your employer brand incorporating what talent
thinks, feels and shares about your company as a place to work (tA)
Setting the foundation
“If history were taught in the
form of stories,
it would never be forgotten.”
Rudyard Kipling
52. Followers
Time
BUILD, ENGAGE AND RECRUIT FOR
SUCCESS
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITERCONTENT
UPDATES
BUILD ENGAGE RECRUIT
53. Laws of Attraction Panel
Noel Dowling
Technical Recruitment Officer
Ergo
Anita Walsh
HR Manager at Ward Solutions
Richard Liddington
EMEA Talent Acquisition Manager
LinkedIn
Rob Leach
EMEA Media Solutions
LinkedIn