We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Don’t Let Someone Else Tell Your Career StoryHannah Morgan
Ideas for building online visibility
Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action.
For #Spectrum16
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Don’t Let Someone Else Tell Your Career StoryHannah Morgan
Ideas for building online visibility
Your career is too important to be a well-kept secret. Today’s hiring managers are searching online to find their next great hire so it’s time for you to take control. This presentation will look at tools and tips for you to document your career story so that it will stand out and catch the attention of your potential new boss. From portfolios to social networking, you owe it to yourself to showcase your marketable assets. We’ll break down the elements of a compelling career story, brainstorm ideas for what to include and browse creative examples to inspire you to take action.
For #Spectrum16
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your B...LinkedIn
Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you be able to cook up something good that brings people in and keeps them coming back.
Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
- Industry thought leadership, including perspective on news and trends
- Organizational thought leadership, embodied in the vision and ethos of your company
- Product thought leadership, focused on being the best solution for your customers
All companies share the need to build brand trust and credibility, but recipes for effective thought leadership vary. Striking the right thought leadership mix with your content marketing can allow you to influence people in evaluation or buying mode, helping ensure you are Zagat-rated in your industry.
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your B...LinkedIn
Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you be able to cook up something good that brings people in and keeps them coming back.
Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.
To help you establish the right recipe, get a taste of three different types of thought leadership in the infographic below. Depending on your company’s size, industry, and business objectives, you might create content assets that display:
- Industry thought leadership, including perspective on news and trends
- Organizational thought leadership, embodied in the vision and ethos of your company
- Product thought leadership, focused on being the best solution for your customers
All companies share the need to build brand trust and credibility, but recipes for effective thought leadership vary. Striking the right thought leadership mix with your content marketing can allow you to influence people in evaluation or buying mode, helping ensure you are Zagat-rated in your industry.
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
Original Text post http://www.jeffbullas.com/2012/06/10/12-keys-to-success-on-twitter/
Twitter was never designed to be a social network but it has become one. It is a social media channel that provides leverage and amplification. It has enabled the localised and physical word of mouth to now become "world of mouth". Social media with its exponential multiplier effect is the amplifying agent that marketers used to dream about.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
3 Steps to Success with Digital MarketingJeff Bullas
In a digital universe of 500 million plus websites, 150 million blogs and 200 billion display ads every 90 days, the challenge for any business is to cut through all the clutter and noise. So how do we change our thinking, adapt, be found online and play to win in a digital and increasingly global economy?
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Social Media & Sport- 6 Ways Social Media can Grow Your Business and BrandJeff Bullas
Sports brands whether they be a personal or corporate need to embrace social media as part of their marketing. Social media does not replace traditional media such as TV but enhances it. It provides immediacy, leverage and longevity as part of your marketing tactics
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Developing a More Compelling Social Media Presence for Tourism Professionals ...Philip Calvert
Slide deck for Philip Calvert's presentation at the Indian Association of Tour Operators (IATO) convention in Kochi, Kerala.
Philip Calvert is a LinkedIn / Social Media strategist and professional speaker specialising in how to apply online networking in the changing world of Sales. www.philipcalvert.com
Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
www.sociallysavvyadvisor.com
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
How to Plan and Design your Social Business Culture?Tom De Baere
What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
At first sight learning from these giants seems a crazy idea. SMB’s are different by every means. They have less budget, less employees, and certainly have different problems.
But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learn…
Also check out this blog post : http://www.b2bmarketingexperiences.com/2014/11/ibm-adobe-dell-become-social-business-can-smaller-company-learn/
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
How Infusionsoft Does Social Media MarketingInfusionsoft
Insights from VP of Communications, Kathy Sacks, on how Infusionsoft adopts and leverages social media marketing to grow the business. Great example for small business owners and entrepreneurs to draw from.
Questions? @KathySacks or @Infusionsoft
--
Web: http://www.infusionsoft.com/
Blog: http://www.infusionblog.com/
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
How to measure the success of my social mediaBizSmart Select
So many businesses create social media accounts and start posting. And they keep posting and posting and posting...
But do you know if your social media channels are working or not?
This deck will show you what to measure and if all your social media effort and activity is worthwhile...
Similar to Online Reputation and Influence - How to Create, Grow and Maintain Influence on a Digital Social Web (20)
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
4. “In my career two things have been vital..
Credibility and Visibility”
Geoffrey Rush – Academy Award Winning Actor
This is where creating influence starts!
20. Why you Should Create Online Reputation and Build Influence
1. Find a job
2. Chase a new career
3. Grow existing career
4. Learn more about yourself
5. Get focused
6. Promote a product or service
7. Connect and meet your global “Tribe”
8. Increase credibility of your business
9. Protect the reputation of your “Brand”
33. Step One – Getting Started
• Keys to Getting Started
– Positioning and Focus
– Define your Audience
– Goals
– Domain name
– Easy to use Software - WordPress
– Self hosted
– Select and Secure your Brand on Social Networks
38. Step Two – Create Content
• Must Haves
– Learn the “Art of The Headline”
– Educate, Inform, Entertain and Inspire
– Make it easy to read
– Communicate with multiple media
– Majority of content should be “Evergreen”
42. Step Three – Market and Promote
• The Essentials
– Optimize for Search (SEO)
– Social Networks – publish and participate
– Email
– Sharing Buttons
– Subscription
– Free Content – to drive subscription and liking
– Credibility – banners plus quantification
– The Twitter Secret
67. Be Persistent!
“Nothing in the world can take the place of
persistence. Talent will not,…Genius will
not, Education will not; the world is full of
educated derelicts…… Persistence and
determination alone are omnipotent”
Calvin Coolidge - US President
We are living in a world where your reputation and influence is migrating from offline to online Reputation is moving from local to global It is also moving from fixed to mobile (smart phones and iPads) Reputation and influence can be gained faster and broader than in any other time in history But we are still used to the old paradigms and ideas of influence and reputation because “ technology changes fast but humans evolve and change slowly ”
A Great Reputation - “ The beliefs or opinions that are generally held about someone or something ” In Florence the other night and we were looking at somewhere to eat and we logged on with our iPad and checked TripAdvisor and read reviews or the best place for Italian Pizza. The restaurant’s reputation was online for everyone to see. Good reviews and bad reviews A café or hotel can live or die on its online reputation A good reputation enables you to have people refer you for business and opportunities It helped you obtain power and influence in your local community, town or city Reputation was passed on by “ word of mouth ” Reputation can be enhanced in seconds or destroyed is moving at the speed of the web and
Influence - “ The capacity to have an effect on the character, development, or behaviour of someone or something. ” Influence can help you change your life, your business and your community and even the world Influence is relative to a category such as Politics, Technology and Manufacturing Influential People Henry Ford – Cars and manufacturing, Steve Jobs – Design and Computing, Ghandi – Freed a nation through non violent protest Italy had a very influential person in Leonardo DaVinci – maybe the most diversely talented person to have ever lived but was most famous for his painting but was also an inventor and engineer - he conceptualised the helicopter a tank and even solar power
In the past influence was largely local or national Movies and mass media accelerated influence and took it global Actors and Celebrities through movies became international stars Influence has been used by people such as Angelina Jolie to make the world a better place, to create a legacy and to inspire people
Visibility was gained through traditional media and it was expensive! Newspapers Television Radio
So how was influence gained in the past? A short snapshot of the history of Offline Reputation & Influence Money The connected clubs The right schools Being invited to elite events Marry the right person
The old boys club and connections were an important part of being influential in the past and still are The right college university or school was vital Influence was also very male biased
http://www.socialable.co.uk/7-reasons-why-networking-is-a-waste-of-time/ The right events Cocktail parties The Tennis club Golf club
Money talks and enabled you to Buy into the club Attend the right schools Get elected to parliament Berlusconi?
Visible money
Marrying into the right family
Paris Hilton “famous for being famous” due to Mass Media Front page of the newspaper
Influence is moving online just like looking for products, services, information has moved online Over 90% of purchase decisions in some industries start with an online search Where do you start?
The economy is now no longer industrial that age has passed we now live in a knowledge economy and knowledge is easily displayed and spread online Experts are becoming visible faster With the right focus and tactics you can display your expertise for all to see in a “ knowledge economy ”
Visibility has moved online with the power of the web and technologies such as search engines and we use Google to find information and people. In an age of Google the best and worst can rank on page one of Google, The web now defines you. Have you Googled someone recently? Have you Googled yourself? Is it good, neutral, bad?
A Major online presence that you “ own ” is where you start The technologies are now mature enough and easy enough to create a powerful online presence where you can create and publish a multimedia presence A blog with your own domain name is your “ Influence Hub ”
But a blog without content is a home without substance Blog plus content is your foundation Your content defines you It also changes you and your business as you interact and receive global feedback The blog is your pulpit or soapbox to talk to the world
In a world of 500 million websites a blog can be a lonely place – much like a beautiful home in a forest or brochures in a cupboard Social Networks amplify and supercharge your credibility and visibility Resume ’ s are now not kept in a manila folder but are visible on platforms such as LinkedIn which provides a 30 sec snapshot of background and career
Find a job Chase a new career Grow my existing career Learn more about myself Get focused Promote a Product or a Service Connect and Meet your Global “ Tribe ” Create personal influence Increase credibility of your business Protect your or your business brand reputation
Finding a job was about being recommended by a friend or ex work colleague or contact If you are unemployed you have the time and opportunity to create and write content for your blog Create a Facebook page for your public profile It can display your past experience and passion for your industry of choice
May want to change your career or chase a new career and Strengthens and Positions yourself as a leader in your industry and provides a platform for an online personal brand – Use your online presence to connect with other influencers You can publishing interviews of people and even CEO ’ s in your industry – you can provide them with a pulpit and then they will promote on their on line networks Using social networking platforms engages and educates while you sleep – it is a resume that is never offline The act of publishing online forces you to read and research and sharpen your knowledge
There is nothing quite like having to write articles and posts to find what you are passionate about Feedback from your community will also help you find what resonates with your industry The problems, topics and trends that demand attention, this will sharpen your focus From the mist emerges the landscape and the road will become clearer
Promote a Product Service Personal Brand
In the past tribes were constrained by geography With Skype and social networks we can n connect with people of similar interests globally
Protect your online reputation If you don ’ t have a significant online presence then it is easy for other people to talk about and rank high in search results Publish content that ranks high and often on search engines Finance company story – only one website no blogs or social media channels so complaints surfaced above their brand
The Challenges I don ’ t know what I should be influential about? Its all new Its complicated Its is too public Its only for the Geeks
What should I want to be known for? Innate ability plus What I am passionate about Your focus and passion is a matrix of what you love doing and what you are good at This is the best place to start
Setting up a blog or a website can be complicated but it will pay for it self in spades if you do and a are active – but it doesn ’ t have to be! Easy way to overcome this is to Join Tumblr Get on Wordpress.com Create a Facebook page
Accept that there is no privacy Other people will write about you, Tag you on Facebook and publish photos Embrace it It is better you take as much control of your online reputation and brand rather than someone else
This can be done through a vision statement, a mission statement or a “ Mantra ” It is also sometimes called an elevator pitch you need in one sentence or a few words state what you and your company are about Fedex – “ Peace of mind ” Nike – “ Authentic Athletic Performance ” Target – “ Democratize Design ” Me – “ Democratizing Marketing ”
This can be done through a vision statement, a mission statement or a “ Mantra ” It is also sometimes called an elevator pitch you need in one sentence or a few words state what you and your company are about Fedex – “ Peace of mind ” Nike – “ Authentic Athletic Performance ” Target – “ Democratize Design ” Me – “ Democratizing Marketing ”
Who are you selling to? Could be one type of audience it could be several? This will determine how you communicate, words, photos, videos It also determines what social networks you focus on
Secure your brand names online including domain names and including Facebook and Twitter Self Host Use an easy to use Wordpress Template Because you need control over when and how you participate online. Fast and convenient is great but if you are serious you need maximum control and Facebook and Tumblr do not give you that.
Ogilvy was known for writing over 100 headlines for one automobile ad! You have a second to capture their attention Learn the art and science of the headline How to ’ s, Why, List posts, eg 10 Mistakes, 30 Things you should ’ nt share on Facebook
We all consume content differently Some would rather read Others prefer a 2 minute video Others love to view an infographic
It is great to write about the latest events but these date quickly so one way is to us the 80/20 Ratio, This will keep people coming back 80% evergreen content that doesn ’ t date quickly 20% topical news about your industry or topic These are typically educational posts such as how to ’ s and problem solving tutorials, whitepapers
6 Essentials Optimize for Search (SEO) Social Networks – Publish and Participate Email Sharing buttons Subscription Free Content – to drive subscription and liking
Onsite SEO is vital to help Google find your content Keyword rich title if possible Categories Description (Meta Description) Tags
Secure the major accounts first Facebook page Twitter YouTube LinkedIn Google plus Flickr Pinterest Slideshare
Email should be included from day one You own it You can control it Socialise it Automate it
Email should be included from day one You own it You can control it Socialise it Automate it
Attention is now quantified on the social web How many Retweets How many Facebook Likes Traffic can be measured (eg (Alexa) This quantifies conversations and sharing Facebook puts another twist on it in its ecosystem and called “ talking about this ” This is Likes Comments Shares Totals them
Most people don ’ t know about this but Twitter is maybe the best way to get targeted influence globally
Tool Tweepi 1, Identify the top bloggers who have a large Twitter following in your industry 2. Put their Twitter name into Tweepi 3. Follow their followers The law of reciprocation will mean that a percentage of these will follow you back and as long as you have posted a foundation of content on your blog which will provide substance and content credibility then you can build a targeted tribe of fans
He used 130,000 emails to gain attention and spread his influence Website and blog was his hub Used strong visuals including Infographic and slideshow on YouTube and Slideshare Launching a product using social media provides multi-media rich global platforms that makes it easy for each social network community to share the message and let other people know about your brand. Promoting, marketing and launching any product globally was usually left to multi-nationals with big budgets and access to prime time TV and other expensive mass media and to be effective required multi-million dollar budgets. Here is a case study of Guy Kawasaki ’ s launch and promotion of his book ‘ Enchantment The Art of Changing Hearts, Minds and Actions ‘ and how he used a multi channel social media marketing strategy and tactics that can be applied to any product. This approach or a subset of his campaign can be applied by anyone with the right discipline and appropriate resources and ‘ yes ’ you will need a marketing budget but it will not need to be 6 or 7 figures. Guy Kawasaki is a Silicon Valley venture capitalist (Garage Technology Ventures), a well known blogger and also famous for his RSS aggregator “ Alltop ” He was involved in launching and marketing the Apple McIntosh in 1984 and has written ten books with ‘ Enchantment ’ being his latest. So how did he launch and promote his book using social media? 1. Facebook The Facebook fan page was built specifically for the book and its main aim was to provide a community site on the largest social networking community on the planet that would engage and then share. To build up the fan base that provided critical mass to share an incentive to “ like ” the page was achieved by giving away a free book. In this case it was his first book “ The McIntosh Way ” Primary Goal: Create an incentive for people to “ like ” the page by providing a free product and so grow his fan base Cost: Approximately $2,700 2. Website and Blog He realized after 2 months that Facebook was great but limited and needed a site he owned that was not restricted to the whims and restrictions of the Facebook environment and its terms and conditions. He built the site which was part of his own website. Primary Goal To make it easy for his book reviewers to obtain information and images necessary to review the book. Cost: Approximately $4,000 3. Book Reviews by Other Bloggers and A-Listers Building a tribe before launch becomes very apparent here and with Guy ’ s access to his Alltop data base of 20,000 bloggers he was able to offer a free review copy to all 20,000 and from that he attained the following traction. He used eCairn to indentify the social media movers and shakers to find other bloggers outside of his own database listing. 1,300 requested a copy 150 interviews 200 reviews All reviews appeared on his website which gave visibility to all the reviewers as a way of saying thank you. Main Goal: To provide 3rd party credibility authority and social proof that was widespread and ubiquitous Cost : $16,000 (but this was borne by the publisher) 4. Email The shiny new toy ‘ social media ’ is not the only marketing tactic that he used and they knew that a 160,000 emails (130,000 acquired over 30 years of making contacts including his blog and website) would be highly effective. The numbers and results for this 30,000 extra email from AlwaysOn 3.75% click through rate Primary Takeaway: Again it is the building of a marketing base via email prior to launch that is vital to have in your tool kit and assets to ensure launch success Cost : Approximately $4,500 set up and $1,000 per month (allow 3 months) for the email campaign (Total $7,500) 5. Banner Ads This was a 6 week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets). They used Clix Marketing for managing the campaign. Both Google Adwords and Facebook ads are easy enough to do your self Primary Goal To get access to potential buyers outside of his sphere of influence and use the power of Google and Facebook to target the rightaudience. Cost : Allow $2,000-$3,000 6. Photo Contest Every one loves a contest and they work well on Social media. He offered 5 cameras and an Apple iPad. He had a Facebook contest app designed by Strutta . Results 1,150 entries 35,000 visits 70,000 entry views Primary Goal To create ‘ Buzz ’ . Cost : Approximately $6,000 (App $2,000 and prizes $4,000) Major Takeaway: Start a tribe before even writing that book or product so that when you launch you have a a fan base that will be ready to buy and spread your message for you whether that is on Facebook, Twitter or Blog. Guy used his blog, website and his social media community on Alltop as his primary platform for marketing his product. 7. Quizzes He took a quiz he had in his book and took it online and provided it in two channels (Facebook and his website). The surprise here was that the website version results far exceeded the Facebook results. 700 took the Quiz on Facebook 2,900 took the quiz on the website He used Wildfire which costs $400 per month to create the self-serve quiz and used Electric Pulp to create the website version ($3,000) Primary Goal: To engage and also create more buzz. Cost : Approximately $5,000 8. Infographic The popularity of the infographics was taken into account and resulted in reviewers and bloggers embedding it in their sites. He hired Column Five to create the graphic which provides an overview of the book in one image. Primary Goal: To provide a media that could go ‘ viral ’ . Cost : Approximately$2,000 9. PowerPoint He had created a PowerPoint presentation that would not only be used at key note presentations but would also be published on Slideshare and spread the brand and buzz. So far it has been Viewed over 40,000 times Favorited over 180 times Embedded in over 90 websites ReTweeted 81 times Shared on Facebook 126 times Enchantment v3.0 View more presentations from Guy Kawasaki Primary Goal : Placement on the Slideshare social networking platform to make it easy for people to share and embed Cost: Approximately $3,600 10. Slideshow on YouTube Thank you is a small phrase that produces big results and as a way of saying thank you to all the companies and people involved in the book project launch and promotion he created a slideshow on YouTube. They used Animoto to create the slideshow. Primary Goal : Provide another online digital property that spreads worldwide and as a minimum will be shared by the all the parties mentioned Cost : Approximately $1,000 for design and $50 a month for the software (professional edition)Guy Kawasaki
10 platforms and media was part of a “ Book launch ” The thinking is how can your brand be “ everywhere ” Launching a product using social media provides multi-media rich global platforms that makes it easy for each social network community to share the message and let other people know about your brand. Promoting, marketing and launching any product globally was usually left to multi-nationals with big budgets and access to prime time TV and other expensive mass media and to be effective required multi-million dollar budgets. Here is a case study of Guy Kawasaki ’ s launch and promotion of his book ‘ Enchantment The Art of Changing Hearts, Minds and Actions ‘ and how he used a multi channel social media marketing strategy and tactics that can be applied to any product. This approach or a subset of his campaign can be applied by anyone with the right discipline and appropriate resources and ‘ yes ’ you will need a marketing budget but it will not need to be 6 or 7 figures. Guy Kawasaki is a Silicon Valley venture capitalist (Garage Technology Ventures), a well known blogger and also famous for his RSS aggregator “ Alltop ” He was involved in launching and marketing the Apple McIntosh in 1984 and has written ten books with ‘ Enchantment ’ being his latest. So how did he launch and promote his book using social media? 1. Facebook The Facebook fan page was built specifically for the book and its main aim was to provide a community site on the largest social networking community on the planet that would engage and then share. To build up the fan base that provided critical mass to share an incentive to “ like ” the page was achieved by giving away a free book. In this case it was his first book “ The McIntosh Way ” Primary Goal: Create an incentive for people to “ like ” the page by providing a free product and so grow his fan base Cost: Approximately $2,700 2. Website and Blog He realized after 2 months that Facebook was great but limited and needed a site he owned that was not restricted to the whims and restrictions of the Facebook environment and its terms and conditions. He built the site which was part of his own website. Primary Goal To make it easy for his book reviewers to obtain information and images necessary to review the book. Cost: Approximately $4,000 3. Book Reviews by Other Bloggers and A-Listers Building a tribe before launch becomes very apparent here and with Guy ’ s access to his Alltop data base of 20,000 bloggers he was able to offer a free review copy to all 20,000 and from that he attained the following traction. He used eCairn to indentify the social media movers and shakers to find other bloggers outside of his own database listing. 1,300 requested a copy 150 interviews 200 reviews All reviews appeared on his website which gave visibility to all the reviewers as a way of saying thank you. Main Goal: To provide 3rd party credibility authority and social proof that was widespread and ubiquitous Cost : $16,000 (but this was borne by the publisher) 4. Email The shiny new toy ‘ social media ’ is not the only marketing tactic that he used and they knew that a 160,000 emails (130,000 acquired over 30 years of making contacts including his blog and website) would be highly effective. The numbers and results for this 30,000 extra email from AlwaysOn 3.75% click through rate Primary Takeaway: Again it is the building of a marketing base via email prior to launch that is vital to have in your tool kit and assets to ensure launch success Cost : Approximately $4,500 set up and $1,000 per month (allow 3 months) for the email campaign (Total $7,500) 5. Banner Ads This was a 6 week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets). They used Clix Marketing for managing the campaign. Both Google Adwords and Facebook ads are easy enough to do your self Primary Goal To get access to potential buyers outside of his sphere of influence and use the power of Google and Facebook to target the right audience. Cost : Allow $2,000-$3,000 6. Photo Contest Every one loves a contest and they work well on Social media. He offered 5 cameras and an Apple iPad. He had a Facebook contest app designed by Strutta . Results 1,150 entries 35,000 visits 70,000 entry views Primary Goal To create ‘ Buzz ’ . Cost : Approximately $6,000 (App $2,000 and prizes $4,000) Major Takeaway: Start a tribe before even writing that book or product so that when you launch you have a a fan base that will be ready to buy and spread your message for you whether that is on Facebook, Twitter or Blog. Guy used his blog, website and his social media community on Alltop as his primary platform for marketing his product. 7. Quizzes He took a quiz he had in his book and took it online and provided it in two channels (Facebook and his website). The surprise here was that the website version results far exceeded the Facebook results. 700 took the Quiz on Facebook 2,900 took the quiz on the website He used Wildfire which costs $400 per month to create the self-serve quiz and used Electric Pulp to create the website version ($3,000) Primary Goal: To engage and also create more buzz. Cost : Approximately $5,000 8. Infographic The popularity of the infographics was taken into account and resulted in reviewers and bloggers embedding it in their sites. He hired Column Five to create the graphic which provides an overview of the book in one image. Primary Goal: To provide a media that could go ‘ viral ’ . Cost : Approximately$2,000 9. PowerPoint He had created a PowerPoint presentation that would not only be used at key note presentations but would also be published on Slideshare and spread the brand and buzz. So far it has been Viewed over 40,000 times Favorited over 180 times Embedded in over 90 websites ReTweeted 81 times Shared on Facebook 126 times Enchantment v3.0 View more presentations from Guy Kawasaki Primary Goal : Placement on the Slideshare social networking platform to make it easy for people to share and embed Cost: Approximately $3,600 10. Slideshow on YouTube Thank you is a small phrase that produces big results and as a way of saying thank you to all the companies and people involved in the book project launch and promotion he created a slideshow on YouTube. They used Animoto to create the slideshow. Primary Goal : Provide another online digital property that spreads worldwide and as a minimum will be shared by the all the parties mentioned Cost : Approximately$1,000 for design and $50 a month for the software (professional edition)Guy Kawasaki
Others Darren Rowse Social Media Examiner – Mike Stelzner Tim Ferriss Mari Smith
Scott Monty – Head of social media for the Ford Motor company Tony Hsieh (Pronounced “Shay”) – CEO of Zappos 13 Blogs at Zappos Robert Scoble – Microsoft then Rackspace (personal brand enhances and synergises the business brand)
Conan O ’ Brien is one of the best examples of how to transition your mass media influence over to social media after a dispute with NBC Started a website Blog called Team Coco Created a Facebook page over 1.8 million fans Twitter account – 5 million followers YouTube Channel – over 34 million views Taken over control of his brand and his marketing This illustrates the democratisation of marketing and PR http://www.jeffbullas.com/2010/11/11/the-most-successful-social-media-marketing-campaign-ever/#comment-422913663
The Measurement of Influence on Social Networks Online Influence “ the ability to drive action ” on the web including social networks The Major Tools Klout Kred PeerIndex Tweetlevel –Edelman It wasn ’ t possible before but now it is! Klout was founded in September 2009 It measures a variety of data including size of a persons network, the content created and how other people interact with that content
Klout Initially started with Twitter as the base network but now they measure data on 12 different social networks Including Facebook, Google plus, LinkedIn, and YouTube Klout measures influence based on the ability to drive action, not potentially misleading metrics like follower or friend count. Klout has analyzed over 85 million people on major social networks Used by over 3000 brands and applications. Reach - True Reach is the number of people you influence (act on your content ), both within your immediate network and across their extended networks. Amplification - Amplification indicates how much you influence people through retweets, likes, comments and other interactions Network - Network Impact measures the influence of your network.
Klout - Reach -Your True Reach is the ” number of people you influence ” . Act on your content both within your immediate network and across their extended networks Example for my network my true reach is measured at 45,000 people We filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.
Klout Amplification – How much you influence people When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score. retweets, likes comments and other interactions
Klout My measurement here - Network - Your Network indicates the influence of the people in your True Reach . How often do “ Top Influencers ” share and respond to your content? When they do so, they are increasing your Network score. Example is Justin Timberlake who has a high network Impact score because he interacts with very influential people.
Klout My top 3 topics identified by Klout are Social media Bloging Marketing
Klout Perks Campaign for Audi 1.Target – Design, luxury technology and automotive influencers 2. Invites influencers to test drive 2011 Audi A8 3. 217 Influencers spread world of mouth Results were 3,580 Tweets Reached 3.1 million Over 51 million impressions Doug Clark GM, Social Media & Customer Engagement, Audi of America We identified Klout as a skilled partner to help us recognize and identify our Facebook fans with followings and influence. Build Brand Awareness - Your customers don't trust advertising, they trust their peers and influencers.
Disney Movie Premiere for “ Tangled ” Target 412 Influential Mums and Dads Activity – watch with kids an early screening of movie and receive a special “ swag ” of Tangled goodies Amplification of influence included Over 15,000 tweets More than 1300 Facebook shares 39.8 million impressions
Influence and reputation is moving online – accept it and embrace it Credibility before Visibility – but don ’ t let that stop you starting Reputation online starts with content – Content defines you Positioning and focus is vital – explain your mission in one sentence Visibility doesn't happen without activity - Market relentlessly! Displaying attention quantification is important – people notice popularity Twitter is a sharp tool to get global attention - if focused and backed with unique content It is measureable and can be used to identify influencers
Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. – Calvin Coolidge US President