The document outlines the steps for developing an e-business strategy and implementation plan, including defining the strategy, conducting a SWOT analysis, developing a business case, refining the scope, creating a work breakdown structure, identifying activities and resources, developing a schedule, budget, and risk management plan, and compiling it all into a project plan. The strategy involves assessing the current situation, proposing a future goal, and choosing a strategy to reach that goal. The implementation plan then breaks the strategy down into actionable items with timelines and resource assignments.

1. Module 9: E-business Planning

2. Agenda E-business development step-by-step E-business strategy Implementation Planning Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

3. E-business development step-by-step Planning Implementation Operation Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

4. E-business development step-by-step What are the steps to success ? Planning Implementation Operation Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok STEP 1 – e-Business strategy STEP 2 – Implementation plan STEP 3 - Implementation STEP 4 - Operation

5. E-Business Strategy Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok Fundamental questions ….. How to develop e-business ? What type of e-business? Why you want to develop that type of e-business ? E-business strategy … .and answers. Implementation plan

6. E-Business strategy What is strategy ? Family Inequalities Environment $$$ Now Future Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok Competition

7. E-Business strategy Propose you future situation Assess your current situation (internal/external) Choose your strategy Environment $$$ Now Future Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

8. E-Business strategy Propose you future situation Should be specific (time and figures) Profit oriented “ Increase revenue by 30% in 2 years” “ Increase market share by 50% in 1 year” Cost oriented “ Reduce cost by 20% in 1 year” Client oriented “ Increase client satisfaction by 50% in 2 years” Market Efficiency Improve customer services Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

9. E-Business strategy Assess your current situation Internal factors Strengths Weaknesses External factors Opportunities Threats SWOT Analysis Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

10. E-Business strategy To conduct the SWOT Analysis you should consider: What is your business sector? Who are the customers? What are the current practices of selling and buying? Who are the major competitors? (How intense is the competition?) What e-strategies are used, by whom? What are the major opportunities and threats? What are the existing and potential partnerships for developing e-Business? Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

11. E-Business strategy SWOT Analysis Internal factors Strengths Original product Popular product High quality Weaknesses Lack of IT expertise No WEB presence External factors Opportunities External market New trend B2B market places Threats Competitors Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

12. Strengths (S) Original product Popular product High quality Weaknesses (W) Lack of IT expertise No WEB presence Opportunities (O) External market New trend B2B market places Threats (T) Competitors INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats SWOT Diagram Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

13. Issues in e-Business Strategy Advantages Chance to capture large markets Establishing a brand name Exclusive strategic alliances Disadvantages Cost of developing initiative is usually very high Chance of failure is high System may be obsolete as compared to second wave arrivals No support services are available at the beginning To be a first mover or a follower? Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

14. Issues in e-Business Strategy E-Business Awareness / Owner commitment Senior managers tend to: Know the whole spectrum of business Possess knowledge and authority to lead the e-business adoption Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

15. Issues in e-Business Strategy Should you join an e-Business Portal? Several benefits Costs and limitations E-Marketing sell-side and buy-side infrastructure Which Portal to join? Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

16. E-Business strategy B2B e-business Target external market Develop own website and joint an B2B Portal Use ISP to host website Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

17. E-Business strategy How to know if the strategy will achieve the proposed result? “ Increase revenue by 30% in 2 years” Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

18. Business Case Business case is used to: Provide justification for investments Provides bridge between plan and the execution Clarifies how the organization will use resources to accomplish the e-strategy Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

19. Cost-Benefit and Risk Analysis Revenue model Properly planned revenue model is a critical success factor Revenues from sales depend on customer acquisition cost and advertisement Must be figured into the analysis Costs Implementation and operation costs Recover the investment Should be able to recover the investment in up to 3 years Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

20. E-Business Strategy Outputs: Where you want to be in the future Why e-business What type of e-business (Estimated Scope) Business case Estimated Time Estimated Cost Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

21. Implementation planning Start Estimated scope Estimated time Estimated cost How to implement e-business End Planned Activities Planned schedule Human resources Planned procurement Planned budget Manage Risks Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

22. Implementation planning Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok Refine Scope Break the outputs in small pieces (WBS) Identify Activities Identify Resources Develop Schedule Manage Risks Plan procurement Plan Budget Project Plan

23. Refining Scope Example: One initial page with the basic information regarding the company and links to other pages with further information on its products, the company itself, and contact information . Try to get the details Building an Order: shopping cart size, history Tax and Shipping: calculated before purchase? Payment options: credit cards, purchase orders Priorities Must have Nice to have Maybe in the future These priorities are also influenced by budget, development time, etc Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

24. Work Breakdown Structure (WBS) Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok e-business e-business web site Off-line infrastructure Web site layout Web site Content Web service infrastructure Network ready Web server ready Hardware installed Webserver installed Web site text ready Product ‘s images ready Internal capacity on e-business operation Internal capacity on communications with foreign clients Intermal capacity on maintenance of web content Intermal capacity on maintenance of web service

25. Identify Activities Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok Outcomes Activities Web site layout - Develop web site layout Web site text ready - Develop content of web site Product’s images ready - Obtain images of green cooperative’s products - Process the images to post in the web site Network ready - Install Internet access Hardware installed - Install web server (Hardware) Web server installed - Install web server software Internal capacity on maintenance of web content - Install software for content management - Develop internal capacity on maintenance of web content Internal capacity on maintenance of web service - Develop internal capacity on maintenance of web service Internal capacity on communications with foreign clients - Develop procedures for communications with foreign clients - Develop templates for communications with foreign clients - Develop internal capacity to deal with foreign clients

26. Identify Resources Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok Tasks Resources Required skills - Develop web site layout - External - Web design - Develop content of web site - 1 Internal staff – 2 hours per day, for up to 3 months - English language, cooperative’s history, products and services. - Obtain images of green cooperative’s products - 1 Internal staff - Photo shooting - Process the images to post in the web site - External - Web design - Install Internet access - External - Data Network - Install web server (Hardware) - External - Hardware installation - Install web server software - External - Web server installation and configuration - Install software for content management - External - Content management configuration

27. Develop Schedule Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok # Activity Predecessor Months 1 2 3 4 5 6 7 8 9 10 11 12 1 Develop content of web site 2 Obtain images of green cooperative’s products 3 Process the images to post in the web site 2 4 Develop web site layout 5 Install Internet access 6 Install web server 7 Install web server software 6 8 Install software for content management 6

28. Procurement Plan C onduct your own research to be prepared to purchase. It includes things such as current technologies and possible companies to contract. To plan the procurement you should know basically what to purchase and when to purchase Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

29. Budget Plan Add costs of internal and external resources Estimate the monthly expenditure Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

30. Manage Risk Identify risks ISP, e-market Portal, Web developers Financial What to do? Avoid Revise planning (scope, activities, schedule, budget) Mitigate Reduce impact Reduce probability Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

31. Project Plan The project plan is the compilation of all planning documents developed. It describes how the project will be implemented and it should be used is a guid ding tool. S hould not be considered a static document. Make sure that the project is implemented according to the plan but also conduct the on-going planning and update the project plan to reflect the changes. It is a good practice to keep the baselines regarding time (initial schedule), cost (Budget plan), and scope (Scope statement). They will be useful tools to monitoring the implementation of the project. Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

32. Summary Planning, implementing and operating Planning = strategy + implementation plan Strategy = Future, now (internal/external), choices Strategy will reach the target? Business case Implementation plan Scope Activities Resources Schedule Procurement Risks Project Plan Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok

33. Q & A Conclusion Regional Training Workshop for Enterprise Support Agencies to Promote E-business for SMEs in the Greater Mekong Subregion (GMS), 26-28 June 2006, Bangkok