This document describes the Genesis Strategy Genie, a facilitated remote strategy development process for small and medium sized organizations. The Genie provides expert strategy support and coaching through a customized process using online tools. It begins with an initial meeting to design the process, followed by teleconferences to guide the client through objectives setting, analysis, and developing an action plan. The goal is to provide a high value strategic planning solution that is affordable for medium sized businesses.

1. Genesis Version for:
Management Consulting Small & medium
sized organizations
The Genesis Strategy Genie
“strategy - at your command”
Genesis
Management Consulting

2. Why have a strategy?
Clear identification of growth opportunities
Direct link between goals and activities
Robust business in the face of turmoil
Optimal use of time and resources
Alignment of team with objectives
Tough decisions easier to take

3. A second reason to have a strategy
Often, it is important for us to persuade others of the robustness and
potential of our organisation.
For instance:
Requesting finance from banks or investors
Selling the business to a third party
Merging or entering into a partnership
Hiring a new senior executive or Director
A clear strategy, together with the financials, is the core of a
compelling proposal

4. Blockbuster case study:
The risks of not thinking strategically …
$ millions
7.000
Squeezed by Netflix
(business model) and
Good strategy execution Redbox (price)
6.000
led to 30% growth pa over
10 years. Blockbuster
dominated market
5.000
Launches in late 80’s,
based on ability to rent Lose touch with customer
4.000 videos for home viewing
needs (return penalties) and
industry trends (streaming)
3.000
2010 files for
2.000
bankruptcy
1.000
0
1985 1990 1995 2000 2005 2010

5. Does this look familiar?
I know we should have a We are not huge, do we need the
Our backers keep pushing
strategy, but we just cannot find same type of strategy as a
us for a strategy document
the time multinational?
I’d like to hire a
Frankly, I don’t really know consultant, but probably
where to start the process! can’t afford a decent one
I’d prefer to have someone I don’t think we know
coach and support us through half of the risks and
the strategy. opportunities facing us
You are successfully running a medium-sized business but have
been too busy with the operations to put time into strategic
thinking ….

6. I just wish I could …
Genesis
Management Consulting

7. The Genesis Strategy Genie
“strategy – at your command”
Genesis
Management Consulting

8. What is the Genesis Genie?
A facilitated process that will support you in crafting
or refining a strategy for your organisation.
Customized for your specific needs
Facilitated by seasoned strategy experts
Supported by world-class software tools
Delivered remotely (web and phone)
Driven by you (process and timing)
Genesis
Management Consulting

9. What is the Genesis Genie?
A core strategy
process
Menu items
eg scenario analysis
A customized
process
Genesis
Management Consulting

10. What is the Genesis Genie
You obtain “core” support as part of the basic offer
Core process support:
Facilitating and documenting the process
Strategy coaching
Decision support
Workshop design
Core technical support
(examples – not full list)
Objective setting
THOUGHTstream (inputs from team)
Structuring analysis
Strategy development
Running underlying software
This support will be delivered by a strategy expert

11. What is the Genesis Genie
You may also select additional support
Additional process support:
(examples only)
Workshop facilitation (on-site)
Creativity & innovation sessions (on-site)
Development of strategy presentation material
Additional technical support
(examples – not full list)
Customer survey
Industry expertise input
Financial analysis
External trend analysis

12. The Genesis Genie: collaborative design
A customized
process
Customized
support
Genesis
Management Consulting

13. What does it cost?
Strategy development is an investment, not a cost
The Genie has been
designed to be a high
value, low cost approach.
Your process will be
structured around needs
and affordability.
Genesis
Management Consulting

14. How do you get going?
Proposal: Undertake
Recommended strategy
Initial meeting
process & development
logistics process
Details in appendix / on request Mail us now for further details or
Genie web-site at Genie to set a time for an initial meeting
Genie@genesismc.co.uk

15. Summary
You get a strategy, Where are you going?
clear direction and How will you get there?
an action plan What are the strategic issues?
What must be done?
How do you measure progress?
You drive the What is included in the process
process and timing Who is involved
How long must it take
How much effort you put in
How much it costs
You receive high Expert strategy input
value for money World class tools & technology
Tried and tested process

16. Genesis
Management Consulting
www.genesis-esp.com
UK Office: +44 7914 622467 Note: Genie design by:
Juan Oleaje
Spanish Office: +34 607950562 http://juanoleaje.blogspot.com.es/

17. Appendix
Genesis
Management Consulting

18. How does it work?
Proposal: Undertake
Recommended strategy
Initial meeting
process & development
logistics process
General business background
Relationship building
Clarification of process, inputs and outputs
Client-specific requirements
Organisation structure and executive team
Timing and digital logistics
Financial and other resource constraints
Confidentiality and intellectual property
Genesis
Management Consulting

19. How does it work?
Proposal: Undertake
Recommended strategy
Initial meeting
process & development
logistics process
Objectives and deliverables
Detailed process plan
Timing and milestone dates
Associate support
Delineation of responsibilities
Resource requirements including pricing
Genesis
Management Consulting

20. How does it work?
Proposal: Undertake
Recommended strategy
Initial meeting
process & development
logistics process
Teleconferences between consultant and client.
Supported by screen-sharing and cloud-based file sharing
Client drives agreed process with his team.
Challenges and issues discussed.
Process, ideas, conclusions and outputs captured by Genie.
Genesis
Management Consulting

21. Genesis
Management Consulting
www.genesis-esp.com
Rub the Lamp
(click on it)
to get more
information
UK Office: +44 7914 622467 Note: Genie design by:
Juan Oleaje
Spanish Office: +34 607950562 http://juanoleaje.blogspot.com.es/