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Strategic surveillance - Strategic control
Strategic Implementation
Prepared By
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Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Strategic control
• Strategic control is
concerned with tracking a
strategy as it is being
implemented, detecting
problems or changes in its
underlying premises and
making necessary
adjustments. The most
important purpose of
strategic control is to help
top achieve organizational
goals through monitoring
and evaluating the strategic
management process.
Types of strategic control
Strategic surveillance
• Strategic surveillance aims at a
more generalized overreaching
control designed to monitor “
a broad range of events inside
and outside the company that
are likely to threaten the
course of firm’s strategy”. It is
done generally through a
general kind of monitoring
based on selected information
sources to uncover events that
are likely to affect the strategy
of an organization.
Strategic surveillance
• For example, the success
of Arvind Mill’s Ruf and
Tuf brand encouraged
rampant sale of spurious
products under the same
brand name forcing the
company to constitute
vigilance squads to crack
down on the
unscrupulous
businessmen
Strategic surveillance   strategic control - strategic implementation

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Strategic surveillance strategic control - strategic implementation

  • 1. Strategic surveillance - Strategic control Strategic Implementation
  • 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  • 3. Strategic control • Strategic control is concerned with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises and making necessary adjustments. The most important purpose of strategic control is to help top achieve organizational goals through monitoring and evaluating the strategic management process.
  • 5. Strategic surveillance • Strategic surveillance aims at a more generalized overreaching control designed to monitor “ a broad range of events inside and outside the company that are likely to threaten the course of firm’s strategy”. It is done generally through a general kind of monitoring based on selected information sources to uncover events that are likely to affect the strategy of an organization.
  • 6. Strategic surveillance • For example, the success of Arvind Mill’s Ruf and Tuf brand encouraged rampant sale of spurious products under the same brand name forcing the company to constitute vigilance squads to crack down on the unscrupulous businessmen