Automobile sector information,company analysis, competitive analysis, porter analysis, swot analysis, Recruitment, Selection, Training, Job analysis, employee benefits, business model, functions of hr manager, performance appraisal system, career planning, ctc structure, employee retention strategies of Mahindra

1. Presented By:
Anand Singh Tomar
DM17B04
PGDM - 2
HUMAN RESOURCE MANAGEMENT

2. Sector
235308.28
93323.76
85176.22
74842.38
32783.39
0
50000
100000
150000
200000
250000
Maruti Suzuki Bajaj Auto Mahindra & Mahindra Hero Motor TVS Motor
Top Automobile Companies
Market Capitalization(in rs Cr)
India Automobile Sector
• Largest three-wheeler market
• 2nd largest two-wheeler market
• 10th largest passenger car market
• 4th largest tractor market
• 5th largest commercial vehicle market
• 5th largest bus and truck segment
India Top Automobile Companies
• Maruti Suzuki
• Mahindra & Mahindra
• Bajaj Auto
• Hero MotoCorp
• TVS Motors

3. 17 18 18
20 20
22
0
5
10
15
20
25
2012 2013 2014 2015 2016 2017
Automobiles Sold (in millions)
Automobiles Sold (in millions)
CAGR 5.9%
Emerging
93%
Mature
7%
Contribution to Growth
Emerging
Mature
0 1 2 3 4 5 6 7 8
2012-13
2013-14
2014-15
2015-16
2016-2017
5.6
6.6
7.2
7.9
7.1
Automobile Sector Growth
Growth %
Segments Target
FY16
(in million)
Actual
FY16
(in million)
Shortfall
%
Target
Cumulative
(in million)
Actual
Cumulative
(in million)
Passenger
Vehicles
4.1 3.4 18 27.75 27.91
Commercial
Vehicles
0.89 0.78 12 6.7 7.1
Three–
wheelers
0.97 0.93 4 7.2 7.8
Two–
Wheelers
32.6 18.8 42 192 142

4. Porters Analysis

5. Company
Mahindra
Today
• 200,000+
employees
• $19 Billion
• 100+
Countries
• 22 Industries
• 11 Sectors
Mahindra
• Founders
• C.E.O
• Headquarters
• Market
Capitalization
• Market Share
• Growth Rate
• GDP contribution
• Sales turn over
• Net Profit
Today
• JC and KC Mahindra
• Anand Mahindra
• Mumbai
• 84,542.62 crores
• 24.84%
• 10%
• 7.4%
• 43,785.36 crores
• 3,955,65 crores
Mahindra is leader in following businesses
• India’s 1 UV maker
• WORLD’S LARGESTTRACTOR BRAND BY
VOL
• LARGEST NBFC IN RURAL & SEMI-URBAN
INDIA
• TOP 5 IT SERVICE PROVIDER FROM INDIA
• INDIA’S #1VACATION OWNERSHIP
COMPANY
• INDIA’S LARGEST PRE-OWNED CAR
COMPANY
Mahindra innovation focus areas
are:
• Design
• Green Solutions
• Accessible innovations
• Mobility
• Farm technology
• SmartCities
• InformationTechnology
The Goal or aim of Mahindra is:
• Growing R&D capabilities
• Innovating ahead of the curve
• Developing world – class
manufacturing
• Building industry leading brands
• Having a broad portfolio of
superior products
Mahindra 11 Sector’s
• Aerospace
• Aftermarket
• Agri – Business
• Automotive
• Farm Equipment
• Financial Services
• Hospitality
• InformationTechnology
• Partners
• Real Estate
• Two – wheelers

6. STRENGTH
• Mahindra has been one of the strongest brands in the Indian
automobile market
• Mahindra group give employment to over 110,000 employees
• Excellent branding and advertising, and low after sales
service cost
• Sturdy SUV’s good for Indian roads and off-road terrain
WEAKNESS
• Mahindra’s partnership with Renault did not live up to
international quality standards through their brand Logan
OPPORTUNITES
• Developing hybrid cars and fuel efficient cars for the future
• Tapping emerging markets across the world and building a global
brand
• Fast growing automobile market
• Growing in the market through electric car Reva (controlling stake)
and entry into two-wheeler segments
THREAT
• Government policies for the automobile sector across the world
• Ever increasing fuel prices
• Intense competition from global automobile brands
• Substitute modes of public transport like buses, metro trains etc.
SWOT Analysis

7. A consistent focus on our customers leads us
to create tailor-made solutions and match
their aspirations
Empowering Rural India by providing
affordable finance for a variety of needs
Cultivating long-term relationships across
the ecosystem, from OEMs to Financial
Institutions
Leveraging reach and technology to ensure
efficient service delivery and deeper market
presence
Growing our people strength and enhancing
the competencies of our team in line with our
vision and growth agenda
BUSINESS MODEL

8. Functions of HR Manager
Manage HR
Department
Talent
Acquisitions
Employee
Engagement
CSR
Performance
Management
Employee
Grievance
Management
Employee
compensation
and benefits

9. Recruitment & Selection
Recruitment Sources Selection Process

10. Job Description
JOB DESCRIPTION
Sales Executive at Mahindra
Business unit/Function Automobile
Job title Sales Executive
Incumbent Name Anand Singh Tomar
Purpose of the Job 1. To achieve organizational and personal sales objectives, retain and maintaining
relationships with clients and gain prospective clients
2. Ensuring day to day functioning of the company carries on smoothly without any
hitches and executive has to oversee the administration function of the organization.
Supervision Received Area Sales Manager/ Territory Head
Supervision Exercised Merchandiser, Executive Assistant, Retailer
Key Responsibilities and Duties 1. Identifying prospects and evaluating their position in the industry
2. Researching and analyzing sales options
3. Sells products by establishing contact and developingrelationships with prospects
4. Recommending solutions
5. Answeringqueries, offering advice and introducing new products
6. Organizingsales visits, demonstrating and presenting products
7. Developing, maintaining, and improvingrelationships with clients
8. Making appointments with and meeting new customers
9. Sell company's products and services
Skills Required Customer service oriented and exceptional sellingskills, Problem-solvingand
decision-making skills, Exceptional communication and interpersonal skills
Attributes Required Greeting, acknowledging, and informing customers in a warm, courteous,
and professional manner, Multitasking; proactive; able to work both
independently and as part of a team; Physical strength to work in long hours
Education Qualification
(min & max)
Min: Bachelor's degree
Max: Masters degree
Experiencerequired (min & max) 1 - 3 years
Principal contact- Internal Territory head, Area sales manager, Employees of the organization
Principal contact- External Customers, Clients
Prepared by Anand Singh Tomar
Approvedby Dr. Rajshree Pillai
Date(Prepared on) 17-Nov-17
JOB DESCRIPTION
Finance Executive at Mahindra
Business unit/Function Automobile
Job title Finance Executive
Incumbent Name Anand Singh Tomar
Purpose of the Job 1. To manage the day-to-day operations
2. Direct all operational aspects including distribution operations, customer service,
human resources, administration and sales
3. Responsiblefor coordinating and overseeing all operations and supervision
Supervision Received Regional/Zonal Manager
Supervision Exercised Supervisior, Assistant finance Manager and other employees working under him like
data entry operator, cashier, security guard, etc
Key Responsibilities and Duties 1. Operation, administration, marketing, training, lending and security
2. Coordinating and directing the operational functions of institutions
3. Lines of credit, marketing, building a rapport with the community to attract business
and assisting with customer relations
4. Oversee the day-to-day operations of their department, supervise staff and work to
attract new customers
5. Providingtraining, coaching, development and motivation for department
personnel
Skills Required Strong interpersonal, communication and negotiation skills, outstanding
organizational and project management skills, administrative skills
Attributes Required High levels of integrity, credibility, and confidentiality, Strong sense of empathy and
compassion, Exceptional leadership and mentoring skills
Education Qualification
(min & max)
Min: Bachelor's degree
Max: Masters degree
Experiencerequired (min & max) 1 - 3 years in banking field
Principal contact- Internal Employees of the organization
Principal contact- External Customers, Clients, PBA
Prepared by Anand Singh Tomar
Approvedby Dr. Rajshree Pillai
Date(Prepared on) 17-Nov-17
JOB DESCRIPTION
HR Executive at Mahindra
Business unit/Function
Automobile/Manufacturing
Job title HR Executive
Incumbent Name Anand Singh Tomar
Purpose of the Job
1. To manage the day-to-day operations of the Human Resource office.
2. To manage the administration of the human resources policies,
procedures, and programs.
3. The Human Resource Generalist is responsiblefor coordinating
implementation of services, policies and programs for personnel throughout
the Company
Supervision Received HR Manager
Supervision Exercised HR Coordinator, Recruiter, Asst. HR Manager
Key Responsibilities and Duties
1. Recruiting and Staffing
2.Organizational planning
3. Performance management systems
4. Organization development
5. Employment and compliance to regulatory concerns and reporting
6. Employee induction, orientation, development, and training
7. .Policy development and documentation
8. Employee relations
9. Employee retention
10. Company employee communication
11. Compensation and benefits
Skills Required
Interpersonal Skills, Time Management, Analytical skills, Future planning
Attributes Required
Self motivator, Keen Observer, Leadership, Pleasant Personality,
Maintaining Accurate Records
Education Qualification
(min & max) Min: Bachelor's degree or equivalent in Human Resources, Business, or
Organization Development or equivalent.
Max: Masters degree preferred.
Experiencerequired
( min & max)
1 - 3 years
Principal contact- Internal
HR Director, HR Assistant, Line manager and Different
department heads & employees of the organization
Principal contact- External Banks, Partner Organizations, Clients
Prepared by Anand Singh Tomar
Approvedby Dr. Rajshree Pillai
Date(Prepared on) 11-Nov-17
Marketing Finance HRM

11. Performance Appraisal of Mahindra
Training at Mahindra

12. Employee Benefits at Mahindra
Career Planning at Mahindra

13. CTC
10.50 lacs 23.66 lacs 4.58 lacs
BP 315000
DA 31500
CONVEYANCE 19200
CE 14400
CH 7200
LTA 26250
MA 15000
GRATUITY 15151.5
PF 37800
Total 481501.5
PLI 568498.5
CTC 1050000
BP 709800
DA 70980
CONVEYANCE 19200
CE 14400
CH 7200
LTA 59150
MA 15000
GRATUITY 34141.38
PF 85176
Total 1015047
PLI 1350953
CTC 2366000
BP 137400
DA 13740
CONVEYANCE 19200
CE 14400
CH 7200
LTA 11450
MA 15000
GRATUITY 6608.94
PF 16488
Total 241486.9
PLI 216513.1
CTC 458000

14. Employee Retention Strategies
Onboarding and orientation
Mentorship programs
Employee compensation
Recognition and rewards systems
Work-life balance
Training and development
Communication and feedback

15. THANKYOU!