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Human Resource Management of Mahindra
The document analyzes the Indian automobile sector with key statistics on market capitalization and growth trends, highlighting major companies such as Mahindra & Mahindra and Maruti Suzuki. It includes a detailed SWOT analysis of Mahindra, focusing on its strengths in branding and employment, while noting weaknesses in international partnerships. Additionally, it describes various job roles within Mahindra, detailing responsibilities, required skills, and employee benefits.
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Human Resource Management of Mahindra
- 1. Presented By: Anand SinghTomar DM17B04 PGDM - 2 HUMAN RESOURCE MANAGEMENT
- 2. Sector 235308.28 93323.76 85176.22 74842.38 32783.39 0 50000 100000 150000 200000 250000 Maruti Suzuki BajajAuto Mahindra & Mahindra Hero Motor TVS Motor Top Automobile Companies Market Capitalization(in rs Cr) India Automobile Sector • Largest three-wheeler market • 2nd largest two-wheeler market • 10th largest passenger car market • 4th largest tractor market • 5th largest commercial vehicle market • 5th largest bus and truck segment India Top Automobile Companies • Maruti Suzuki • Mahindra & Mahindra • Bajaj Auto • Hero MotoCorp • TVS Motors
- 3. 17 18 18 2020 22 0 5 10 15 20 25 2012 2013 2014 2015 2016 2017 Automobiles Sold (in millions) Automobiles Sold (in millions) CAGR 5.9% Emerging 93% Mature 7% Contribution to Growth Emerging Mature 0 1 2 3 4 5 6 7 8 2012-13 2013-14 2014-15 2015-16 2016-2017 5.6 6.6 7.2 7.9 7.1 Automobile Sector Growth Growth % Segments Target FY16 (in million) Actual FY16 (in million) Shortfall % Target Cumulative (in million) Actual Cumulative (in million) Passenger Vehicles 4.1 3.4 18 27.75 27.91 Commercial Vehicles 0.89 0.78 12 6.7 7.1 Three– wheelers 0.97 0.93 4 7.2 7.8 Two– Wheelers 32.6 18.8 42 192 142
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- 5. Company Mahindra Today • 200,000+ employees • $19Billion • 100+ Countries • 22 Industries • 11 Sectors Mahindra • Founders • C.E.O • Headquarters • Market Capitalization • Market Share • Growth Rate • GDP contribution • Sales turn over • Net Profit Today • JC and KC Mahindra • Anand Mahindra • Mumbai • 84,542.62 crores • 24.84% • 10% • 7.4% • 43,785.36 crores • 3,955,65 crores Mahindra is leader in following businesses • India’s 1 UV maker • WORLD’S LARGESTTRACTOR BRAND BY VOL • LARGEST NBFC IN RURAL & SEMI-URBAN INDIA • TOP 5 IT SERVICE PROVIDER FROM INDIA • INDIA’S #1VACATION OWNERSHIP COMPANY • INDIA’S LARGEST PRE-OWNED CAR COMPANY Mahindra innovation focus areas are: • Design • Green Solutions • Accessible innovations • Mobility • Farm technology • SmartCities • InformationTechnology The Goal or aim of Mahindra is: • Growing R&D capabilities • Innovating ahead of the curve • Developing world – class manufacturing • Building industry leading brands • Having a broad portfolio of superior products Mahindra 11 Sector’s • Aerospace • Aftermarket • Agri – Business • Automotive • Farm Equipment • Financial Services • Hospitality • InformationTechnology • Partners • Real Estate • Two – wheelers
- 6. STRENGTH • Mahindra hasbeen one of the strongest brands in the Indian automobile market • Mahindra group give employment to over 110,000 employees • Excellent branding and advertising, and low after sales service cost • Sturdy SUV’s good for Indian roads and off-road terrain WEAKNESS • Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan OPPORTUNITES • Developing hybrid cars and fuel efficient cars for the future • Tapping emerging markets across the world and building a global brand • Fast growing automobile market • Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments THREAT • Government policies for the automobile sector across the world • Ever increasing fuel prices • Intense competition from global automobile brands • Substitute modes of public transport like buses, metro trains etc. SWOT Analysis
- 7. A consistent focuson our customers leads us to create tailor-made solutions and match their aspirations Empowering Rural India by providing affordable finance for a variety of needs Cultivating long-term relationships across the ecosystem, from OEMs to Financial Institutions Leveraging reach and technology to ensure efficient service delivery and deeper market presence Growing our people strength and enhancing the competencies of our team in line with our vision and growth agenda BUSINESS MODEL
- 8. Functions of HRManager Manage HR Department Talent Acquisitions Employee Engagement CSR Performance Management Employee Grievance Management Employee compensation and benefits
- 9. Recruitment & Selection RecruitmentSources Selection Process
- 10. Job Description JOB DESCRIPTION SalesExecutive at Mahindra Business unit/Function Automobile Job title Sales Executive Incumbent Name Anand Singh Tomar Purpose of the Job 1. To achieve organizational and personal sales objectives, retain and maintaining relationships with clients and gain prospective clients 2. Ensuring day to day functioning of the company carries on smoothly without any hitches and executive has to oversee the administration function of the organization. Supervision Received Area Sales Manager/ Territory Head Supervision Exercised Merchandiser, Executive Assistant, Retailer Key Responsibilities and Duties 1. Identifying prospects and evaluating their position in the industry 2. Researching and analyzing sales options 3. Sells products by establishing contact and developingrelationships with prospects 4. Recommending solutions 5. Answeringqueries, offering advice and introducing new products 6. Organizingsales visits, demonstrating and presenting products 7. Developing, maintaining, and improvingrelationships with clients 8. Making appointments with and meeting new customers 9. Sell company's products and services Skills Required Customer service oriented and exceptional sellingskills, Problem-solvingand decision-making skills, Exceptional communication and interpersonal skills Attributes Required Greeting, acknowledging, and informing customers in a warm, courteous, and professional manner, Multitasking; proactive; able to work both independently and as part of a team; Physical strength to work in long hours Education Qualification (min & max) Min: Bachelor's degree Max: Masters degree Experiencerequired (min & max) 1 - 3 years Principal contact- Internal Territory head, Area sales manager, Employees of the organization Principal contact- External Customers, Clients Prepared by Anand Singh Tomar Approvedby Dr. Rajshree Pillai Date(Prepared on) 17-Nov-17 JOB DESCRIPTION Finance Executive at Mahindra Business unit/Function Automobile Job title Finance Executive Incumbent Name Anand Singh Tomar Purpose of the Job 1. To manage the day-to-day operations 2. Direct all operational aspects including distribution operations, customer service, human resources, administration and sales 3. Responsiblefor coordinating and overseeing all operations and supervision Supervision Received Regional/Zonal Manager Supervision Exercised Supervisior, Assistant finance Manager and other employees working under him like data entry operator, cashier, security guard, etc Key Responsibilities and Duties 1. Operation, administration, marketing, training, lending and security 2. Coordinating and directing the operational functions of institutions 3. Lines of credit, marketing, building a rapport with the community to attract business and assisting with customer relations 4. Oversee the day-to-day operations of their department, supervise staff and work to attract new customers 5. Providingtraining, coaching, development and motivation for department personnel Skills Required Strong interpersonal, communication and negotiation skills, outstanding organizational and project management skills, administrative skills Attributes Required High levels of integrity, credibility, and confidentiality, Strong sense of empathy and compassion, Exceptional leadership and mentoring skills Education Qualification (min & max) Min: Bachelor's degree Max: Masters degree Experiencerequired (min & max) 1 - 3 years in banking field Principal contact- Internal Employees of the organization Principal contact- External Customers, Clients, PBA Prepared by Anand Singh Tomar Approvedby Dr. Rajshree Pillai Date(Prepared on) 17-Nov-17 JOB DESCRIPTION HR Executive at Mahindra Business unit/Function Automobile/Manufacturing Job title HR Executive Incumbent Name Anand Singh Tomar Purpose of the Job 1. To manage the day-to-day operations of the Human Resource office. 2. To manage the administration of the human resources policies, procedures, and programs. 3. The Human Resource Generalist is responsiblefor coordinating implementation of services, policies and programs for personnel throughout the Company Supervision Received HR Manager Supervision Exercised HR Coordinator, Recruiter, Asst. HR Manager Key Responsibilities and Duties 1. Recruiting and Staffing 2.Organizational planning 3. Performance management systems 4. Organization development 5. Employment and compliance to regulatory concerns and reporting 6. Employee induction, orientation, development, and training 7. .Policy development and documentation 8. Employee relations 9. Employee retention 10. Company employee communication 11. Compensation and benefits Skills Required Interpersonal Skills, Time Management, Analytical skills, Future planning Attributes Required Self motivator, Keen Observer, Leadership, Pleasant Personality, Maintaining Accurate Records Education Qualification (min & max) Min: Bachelor's degree or equivalent in Human Resources, Business, or Organization Development or equivalent. Max: Masters degree preferred. Experiencerequired ( min & max) 1 - 3 years Principal contact- Internal HR Director, HR Assistant, Line manager and Different department heads & employees of the organization Principal contact- External Banks, Partner Organizations, Clients Prepared by Anand Singh Tomar Approvedby Dr. Rajshree Pillai Date(Prepared on) 11-Nov-17 Marketing Finance HRM
- 11. Performance Appraisal ofMahindra Training at Mahindra
- 12. Employee Benefits atMahindra Career Planning at Mahindra
- 13. CTC 10.50 lacs 23.66lacs 4.58 lacs BP 315000 DA 31500 CONVEYANCE 19200 CE 14400 CH 7200 LTA 26250 MA 15000 GRATUITY 15151.5 PF 37800 Total 481501.5 PLI 568498.5 CTC 1050000 BP 709800 DA 70980 CONVEYANCE 19200 CE 14400 CH 7200 LTA 59150 MA 15000 GRATUITY 34141.38 PF 85176 Total 1015047 PLI 1350953 CTC 2366000 BP 137400 DA 13740 CONVEYANCE 19200 CE 14400 CH 7200 LTA 11450 MA 15000 GRATUITY 6608.94 PF 16488 Total 241486.9 PLI 216513.1 CTC 458000
- 14. Employee Retention Strategies Onboardingand orientation Mentorship programs Employee compensation Recognition and rewards systems Work-life balance Training and development Communication and feedback
- 15.