SlideShare a Scribd company logo
E-Business plan,
Funding
Mission Statement
CLEARLY STATE YOUR COMPANY’S LONG TERM
MISSION.
TRY TO USE WORDS THAT WILL HELP DIRECT
THE GROWTH OF YOUR COMPANY,
BUT BE AS CONCISE AS POSSIBLE.
Competition
• Summarize the competition.
• Outline your company’s competitive advantage.
The Team
• List CEO and key management by name.
• Include previous accomplishments to show that
these are people with a record of success.
• Summarize number of years of experience in
this field.
Market Summary
• Summarize your market in the past, present,
and future.
– Review those changes in market share, leadership,
players, market shifts, costs, pricing, or competition
that provide the opportunity for your company’s
success.
Opportunities
• Identify problems and opportunities.
– State consumer problems and define the nature of
product/service opportunities that are created by
those problems.
Business Concept
• Summarize the key technology, concept, or
strategy on which your business is based.
Goals and Objectives
• List five-year goals
• State specific, measurable objectives for
achieving your five-year goals.
– List market-share objectives.
– List revenue/profitability objectives.
Financial Plan
• Outline a high-level financial plan that defines
your financial model and pricing assumptions.
– This plan should include expected annual sales and
profits for the next three years.
– Use several slides to cover this material
appropriately.
Resource Requirements
• List requirements for the following resources:
– Personnel
– Technology
– Finances
– Distribution
– Promotion
– Products
– Services
Risks and Rewards
• Summarize the risks of the proposed project
and how they will be addressed.
• Estimate expected rewards, particularly if you
are seeking funding.
Key Issues
• Near term
– Identify key decisions and issues that need
immediate or near-term resolution.
– State consequences of decision postponement.
• Long term
– Identify issues needing long-term resolution.
– State consequences of decision postponement.
• If you are seeking funding, be specific about
any issues that require financial resources for
resolution.
E-business development
Planning Implementation Operation
E-business development
What are the steps to success ?
STEP 1 – e-Business strategy
STEP 2 – Implementation plan
STEP 3 - Implementation
STEP 4 - Operation
Planning
Implementation
Operation
E-Business Strategy
Fundamental
questions …..
How to
develop e-
business ?
What type of e-
business?
Why you want to develop
that type of e-business ?
E-business
strategy
….and answers.
Implementation
plan
What is strategy ?
Family
Inequalities
Environment
$$$
Now Future
Competition
1.Propose you future situation
2.Assess your current situation (internal/external {SWOT})
3.Choose your strategy
Implementation planning
How to implement
e-business
• Start
– Estimated scope
– Estimated time
– Estimated cost
• End
• Planned Activities
• Planned schedule
• Human resources
• Planned
procurement
• Planned budget
• Manage Risks
Implementation planning
Refine
Scope
Break the
outputs in
small pieces
(WBS)
Identify
Activities
Identify
Resources
Develop
Schedule
Manage
Risks
Plan
procurement
Plan Budget Project Plan
Work Breakdown Structure (WBS)
e-business
e-business
web site
Off-line
infrastructure
Web site
layout
Web site
Content
Web service
infrastructure
Network
ready
Web server
ready
Hardware
installed
Webserver
installed
Web site
text ready
Product ‘s
images ready
Internal capacity
on e-business
operation
Internal capacity on
communications with
foreign clients
Intermal capacity
on maintenance
of web content
Intermal capacity
on maintenance
of web service
Identify Activities
Outcomes Activities
Web site layout - Develop web site layout
Web site text ready - Develop content of web site
Product’s images ready - Obtain images of green cooperative’s products
- Process the images to post in the web site
Network ready - Install Internet access
Hardware installed - Install web server (Hardware)
Web server installed - Install web server software
Internal capacity on
maintenance of web content
- Install software for content management
- Develop internal capacity on maintenance of web content
Internal capacity on
maintenance of web service
- Develop internal capacity on maintenance of web service
Internal capacity on
communications with foreign
clients
- Develop procedures for communications with foreign clients
- Develop templates for communications with foreign clients
- Develop internal capacity to deal with foreign clients
Identify Resources
Tasks Resources Required skills
- Develop web site layout - External - Web design
- Develop content of web site - 1 Internal staff – 2
hours per day, for
up to 3 months
- English language,
cooperative’s history,
products and services.
- Obtain images of green
cooperative’s products
- 1 Internal staff - Photo shooting
- Process the images to post in the
web site
- External - Web design
- Install Internet access - External - Data Network
- Install web server (Hardware) - External - Hardware installation
- Install web server software - External - Web server installation and
configuration
- Install software for content
management
- External - Content management
configuration
Develop Schedule
# Activity Predecess
or
Months
1 2 3 4 5 6 7 8 9 10 11 12
1 Develop content of web site
2 Obtain images of green
cooperative’s products
3 Process the images to post
in the web site
2
4 Develop web site layout
5 Install Internet access
6 Install web server
7 Install web server software 6
8 Install software for content
management
6
The Building Blocks
Suppliers:
-Extranet
-E-Procurment
-Supply Chain
Integration
E-Business uses Information
Technology based business
practices to create competitive
and distinctive advantages
Customers:
-Internet
-Databases
-Distribution System
-Business Model
The Company:
-Intranet
-Tech Know
- Management
-Business Focus
-Cross functional
teams
Developing the Plan
• An e-Business Plan should be a realistic
expectation of changes in Customer
Behaviour
-The technology environment
-The business/Industry environment
-New business and work practices due to
technology,
• Finally, the plan must address the use of
information technology at all stages of the
business.
Developing the Plan
• Managers must understand the technology
that underpins e-Business
-Infrastructure
-Internet Protocols
-Telecommunication Standards
-World wide web protocols
-Wireless
-The future of the WWW
Planning Stage-I
• Clearly define your Vision, Mission and
Business Objectives.
• Clearly define your market/markets
Clearly define your product or service
• Assess your SWOT
• Determine your distinctive competences
Planning Stage-II
Identify and describe your
distinctive advantges
Remember in e-business,
low cost is not a distinctive
advantage.
What is?
Differentiation
Planning Stage-III
• Clearly define the technology to realise your
Vision, Accomplish your Mission, and reach
your Objectives.
• You must asked the following questions
*Is the technology correct?
*Are there competing technology?
*Does the technology has multiple
applications?
Planning Stage-IV
The Environment
Competitive Arena.
Who is else is doing this?
What are the barriers to entry?
High/Low switching costs?
Market/Economic Arena:
What is/are the market structure,
First Mover already, Second Follower, Niche,
Is there a Brand already? Is the market ready
for us?
Planning Stage-V
Describe your Marketing &
Operational Plan
Your Operational Plan
describes how you will
manage the different
elements of your e-
Business.
Will you Outsource,
Partner ?
Your Marketing Plan
describes how you
will
Sell your e-Business
to its audience.
Here you can mention
Strategic Alliances,
Partnerships if any or
intending.
Planning Stage-VI
Describe Critical Success
Factors
INTERNAL
-We are the best
-We have customers already
-We are serious
-We know something they do not
know!
EXTERNAL
-The Economy is good/Bad
-There is a demand for our services
-The law has changed
-A competitor is bankrupt!
Planning Stage-VII
Financial- Give a
Sensible level of detail
numbers
Funding:
How much will your business need?
What is investment and what are costs?
Income:
Where is the money?
Remember E-business opens new
revenue models.
HAVE A TIME FRAME: 1yr ++
Ways to Fund Your
Online Business
Bootstrapping
• Bootstrapping means you rely on your own
efforts and resources.
• You have 100-percent control of what happens
with your business. The downside is equally
obvious: Finding the cash for your business is
hard work, and can take some time.
Friends and family
• Gaining capital through friends and family
seems to be a popular route for small business
start-ups.
• These are the folks who know you best and are
the most likely to want to see you excel in your
pursuit.
Network funding
• A fundraising tool that is currently in beta can
be found at Bolstr.com, which is designed to
help merchants build a campaign around their
business by inviting people they know to view
the information in a private setting.
• This financial management tool allows you to
remain engaged with your investors and keep
them updated on the progress of your business
Crowd funding
• Crowd funding gives the ability to raise large
amounts of money for your idea (sometimes
through presales of a product), receive
feedback from the market all the way through
your fundraising campaign,
• And start your project in the knowledge that you
already have the money at the bank and some
customers that have bought into what you are
creating
Bank loans
• Banks offer a variety of loans for start-up and
emerging businesses.
• Before you apply for a bank loan, do a little
homework regarding loan terms and secured
versus unsecured loans.
• Loan types include consumer loans, working
capital lines of credit, and short-term or longer-
term commercial loans.
Cash advance
• Funding is supplied by experienced investors
and is targeted at the small online business
selling on eBay, Amazon, Etsy, Shopify and
Yahoo.
Venture capital and angel
investors
• Venture capital usually comes from wealthy
investors and financial institutions that want to
place their money in high-risk ventures that
could produce above-average returns
• If you believe your business idea is amazing,
and it has a high-growth potential, then you
may need a large investment from these “angel
investors” to get it going.
Grants
• It’s difficult to find federal grants that fit your
small business goals. However, many states
offer grants aimed toward local economic
development.
Class 7

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Class 7

  • 2. Mission Statement CLEARLY STATE YOUR COMPANY’S LONG TERM MISSION. TRY TO USE WORDS THAT WILL HELP DIRECT THE GROWTH OF YOUR COMPANY, BUT BE AS CONCISE AS POSSIBLE.
  • 3. Competition • Summarize the competition. • Outline your company’s competitive advantage.
  • 4. The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.
  • 5. Market Summary • Summarize your market in the past, present, and future. – Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
  • 6. Opportunities • Identify problems and opportunities. – State consumer problems and define the nature of product/service opportunities that are created by those problems.
  • 7. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
  • 8. Goals and Objectives • List five-year goals • State specific, measurable objectives for achieving your five-year goals. – List market-share objectives. – List revenue/profitability objectives.
  • 9. Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next three years. – Use several slides to cover this material appropriately.
  • 10. Resource Requirements • List requirements for the following resources: – Personnel – Technology – Finances – Distribution – Promotion – Products – Services
  • 11. Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.
  • 12. Key Issues • Near term – Identify key decisions and issues that need immediate or near-term resolution. – State consequences of decision postponement. • Long term – Identify issues needing long-term resolution. – State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.
  • 14. E-business development What are the steps to success ? STEP 1 – e-Business strategy STEP 2 – Implementation plan STEP 3 - Implementation STEP 4 - Operation Planning Implementation Operation
  • 15. E-Business Strategy Fundamental questions ….. How to develop e- business ? What type of e- business? Why you want to develop that type of e-business ? E-business strategy ….and answers. Implementation plan
  • 16. What is strategy ? Family Inequalities Environment $$$ Now Future Competition 1.Propose you future situation 2.Assess your current situation (internal/external {SWOT}) 3.Choose your strategy
  • 17. Implementation planning How to implement e-business • Start – Estimated scope – Estimated time – Estimated cost • End • Planned Activities • Planned schedule • Human resources • Planned procurement • Planned budget • Manage Risks
  • 18. Implementation planning Refine Scope Break the outputs in small pieces (WBS) Identify Activities Identify Resources Develop Schedule Manage Risks Plan procurement Plan Budget Project Plan
  • 19. Work Breakdown Structure (WBS) e-business e-business web site Off-line infrastructure Web site layout Web site Content Web service infrastructure Network ready Web server ready Hardware installed Webserver installed Web site text ready Product ‘s images ready Internal capacity on e-business operation Internal capacity on communications with foreign clients Intermal capacity on maintenance of web content Intermal capacity on maintenance of web service
  • 20. Identify Activities Outcomes Activities Web site layout - Develop web site layout Web site text ready - Develop content of web site Product’s images ready - Obtain images of green cooperative’s products - Process the images to post in the web site Network ready - Install Internet access Hardware installed - Install web server (Hardware) Web server installed - Install web server software Internal capacity on maintenance of web content - Install software for content management - Develop internal capacity on maintenance of web content Internal capacity on maintenance of web service - Develop internal capacity on maintenance of web service Internal capacity on communications with foreign clients - Develop procedures for communications with foreign clients - Develop templates for communications with foreign clients - Develop internal capacity to deal with foreign clients
  • 21. Identify Resources Tasks Resources Required skills - Develop web site layout - External - Web design - Develop content of web site - 1 Internal staff – 2 hours per day, for up to 3 months - English language, cooperative’s history, products and services. - Obtain images of green cooperative’s products - 1 Internal staff - Photo shooting - Process the images to post in the web site - External - Web design - Install Internet access - External - Data Network - Install web server (Hardware) - External - Hardware installation - Install web server software - External - Web server installation and configuration - Install software for content management - External - Content management configuration
  • 22. Develop Schedule # Activity Predecess or Months 1 2 3 4 5 6 7 8 9 10 11 12 1 Develop content of web site 2 Obtain images of green cooperative’s products 3 Process the images to post in the web site 2 4 Develop web site layout 5 Install Internet access 6 Install web server 7 Install web server software 6 8 Install software for content management 6
  • 23. The Building Blocks Suppliers: -Extranet -E-Procurment -Supply Chain Integration E-Business uses Information Technology based business practices to create competitive and distinctive advantages Customers: -Internet -Databases -Distribution System -Business Model The Company: -Intranet -Tech Know - Management -Business Focus -Cross functional teams
  • 24. Developing the Plan • An e-Business Plan should be a realistic expectation of changes in Customer Behaviour -The technology environment -The business/Industry environment -New business and work practices due to technology, • Finally, the plan must address the use of information technology at all stages of the business.
  • 25. Developing the Plan • Managers must understand the technology that underpins e-Business -Infrastructure -Internet Protocols -Telecommunication Standards -World wide web protocols -Wireless -The future of the WWW
  • 26. Planning Stage-I • Clearly define your Vision, Mission and Business Objectives. • Clearly define your market/markets Clearly define your product or service • Assess your SWOT • Determine your distinctive competences
  • 27. Planning Stage-II Identify and describe your distinctive advantges Remember in e-business, low cost is not a distinctive advantage. What is? Differentiation
  • 28. Planning Stage-III • Clearly define the technology to realise your Vision, Accomplish your Mission, and reach your Objectives. • You must asked the following questions *Is the technology correct? *Are there competing technology? *Does the technology has multiple applications?
  • 29. Planning Stage-IV The Environment Competitive Arena. Who is else is doing this? What are the barriers to entry? High/Low switching costs? Market/Economic Arena: What is/are the market structure, First Mover already, Second Follower, Niche, Is there a Brand already? Is the market ready for us?
  • 30. Planning Stage-V Describe your Marketing & Operational Plan Your Operational Plan describes how you will manage the different elements of your e- Business. Will you Outsource, Partner ? Your Marketing Plan describes how you will Sell your e-Business to its audience. Here you can mention Strategic Alliances, Partnerships if any or intending.
  • 31. Planning Stage-VI Describe Critical Success Factors INTERNAL -We are the best -We have customers already -We are serious -We know something they do not know! EXTERNAL -The Economy is good/Bad -There is a demand for our services -The law has changed -A competitor is bankrupt!
  • 32. Planning Stage-VII Financial- Give a Sensible level of detail numbers Funding: How much will your business need? What is investment and what are costs? Income: Where is the money? Remember E-business opens new revenue models. HAVE A TIME FRAME: 1yr ++
  • 33. Ways to Fund Your Online Business
  • 34. Bootstrapping • Bootstrapping means you rely on your own efforts and resources. • You have 100-percent control of what happens with your business. The downside is equally obvious: Finding the cash for your business is hard work, and can take some time.
  • 35. Friends and family • Gaining capital through friends and family seems to be a popular route for small business start-ups. • These are the folks who know you best and are the most likely to want to see you excel in your pursuit.
  • 36. Network funding • A fundraising tool that is currently in beta can be found at Bolstr.com, which is designed to help merchants build a campaign around their business by inviting people they know to view the information in a private setting. • This financial management tool allows you to remain engaged with your investors and keep them updated on the progress of your business
  • 37. Crowd funding • Crowd funding gives the ability to raise large amounts of money for your idea (sometimes through presales of a product), receive feedback from the market all the way through your fundraising campaign, • And start your project in the knowledge that you already have the money at the bank and some customers that have bought into what you are creating
  • 38. Bank loans • Banks offer a variety of loans for start-up and emerging businesses. • Before you apply for a bank loan, do a little homework regarding loan terms and secured versus unsecured loans. • Loan types include consumer loans, working capital lines of credit, and short-term or longer- term commercial loans.
  • 39. Cash advance • Funding is supplied by experienced investors and is targeted at the small online business selling on eBay, Amazon, Etsy, Shopify and Yahoo.
  • 40. Venture capital and angel investors • Venture capital usually comes from wealthy investors and financial institutions that want to place their money in high-risk ventures that could produce above-average returns • If you believe your business idea is amazing, and it has a high-growth potential, then you may need a large investment from these “angel investors” to get it going.
  • 41. Grants • It’s difficult to find federal grants that fit your small business goals. However, many states offer grants aimed toward local economic development.