This document provides guidance on how to manage a business's social media profile. It discusses creating and managing profiles on social networks to generate traffic. It emphasizes the importance of understanding a business's brand, audience, competitors and goals. It also stresses the need to listen to conversations, curate and distribute engaging content, and measure results through analytics. The overall message is that social media must be central to businesses and require clear strategies, planning and ongoing optimization.
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
Victor Madueno: Mastering The Social Media Maturity Model | Click Jam 2SEO Sherpa
Join us — register for the next Click Jam here: http://lnx5.co/rx
Social media is a digital phenomenon that has taken the world by storm. As the medium has matured, we have seen platforms come and go, changing with user demand. The roadmap of social media’ evolution has seen giants like Myspace and ICQ make way for Facebook and Instagram.
Victor Madueno is no stranger to the evolution of social media. An exponent of the medium, Victor has been in the social space for over 12 years. Originally starting off with forums, Victor’s journey has taken him to Your Social, where he serves as head of Social & Advertising.
Victor’s Click Jam 2 presentation on social media’ maturity highlights the necessary frameworks and models your business needs to become a social business.
For more information about Click Jam visit:
http://clickjam.com
Click Jam is the must-attend inbound marketing event for mid to large enterprise marketing professionals. Each Click Jam speaker is carefully selected, vouched for and a true practitioner in their field.
Those in attendance get to upskill their knowledge while networking with some of the brightest marketers in the UAE.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Snapkode offers its customers the opportunity to complete the web visibility improvement plan with a range of complementary marketing services for the
company
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
Phase 1 Communications is a full-service marketing firm in St. Louis Missouri specializing in branding, consulting, online marketing, web solutions and creative.
Inbound Marketing Disruption for Small BusinessesGregory Bullock
The definitive guide to launching an inbound marketing and sales presence for your small business or startup. We start with the process and then dive deep into the tactics, so that you can start generating more leads for your business and build authority in your industry.
Data Driven Disruption - Why Marketing and Advertising in WA lags - ADMA WA 2...Coert Du Plessis (杜康)
WA is in a state of rapid transformation with the changes in Energy, Resources and support industries. At ADMA WA's 2015 annual conference, we explored why disruptive data activity in Marketing and Advertising is lagging the East Coast and Global stage
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
Victor Madueno: Mastering The Social Media Maturity Model | Click Jam 2SEO Sherpa
Join us — register for the next Click Jam here: http://lnx5.co/rx
Social media is a digital phenomenon that has taken the world by storm. As the medium has matured, we have seen platforms come and go, changing with user demand. The roadmap of social media’ evolution has seen giants like Myspace and ICQ make way for Facebook and Instagram.
Victor Madueno is no stranger to the evolution of social media. An exponent of the medium, Victor has been in the social space for over 12 years. Originally starting off with forums, Victor’s journey has taken him to Your Social, where he serves as head of Social & Advertising.
Victor’s Click Jam 2 presentation on social media’ maturity highlights the necessary frameworks and models your business needs to become a social business.
For more information about Click Jam visit:
http://clickjam.com
Click Jam is the must-attend inbound marketing event for mid to large enterprise marketing professionals. Each Click Jam speaker is carefully selected, vouched for and a true practitioner in their field.
Those in attendance get to upskill their knowledge while networking with some of the brightest marketers in the UAE.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Snapkode offers its customers the opportunity to complete the web visibility improvement plan with a range of complementary marketing services for the
company
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
Phase 1 Communications is a full-service marketing firm in St. Louis Missouri specializing in branding, consulting, online marketing, web solutions and creative.
Inbound Marketing Disruption for Small BusinessesGregory Bullock
The definitive guide to launching an inbound marketing and sales presence for your small business or startup. We start with the process and then dive deep into the tactics, so that you can start generating more leads for your business and build authority in your industry.
Data Driven Disruption - Why Marketing and Advertising in WA lags - ADMA WA 2...Coert Du Plessis (杜康)
WA is in a state of rapid transformation with the changes in Energy, Resources and support industries. At ADMA WA's 2015 annual conference, we explored why disruptive data activity in Marketing and Advertising is lagging the East Coast and Global stage
Eight lessons shared on using digital marketing for real estate brokers. As shared by Maita Siquijor, a full-time, licensed broker of Architerra Manila Properties, digital marketer, and advocate of using IT to professionalize the Philippine real estate service industry.
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
Presentation about (digital) marketing disruption and how you can cope with change as a brand. This presentation is based on changes in the high-end jewelry/diamond industry with a big thank you to Philip De Cleen!
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
في هذا العرض استعرضت أبرز الخطوات المهمة التي يجب أن تعرفها قبل بدء تجارتك الالكترونية. التجارة الالكترونية لا تعني أن تبدأ متجر الكتروني فقط. هي أكبر من ذلك
في هذا العرض ستتعرف على أهم الأسئلة لكل مرحلة
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Presentation given by Dion Hinchcliffe at Enterprise 2.0 San Francisco 2009. Focused on climbing the maturity curve of process and methods for enterprise social computing.
Tales of {Good Teams'} Failures - Case Studies, Root Causes & RecommendationsMirketa Inc
This article is a collection of short case studies where teams failed to meet the expected results. The underlying companies were of different sizes, culture and industries. The only thing common across the board was the quality of the people – all the teams had bright individuals that had a track record of success.
About the Author --
Rajeev Kumar is a senior partner at Mirketa Inc. Rajeev specializes in managing complex programs, developing lean processes & teams and setting up governance. He has over 18 years of experience working in executive, middle management and individual contributor roles at startups and fortune 500 companies from different industries and countries. Prior to Mirketa, Rajeev founded 2 startups in the financial planning and event management space.
On February 3, 2010, the TAG Enterprise 2.0 society held an open meeting with members to discuss; What is Enterprise 2.0 and what does it mean for our organizations?
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
According to Gartner, 70% of social implementations fail because they lack a business purpose. When it comes to harnessing the power of social software, a focus on business value is required. This whitepaper defines a strategic framework for gaining business value from social software. It outlines six successful rollout strategies. Each of the six approaches delivers different business results, and has a different level of risk. And most importantly, each has different requirements to succeed. To be successful with social software, you need to choose the rollout strategy that is best for your organization, and understand its requirements for success.
Similar to How to manage your social media business profile (20)
Digital Transformation Strategy - 4IR AI Blockchain Fintech by Dinis GuardaDinis Guarda
Digital transformation strategy
How to be a business fit
In a time of 4IR AI Blockchain Fintech
The future of all businesses and related industries is all about disruption – and that’s a good thing
Disruption across all industries is inevitable, but rather than bracing for the change, businesses should be confident to accept and embrace it.
This is the only way to be fit in a digital transformation 4IR time.
by Dinis Guarda,
author, CEO founder ztudium - openbusinesscouncil.org - fashionabc.org - intelligenthq.com
4IR AI Blockchain Fintech IoT book presentation by Dinis GuardaDinis Guarda
4IR - AI Blockchain Fintech IoT
- Reinventing a Nation
- Book by Dinis Guarda and Rais Hussin, presentation by Dinis Guarda
Governments need to make sure society benefits from 4IR technological innovations and that these are led and harnessed by them, and not by big tech global titans or minimum work side by side in meaningful ways.
Let now be a new dawn on this front. Let this be our joint responsibility focus and pledge for a new era and create a new drive that uses, manages and controls this powerful set of 4IR Blockchain AI Fintech IoT technologies for our good. For, by, managed and controlled by Nations cooperating with each other, and the people.
Don’t fear the transformative power of 4IR change.
Embrace it, use its power to your own benefit.
How Businesses & Governments can prosper with Blockchain + AI by Dinis Guarda Dinis Guarda
How Businesses Governments can prosper with Blockchain and AI?
The conjunction between digital transformation, industry 4.0 Blockchain and Artificial Intelligence technology & how governments and enterprises can benefit from embracing these technologies.
By Dinis Guarda, founder and CEO ztudium
The Present and Future of Blockchain and AI by Dinis GuardaDinis Guarda
The Present and Future of Blockchain and AI
How Public and Private Sectors can holistically benefit from embracing blockchain AI tech.
DNA OF OUR TIME = TECH - DATA + BLOCKCHAIN + AI
by Dinis Guarda
Hacking the DNA of humanity with Blockchain and AI by Dinis GuardaDinis Guarda
Hacking the dna of humanity with blockchain and AI
What is the biggest challenge humanity faces now?
DNA OF OUR TIME = TECH - DATA + BLOCKCHAIN + AI
Humanity data code = DNA!
What happens when we can hack this code?
(This is Now?)
The Future of Finance = Fintech, AI, Blockchain By Dinis GuardaDinis Guarda
If the 1st generation of the digital revolution brought us the Internet of information and data. The 2d generation — now is powered by blockchain + AI technology — and is bringing us the Internet of value and identity.
We are now at a stage where digital platforms are the go to platform(s) reshaping the world of business, finance transforming 360 human affairs radically.
Finance is about managing financial assets. This now is all about technology and data but without forgetting the basics - clients / partners.
New technologies are rapidly reshaping the entire financial services spectre.
Fintech that’s no longer the headline, it’s now the industry reality.
Banks, insurers and asset managers are knee-deep in the potential of such technologies known as Fintech, data, artificial intelligence (AI), the Internet of Things (IoT) and blockchain.
These technologies are the main drivers helping transform the finance businesses and stay on top of ever-changing consumer expectations.
How Businesses & Governments Can Prosper with Blockchain AI Tech by Dinis GuardaDinis Guarda
How Business Governments Can Prosper Blockchain AI Tech
In our new digital data driven world
Blockchain + AI
are the new fire and electricity
why business and governments have to use it?
Digital transformation gave us blockchain and AI but the global economy is not digitalized.
There is a lot of possibilities as the economy gets digitised - blockchain and AI are the next stage
Blockchain and AI technology potential to benefit ordinary citizens
Contextualise blockchain, AI - Businesses and Governments
Smart Contract technology with machine learning will become the default setting for data, finance, payments, procurements, id and supply chain;
Businesses + Governments will need to adapt and evolve fast;
Advanced economies & Emergent markets and blockchain and AI;
How Governments Can Prosper with Blockchain and AI Tech;
Risks and warranties;
What to do now? Conclusions
Presentation and research by Dinis Guarda
A Financial Tech Tsunami Driven by Blockchain AI Crypto EconomicsDinis Guarda
How to Cope in / with a Financial and Tech Tsunami driven by Blockchain, AI and Crypto Economics?
The world economy and the financial industry are only in its early days of digitalisation and disruption.
We are going through a wave, or tsunami of emergent disruptive fintech systems and blockchain decentralised models that will change things forever.
At the moment there is a process of digitalisation / Tokenisation of the economy/ financial industry.
Blockchain, AI, IOT, Crypto Challenges and opportunities for the Energy Oil a...Dinis Guarda
Challenges and opportunities for the energy oil and gas industry. Digital transformation, Blockchain, AI, IOT, ICOs in a new digital Crypto Economy, presentation and research by Dinis Guarda
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary SingularityDinis Guarda
The Next Tsunami AI Blockchain IOT and Our Swarm Evolutionary Singularity. AI is going to change everything? Wrong! AI changed already everything! But… Did we forgot our human swarm intelligence evolutionary nature?
Human, tech, evolution – individual – business - identity?
In this complex ecosystem, what is our human singularity?
What is creativity in a digitalised, blockchain, nano technology - IoT AI evolutionary swarm world? The Internet of Everything needs a Trust Protocol: A Ledger of Everything.
Blockchain tech is the open, distributed, global platform that fundamentally changes what we can digitally, how we do it, and who can participate. A world wide ledger smart contract based tech powered by AI.
Blockchain in IoT and Other Considerations by Dinis GuardaDinis Guarda
Blockchain in IOT And other considerations:
IoT, Business Strategy, Tech, Security and Blockchain as a foundation tech
How to manage IoT / Blockchain for business strategy, technical set up, security, plus blockchain
The natural tech evolution marriage that has yet to properly consummate?
Why IOT products may not live up to their promise and how to overcome these to build successful IoT / Blockchain products.
Blockchain the inception of a new database of everything by dinis guarda bloc...Dinis Guarda
Blockchain the inception of a new database of everything by Dinis Guarda blockchain age
Trends and questions?
1. Redefinition of banking and relation with Blockchain
Mobile App banking finance – mobile ledgers – blockchain identity
New products and the emergence of DAO products.
2. System Legacies in paralel with advanced tech - Ethereum.
3. Distribution Strategy in a new Digitalised World who own what.
4. Super computer Cloud base blochcain solutions / infrastructure.
5. Emergence of AI IOE in relation with blockchain all connected.
6. User Experience, UI, UE, Big data and the IOE blockchain touching.
7. Blockchain Cyber Security and Value Reinvention.
How Robo Advisers, Fintech Are Revolutionising Wealth ManagementDinis Guarda
How Robo Advisers, Fintech Are Revolutionising Wealth Management. A Reflection and presentation about trends and ideas related with the topic and what is happening in the industry
Innovating in a forever recession by Dinis GuardaDinis Guarda
Innovating in a forever recession by Dinis Guarda
This is a presentation I did based in this article http://www.intelligenthq.com/resources/how-to-innovate-in-a-forever-recession-part-1-defining-the-present-as-forever-recession/
Defining the present as “Forever Recession”
The concept of “Forever recession”, coined by Seth Godin, is particularly relevant to the present world climate and the business challenges we face today. In a fast changing economy and society challenged by innovative disruption technologies the sense of continuous crisis and somehow a “forever recession” makes us wonder about stability and for understanding the basis of macroeconomics and business this is a hard concept.
In essence, we are living in a continuous crisis. And if at a first-hand this concept seems dramatic or pessimistic, I would disagree. In fact, I would say that this is very good for business indeed.
Why? Well, simply because when you are in crisis it forces you to change and adapt faster. Similarly, you will invest more effort in upgrading your knowledge, skills, and focus. When forced into a crisis it is imperative for any business to figure out how to do something unique and discover how people will be able to pay for it, or get enough solutions to get what is really necessary. Crisis can make people more innovative, and productive.
“The Forever Recession (and the coming revolution)…
There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful…The other recession, though, the one with the loss of “good factory jobs” and systemic unemployment…I fear that this recession is here forever”, from The forever recession by Seth Godin
“A recession is an especially good time for entrepreneurs to build loyal followers,” says Thomas Koulopoulos, founder of strategic business consulting firm Delphi Group and author of The Innovation Zone: How Companies Re-Innovate for Amazing Success.
The Innovation Zone demonstrates an important fact, that most dynamic innovations are not a single stroke of brilliance. Koulopoulos states that in order to deliver new and successful products companies and organisations will need a disciplined, easily-learned business process that includes an organizational process, an “incubator” that supports, nurtures and sustains the practice of turning ideas, and aspirations into breakthrough innovations to deliver final products to an audience.
Individuals and big companies are in a uniquely shifting historical spot. Every business and professional is struggling to achieve branding awareness and attention. And often in community building and networking there are huge challenges to face in reaching the key interlocutors.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Creative destruction versus Creative EvangelisationDinis Guarda
What is our human singularity? What is creativity in a digitalised, nano technology - IoT world?
Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.
What is Creative Evangelisation?
Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. Using digital tools and channels!
Presentation by Dinis Guarda, CEO of Ztudium and Founder of Intelligenthq.com
Future of funds: How Technology and Social Media are Disrupting and Opening n...Dinis Guarda
FUTURE OF FUNDS:
How Technology and Social Media are Disrupting and Opening new Opportunities for the Fund Industry.
Perhaps the biggest change that online trading technology has brought about is to democratise access to the markets, allowing individuals to make their own trades without the costs and time lag that were associated with the old way of doing this.
By Dinis Guarda, CEO and Founder HedgeThink.com
IntelligentHQ.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. How To Manage Your Business Social Media Profile
How to create and manage a profile and business and get traffic in a 2.0 / social network web
Dinis Guarda,
Global Head of SEO and Social Media Strategy Saxo Bank, Writer, author and entrepreneur
@dinisguarda
www.dinisguarda.com
April 8, 2011
2. individual
Business
Company
www.dinisguarda.com
17. “If there „s one truism that you can bank on it‟s this:
the most important currency of the 21st century is
trust. However trust requires openness. The more
you share and the more you listen, the more you will
be trusted. However becoming an open business is
truly challenging. (…)”
Steve Rubel, SVP/Director of Insights for Edelman Digital
www.dinisguarda.com
21. Web 2.0 and social media must be at the
centre of global businesses!
ACTION:
Businesses, Companies, Banks, finance and
investing industry must find their place in
the „new
community/communities/networks‟
They need to create their profile and
character
www.dinisguarda.com
26. KNOW YOUR
BRAND & EMPLOYEES, PRODUCTS,
BUSINESS E-STRATEGY: AUDIENCE AND
determine and focus a COMPETITORS:
strong and medium assessment of
long term strategy and organisational readiness -
growth/directional E-BUSINESS ORGANISATIONAL IT infrastructure, learning,
options are paramount
for success. STRATEGY READINESS information assets, roles,
skills & competencies.
DELIVERY AND LEARNING
PLAN AND SET CLEAR
APPLICATION SOLUTION PLAN GOALS + STEPS:
BRAND/DESIGN
ARCHITECTURE: the right analysis, impact,
brand building / PR / change/risk management
communication built to plan is key for business,
meet strategy + company culture, learning
organisational features: environments, IT
everything needs to work infrastructure: in other
with clear information words, a comprehensive
assets & particular plan for business' success
people/business needs.
www.dinisguarda.com
34. Set Up, Preparation Task Description
Questions for the organization to Answer Homework / Resources
Be informed on the impacts of web What audience we are targeting?How have customers
Education / Management & Employees /
development, social technology to business, changed their behaviors? How has business changed Conferences, Books, Analyst Firms, Thought
policies / legal issues / compliance /
customers, employees, and compan, market due to this power shift? How to engage in the best Leaders, Webinars, training, training!
Security
and amrketing intelligence way?
How do my customers and employees use social Mapping business, organisation, Social graphics
Homework / Research / proper Brand To document the changes in the business given
technology? How will they do that in the future? What studies, Research firms, Marketing Research
strategy and protection / back up specific market, its processes and tools
tools are most used? What are my competitors doing? departments / SWOT analysis /
What are the business goals? How will we measure A combination of aligning to executive
Define specific goals of what is to be
Communication, PR & Business Strategy success? How does this support the company and leadership, teams, agency partners, and manage
accomplished
customers mission? a proper customised corporate social strategy
How much budget is necessary? What skills are
Defines specific resources /teams needed in needed? How much time is needed? Deadlines? IT, Agency partners, project managers, community
Planning, Planning & planning
what timeline tech, internal vs external. Which vendors? Tools, managers
Platforms.
Coordination between traditional existing processes Marketeers, PR, Communications, Community
Implementation and make sure there is Initiating the plan and making sure the
and new ones. How will the new strategy be managers, developers, agency partners,
execution, and test, test organisations is ready by steps and processes
integrated into existing efforts? Balance old and new. technology vendors.
40%
How will the business keep this long term effort going
Marketing and commercial teams, Community
Management/campaigns / lead generation Ongoing support of efforts, checking and forward? What resources and staff are needed for
manager, customer service, agency partners, IT
/ engagement learning continously continual program growth? Continue with the
departments, technology vendors
35% traditional tasks don’t kill all existence good practices.
29% Analytics and measurement groups, brand
How effective was our effort? Return on Trends. Competitor landscape. Best practices, policies.
Measurement / analytics: ROI versus ROA monitoring vendors, agency partners, and
Investment and Return on Attention Performance. SWOT analysis
32% business intelligence providers
32% Improving the effort after understanding how
it has been deployed. Measure set goals & go All teams have to work in a holitsic way
Set up a concious think tank. Ask questions and
step by step. Try always new things and expanding the strategy with the web social team
answer. How can the company improve this effort
Short, Medium, long term strategy mantain a list of the effective area sthat work. and the rest of the organisation and its
going forward? How can it be integrated, mixed,
Never forget the traditional mediums such as activities: digital marketing, events, and real
optimised within the other existing processes, tools?
email marketin and integrate it as much as world experiences.
possible www.dinisguarda.com
35. “It‟s been proven that old and new can still coexist, and can add
value to each other.” Julius Wiedemann
www.dinisguarda.com
36. MEASURE ROI HERE
$$$$$
$$$$$
BRAND FINANCIAL
INVESTMENT ACTION
REACTION
PR IMPACT
NON-FINANCIAL IMPACT
PEOPLE - INTERNAL COMMUNICATION –
PRODUCTS
LEGAL - GUIDELINES WHAT GOALS
CONTENT
Short, medium,
long term
ENGAGEMENT MEASURE CUSTOMERS
REACTIONS
MEASURE ROA RETURN ON ATTENTION
INTERNAL <-> EMPLOYEES <-> EXTERNAL
www.dinisguarda.com
37. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS
Any business is a media business, it has to have a clear voice,
spokespersons, message and channels to distribute it.
It is core mapping a company audience, engage with it &…
influencing it!
I
t is necessary a digital and Social Media competitor landscape
(research ongoing in main channels: Twitter, Facebook, LinkedIn…)
Creating, Curating and distributing content is key to be visible.
Strategies, platforms, have to walk side by side with brand
storytelling & needs for business
Focus in managing internal and third party message and creating a
relation with key influencers and bloggers
Customising branding and buzz monitoring engines needs to be done
on a regular basis
www.dinisguarda.com
38. COMPANIES HAVE TO EMBRACE, LISTEN, COMMUNICATE & ENGAGE NOT TO FEAR OR RUN AWAY
And have a strong identity and profile!
-Private business: social media marketing and branding strategy focus
on customers and its total engagement
-
- B2B social media strategy, focus in creating strong links between
partners and related businesses, example IBM
-
- Putting social media methodology in place deals with a clear
message and assumption of the importance of branding
-
- Continuous optimisation: SEO (Search engine Optimisation) and
Social Media Optimisation – Total Web Optimisation. In general a
continuos optimsation of business and processes
-
- Communications, branding, PR and Marketing + customer service –
Holistic approach
39. Thank you
Dinis Guarda,
Global Head of SEO and Social Media Strategy,
@dinisguarda
www.dinisguarda.com
Some of the images in the presentation were used with the referred related sources.
Thanks to the authors!