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UNIT VIII
Decision Support Systems in Business
By Dr. Dhobale J V
Associate Professor
School of Engineering & Technology
RNB Global University, Bikaner
RNB Global University, Bikaner. 1Course Code - 11010700
Objectives
 Decision .
 Decision Structure.
 Decision Support Trends.
 Decision Support System Components.
 Online Analytical Processing.
 Geographic information and data visualization.
 Expert Systems
 Expert Systems Benefits & Limitations
 Expert System Applications.
2RNB Global University, Bikaner.Course Code - 11010700
Relevance of Information in Decision
Making
 Relevant information is essential to any
business decision, which in the hands of an
informed individual leads to better business
decisions.
 However, most organizations struggle with the
ability to provide decision-makers with the
important information that they need in a
timely manner.
3RNB Global University, Bikaner.Course Code - 11010700
Relevance of Information in Decision
Making
 These Organizations struggle because they
either do not understand what relevant
information is needed and/or they do not know
how to obtain it efficiency.
 By defining analytics such as key performance
indicators (KPIs) or metrics and implementing
business intelligence technology, an
organization can overcome this.
4RNB Global University, Bikaner.Course Code - 11010700
Relevance of Information in Decision
Making
 One of the values that reporting environments
such as an operational data store, a data
warehouse or data mart provides is timely,
relevant and accurate information.
 Information within these systems is stored at
both detailed and summarized levels which
facilitates the ability to perform research and
analysis.
5RNB Global University, Bikaner.Course Code - 11010700
Relevance of Information in Decision
Making
 KPIs are significant predefined measures that
provide individuals with the information they
need to assess previous actions.
 KPIs allow individuals to focus on those areas
that require attention, thereby, managing their
time more efficiently.
6RNB Global University, Bikaner.Course Code - 11010700
Relevance of Information in Decision
Making
 Defining and creating KPIs can be very
challenging because the individuals tasked
with creating them must understand the goals
of the organization, the business questions
that must be addressed and where to obtain
the data.
7RNB Global University, Bikaner.Course Code - 11010700
Types of Decisions
 A decision is a choice made between 2 or
more available alternatives.
 Decision Making is the process of
choosing the best alternative for reaching
objectives.
 Managers make decisions affecting the
organization daily and communicate those
decisions to other organizational members.
8RNB Global University, Bikaner.Course Code - 11010700
Types of Decisions
 Some decisions affect a large number of
organization members Ex. Cost or long term
decisions.
 Other decisions are fairly insignificant,
affecting only a small member of organization.
9RNB Global University, Bikaner.Course Code - 11010700
Types of Decisions
 Basically there are two types of decisions :
1. Programmed Decisions:Programmed decisions
are routine and repetitive, and the organization
typically develops specific ways to handle them.
2. Non Programmed Decisions: Non programmed
decisions are typically one shot decisions that are
usually less structured than programmed decision.
10RNB Global University, Bikaner.Course Code - 11010700
Types of Decisions
 Other than these there are below listed
Decisions types :
1. Routine and Strategic Decisions.
2. Tactical and operational Decisions.
3. Organizational and Personal Decisions.
4. Major and Minor Decisions.
5. Individual and Group Decisions.
11RNB Global University, Bikaner.Course Code - 11010700
Structure of Decision Making
 Various Types of Decision Making Structures:
1. Committee Structure: with the intention of
reducing business risks by the involvement of
all the executives in the defining of strategies
and the approval of proposals, Committees,
Sub committees are framed and get involved
in decision making.
2. Organizational Structure: Share Holders, The
Board of Directors, Supported by Audit
Committee/Internal Auditors.
12RNB Global University, Bikaner.Course Code - 11010700
Decision Support Systems
 Components of DSS:
 Database management Systems(DBMS).
 Model Management System.
 Support Tools.
13RNB Global University, Bikaner.Course Code - 11010700
Decision Support Systems
 Classification of DSS:
 Text Oriented DSS.
 Database Oriented DSS.
 Spreadsheet Oriented DSS.
 Solver Oriented DSS.
 Rules Oriented DSS.
 Compound DSS.
14RNB Global University, Bikaner.Course Code - 11010700
Decision Support Systems
 Types of DSS:
 Status Inquiry System: Daily schedule of
Jobs to machine.
 Data Analysis System: Inventory Analysis.
 Information Analysis System: Sales
Analysis.
 Accounting System: Accounts receivables.
 Model Based System: Optimization,
Transportation.
15RNB Global University, Bikaner.Course Code - 11010700
Online Analytical Processing (OLAP)
 OLAP (online analytical processing) is
computer processing that enables a user
to easily and selectively extract and view
data from different points of view.
 OLAP allows users to analyze database
information from multiple database
systems at one time.
 OLAP data is stored in Multidimensional
databases.
16RNB Global University, Bikaner.Course Code - 11010700
Online Analytical Processing (OLAP)
 Some popular OLAP server software
programs include:
Oracle Express Server
Hyperion Solutions Essbase
 OLAP is often used for data mining.
 OLAP products are typically designed for
multiple‐user environments, with the cost
of the software based on the number of
users.
17RNB Global University, Bikaner.Course Code - 11010700
Online Analytical Processing (OLAP)
18RNB Global University, Bikaner.Course Code - 11010700
Online Analytical Processing (OLAP)
 An OLAP Cube is a data structure that
allows fast analysis of data.
 The arrangement of data into cubes
overcomes a limitation of relational
databases.
 The OLAP cube consists of numeric
facts called measures which are
categorized by dimensions.
19RNB Global University, Bikaner.Course Code - 11010700
Online Analytical Processing (OLAP)
 A multidimensional cube can combine
data from disparate data sources and
store the information in a fashion that is
logical for business users. 20RNB Global University, Bikaner.Course Code - 11010700
OLAP Operations
 The user‐initiated process of navigating
by calling for page displays interactively,
through the specification of slices via
rotations and drill down/up is sometimes
called "slice and dice".
 Slice: A slice is a subset of a
multi‐dimensional array corresponding to
a single value for one or more members
of the dimensions not in the subset.
21RNB Global University, Bikaner.Course Code - 11010700
OLAP Operations
 Dice: The dice operation is a slice on
more than two dimensions of a data
cube (or more than two consecutive
slices).
 Drill Down/Up: Drilling down or up is a
specific analytical technique whereby the
user navigates among levels of data
ranging from the most summarized (up)
to the most detailed (down).
22RNB Global University, Bikaner.Course Code - 11010700
OLAP Operations
 Roll‐up: A roll‐up involves computing all
of the data relationships for one or more
dimensions. To do this, a computational
relationship or formula might be defined.
 Pivot: To change the dimensional
orientation of a report or page display.
 The output of an OLAP query is typically
displayed in a matrix (or pivot) format.
23RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
 Geographic Information Systems (GIS)
Connects Geography with Data
 In a GIS, you connect data with
geography. You understand What
belongs where. Because you don’t fully
understand your data until you see how it
relates to other things.
24RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
 Geographic Information Systems is a
computer-based tool that analyzes,
stores, manipulates and visualizes
geographic information on a map.
 These global issues require pervasive,
complex, location-based knowledge that
can only come from a GIS.
25RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
 Geographic Information Systems really
comes down to just 4 simple
ideas: Create geographic
data. Manage it. Analyze it
and… Display it on a map.
 It’s REALLY hard to visualize the
locations of latitudes and longitudes
coordinates from a spreadsheet.
26RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
27RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
 But when you add these positions on a
map, it’s like magic to the reader.
28RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
 Everyone knows that maps make
geographic information easier to
understand.
1. Hardware – Hardware ranges from
powerful servers to mobile phones. The
CPU is your workhorse. Data processing
is the name of the game. GIS analysts
often need dual monitors, boatloads of
storage and crisp graphic processing
cards.
29RNB Global University, Bikaner.Course Code - 11010700
Geographical Information System
2. Software – The GIS software options
out there seem endless. From ArcGIS,
QGIS, GRASS GIS, SuperGIS, SAGA
GIS to JUMP GIS… The range of GIS
products to choose from can get a bit
“ridiculous” at times.
 Some of the largest problems of our
planet are best understood spatially –
climate change, natural disasters and
population dynamics.
30RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Support professionals faced with
complex situations requiring expert
knowledge in a well-defined area.
 They represent human expertise also
called knowledge-based systems.
 A knowledge management system is just
extends the already existing systems by
assimilating more information.
31RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Support professionals faced with
complex situations requiring expert
knowledge in a well-defined area.
 They represent human expertise also
called knowledge-based systems.
 A knowledge management system is just
extends the already existing systems by
assimilating more information.
32RNB Global University, Bikaner.Course Code - 11010700
Expert System
 What is Knowledge?:
 Personalized information .
 State of knowing and understanding.
 An object to be stored and manipulated.
 A process of applying expertise.
 A condition of access to information.
 Potential to influence action.
33RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Sources of Knowledge of an
Organization:
 Intranet .
 Data warehouses and knowledge
repositories.
 Decision support tools.
 Groupware for supporting collaboration.
 Networks of knowledge workers .
 Internal expertise.
34RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Knowledge Management: A knowledge
management system comprises a range
of practices used in an organization to
identify, create, represent, distribute, and
enable adoption to insight and
experience.
 Such insights and experience comprise
knowledge, either embodied in individual
or embedded in organizational
processes and practices.
35RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Levels of Knowledge Management:
36RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Activities in Knowledge Management:
 Start with the business problem and the
business value to be delivered first.
 Identify what kind of strategy to pursue to
deliver this value and address the KM
problem.
 Think about the system required from a
people and process point of view.
37RNB Global University, Bikaner.Course Code - 11010700
Expert System
 Activities in Knowledge Management:
 Finally, think about what kind of technical
infrastructure are required to support the
people and processes.
 Implement system and processes with
appropriate change management and
iterative staged release.
38RNB Global University, Bikaner.Course Code - 11010700
Process of Decision Making
 Decision Making process consists following
steps:
1. Identification of the purpose of the decision.
2. Information gathering.
3. Principles for judging the alternatives.
4. Brainstorm and analyse the different choices.
5. Evaluation of alternatives.
6. Select the best alternative.
7. Execute the decision.
8. Evaluate the results.
39RNB Global University, Bikaner.Course Code - 11010700
Thank You!
RNB Global University, Bikaner. 40Course Code - 11010700

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Dss in business

  • 1. UNIT VIII Decision Support Systems in Business By Dr. Dhobale J V Associate Professor School of Engineering & Technology RNB Global University, Bikaner RNB Global University, Bikaner. 1Course Code - 11010700
  • 2. Objectives  Decision .  Decision Structure.  Decision Support Trends.  Decision Support System Components.  Online Analytical Processing.  Geographic information and data visualization.  Expert Systems  Expert Systems Benefits & Limitations  Expert System Applications. 2RNB Global University, Bikaner.Course Code - 11010700
  • 3. Relevance of Information in Decision Making  Relevant information is essential to any business decision, which in the hands of an informed individual leads to better business decisions.  However, most organizations struggle with the ability to provide decision-makers with the important information that they need in a timely manner. 3RNB Global University, Bikaner.Course Code - 11010700
  • 4. Relevance of Information in Decision Making  These Organizations struggle because they either do not understand what relevant information is needed and/or they do not know how to obtain it efficiency.  By defining analytics such as key performance indicators (KPIs) or metrics and implementing business intelligence technology, an organization can overcome this. 4RNB Global University, Bikaner.Course Code - 11010700
  • 5. Relevance of Information in Decision Making  One of the values that reporting environments such as an operational data store, a data warehouse or data mart provides is timely, relevant and accurate information.  Information within these systems is stored at both detailed and summarized levels which facilitates the ability to perform research and analysis. 5RNB Global University, Bikaner.Course Code - 11010700
  • 6. Relevance of Information in Decision Making  KPIs are significant predefined measures that provide individuals with the information they need to assess previous actions.  KPIs allow individuals to focus on those areas that require attention, thereby, managing their time more efficiently. 6RNB Global University, Bikaner.Course Code - 11010700
  • 7. Relevance of Information in Decision Making  Defining and creating KPIs can be very challenging because the individuals tasked with creating them must understand the goals of the organization, the business questions that must be addressed and where to obtain the data. 7RNB Global University, Bikaner.Course Code - 11010700
  • 8. Types of Decisions  A decision is a choice made between 2 or more available alternatives.  Decision Making is the process of choosing the best alternative for reaching objectives.  Managers make decisions affecting the organization daily and communicate those decisions to other organizational members. 8RNB Global University, Bikaner.Course Code - 11010700
  • 9. Types of Decisions  Some decisions affect a large number of organization members Ex. Cost or long term decisions.  Other decisions are fairly insignificant, affecting only a small member of organization. 9RNB Global University, Bikaner.Course Code - 11010700
  • 10. Types of Decisions  Basically there are two types of decisions : 1. Programmed Decisions:Programmed decisions are routine and repetitive, and the organization typically develops specific ways to handle them. 2. Non Programmed Decisions: Non programmed decisions are typically one shot decisions that are usually less structured than programmed decision. 10RNB Global University, Bikaner.Course Code - 11010700
  • 11. Types of Decisions  Other than these there are below listed Decisions types : 1. Routine and Strategic Decisions. 2. Tactical and operational Decisions. 3. Organizational and Personal Decisions. 4. Major and Minor Decisions. 5. Individual and Group Decisions. 11RNB Global University, Bikaner.Course Code - 11010700
  • 12. Structure of Decision Making  Various Types of Decision Making Structures: 1. Committee Structure: with the intention of reducing business risks by the involvement of all the executives in the defining of strategies and the approval of proposals, Committees, Sub committees are framed and get involved in decision making. 2. Organizational Structure: Share Holders, The Board of Directors, Supported by Audit Committee/Internal Auditors. 12RNB Global University, Bikaner.Course Code - 11010700
  • 13. Decision Support Systems  Components of DSS:  Database management Systems(DBMS).  Model Management System.  Support Tools. 13RNB Global University, Bikaner.Course Code - 11010700
  • 14. Decision Support Systems  Classification of DSS:  Text Oriented DSS.  Database Oriented DSS.  Spreadsheet Oriented DSS.  Solver Oriented DSS.  Rules Oriented DSS.  Compound DSS. 14RNB Global University, Bikaner.Course Code - 11010700
  • 15. Decision Support Systems  Types of DSS:  Status Inquiry System: Daily schedule of Jobs to machine.  Data Analysis System: Inventory Analysis.  Information Analysis System: Sales Analysis.  Accounting System: Accounts receivables.  Model Based System: Optimization, Transportation. 15RNB Global University, Bikaner.Course Code - 11010700
  • 16. Online Analytical Processing (OLAP)  OLAP (online analytical processing) is computer processing that enables a user to easily and selectively extract and view data from different points of view.  OLAP allows users to analyze database information from multiple database systems at one time.  OLAP data is stored in Multidimensional databases. 16RNB Global University, Bikaner.Course Code - 11010700
  • 17. Online Analytical Processing (OLAP)  Some popular OLAP server software programs include: Oracle Express Server Hyperion Solutions Essbase  OLAP is often used for data mining.  OLAP products are typically designed for multiple‐user environments, with the cost of the software based on the number of users. 17RNB Global University, Bikaner.Course Code - 11010700
  • 18. Online Analytical Processing (OLAP) 18RNB Global University, Bikaner.Course Code - 11010700
  • 19. Online Analytical Processing (OLAP)  An OLAP Cube is a data structure that allows fast analysis of data.  The arrangement of data into cubes overcomes a limitation of relational databases.  The OLAP cube consists of numeric facts called measures which are categorized by dimensions. 19RNB Global University, Bikaner.Course Code - 11010700
  • 20. Online Analytical Processing (OLAP)  A multidimensional cube can combine data from disparate data sources and store the information in a fashion that is logical for business users. 20RNB Global University, Bikaner.Course Code - 11010700
  • 21. OLAP Operations  The user‐initiated process of navigating by calling for page displays interactively, through the specification of slices via rotations and drill down/up is sometimes called "slice and dice".  Slice: A slice is a subset of a multi‐dimensional array corresponding to a single value for one or more members of the dimensions not in the subset. 21RNB Global University, Bikaner.Course Code - 11010700
  • 22. OLAP Operations  Dice: The dice operation is a slice on more than two dimensions of a data cube (or more than two consecutive slices).  Drill Down/Up: Drilling down or up is a specific analytical technique whereby the user navigates among levels of data ranging from the most summarized (up) to the most detailed (down). 22RNB Global University, Bikaner.Course Code - 11010700
  • 23. OLAP Operations  Roll‐up: A roll‐up involves computing all of the data relationships for one or more dimensions. To do this, a computational relationship or formula might be defined.  Pivot: To change the dimensional orientation of a report or page display.  The output of an OLAP query is typically displayed in a matrix (or pivot) format. 23RNB Global University, Bikaner.Course Code - 11010700
  • 24. Geographical Information System  Geographic Information Systems (GIS) Connects Geography with Data  In a GIS, you connect data with geography. You understand What belongs where. Because you don’t fully understand your data until you see how it relates to other things. 24RNB Global University, Bikaner.Course Code - 11010700
  • 25. Geographical Information System  Geographic Information Systems is a computer-based tool that analyzes, stores, manipulates and visualizes geographic information on a map.  These global issues require pervasive, complex, location-based knowledge that can only come from a GIS. 25RNB Global University, Bikaner.Course Code - 11010700
  • 26. Geographical Information System  Geographic Information Systems really comes down to just 4 simple ideas: Create geographic data. Manage it. Analyze it and… Display it on a map.  It’s REALLY hard to visualize the locations of latitudes and longitudes coordinates from a spreadsheet. 26RNB Global University, Bikaner.Course Code - 11010700
  • 27. Geographical Information System 27RNB Global University, Bikaner.Course Code - 11010700
  • 28. Geographical Information System  But when you add these positions on a map, it’s like magic to the reader. 28RNB Global University, Bikaner.Course Code - 11010700
  • 29. Geographical Information System  Everyone knows that maps make geographic information easier to understand. 1. Hardware – Hardware ranges from powerful servers to mobile phones. The CPU is your workhorse. Data processing is the name of the game. GIS analysts often need dual monitors, boatloads of storage and crisp graphic processing cards. 29RNB Global University, Bikaner.Course Code - 11010700
  • 30. Geographical Information System 2. Software – The GIS software options out there seem endless. From ArcGIS, QGIS, GRASS GIS, SuperGIS, SAGA GIS to JUMP GIS… The range of GIS products to choose from can get a bit “ridiculous” at times.  Some of the largest problems of our planet are best understood spatially – climate change, natural disasters and population dynamics. 30RNB Global University, Bikaner.Course Code - 11010700
  • 31. Expert System  Support professionals faced with complex situations requiring expert knowledge in a well-defined area.  They represent human expertise also called knowledge-based systems.  A knowledge management system is just extends the already existing systems by assimilating more information. 31RNB Global University, Bikaner.Course Code - 11010700
  • 32. Expert System  Support professionals faced with complex situations requiring expert knowledge in a well-defined area.  They represent human expertise also called knowledge-based systems.  A knowledge management system is just extends the already existing systems by assimilating more information. 32RNB Global University, Bikaner.Course Code - 11010700
  • 33. Expert System  What is Knowledge?:  Personalized information .  State of knowing and understanding.  An object to be stored and manipulated.  A process of applying expertise.  A condition of access to information.  Potential to influence action. 33RNB Global University, Bikaner.Course Code - 11010700
  • 34. Expert System  Sources of Knowledge of an Organization:  Intranet .  Data warehouses and knowledge repositories.  Decision support tools.  Groupware for supporting collaboration.  Networks of knowledge workers .  Internal expertise. 34RNB Global University, Bikaner.Course Code - 11010700
  • 35. Expert System  Knowledge Management: A knowledge management system comprises a range of practices used in an organization to identify, create, represent, distribute, and enable adoption to insight and experience.  Such insights and experience comprise knowledge, either embodied in individual or embedded in organizational processes and practices. 35RNB Global University, Bikaner.Course Code - 11010700
  • 36. Expert System  Levels of Knowledge Management: 36RNB Global University, Bikaner.Course Code - 11010700
  • 37. Expert System  Activities in Knowledge Management:  Start with the business problem and the business value to be delivered first.  Identify what kind of strategy to pursue to deliver this value and address the KM problem.  Think about the system required from a people and process point of view. 37RNB Global University, Bikaner.Course Code - 11010700
  • 38. Expert System  Activities in Knowledge Management:  Finally, think about what kind of technical infrastructure are required to support the people and processes.  Implement system and processes with appropriate change management and iterative staged release. 38RNB Global University, Bikaner.Course Code - 11010700
  • 39. Process of Decision Making  Decision Making process consists following steps: 1. Identification of the purpose of the decision. 2. Information gathering. 3. Principles for judging the alternatives. 4. Brainstorm and analyse the different choices. 5. Evaluation of alternatives. 6. Select the best alternative. 7. Execute the decision. 8. Evaluate the results. 39RNB Global University, Bikaner.Course Code - 11010700
  • 40. Thank You! RNB Global University, Bikaner. 40Course Code - 11010700