The lecture by Dr. Awais Irshad focuses on the dose-response phenomenon in pharmacology, explaining how the relationship between drug concentration, receptor activation, and pharmacologic response is determined. It elaborates on the different types of dose-response curves, such as graded and quantal curves, and their graphical representations, as well as the impact of factors like receptor spare and antagonists on drug efficacy. Furthermore, it discusses the pharmacokinetic considerations and how the pharmacologic effects are influenced by the administered dose.