Digital Marketing This Week Episode 16 – Outsourcing

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In this episode of Digital Marketing This Week, we talk about outsourcing in-depth and we'll debunk the biggest myth about outsourcing. We'll also share a few outsourcing steps that you can use for a smooth-sailing outsourcing process.

Marketing

Who Am I?
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 

Have A Question?
http://ssm.tips/question

“How To Get Started
Outsourcing”
(And what we wish we knew
when we first started.)

Step #1: Ask, “Do I Really
Need Outsourcing?”

• You are already doing the work…
• You know how you to teach others to do the work (a
system)…
• You have extra work that needs to be done OR you need to
free up your time to work on more important tasks…
• You are ready to manage others…
If…
…you could use an outsourcer.

Step #2: Ask, “What Should They Do?”
• Create A Job Description
• This is the first funnel step!
• Describe the tasks involved
• Communicate your personality
• It should be “coded”
(You’re about to create a “recruitment” funnel!)

Step #3: The Funnel
• Job Description
• Application
• Email Interview
• Voice Interview
• Offer
• Onboard

Step #4: Post!
• Craigslist.org
• Elance.com
• Odesk.com
• Onlinejobs.ph
• HireMyMom.com
• Fiverr.com
• TaskUs.com

A Word About Communications…
• Google Apps For Work
• Easy To Add/Remove Members
• Better Security
• LastPass
• GREAT Security
• Asana / Basecamp
• Better The Email!

“What We Wish We Knew…”
• Have Consistent Voice
Calls
• The Longer The Funnel,
The Better Chance For A
Good Hire
• The System Is More
Important Than The Hire
• Use PayPal “Mass Pay”

Join DMTW Insiders: www.SeriouslySimpleMarketing.com

How To Ask A Question...
http://ssm.tips/question

Are You A DMTW Insider?
Insiders get expanded access
to the Q&A portion of
Digital Marketing This Week.
Visit www.SeriouslySimpleMarketing.com & join free!

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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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Digital Marketing This Week Episode 16 – Outsourcing

1. Episode 16

3. Who Am I? Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer” 

4. This Week’s Focus Topic…

5. Have A Question? http://ssm.tips/question

7. “How To Get Started Outsourcing” (And what we wish we knew when we first started.)

8. Outsourcing Myth:

9. Outsourcing Truth:

10. Step #1: Ask, “Do I Really Need Outsourcing?”

11. • You are already doing the work… • You know how you to teach others to do the work (a system)… • You have extra work that needs to be done OR you need to free up your time to work on more important tasks… • You are ready to manage others… If… …you could use an outsourcer.

12. Step #2: Ask, “What Should They Do?” • Create A Job Description • This is the first funnel step! • Describe the tasks involved • Communicate your personality • It should be “coded” (You’re about to create a “recruitment” funnel!)

13. Step #3: The Funnel • Job Description • Application • Email Interview • Voice Interview • Offer • Onboard

14. Step #4: Post! • Craigslist.org • Elance.com • Odesk.com • Onlinejobs.ph • HireMyMom.com • Fiverr.com • TaskUs.com

15. A Word About Communications… • Google Apps For Work • Easy To Add/Remove Members • Better Security • LastPass • GREAT Security • Asana / Basecamp • Better The Email!

16.

17.

18. “What We Wish We Knew…” • Have Consistent Voice Calls • The Longer The Funnel, The Better Chance For A Good Hire • The System Is More Important Than The Hire • Use PayPal “Mass Pay”

19. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

20.

21. How To Ask A Question... http://ssm.tips/question

22.

23. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

24. Are You A DMTW Insider? Insiders get expanded access to the Q&A portion of Digital Marketing This Week. Visit www.SeriouslySimpleMarketing.com & join free!

Digital Marketing This Week Episode 16 – Outsourcing

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