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Pinterest for your business


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Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more

Published in: Technology, Business
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Pinterest for your business

  1. 1. for BusinessLorna Sixsmith
  2. 2. Pinterest Today• Pinterest Explained• How Pinterest Works• Suggestions of how YOU can use it• Pinetiquette• How to monitor your Pinterest performance• Q & A with a practical demonstration
  3. 3. Why Use Social Media? • Brand Awareness • Demonstrate Expertise • Traffic to Website • Convert to Sales • Online Word of Mouth • We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.
  4. 4. What is Pinterest?• Online Pinboards• Over 12 million active users• Pins = online images• Pins are shared by being repinned• Follow each other and be followed• Board examples – My Dream Kitchen, Wedding Dresses, Hair Styles, Quotes, Crochet Tutorials, Fast Cars, Wallpapers
  5. 5. Examples of Pins
  6. 6. Pinboards
  7. 7. How to get started• Sign up at• Create some boards• Put the ‘Pin It’ bookmarklet on your browser• Use the bookmarklet to pin any picture you like• Add it to a designated board with a description
  8. 8. Searching for Bookcase inspiration
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  10. 10. Follow All or Single Boards
  11. 11. Repinning• Viral – 80% of pins are repins• Most popular pins (food & drink) = Repinly• To repin – just click the repin button on the image, select your board and change description if you wish.
  12. 12. Pinning & Irish Beef• Traceable to the website it is pinned from.• Encourage others to pin from your website• Pin It button on products• Pin it button on blog posts• Ensure blog post image is repinnable.
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  14. 14. Your Pins should be:• Good quality photographs• Provide information e.g. Tutorials• Solve a problem e.g How To• Entertain• Inspire• Useful• Simply Beautiful
  15. 15. Long Tall & SkinnyPhotos•Long, Tall, SkinnyPhotos - more impact••Add Text•Call to action (towebsite)
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  18. 18. Create moodboards on polyvore & pin
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  21. 21. Quotes / Health / Wellbeing = Popular
  22. 22. Infographic with Call to Action
  23. 23. Image for a Non-Visual Blog Post
  24. 24. Pin It button on Blog Posts
  25. 25. Brands Using Pinterest Well Ikea – One for each DifferentOreck Country• Sells Cleaning products • Different Rooms• Boards include – Furry • Pin It to Win it Friends, Fabulous Floors • Crash Test Pets! (clean), Blue (their signature • True Blue – Personality colour), Customers’ boards (with Oreck products)• Personality
  26. 26. Pinetiquette• Pin Little & Often• 80/20 Rule – 20% Your Content• Credit the Source• Your Reputation• Your Personality• Interaction• Follow Back
  27. 27. To increase Pinnability from your website• Good Quality Photos• Pin it button on website• Pin it button on blog• Good SEO on photo• Descriptive Text on main blog photo• Put url in description, not on photo
  28. 28. Pinterest & Copyright• Pictures – other people’s property• Pin them sensibly• Maintain the original source• ‘No-pin’ code is available• More businesses encouraging people to pin
  29. 29. Before you start:• Decide on goals and objectives• Will you try to build a community?• Will you try to engage fans?• How often will you pin@• How will you communicate personality?• How will you measure success?
  30. 30. For Another Day .....• PicMonkey – for editing photos (and creating watermarks)• Polyvore – for creating moodboards• Olioboard – creates moodboards too• Pinerly – to monitor your Pinterest performance
  31. 31. More Articles at• How to Create Shared Boards• How to Set Your Board Cover• How to get more Pinterest Followers• How to measure your Pinterest success• How to get more repins and clicks• And more at ........