SlideShare a Scribd company logo
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Advanced Tracking
With Google Tag
Manager
Presented by: Chris “Mercer” Mercer
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• Help Marketers, Marketing Teams, &
Agencies Know Their Numbers &
Know What to Do With Them…
• Teach Google Analytics, Google Tag
Manager, Google Data Studio,
Facebook Analytics, and others…
• Measurement Marketing FrameworkChris “Mercer” Mercer
Co-Founder, .
The Measurement Marketing Framework…
Plan
Build
ReportForecast
Optimize
The Measurement Marketing Framework…
Plan
Build
ReportForecast
Optimize
The Measurement Marketing Framework…
Plan
Build
ReportForecast
Optimize
The Measurement Marketing Framework…
Plan
Build
ReportForecast
Optimize
The Measurement Marketing Framework…
Plan
Build
ReportForecast
Optimize
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Quick Review
of The “Big 3”
Basics
What’s Covered Today:
What’s Covered Today:
Tracking
Leads
What’s Covered Today:
Tracking
Errors
What’s Covered Today:
Tracking
Engagement
What’s Covered Today:
Q&A
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Connect With Us: MeasurementMarketing.io
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This is
in GTM!
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Level 1
“Events”
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Level 2
“Conditions”
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Level 3
“Cookies”
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Triggers.
Triggers.
Triggers.
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Find it.
Grab it.
Report it.
Level 1
“The URL”
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Level 2
“Page Elements”
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/facebook
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Connect With Us: MeasurementMarketing.io
/facebook
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Connect With Us: MeasurementMarketing.io
Level 1
“Video”
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Connect With Us: MeasurementMarketing.io
Level 2
“Scroll”
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Level 3
“Timers”
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To Review…
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Connect With Us: MeasurementMarketing.io
Tags
Triggers
Variables
What’s Been Covered Today:
What’s Been Covered Today:
Events
Conditions
Cookies
What’s Been Covered Today:
URL “Query”
Element
Visibility
What’s Been Covered Today:
Video, Scroll,
& Timers
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Continue your journey…
Text: smmw (512) 540-3068
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https://MeasurementMarketing.io
mercer@measurementmarketing.io
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Chris “Mercer” Mercer
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