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Advanced Tracking With Google Tag Manager

The document presents a session on advanced tracking using Google Tag Manager, led by Chris Mercer, aimed at marketers, teams, and agencies. It covers foundational concepts in tracking leads, errors, and engagement, along with a structured measurement marketing framework. Key topics include events, conditions, cookies, and various tracking methods like URLs and video interactions.

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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Advanced Tracking With Google Tag Manager Presented by: Chris “Mercer” Mercer
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io • Help Marketers, Marketing Teams, & Agencies Know Their Numbers & Know What to Do With Them… • Teach Google Analytics, Google Tag Manager, Google Data Studio, Facebook Analytics, and others… • Measurement Marketing FrameworkChris “Mercer” Mercer Co-Founder, .
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Quick Review of The “Big 3” Basics What’s Covered Today:
What’s Covered Today: Tracking Leads
What’s Covered Today: Tracking Errors
What’s Covered Today: Tracking Engagement
What’s Covered Today: Q&A
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
This is in GTM!
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Level 1 “Events”
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Level 2 “Conditions”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 3 “Cookies”
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Triggers. Triggers. Triggers.
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Find it. Grab it. Report it.
Level 1 “The URL”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 2 “Page Elements”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 1 “Video”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 2 “Scroll”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 3 “Timers”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
To Review…
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Tags Triggers Variables What’s Been Covered Today:
What’s Been Covered Today: Events Conditions Cookies
What’s Been Covered Today: URL “Query” Element Visibility
What’s Been Covered Today: Video, Scroll, & Timers
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Continue your journey… Text: smmw (512) 540-3068
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io https://MeasurementMarketing.io mercer@measurementmarketing.io MeasurementMarketing.io/facebook MeasurementMarketing.io/youtube MeasurementMarketing.io/linkedin MeasurementMarketing.io/twitter Chris “Mercer” Mercer Co-Founder, .
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io

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Advanced Tracking With Google Tag Manager