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Advanced Tracking With Google Tag Manager

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MeasurementMarketing.io
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Are you getting all you can from your Google Tag Manager setup? In this presentation, you'll see some of what's possible and what you might want to start taking advantage of...

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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Advanced Tracking With Google Tag Manager Presented by: Chris “Mercer” Mercer
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io • Help Marketers, Marketing Teams, & Agencies Know Their Numbers & Know What to Do With Them… • Teach Google Analytics, Google Tag Manager, Google Data Studio, Facebook Analytics, and others… • Measurement Marketing FrameworkChris “Mercer” Mercer Co-Founder, .
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
The Measurement Marketing Framework… Plan Build ReportForecast Optimize
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Quick Review of The “Big 3” Basics What’s Covered Today:
What’s Covered Today: Tracking Leads
What’s Covered Today: Tracking Errors
What’s Covered Today: Tracking Engagement
What’s Covered Today: Q&A
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
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This is in GTM!
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Level 1 “Events”
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Level 2 “Conditions”
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Level 3 “Cookies”
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Triggers. Triggers. Triggers.
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Find it. Grab it. Report it.
Level 1 “The URL”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
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Level 2 “Page Elements”
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/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
Level 1 “Video”
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Level 2 “Scroll”
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Level 3 “Timers”
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To Review…
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Tags Triggers Variables What’s Been Covered Today:
What’s Been Covered Today: Events Conditions Cookies
What’s Been Covered Today: URL “Query” Element Visibility
What’s Been Covered Today: Video, Scroll, & Timers
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Continue your journey… Text: smmw (512) 540-3068
/facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io https://MeasurementMarketing.io mercer@measurementmarketing.io MeasurementMarketing.io/facebook MeasurementMarketing.io/youtube MeasurementMarketing.io/linkedin MeasurementMarketing.io/twitter Chris “Mercer” Mercer Co-Founder, .
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