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1. Guerilla Job Search Secrets
© Job Search Digest

2. Getting Started
• Q&A at end of today’s session
– We could not possibly get to every question
– We answer as many as we have time for today
• Exit survey
– You can ask your specific questions there
– Also, you can ask about classes in your area

3. Today’s Agenda
Ba
1) Fun With Figures: The Awful Truth
2) What is Guerrilla Marketing?
3) Quick Case Study
4) 7 Guerrilla Job Search Secrets

4. Today’s Drawing
• Today’s winners
– Chosen at random from exit survey responses
– Notified via email
• 1 participant will get a free copy of the
Guerrilla Job Search Executive Home Study
Program
• 1 participant will get a full year of a Job
Search Digest Premium subscription of
his/her choice

5. About Our Presenters
 35 years’ combined experience
 1,000 searches
 $184 million in salaries
 99.79% success rate
 20,000+ people helped in 23 countries
… plus Detroit

7. Fun With Figures …
• Times are tough …

8. Pop Quiz
• What is the average length of
unemployment now?
a. 6 weeks
b. 12 weeks
c. 24 weeks
d. 32 weeks

9. Fun With Figures …

10. Fun With Figures …
Guerrilla Job Search tactics work in
tough times.
• Ottawa in 2006, with 65%
unemployment in tech
• Michigan in 2009, with 13.8%
unemployment everywhere

11. What Is Guerrilla Marketing?
Guerrilla = Unconventional
• In doubt? Try the opposite!
Marketing = Finding and selling
• Marketing 101 is Job Search 401!

12. Quick Case Study
Steve Cobain, banking executive
• Before: 1,500+ resumes emailed, 3
interviews, 0 jobs in 9 months
• After: 10 Coffee Cup Capers, 8
interviews, 6 job offers, HIRED … in
6 weeks

13. 7 Guerrilla Job Search Secrets
1) Start with clarity
2) Network like a Guerrilla
3) Let other people “sell” you
4) Send a Guerrilla Resume
5) Send a Guerrilla Cover Letter
6) Use social networks
7) Start work before you’re hired

14. 7 Guerrilla Job Search Secrets
“If you don’t know where
you’re going, you might
wind up someplace else”
- Yogi Berra

15. # 1: Start with Clarity
Two ways to start with clarity …
1) Job Title (or 3 skills)
2) 20 Employers
Tactic: “Hack” into Monster …

16. # 1: Start with Clarity
Monster says …
• writing + training + German
= 11 jobs and employers
• marketing + environment +
communications
= 2,014 jobs
• social media + anything
= 508 jobs

17. # 1: Start with Clarity
Possible job titles (and employers)
writing + training + German
• German Help Desk Analyst
(Volt Workforce Solutions)
• Customer Service Associate
(Abbott Laboratories)
• Web Editor/Writer
(Sandvik Publishing)

18. # 1: Start with Clarity

19. #2: Network like a Guerrilla
Contact the “recently departed”
• Google company name and
“resume” to find resumes of former
employees
• Call those people and ask about:
1. person you would work for
2. department they ran
3. company itself

20. #2: Network like a Guerrilla
Now. Here’s what you’re thinking…
“WHAT???!!??
You want me to cold call?”

21. #3: Let Other People “Sell” You
No achievements?
No experience?
No problem …
#3 Let other people
“sell” you!

22. #3: Let Other People “Sell” You
How can other people
“sell” you?
Testimonials!

23. #3: Let Other People “Sell” You
From a profile on LinkedIn
• “Bob immediately impressed me
as articulate, intelligent, and self-
motivated. More than that, I’ve
seen ample evidence that Bob gets
things done, which is a quality
lacking in most people.”
February 20, 2009

24. #3: Let Other People “Sell” You
… re-used on your résumé …
• Reviewer said: “Bob immediately
impressed me as articulate,
intelligent, and self-motivated.
More than that, I’ve seen ample
evidence that Bob gets things
done, which is a quality lacking in
most people.” (2009)

25. #3: Let Other People “Sell” You
… and in your cover letter!
P.S. – Call me today to learn why one
reviewer said: “Bob immediately
impressed me as articulate, intelligent,
and self-motivated. More than that, I’ve
seen ample evidence that Bob gets
things done, which is a quality lacking
in most people.” (2009)

26. #3: Let Other People “Sell” You
Tactic: Get 1 testimonial!
1) Got LinkedIn?
2) Got letters? Emails? Awards?
3) Call someone to ask

27. #4: Send a Guerrilla Resume
Don’t send just a
resume …

28. Ordinary Resume = Ordinary Results

29. Guerrilla Resume = Sexy!

31. #4: #4: Send a Guerrilla Resume
Send a Guerrilla Resume
The Major Parts
• Objective (2 lines at most; hook reader!)
• Achievements (3-5 bullets)
• Experience (go back 15 years; relevant!)
• Education (relevant degrees)
• Additional Information (relevant only!)
• Logos and Quotes:
– employers, clients, organizations

32. #5: Guerrilla Cover Letter
How?
Start reading your
junk mail for ideas

33. #5: Guerrilla Cover Letter
#1 Get Attention
1. Personalize! NEVER, EVER write:
“Dear Sir or Madam”
2. Drop a name! “I spoke with Heather
in your office about the position
of…”

34. #5: Guerrilla Cover Letter
#2 Focus on the Reader
Change I, I, I, to …
You, You, YOU!

35. #5: Guerrilla Cover Letter
Wrong:
“I can offer you my 10 years of
experience”
Right:
“You will benefit from my 10 years
of experience, which can grow
profits for your team”

36. #5: Guerrilla Cover Letter
#3 Include a P.S.
Examples:
• P.S. – Please call me today to learn how
I saved $97,455 for my employer in
2008.
• P.S. – Call me today to learn why one
reviewer said: “I’ve seen ample
evidence that Bob gets things done, a
quality lacking in most people.” (2009)

37. #6: Use Social Networks
Q. What’s the easiest way
to find a job?
A. Have a job find you!

38. #6: Use Social Networks
ZoomInfo.com and the
“secret lives” of recruiters …

39. #6: Use Social Networks

40. #6: Use Social Networks
• Make a promise in your headline:
– “I save money for high-tech firms by _____.”
– “I increase efficiency up to 32% by ____.”
• Prove claims (recommendations, numbers)
• Show off expertise (link to blogs,
PowerPoints)
• Note: It may be your first job interview
• Turn virtual connections into real meetings!

41. #6: Use Social Networks
Tactic 1: Invite us to connect with
you on LinkedIn!
Tactic 2: Choose 5 people to ask for
a recommendation!

42. How do you ace this job interview?
source: fox tv

43. #7: Start Work Before You’re Hired
1. Research the company -- find out
needs, problems, and
opportunities …
2. Research the job -- find out about
the work you would do …
3. Start work before you’re hired!

44. Case Study
#7: Start Work Before You’re Hired
• Case Study: Bill
McCausland
• Results: Hired in 8
Weeks
• Tactic: Start Work
Before Hired

45. Case Study
#7: Start Work Before You’re Hired

46. #7: Start Work Before You’re Hired
Other Examples:
• Proofreader -- found typos
• Sales rep – found sales leads
• What can YOU do before you’re
hired to prove your skills?

47. Case Study
Scene: Ottawa, Ontario, 2006
How two laid-off Guerrillas got:
 18 job interviews and
 7 job offers
 In a city with 65% unemployment!

48. Case Study
The “Force Multiplier” Effect
1. Target list of 38 employers
2. Direct mail campaign
3. Guerrilla Resumes
4. Web site
5. Blog
6. Podcast series
7. Press releases sent to newspapers
8. White papers sent to CEOs
9. Public speaking
10. Email and fax campaign

49. Case Study
• Direct Mail: Coffee
Cup Caper 1.0!
• Box with coffee cup,
business card, and
invitation to coffee …
• with Tim Horton’s
certificate for
“virtual” meeting
option.

50. Case Study
Web site and Blog: Same theme as other elements

51. How to Get Hired Faster
Guerrilla Job Search
“Special Tactics” …
• Reinforce what you’ve learned
• Get personal help from us

52. How to Get Hired Faster

53. Special Offers for Participants
• Job Search Digest has partnered with
Resumes Done Write to offer a special
discount for webinar participants
– JSD members save $300 off the price of any …
– We will include a special link in a follow up email for
you.
• A copy of this presentation will be available
online in the coming weeks.

54. Home Study Course: Executive Version

55. JobSearchDigest.com
Questions or comments?
training@JobSearchDigest.com

56. The Exit Survey
• When you EXIT the webinar, a survey
will then pop up.
• You must complete the survey to enter
your name in today’s drawings.
© Copyright JobSearchDigest.com

57. Slides Not used
© Copyright JobSearchDigest.com

58. 6 Airborne Tactics
• #1 - Help a Reporter
www.HelpAReporter.com
• #2 - Research like a Pro
www.ZoomInfo.com
• #3 - Use an Aggregator JobSearch
Digest.com

59. 6 Airborne Tactics
• #4 - Systematize Your Efforts
www.JibberJobber.com
• #5 – Link up
www.LinkedIn.com

60. Tactic 6 - Email Chain Letter
Email to everyone you know:
1. List 10-25 target employers
2. If they know anyone at those companies, ask
for a referral;
3. Forward your message to 10 more people;
AND
4. Ask if they know of any other companies who
might be interested in Your Job Title

61. The Coffee Cup Caper – Explained!

62. The Coffee Cup Caper – Explained!
“Coffee Cup Caper” Results:
• Jann FritzHuspen, St. Paul, MN
• 3 boxes mailed = 3 phone interviews
• HIRED as a Director in 34 days
• Other successes: Chicago, Detroit,
Los Angeles, Washington DC, etc.

63. The Coffee Cup Caper – Explained!
What is the sweet sound
of success?
Listen …

64. Q&A
Q: Is there a difference…?
© Copyright JobSearchDigest.com

65. Q&A
Q: Is there a difference…?
© Copyright JobSearchDigest.com

66. Q&A
Q: Is there a difference…?
© Copyright JobSearchDigest.com