Effective blogging for your business june 2012
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How to blog effectively for your business What makes a good business blog post? Tips for creating effective calls to action. Traffic to expect from a new blog
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Effective blogging for your business june 2012
- 1. Blogging Effectively for your Business Lorna Sixsmith
- 2. What is a Blog? • Weblog = diary for business or personal • Inform, educate, e ntertain, promote, enjoy.... • Hosted by wordpress / blogger or self hosted and integrated
- 4. Why Write A Blog? • SEO • Sales/Traffic • Brand awareness • Communication Tool • Passion/Enthusiasm • Credibility • Trustworthiness
- 5. What a Blog Can Do • Show you are open for business • Demonstrate the presence of other customers • Demonstrate your customer service
- 6. • Showcase your products • Announce new brands/products/services • Cost Effective • Promotions • Tell your story • Benefits to Customers
- 7. How Much Time? How Many Words? • Consistency is the key – decide how often and stick to it • 10-90 mins per post • Images / Links / Research / Quotes • Average 400 words
- 8. What Makes A Good Business Post? • Title • Images • Hyperlinks • Research/Knowledge • Well written / Engaging • Clear Presentation • Call to Action • Keywords / Tags/ Categories
- 9. Calls to Action • Short • Simple • Friendly tone • Clear • Only one request/question/command • Try to include a keyword in the clickable link
- 10. Examples of Calls to Action • Invite interaction – ask for comments • Prompt action with news of Special Offers • Encourage return visits • Ask for shares / facebook likes / twitter follows • Encourage sales • Building communities
- 11. How to Prevent Bloggers’ Block • Have clear aims & objectives • Idea pad / mind map • Brainstorm • Interviews • Guest posts • Showcasing • Regular slots e.g. Wallpaper Wednesday • Consistency
- 12. What Can You Expect With A New Blog Traffic / Sales / Community
- 13. Keyword Google Tool • Google – keyword research tool (set up gmail account) • 2 or 3 terms – then look for number of searches • It will also give you ideas for key terms • Tick the ‘broad’ and then the ‘exact’ boxes.
- 15. Irish Farmerette Blog • Personal blog • Once a week • Enjoyment • Small community • No use of Keyword tool • No calls to action • Recipes
- 16. Irish Farmerette - Stats
- 17. Irish Farmerette – Average Visits
- 18. Wallpaper Review Blog • Experimental Blog • No community • No interaction • No requests for comments • Keyword Research Tool • Strong calls to action • Consistent?! • Delivers sales
- 19. Wallpaper Review - Stats
- 20. Wallpaper Review – Average Visits
- 21. How to Get Free PR • Newsworthy Topics • New products/exclusivity • Report on important events • Be Interesting – slightly controversial • Use Good Images • Answer questions • Contact Information • Be helpful, be friendly and say Thank You
- 22. What Will Blogging Bring? • Friends • Brand Awareness • Traffic • Sales • Credibility • Core of Your Social Media Strategy • Awards
- 23. What Next? • A wordpress/blogger/tumblr hosted blog? • Self hosted blog? • Integrated blog? • Don’t waste time deciding – ask for advice and Start Blogging for Your Business • Lorna Sixsmith 086 1051007 • www.write-on-track.com