In this episode of Digital Marketing This Week, we dive into the second part of our Google Analytics Series and this time, we talk about Acquisition. We will answer the questions "Where Are My Visitors Coming From?" Discover all about Google Analytics Acquisition here and how it can help you develop actionable insights about your audience.

1. Episode 19: Google Analytics (Part 2)

3. Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?

4. This Week’s Focus Topic…

5. www.SeriouslySimpleMarketing.com

6. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

8. “A Beginners Guide To
Google Analytics”
(Part 2: Where Are My Visitors Coming From?)

9. Why Should You Care?
Because Today You’ll Discover…
• How Your Visitors Found You
• What Keywords They Used
• How See If Social Media Is Working
• How To Track Specific Ads
• And more…

10. The Audience: “Who Is Visiting?”

11. Overview: A Snapshot

12. Channels: “Marketing Paths”

13. All Traffic: Plenty Of Details

14. All Referrals: 3rd Party Only

15. Campaigns: Why You Need Tracking

16. How To Customize Tracking Tags

17. How To Customize Tracking Tags

18. How To Customize Tracking Tags

19. How To Customize Tracking Tags

20. How To Customize Tracking Tags

21. How To Customize Tracking Tags

22. How To Customize Tracking Tags

23. How To Customize Tracking Tags

24. How To Customize Tracking Tags

25. How To Customize Tracking Tags

26. How To Customize Tracking Tags

27. How To Customize Tracking Tags

28. How To Customize Tracking Tags

29. How To Customize Tracking Tags

30. How To Customize Tracking Tags
http://www.mywebsite.com
http://www.mywebsite.com/?utm_source=joes-blog&utm_medium=paid-
ad&utm_term=10-off&utm_content=blue-kitten&utm_campaign=my-ebook
No Tags:
With UTM Tags:

31. How To Customize Tracking Tags
http://www.mywebsite.com
http://www.mywebsite.com/?utm_source=joes-blog&utm_medium=paid-
ad&utm_term=10-off&utm_content=blue-kitten&utm_campaign=my-ebook
No Tags:
With UTM Tags:

32. Keywords: What They Search For

33. Advanced: Useful, But Needs Setup

34. What Was
Your One Idea?
• UTM Tagging?
• Finding Keywords?
• Marketing Channels?
• Action Brings Results!

35. Join us for the live
recordings (with
expanded content), get
recordings of every
episode, and have an
“after show” Q&A!
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