Are you using Google Analytics? What if we tell you that you might not be doing it right? In these slides, we'll show you three things that marketers usually miss in Google Analytics.

1. “3 Surprisingly Simple
Things Most
Marketers Miss In
Google Analytics”
(And the ONE thing every
marketing team should be using.)

2. Who Am I?
Chris Mercer
• Content Developer
• Direct-Response Optimizer
• Call me “Mercer”

5. How Often Do
You Use Google
Analytics?

6. How Many Feel
Overwhelmed By
Google Analytics?

7. How Many Are
Already Google
Analytics Experts?

8. How Many Are
Google Analytics
Newbies?

10. Have A Question?

11. Miss #1:
“Views”
• Some Tips:
• Always Keep A View “Untouched”
• Use Filters To Show Domains
• Company Traffic Views (Twice)

15. Miss #2:
“Segmentation”
• Some Tips:
• Mobile vs. Mobile
• Traffic Sources
• Use Sequences, Work Backward

19. Miss #3:
“Goals”
• Some Tips:
• Funnels Tracking Isn’t Always
• Use Event Tracking
• Try 3rd Party Tools

23. Every Marketing Team Should Use:

31. Contact Info:
Chris Mercer
• e: mercer@SeriouslySimpleMarketing.com
• t: @tweetsfromssm
• fb: /seriouslysimplemarketing
• www.SeriouslySimpleMarketing.com