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Episode 25: How To Write Convincing Copy
Digital Marketing This Week Episode 25: How To Write Convincing Copy
Who Am I? 
Chris Mercer 
• Optimizer 
• Content Developer 
• Host of DMTW 
• Call me “Mercer” 
This Week’s Focus Topic…
Your Goal: 
• Get ONE Idea 
• Act On That ONE Idea 
• Repeat!
Digital Marketing This Week Episode 25: How To Write Convincing Copy
“How To Write 
Convincing Copy”
Why Should You Care? 
Because Today You’ll Get… 
• Tips On Persuasion 
• A Simple Copywriting Formula 
• Why Copywriters Fail 
• And more…
What Is Copywriting?
Copywriting Is A Conversation…
But…
You Need To Connect… 
(This is why most 
copywriters fail)
How do you connect?
Use A Formula…
The Copywriting Formula 
Here’s What I Have… 
Here’s What It Does… 
Here’s How You Know… 
Here’s What To Do Next…
The One Thing All Great Copywriters Do
Great Copywriters Tell Stories
Great Copywriting 
Beats Great Design
What Was 
Your One Idea? 
• Story? 
• Formula? 
• Connection? 
• Action Brings Results!
Click Here To 
Watch The 
Recording Of This 
Episode
Digital Marketing This Week Episode 25: How To Write Convincing Copy

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Digital Marketing This Week Episode 25: How To Write Convincing Copy