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Episode 40: A Marketer’s Guide To Conversions
Chris Mercer
• Analytics &
Optimization
• Content Development
• Host of DMTW
• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question?
http://ssm.tips/question Live Chat
Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
Why Should You Care?
Because Today You’ll Get…
• A framework you can use…
• Some ideas on where to start…
• “Low Hanging Fruit”
• And more…
“A Marketer’s
Guide To
Conversions”
Conversion Is A Process
Start With A Framework
Start With A Framework
Pain vs Pleasure
Reduce Pain
Reduce Pain
Reduce Pain
Promote Pleasure
Promote Pleasure
Promote Pleasure
Low Hanging Fruit
Headlines:
Are they congruent?
Low Hanging Fruit
Call-To-Action:
Is it clear?
Low Hanging Fruit
Images:
Do they support copy?
Split Testing Tools
Conversions isn’t about
convincing. It’s about
getting out of the way.
What Was
Your One Idea?
• Low hanging fruit?
• Framework?
• Getting out of the way?
• Action Brings Results!
Click Here To
Watch The
Recording Of This
Episode
Digital Marketing This Week Episode 40: A Marketer's Guide To Conversions

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