How will the rising popularity of digital assistants such as Siri and Google Now affect the way businesses do marketing? Also, between these two top digital assistants, who's ahead of the game? Find out here.

1. Siri Vs. Google Now
Digital Assistants And
Why They Matter To Marketers

2. What Do Siri
And Google Have
To Do With Marketing?

3. Digital Assistants Prompt New
Methods Of Sharing Content
• Shifting content to a more conversational
format
• Making sure that your content answers
specific questions by using key phrases more
• Giving more emphasis on long tail keywords

4. Between Siri & Google Now…
who’s more important?

5. Let’s Evaluate Using Five Criteria
1. Search engine powering the digital assistant
2. Voice behind the digital assistant
3. Device compatibility
4. Functionality
5. Personality

6. LET THE SHOWDOWN BEGIN!

7. 1. Search Engine Powering The Digital
Assistant
Google Now
Google
Siri
Wolfam Alpha and Bing

8. Who wins?
When was the last time
you Wolfram Alpha’d
something? Or Bing’d a
piece of trivia?
I’d say Google Now
wins this one.

9. 2. Voice Behind The Digital Assistant
Google Now
Another robotic sounding
lady
Siri
Susan Bennet, a voice actor
in Atlanta

10. Who wins?
It’s a draw.
All we really have
right now are the
disembodied voices of
Siri and Google Now
—useful as they are
at taking our
instructions.

11. 3. Device Compatibility
Google Now
Everyone... including
iPhone.
Siri
Only iPhone

12. Who wins?
I’d give this to Google
Now.
You can get the same (if
not better) functionality
from Google Now and
choose from the different
smartphones available.

13. 4. Functionality
Google Now
Everything that Siri does—
and more
Siri
Schedule meetings, make
phone calls, set alarms,
delete alarms, open apps,
post on social networks,
etc.

14. Who wins?
Google Now.
Siri takes much longer to
translate your
instructions and can only
access subpar search
engines. Plus, Siri isn’t
that intelligent when it
comes to reading user
behavior.

15. 4. Functionality
Google Now
Getting there…
Siri
Sassy

16. Who wins?
Siri.
Siri is programmed to be
sassy, funny, glib.

17. The Final Verdict?

18. Google Now—All The Way
• Google Now has more functionality
(especially with AndroidWare on it’s
way)
• Smartphones are becoming
assistants. Google Now is a direct
connection to that function and will
guide the future of Search
Marketing.

19. Your Seriously Simple Marketing Hack
1. List down questions that you think your
customers are asking when they search for your
business using Siri or Google (i.e. What’s the
best restaurant in XXX location?)
2. Check your website content and your blog if
they answer these questions
3. Take note of these questions moving forward
when you write your content

20. For More Information Visit:
www.SeriouslySimpleMarketing.com