After the Resume
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You need to be a domain expert, sales expert and promoter of your brand to WIN. Ways to stand ou... tools to try
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After the Resume
- 1. YOU HAVE THE INTERVIEW… NOW WHAT?!? Chip Rosales | Managing Partner | Rogue Marketing @chiprosales www.linkedin.com/in/chiprosales/
- 2. WE CHANGE THE WORLD, AND OURSELVES, BY OUR RESPONSE TO UNEXPECTED OPPORTUNITIES.” Truett Cathy, Chick-fil-A Founder “W
- 3. MY UNEXPECTED OPPORTUNITY • Great career trajectory… • March 2009 • 32 years old • CMO at $300M hospitality tech company ~ 3 yrs. • Executive team
- 5. YOUR JOB Figure out what the robots can’t do.
- 6. YOU NEED TO BE THINKING… Personal brand, salesmanship and domain expertise
- 7. DIFFERENT IS BETTER THAN BETTER
- 8. IF YOU’RE THE KIND OF PERSON THAT WANTS TO: • Demonstrate you’re a leader… • Understand what hiring teams are listening for… • Gain insights into how to stand out… • Discover tools that can help to elevate your brand… • Entertain multiple job offers… THEN TODAY’S CONVERSATION SHOULD PROVE VALUABLE.
- 9. ONE MESSAGE TO STAND OUT YOU MUST HAVE A MESSAGE… A POINT OF VIEW.
- 10. • Being in Sales • Communicating Your Superpower • Articulating a Point of View • Sounding Different • Sharing Knowledge Others May Not Have GET COMFORTABLE.
- 12. DOES THIS SOUND LIKE YOU? Infinite learner? KNOW what separates you? Have stories beyond your industry? Have tangible assets to show your POV? Have social proof for your claims?
- 14. THE KEY: TELL HIRING TEAM ABOUT THIS (#facebookofficial) • Infinite learner • Seek inspiration from outside your domain of expertise • APPLY (or expound upon) the things you’re learning • Learn to unlearn
- 16. WHILE YOU WERE WORKING THE EVOLUTION
- 17. WHILE YOU WERE WORKING BEHIND-THE-SCENES
- 18. WHILE YOU WERE WORKING RESULTS
- 20. TOOLS TO POLISH YOUR CONTENT • Canva – design for non-designers • Plotagraph – get noticed, arrest attention • Mevo – high-end, LIVE video • Designcrowd, 99designs, fiverr
- 21. TOOLS TO IMPROVE YOUR CONTENT • Record calls/interviews and listen back to them: skype, join.me, uberconference • Feedly.com • Buzzsumo.com • Listen to: * Unthinkable * TED Talks Daily * The Growth Show * B2B Growth * The Unpodcast * How I Built This * Masters of Scale
- 22. TOOLS TO SYNDICATE YOUR CONTENT • Hootsuite, meetedgar • Anchor.fm • Spend $5, $10 to promote post
- 24. THE KEY: People follow crowds… show that other people think you’re a solid bet • Create a portfolio of work you can use • Use camtasia/snagit/wistia to document how you do what you do • Audio testimonials • Fly-on-the-wall thinking
- 25. Create a Funnel to Guide Your Prospective Hiring Manager
- 26. HOW TO IMPROVE THE INTERVIEW
- 27. THE INTERVIEW: I’M LISTENING TO HEAR… • Detailed Stories • How It Worked in Real Life • Things I Haven’t Heard Before • How You’ll Add Immediate Value • You’re Smart
- 28. THE INTERVIEW: SALESPERSON EDITION • Mirroring – people will like you • Posture • Tone • Speed • If they’re talking, you’re in a good place • Magic Words • In a moment, I’m going to … • If you’re the kind of person that ______ • Just imagine… • I am a team member that ______ • Have you noticed that _______? • What makes you say that?
- 29. QUESTIONS I’D BE PREPARED TO ANSWER • How would you __________? • How specifically did you _______? • Why was that ____ the right thing to do? How did you know? • What’s your superpower? • Where are you learning? • How did you apply the something you learned? • How did you fail this week? How did it get fixed? THE KEY: Once you have these answers, find a way to interject them into other questions you may be asked. Pivot to an answer you know you want to give.
- 30. PARTING THOUGHTS BE CONSISTENT… ONCE YOU’RE HIRED, KEEP IT UP… REMEMBER THE PURPOSE… You may not see much interaction or engagement on your content… but that’s not the point... AND, experience says you’re making a bigger impression than you think you are.
- 31. HERE’S WISHING YOU ALL THE SUCCESS YOU ARE PREPARING TO WORK FOR.
Editor's Notes
- Since 1946, Cathy has closed his stores on Sunday… and the restaurant continues to get applause for violating its policy to not open on Sundays. Las Vegas shootings, hurricanes, nightclub violence etc.
- Figure out what the robots can’t do… and do that.
- If you understand your space… can sell your way in... And understand how to promote it, you win.
- Up to this point, you’ve probably received a lot of direction and pointers on resume presentation and social profiles etc… Your resume is good enough. Now the real work begins... and If you’re competing on better… you’ve probably lost.
- Vanessa brings a boy home. They discover
- EVERYONE WANTS IT, BUT DON’T WANT TO PAY FOR IT
- EVERYONE WANTS IT, BUT DON’T WANT TO PAY FOR IT
- EVERYONE WANTS IT, BUT DON’T WANT TO PAY FOR IT
- People buy from people they like. Separate yourself. Bypass the linear, logical brain 1. I’m going to show you all the things you mentioned you wanted in a marketing system and you’ll be thrilled by what you see. (set an expectation and anticipation). Going to show how I delivered value. 2. If you’re the kind of person that values an ability to apply and execute new ideas, then you’re going to love working with me. 3. Just imagine what it’s like to taste a sour lemon… Just imagine getting a report 2 days ahead of schedule or hearing about trends our competitors are doing. (Excite the possible. Get out of linear) 4. I am a person that attracts money. Closes deals. Always learning. Conversationalist! 5. Have you noticed how competitors in your space are doing ______? 6. What makes you say that lets you get more color on their belief systems. Any questions for me? When you hire me I bring ______ to the table. I am a lifelong learner and just imagine what it would be like to have someone like me on the team bringing new ideas and applying outside perspectives to this business.