Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself
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The document discusses 8 questions about social media that organizations should consider, including how to optimize social media buttons and experiences for visitors, how to balance social media outposts with on-site communities, how to measure success through various metrics, and how social media impacts SEO and what can be improved. It was created by Adam Sherk of DefineMG for their Social Media Day event on March 6, 2012.
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Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself
- 1. OPA Social Media Day 8 Social Media Questions March 6, 2012 You Should be Asking Yourself OPA Social Media Day March 6, 2012 Adam Sherk adam@definemg.com adamsherk www.DefineMG.com
- 2. 1. Have we got our buttons right? • Selection • Placement • Formatting www.DefineMG.com adamsherk 2
- 3. 2. How much Facebook integration is too much? www.DefineMG.com adamsherk 3
- 4. 3. Are we creating optimized experiences for social media visitors? www.DefineMG.com adamsherk 4
- 5. 4. How do we maintain active social outposts without sacrificing on-site community? www.DefineMG.com adamsherk 5
- 6. 5. What’s the right mix of diversification? www.DefineMG.com adamsherk 6
- 7. 6. How does social media impact SEO? www.DefineMG.com adamsherk 7
- 8. 7. How do we measure success? Are we tracking the right things? • Traffic • Reach • Activity • Engagement • Sentiment • Goal achievement • Conversions • User intent • On-site behavior • Format, style, timing www.DefineMG.com adamsherk 8
- 9. 8. What can we do better? Photo credit: http://glenn-snapshots.blogspot.com/ www.DefineMG.com adamsherk 9
- 10. Thank You! Adam Sherk adam@definemg.com adamsherk www.DefineMG.com