7 Unique Ways Social Media Marketers Can Benefit from Google Tag Manager

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This document discusses 7 unique ways that social media marketers can benefit from using Google Tag Manager. It begins by introducing the presenter, Chris "Mercer" Mercer, and his background. The rest of the document is divided into sections that outline each benefit of using Google Tag Manager: independence, saving time, consistency, flexibility, simplification, minimizing errors, and power & control. Each section provides examples of how the benefit can be achieved using Google Tag Manager and not using it. In summarizing the benefits, the document states that Google Tag Manager allows marketers to not be fully reliant on IT resources, quickly set up tracking how they want, tell the same story to multiple platforms at the same time, use multiple

7 Unique Ways Social Media
Marketers Can Benefit from
Google Tag Manager
Presented by: Chris “Mercer” Mercer
Design © Social Media Examiner

About Mercer…
2
Chris “Mercer” Mercer
Based in Austin, TX
Co-Founder:
MeasurementMarketing.io
Measurement Marketing Expert

Your Turn!
4
Who is Interested
Using GTM?

About This Session…
What is a
“Tag Manager”?
5

About This Session…
The Pros & Cons
Of Google
Tag Manager
6

About This Session…
How To Setup
Remarketing
(Without Relying on IT/Dev)
7

About This Session…
How to Build
Custom Audiences
That Are Actually
Useful 8

About This Session…
How to Track Social
Shares On Your
Content
9

About This Session…
And A Few
More Things…
10

Why Should You Care? (The Benefits!)
12
Independence
Saving Time
Consistency
Flexibility
Simplification
Minimizing Errors
Power & Control

Independence… A Recap!
18
You Aren’t 100%
Reliant on Your IT
(Dev) Resources

Saving Time… A Recap!
23
You Are Able to
Quickly Set Up
Tracking EXACTLY
How You Want It

Consistency… A Recap!
28
Tell The Same Story
to Multiple
Platforms at the
Same Time

Flexibility… A Recap!
33
Multiple Ways To
Track Specific
Behaviors

Simplification… A Recap!
38
Reduce The Steps
Necessary To Get
Results You Want

Minimizing Errors… A Recap!
46
Quickly Find & Fix
Any Mistakes

Power & Control… A Recap!
52
Organize and
Protect Your
Tracking

Futureproof… A Recap!
57
Google Tag Manager
Grows With You

The Benefits of Using GTM…
58
Independence
Saving Time
Consistency
Flexibility
Simplification
Minimizing Errors
Power & Control
Futureproof (BONUS!)

Questions?
59
Want Slides?
Text “gtm” to (512) 540-3068
Want Training?
Free Facebook Group:
http://measure.tips/essentials
Want Email?
mercer@measurementmarketing.io

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