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Amazing websites
- 1. 7 Secrets of Amazing Author Websites by Thomas Umstattd Jr. @ThomasUmstattd @AuthorMedia
- 2. 2 stories
- 3. Frank
- 4. Susan
- 6. Frank
- 8. Don’t Focus on design over content.
- 14. Susan
- 15. Do Have a mission for your website
- 17. Know what success looks like.
- 18. What is the primary purpose of every published author website?
- 19. What is the primary purpose of unpublished author websites?
- 21. Strangers Website Visitors Download Goodie Blog Subscribers Subscribe to Email Newsletter Buy $15.99 paperback 2,000 250 50 25 1
- 22. Fiction Websites ≠ Nonfiction Website
- 23. Non Fiction Goal: Sell the First Book
- 24. Fiction Goal: Sell the Second Book
- 25. Do Use call to action buttons.
- 31. Do Use Google Analytics to track site visits.
- 32. Do it for science! Then eat cake.
- 33. No one cares about you. Secret #2
- 34. Don’t Focus on the author over the reader.
- 35. Write with a reader focus not a “me” focus.
- 36. Serve Others
- 37. “You know that the authors in this world lord it over their readers, and flaunt their popularity over those who read them. But among you it will be different. Whoever wants to be an author among you must be a servant” -Jesus
- 41. don’t be a cyber bum
- 43. People must want to come to your website.
- 45. Give people a reason to be back.
- 48. Character Art
- 49. Deleted Scenes
- 50. Short Stories
- 54. Find more ideas at AuthorMedia.com/blog
- 57. Business websites with blogs get ? more traffic.
- 58. Business websites with blogs get 55% more traffic. Hubspot Research
- 59. Why?
- 61. Blogs give visitors something 2 to share.
- 62. Blogs allow two way communication. 3
- 63. Blogs give people a reason to return.
- 65. Blogs are worth it
- 68. Olden Times
- 70. Easy to update.
- 72. Easy to grow.
- 74. Three flavors of
- 77. Purple Cow
- 78. Google Alerts
- 79. Find a niche.
- 81. Secret #6 You are not a website expert.
- 85. Charlie
- 87. Don’t Hire your brother in law.
- 88. Do Hire someone you can trust.
- 90. Susan
- 91. Do Have a good team.
- 92. Designers are bad at SEO
- 93. Developers are bad at design.
- 95. Do Have someone keep your site secure.
- 96. Secret #7
- 99. # of Global Active Users
- 100. Google uses Google+ to rank websites.
- 102. Prevent Piracy
- 103. Boost SEO
- 104. Get Your Photo On Search Results
- 106. Author Media
- 107. We Hold Your Hand
- 108. Integrated Blog
- 109. MyBookTable $ $ $
- 113. Easy to Update Content
- 114. Mobile Compatibility
- 116. Google Analytics
- 119. Questions
- 120. One last story.
- 121. Mary DeMuth
- 123. Redesigned the site
- 124. Refocused the site
- 125. Integrated her blog
- 127. 300 monthly visits
- 129. 3-7 New Subscribers
- 131. 23,000+
- 132. We would like to make you our next case study. AuthorMedia.com
Editor's Notes
- {"104":"Susan knew that she needed to focus on her book and that she needed a good team.\n","60":"Think of your website like the special features section of a DVD\n","49":"But Jesus called them together and said, “You know that the rulers in this world lord it over their people, and officials flaunt their authority over those under them. 26 But among you it will be different. Whoever wants to be a leader among you must be your servant, 27 and whoever wants to be first among you must become your slave.”\n","16":"Frank knows he needs a new site so he hires a graphic designer to build him one. After spending a lot of money he has a beautiful site with five pages. \nHome\nAbout\nBooks\nArticles\nContact \n","132":"You will have an account manager hold your hand throughout the entire process of building your website. He/she will patiently answer all of your questions and be with you on every call when talking with designers and developers. You will never be left alone trying to talk geek to a web nerd.\n","99":"So Frank had his brother in law build him a site. At first everything was great. The site looked fine and Frank was happy. Then he needed his site updated and Charlie kept saying he would get to it next week. \n","66":"Let your characters talk on your blog. \n","55":"that begging doesn’t work. \n","138":"Here she is out ranking authors like James Scott Bell and Mindy Starnes Clark not to mention Amazon and Barns and Noble. \n","105":"So she found a web developer who could build a site for her that she could update herself. \nDevelopers are bad at design. Not all designers \n","94":"At the beginning of the world as people spread out from the tower of babel it was easy to settle at the first fertile valley you came across. But if there was another tribe there you had a choice. Fight them for the valley or find another valley. Sometimes it is easier to find your own valley. There are still a lot of empty valleys on the web. \n","50":"NTP of course stands for the New Thomas Paraphrase \nMatthew 25-27 NTP \n","17":"The problem is no one is he is getting very few visitors and no sales. Which leads us into our first don’t. \n","111":"This allows her to update her site without having to pay the web team or beg her brother in law.\n","56":"She realized that people need to want to come to her website. \n","45":"But they might want to hear about \n10 ways to make your dog more obedient or \n6 ways to save money on pet food. \nIf you talk about your dog, talk about it in a way that also provides value to your reader. \n","23":"His email newsletter has over 30,000 subscribers. His website makes him a lot of money.\nMoral: If you have to choose between content and design, choose content. \n","1":"Need to add:\nSwap Secret 7 to talk about Google Authorship\n","161":"Now she gets over 23,000 visits. \n","51":"After washing their feet, he put on his robe again and sat down and asked, “Do you understand what I was doing? You call me ‘Teacher’ and ‘Lord,’ and you are right, because that’s what I am. And since I, your Lord and Teacher, have washed your feet, you ought to wash each other’s feet. I have given you an example to follow. Do as I have done to you. \nJohn 12-15\n","29":"to sell books!\n","7":"I built my first website when I was 13 years old.\n","101":"Rule of thumb: only accept free websites from people who eat at your dinner table. Children and husbands are your best bet. \n","90":"don’t blend in.\n","79":"Susan started a blog and added it to her website. Soon she was connecting with her readers and with other bloggers. When her next book came out she already had an audience who could not wait to buy it. \n","68":"People and google like to find content on your site they can’t find anywhere else.\nThis is why I don’t like how many blog tours are done. There is not exclusive content. \n","57":"Provide something on your website so valuable that people would be willing to pay for it but are stunned to find for free. This is what causes your website to spread. \n","35":"This is the primary goal. Your secondary goal is to attract an agent and editor. \n","118":"LinkedIn comes in at #5 With 200m\n","107":"We have created a team where you have access to top designers and top developers without having to pay a lot of money. \n","96":"If you won’t change your own oil to save money why would you build your own website?\n","63":"Write your own fan fiction. \n","30":"to sell books!\n","8":"At 16 I taught a two semester long class on web design at my local homeschool coop. \n","157":"Before the revamp her site was getting\n","102":"You need to be able to trust that the team you have hired:\n1. Know where you want to go\n2. Knows how to get you there. \n","25":"Lets see how Susan is doing. She decides she needs to start her website with a plan. Which leads us into our first do.\n","97":"Frank feels he knows a thing or two about websites. At first he thought about building his own site but then his brother in law Charlie offered to help him out.\n","86":"Wordpress is open source and well made. \n","64":"Answer emails publicly\n","53":"Susan realized no one cares about her. So she works hard to put content on her site that will attract people.\n","42":"Susan uses Google Analytics to track her progress. \n","158":"After the revamp her site got. \nWe will be talking about how we got those results in this talk\n","103":"Imagine you have just flown to Bogota, Colombia and you hire a taxi cab to take you to the airport. You tell him where to go and he takes you there. If you were to try to tell him where to turn and how to drive it would frustrate him and slow you down. \n","81":"Back in the olden times, you know, the 90s. The only one able to update the website was the one with the magic software. This wizard was known as the “Web Master.” \n","48":"Uncle Sam is wrong. \n","26":"You need to start with a plan. \n","131":"Before we go to questions.\n","98":"But the result was that it took an massive amount of work, was broken half the time and got no attention. \n","65":"Talk about the inspirations behind your book.\n","54":"She decided not to be a cyber bum when she realized that\n"}