In this episode of Digital Marketing This Week, we're coming hot from the Traffic And Conversions Summit in San Diego, California. If you were there, we hope you learned a lot like we did. If you were not there, no worries! We will give you a rundown of the key takeaways from this years Traffic And Conversion Summit in this episode. Enjoy and feel free to share!

1. Episode 35: Traffic & Conversion 2015 Recap

2. Chris Mercer
• Analytics &
Optimization
• Content Development
• Host of DMTW
• Call me “Mercer”
Who Am I?

3. This Week’s Focus Topic…

4. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

5. Why Should You Care?
Because Today You’ll Get…
• A general recap of T&C 2015
• Traffic Tips
• Copywriting Tips
• And more…

6. “Traffic & Conversion 2015 Recap”

7. Day 0

8. Day 1: Four Types
Of Traffic

9. Day 1: Traffic
Topic Tools

10. Day 1: Retargeting Traffic

11. Day 1: Retargeting Traffic

12. Day 1: New Term “CPP”
“Cost Per Pixel”
(Total Spent / Total Pixels)

13. Breakout Session:
Fill-In-The-Blank Sales Letters
https://twitter.com/perrybelcher
(Template) http://bit.ly/1AA6ZF0

14. Breakout Session:
Hollywood’s 3-Act Story Formula
Establish The Villain
Escalate The Hero’s Situation
Exit With The Final Battle And Life After

15. Breakout Session:
Traffic Roundtable
“YouTube Charms”
“Bonus Retargets”

16. Day 2: More Funnels…
“Start At The End”
“Overcome Self-Doubt”
“Quantity Not Profit”

17. Breakout Session:
How To Close VSL’s
Use See, Hear, Feel
Escalate The Problem
Use “Loops”

18. Day 3: How To Scale
“Have A Vision/Mission”
“Plan/Forecast”
“Build A Team”
“Get Capital”

19. Where To Get T&C Notes:
http://ssm.tips/tcnotes

20. Should You Attend?

21. Yes.

22. T&C is great for beginners.
If you’re experienced you’ll
get less ideas, but great
networking opportunities.

23. What Was
Your One Idea?
• To Attend Next Year?
• Tips?
• Notes?
• Action Brings Results!

24. Click Here To
Watch The
Recording Of This
Episode